About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

GRIFF – MISS ME TOO

Global pop sensation Griff announces her debut album vertigo, arriving July 19th via Warner Records. Pre-order the album HERE. Featuring anthemic new single “Miss Me Too,” the full tracklist was unveiled by Griff in a huge, spray-painted dress designed by Central Saint Martins graduate Eden Tan.

Griff has also confirmed a global headline tour, with the North American leg kicking off on September 13 in Washington, DC and running through October 10 in Phoenix, AZ. Pre-sale tickets are available now for those who pre-order the album, with general sale beginning on Friday, May 3. See the full list of dates below, and click HERE for more information.

Before Griff’s debut album had a name, or its titular first single, it had a feeling: vertigo. That pit-of-your-stomach, up-is-down sense that the world is spinning faster than you can keep up with, and your own place in it has never felt less secure. The album is a journey of self-discovery that Griff has shared over three volumes in real-time, weaving songs that resonate with the vertigo arc into work that moves through melancholy and heartache into healing and joy. vertigo witnesses Griff scaling new creative heights without compromising the hand-stitched, home-made magic that first marked her out as British Pop’s most modern, exciting voice.

“The album is about vertigo as an emotion and the dizziness and upside down feeling of heartache,” Griff shares. “I wanted to drop this project in parts from insular low feelings (Vol.1) to desperate euphoria (Vol.2) and with volume three, the full story.”

With a 360-approach on everything from production, fashion and design, to the spiral motif long connecting vertigo in plain sight—right down to her signature hairstyle—Griff’s debut album turns the tumultuousness of young adulthood into a source of power. Latest single “Miss Me Too” is a euphoric, existential banger about the little-discussed irony of losing confidence as you supposedly grow older and wiser, and was accompanied by a beautifully choreographed video physically exercising such emotions. Throughout the record, the BRITs Rising Star winner draws on her sideways origin-story, from her unorthodox Chinese-Jamaican outsider-status growing up to launching an international music career from the confines of her bedroom. That tenacious, no-nonsense talent always wise beyond her years also sounds like she is living: free of expectation, and moving through a world in which there is no one way to make your debut album or to be yourself.

FOLLOW GRIFF

GIBSON ARTIST SPOTLIGHT

Gibson Announces Ayoni and The Picturebooks As New Artist Spotlight Program Musicians This Month

Gibson’s Artist Spotlight Program Features a Revolving and Diverse Roster of Musicians and Provides Emerging Artists with Global Exposure

Gibson, the iconic, leading American instrument brand has shaped sound across generations and genres of music, becoming one of the most relevant, played, and loved brands around the world. As part of Gibson’s commitment to artist-first culture, and music discovery, Gibson has launched the brand’s first-ever Artist Spotlight program which features an evolving and diverse roster of musicians and provides emerging artists from diverse genres around the world with global exposure and services committed to their career growth worldwide. Today, Gibson is thrilled to introduce two new talented additions to the Gibson Artist Spotlight roster, Ayoni and The Picturebooks.

In line with Gibson’s ongoing commitment to elevating new music from emerging musicians around the world throughout the year, the Gibson Artist Spotlight Program will showcase an evolving roster of musicians who will be celebrated across Gibson’s global and international channels. Fans can learn more about Gibson Artist Spotlight musicians and listen to their music every month HERE.

Ayoni

Ayoni is a multifaceted singer, songwriter, producer, and instrumentalist from Barbados, making waves across the music industry.

With her soaring, soulful pop/R&B vocals, Ayoni has garnered millions of streams and has received widespread acclaim from prominent publications such as Ones To Watch, The Fader, Essence, V Magazine, and more. Having lived in Singapore, Indonesia, and the United States, she developed a global worldview, absorbing a variety of experiences while nurturing her ever-evolving passion for creating and performing music.

Listen/Watch to Ayoni’s single and video for the song “Vision” HERE.

