Saturday, March 26, Livby cultivated a one-in-a-lifetime style fashion experience at the Livby House of Style hosted by stylist Mimi Cuttrell at an exclusive, luxury residence in Beverly Hills. The event set out to celebrate the brand’s newfound concept sure to change the world of online shopping forever.
Transforming the once bland scene of e-commerce, Livby Inc. promises to upgrade the US fashion market with a new age livestream video sale platform. As livestream e-commerce has already taken off internationally in locations like Asia, projections estimate that virtual shopping in the United States will soon, also, be elevated to such distinction.
Livby’s lead investor and CFO Yorick Evans-Freke spoke on the uniqueness of the company’s new approach to traditional shopping methods, stating, “From concept to execution, Livby is the first of its kind. Far from a typical investment, Livby is a true disrupter in a world desensitized to the term. As the live e-commerce revolution makes the leap from China to the US, Livby is the most investable play.”
The launch party was full of appointment-only previews and styling experiences creating a luxurious fashion event like the new platform that Livby has been working on. The guest list included top influencers, celebrities and fashion/beauty pioneers that help to elevate the fashion industry day in and day out. These innovators in the fashion industry play an integral part in Livby’s new e-commerce platform, too.
Providing insight on the formatting of the new platform, Livby’s Founder and CEO Shai Sudry simplified the workings of the new program, stating, “It’s as if the mall and social media marketing collided. Livby provides a seamless shopping experience from the first touchpoint to the last. We’re transcending fashion for the next generation of customers.”
The innovative concept generated by Livby is perfect for consumers in search of a new, fresh approach to shopping. The brand-new technology will showcase a platform allowing users to feel fully immersed in a shopping experience aside their most beloved influencers and fashion icons.
At the forefront of Livby’s new strategy is Madison Nagle, leading approaches with the executive team. Before landing this position, Nagle worked with top fashion companies like Revolve, Guess and even at Harvard University, where she graduated from, leading sustainability marketing projects.
Through collaborations with their esteemed team of professionals, Livby has created a collaborative platform that combines the top upcoming industries affecting the fashion industry today – Influencer marketing, E-Commerce and Livestreaming.
Livby has adapted the early QVC/HSN live-sale formatting with a more modern, Gen-Z approach. Their business model follows a commission-based structure, like eBay or 1stDibs. Renowned as the first company to cultivate such a platform, Livby Inc. offers a unique and admirable shopping experience with your favorite influencers.
So, how does it work?
An influencer agrees to conduct a live sale with a brand while setting their commission with the messaging and commission-slider features on the Livby app.
The brand and associated influencer encourage their followers to take part in the live sale via social media. If interested, consumers can create their own profile while adding payment details and viewing live sales.
After registration is completed, users get notifications relating to times and products in a specific livestream sale. Users tune in, can live message with an influencer throughout the sale and have the option to purchase conveniently with a click of one button on their device.
After the sale is complete, live video from the livestream is archive onto the app where prospective customers can re-watch and purchase at their convenience while stock persists. That’s it; it’s that simple!
Throughout the in-person experience, guests had the opportunity to take part in one-on-one meetings with stylist Mimi herself. Known for her red carpet and street style looks on esteemed celebrities such as Gigi and Bella Hadid, Ariana Grande, Lily Rose Depp, Madelyn Cline and Iris Law, Mimi is based in both New York and Los Angeles working for the crème of the crop across a scope of industries.
Throughout the personal styling sessions, some of the hottest brands right now were available, such as Aureum, Cult Naked, Dolce Vita, E.B. Denim, For Love and Lemons, Heart of Sun, Jaded London, Lack of Color, Lu Goldie, Montce, Réalisation Par, and Revice denim. It’s safe to say that guests were more than taken care of at the private event cultivated by Livby.
While not consulting with Mimi, guests were pampered with beauty/wellness activations conveniently set poolside. TYS Beauty refreshed guests while crafting beautiful brows and nails, and even had in-fad tooth gems to add opulent, modern touches. Pause Studio helped cleanse guests with their assortment of IV drips, wellness shots and lymphatic drainage techniques, while Jessica Stone cultivated soothing, introspective tarot card readings.
Samples from brands such as Benefit, Elaluz, Hum, Inked by Dani, Trademark Beauty, Artha and Versed were additionally offered at the event. Whether you were in search of a little beauty reset, or just some well-deserved self-care time, the activations had everything you could have been in search of.
After enjoying the beauty/wellness activations, guests were encouraged to treat themselves with personalized sips and bites provided by Decada, Sunny Vodka, El Cristiano Tequila, Hampton Water, Poppi, PATH Water, Caliwater, Sugar Taco, Craigs Vegan and a personal Sushi Chef.
Nagle spoke to the advancements and shifts that are coming in the fashion industry, while stating, “We live in a world where experiential retail is valued more than ever. With the rise of digital commerce, livestream shopping is quickly becoming the future of fashion retail. The virtual commerce technology that Livby offers allows brands and influencers to take back creativity and control. Now is the time for brands to become digitally savvy and adapt.”
