The idea that someone should or should not wear something or do something at a certain age is offensive. Authenticity and individuality are the hallmarks of fashion and beauty today. Pinterest is used by women of all ages to find inspiration, identify what works for them, and transform that inspiration into their real lives (and their wardrobes).
When we looked at the style and beauty searches that women of different generations made on Pinterest, we found out Pinterest account of the brand Sézane that we have more things in common than we think. Whether you’re young, old, or have a particular beauty preference, it’s clear that style and beauty trends are on the rise. We want to tell you in no uncertain terms: authenticity has no age. Don’t miss our “style board for all ages” (and everything else that we are going to tell you) to see it with your own eyes.
Style Begins With:
What do all ages have in common in terms of style? Fashion on the streets! The street wear trend will always be in style no matter what age you are (+245%), if you’ve passed the forty-year mark (+308%), or if you’re over fifty (+265%). Even though it isn’t the most searched for among women over 60, they still do the odd search for “fashionable sneakers,” at up to 316%.
Inspiration From Around The World:
Pinterest attracts people who are looking for trends and styles from around the world that fit with their lifestyles. “Modern style with a hijab” searches rise by 1745% among users in their twenties and thirties, “casual style with a hijab” searches increase by 244% among users in their forties, “Korean fashion trends” searches rise by 1075 percent and 934 percent, respectively, for the twenty and sixty year old generations and “Parisian chic” searches rise by 1745% among users in their forties. No matter how old you are or where you live, Pinterest is the best place to find inspiration, because billions of ideas come from all over the world.
If you see a product within a Pin, zoom in on it (or use the visual search crop icon) to see where it can be purchased or what similar products are available. Keep scrolling to see more inspired looks to complete your look.
Adorable And Sassy:
The number of searches for “artistic makeup” is up 106% and 142% in the respective age groups for women in their twenties and thirties. Pinterest is mainly used by women to get to know one another and express their personalities. A good way to do this is to use their face as a canvas. Meanwhile, women over sixty are seeking a natural makeup (+77%). On the other hand, women in their twenties are more likely to opt for a 1960s style, with (+59%) bold makeup. The older the woman, the more bold the makeup.
Makeup:
Women in their late thirties and forties search for “makeup videos” (up 131% and 150% respectively) and older women, who look up “eye makeup tutorials” (74% and 140% respectively). The results of these studies confirm that women of all ages look to Pinterest for makeup advice and to improve their looks… It’ll also boost their self-esteem!
Pro Tip From Pinterest:
We announced a new feature this week that will let you try on products using Pinterest Lens (augmented reality technology) using the Pinterest camera (Lens). By using this feature, you will be able to discover and try products before making a purchasing decision. You can purchase each lipstick by clicking on the pin and going straight to the retailer’s website. There is a version of Try it available in the United States and an international release is set for later this year.
Women aged ten to twenty prefer “braided ponytails” (+593%), women aged forty to fifty prefer “handkerchief hairstyles” (+204%), and men aged fifty to sixty prefer “shaved haircuts” (+237%).