Ayoni made her big screen debut at the Tribeca Film Festival last summer, starring in the documentary Uncharted, produced by Alicia Keys and She Is The Music. The film follows Ayoni’s journey and those of other BIPOC women creators in the music industry. She would go on to release a song titled “Purpose,” which she wrote during the making of the film.

Ayoni has collaborated with other creatives such as Ricky Reed, Snakehips, Full Crate, Michael Calfan, and Kabwasa. She is a featured artist on two songs on Noname’s critically acclaimed album Sundial, and in October of 2023, she performed the song “boomboom” with Noname on NPR’s Tiny Desk, HERE.

Ayoni was chosen as an artist in residence for the Sofar Sounds London Residency, late last year. This spring, she was selected for the 2024 Gibson Artist Spotlight program and released a music production and vocal pack with Splice.

As she prepares to step into her next creative chapter, Ayoni will release her next single, “Bitter In Love,” and her debut album is slated for the summer of 2024.

Read more about Ayoni on the Gibson Artist Spotlight program HERE.

The Picturebooks

The Picturebooks, a distinctive rock duo from Gütersloh, Germany, consists of the gritty vocals and fierce guitar work of Fynn Claus Grabke and the dynamic drumming of Philipp Mirtschink. Their raw, minimalist style, marked by a blues-infused garage rock sound, sets them apart in the rock music scene.

Formed in 2009, The Picturebooks quickly gained recognition for their visceral performances and unique approach to music production, often utilizing custom-built instruments and unconventional recording techniques. Their discography includes several albums that showcase their evolution in sound, with “Home is a Heartache” and “The Hands of Time” as notable examples.

Listen/watch The Picturebooks single and video “Masquerade” HERE.

Known for their DIY ethic, The Picturebooks have toured extensively worldwide with over 400 shows in the last five years, captivating audiences worldwide with their powerful live shows and establishing a loyal fan base.

The Picturebooks have four albums under their belts already and will release their fifth album, Albuquerque, in July 2024.

Read more about The Picturebooks and the Gibson Spotlight Program HERE.

Gibson’s Spotlight Artist program features artists from North and South America and Europe, China, and Japan. Throughout the year, Gibson Artist Spotlight program musicians will be introduced across Gibson social media, as well as other channels, and their music will be highlighted through various collaborative moments in locations across the globe.

The Gibson’s Artist Spotlight program follows other artist-first programs and initiatives that the brand has introduced over the past five years, including the Marquee Artist program which currently features singer/songwriter Abraham Alexander. The Marquee Artist Program invests in furthering the careers of artists on the rise who reflect the brand’s mission to celebrate and amplify music across genders, genres, and generations. Marquee artists have access to Gibson’s global resources and work with the brand to create collaboratively inspired cultural campaigns, participate in product development, and launches, support Gibson Gives nonprofit initiatives, and join in special events across Gibson’s products and channels, reaching millions of fans worldwide. In addition, the Gibson Generation Group (Gibson G3) program supports youth artists worldwide through its two-year career mentoring program, while the Gibson Gives Scholarship program provides financial support to students with music career aspirations, and Gibson Records, a record label that works with artists to produce, record, and promote guitar-driven music across the globe.

Gibson:

Epiphone:

EPIPHONE.COM | TWITTER | INSTAGRAM | FACEBOOK | YOUTUBE

Kramer:

KRAMERGUITARS.COM | TWITTER | INSTAGRAM | FACEBOOK | YOUTUBE

MESA/Boogie:

MESA/BOOGIE.COM | TWITTER | INSTAGRAM | FACEBOOK

KRK:

KRKMUSIC.COM | TWITTER | INSTAGRAM | FACEBOOK | YOUTUBE

Maestro:

MAESTROELECTRONICS.COM | @MAESTROELECTRONICS

NEW LAMBORGHINI LONG ISLAND

Automobili Lamborghini celebrated the debut of its redesigned showroom in Long Island on April 30 with a VIP event following the brand’s best year in terms of sales and deliveries in 2023. The grand opening event featured the market premiere of the Urus SE [1] – the first plug-in hybrid SUV and the most powerful version of the best-selling car ever for the company.

