Actress and philanthropist Bella Thorne aligns with hemp clothing line DRIHP
Actress and philanthropist, Bella Thorne aligns with clothing line DRIHP. In addition, influencer Rachel Cook and model and social media personality, Jay Alvarrez have come on board as Brand Ambassadors for the new environmentally-safe hemp line. The line officially launched Saturday, May 30, 2020 on their website. DRIHP was founded by millennial entrepreneur, Luke Dandrea, who is also the founder of the revolutionary hemp flower, hemp seed and hemp crop insurance company, Clone Connect.
DRIHP is more than eco-friendly hemp apparel; DRIHP is a movement that Dandrea hopes will be a launching pad to help save the planet! With its multiple uses, Dandrea’s mission is to educate the consumer one product at a time on how industrial hemp is the game changing component in the science of global warming. One of the many uses of industrial hemp is textiles, which is what DRIHP is focused on. The fibers from the stalks of a hemp plant create eco-friendly hemp apparel and the H in DRIHP stands for Hemp. DRIHP textiles use 1/20 of the water that is required to grow and process traditional cotton fabrics. The line will carry men and women’s clothing and accessories. DRIHP is currently giving away 20,0000 breathable and stylish hemp face masks to customers that go to the website and sign up.
When Dandrea wanted to build out the idea of launching the first major hemp apparel and accessories brand, he approached Barrett Wissman, Chairman of IMG Artists and principal of the social media management firm Two Pillar Management to build out and manage the company as well as engage his higher end talent such as actress Bella Thorne and influencers Jay Alvarrez, and Rachel Cook to be the first ambassadors for the brand.
Stated Wissman, “It has been an honor to help build out a company that is not only launching a new, cutting-edge fashion brand, but one that is at the forefront of a new environmental movement.”
Thorne a long-time cannabis enthusiast is the co-founder of her own very successful cannabis and CBD brand line called Forbidden Flowers, which launched through Glass House Group in October 2019. Understanding the history of hemp, she thought it was important to jump on aboard to this project to help educate her fans, etc. about the environmental benefits of hemp and clear up some of the misconceptions of placing hemp in the same category as cannabis.
“It’s important for me to use my voice to spread the beauty and knowledge of this world. It was mind blowing to find out that so many people when you discuss hemp put it in the same category as cannabis,” stated Thorne. It was crazy to watch how their minds would automatically shut down to the concept. When Luke approached me about DRIHP, I was like, yes, yes… Let’s save the planet dude and let’s educate the world on this wonderful, amazing product, that we can make clothes out of, build houses with, eat when we are hungry, the uses for it are virtually limitless! Hemp is the answer to saving the planet and I am stoked to be able to play a small part of that education. If you can change one person’s mind… you can help change the world.”
“Bella bleeds authenticity and so does the brand. She caught on immediately. Jay set the foundation early on and realized his platform was ready to learn about environmentalism,” stated Dandrea on the collaboration with Thorne and Alvarez.
About Bella Thorne:
Bella Thorne is an actress, best-selling author, director, philanthropist musician and entrepreneur. She entered the entertainment business at six months of age and now at twenty-two has amassed an empire that stretches from acting to various entrepreneurial ventures and philanthropic endeavors that have set her apart from your normal millennial entertainer. Her unapologetic authenticity and ability to be raw with her fans has generated a loyal and diehard following on her social media pages, which consists of 23M on Instagram, 6.8M on Twitter, 542k subscribers on YouTube. She is a force to be reckoned with and is just getting started. Follow Bella Thorne on Instagram.
About Jay Alvarrez:
Jay Alvarrez is a cinematographer, photographer, model and social media personality. Born in Oahu Hawaii, the 25-year-old has turned himself into an impressive brand on Social Media. As a model and extreme sports enthusiast, he has grown an impressive fanbase throughout his mind-blowing videos on YouTube, in which he is jumping out of airplanes, driving rough breathtaking landscapes and often teams up with other influencers or superstars like Kygo or Alexis Ren. With way more than a 100 million views on some of his or his clients’ YouTube videos. Alvarez is definitely one of the biggest male influencers in social media right now and the main face for campaigns with Coca Cola, Armani, Hyundai, Omega Watches and many others. He not only appears in their campaigns, but he is also a creative director shooting the campaigns as well. Follow Jay Alvarrez on Instagram.
About Luke Dandrea:
Serial Entrepreneur, Luke Dandrea, first started solo in his garage with his laptop controlling the majority of plant sales in California based off of a top Digital Marketing company for lead generation that he formed. The garage turned into an office when the farm bill passed, opening up access to sell into the majority of the US. His passion and leadership in devoting his life to educating hemps benefits quickly turned him into a force to be reckoned with. He landed the main speaking role at an international hemp convention and foresaw that industrial hemp will be the way of the future, which is why DRIHP Hemp Apparel’s vision became a quick reality. He stands by the saying “it’s not about selling a shirt; it’s about educating all of the benefits of hemp. Hemp can save our planet and I won’t stop until realization of the masses is apparent” It doesn’t hurt that he controls the branding strategy for DRIHP which is what he feels is his strong suit. It’s a rarity to go 3/3 on an entrepreneurs first companies, but his passion and purpose have always been the north star, and it’s showed to pay off.
About DRIHP:
DRIHP is an industrial Hemp, environmentally safe apparel line founded in 2020 by entrepreneur Luke Dandrea. The H in DRIHP stands for Hemp and it’s called DRIHP because Hemp uses 1/20 of water compared to cotton to grow and process. In addition, a Hemp plant is the fastest CO2 to biomass conversion tool. In fact, one acre of Hemp produces more of the air we breathe than 25 acres of trees. Most products made from wood can be made from Hemp, which would reduce deforestation. DRIHP is more than apparel line… it is a CONCEPT of Life. It’s not about selling a shirt; it’s about educating that masses that Hemp can make for a better world When something is so new and or “reborn” such as Hemp, it requires those who understand to educate. DRIHP’s mission is to seek out people with impact who have an authentic passion for the movement to help educate the masses and save the planet! Follow DRIHP on Instagram.