Lamborghini clientele were joined by local VIPs and business leaders, as well as key brand executives, including Automobili Lamborghini Chairman and Chief Executive Officer, Stephan Winkelmann; Chief Marketing and Sales Officer, Federico Foschini; and Lamborghini America Chief Executive Officer, Andrea Baldi.

“2023 was an extraordinary year of growth for Lamborghini, as we delivered more than 10,000 cars to customers, expanded our retail footprint, and entered the second phase of the Direzione Cor Tauri investment program with the world premiere of our first V12 hybrid plug-in HPEV,” said Winkelmann. “2024 promises to be another exciting year with a second hybrid added to our lineup – the Urus SE, which made its U.S. debut last night in New York City. To meet growing demand for our cars, it’s critical to invest in our partners and customers with a further elevated brand experience. Situated just outside of Manhattan, the state-of-the-art Long Island showroom showcases Lamborghini’s new design direction as we continue the transition to a new era of electrified vehicles.”

Located at 115 S Service Rd, Jericho, NY 11753, Lamborghini Long Island features the best of Italian automotive design and engineering, with the latest super sports cars and Super SUVs on the market. The 5,575 square-foot storefront provides an immersive brand experience, complete with Collezione and Accessori Originali fashion offerings and an Ad Personam customization room, where clients can personalize their dream cars with a nearly infinite array of bespoke colors and materials.

The opening of the Long Island showroom comes at a time of immense growth for Lamborghini, as the company delivered 10,112 cars globally in 2023, a 10% increase over 2022, with the Americas region accounting for 3,465 units, a 9% increase over the previous year. These exceptional results provide a strong foundation as Lamborghini continues the second phase of the Direzione Cor Tauri investment program – the roadmap through electrification, which began with the global launch of the brand’s first HPEV, the Revuelto [2], in March 2023, followed by the premiere of the first plug-in hybrid Super SUV, the Urus SE, on April 24, 2024.

Guests who attended the grand opening of Lamborghini Long Island had the opportunity to see the Revuelto and Urus SE in person. With more than 1,000 horsepower and a top speed of 217 mph, the Revuelto features a brand new 6.5-liter V12 mid-engine with three electric motors and 8-speed dual-clutch transmission. For customers in the market for a Super SUV, the Urus SE features a twin-turbo 4.0 V8 engine and a 25-kWh lithium-ion battery, which deliver a total output of 800 CV (789 horsepower), reaching a top speed of 194 mph (Urus S: 190 mph).

^[1] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data is in the type approval stage.

^[2] Fuel economy values of Revuelto: Fuel economy combined (electricity+gasoline): 23 MPGe (EPA); Fuel economy combined (gasoline only): 12 MPG (EPA)

New Lamborghini Long Island showroom via 360 MAGAZINE.

Automobili Lamborghini Unveils Redesigned Showroom in Long Island Showcasing First Plug-In Hybrid Super SUV via 360 MAGAZINE.

KENZIE – CLOSE TO YOU

‘Kenzie and ASTN are a formidable force. You’ll experience goosebumps when you hear their velvety vocals and undeniable chemistry.‘–Vaughn Lowery

Singer/songwriter kenzie to debut her emotional new single, “close to you feat. ASTN” on Friday, May 3rd. Written by Mackenzie Ziegler, Ellen Murphy, David Bowden, Dante Bowden, Joseph Ruffin, “close to you” is about the feeling of love and loving someone so much that you would do anything and everything for them. Alongside the new track, kenzie will premiere the music video, which features kenzie and ASTN, singing directly to each other in harmony.

kenzie will also be performing at KCRW’s School Night LA showcase at Bardot Hollywood on May 13. Get tickets for the evening HERE!

Exploring the Mental Game of Golf

5 Strategies for Staying Focused and Confident

Golf is often referred to as a “mental game.” While proper swing mechanics and skills are essential, a golfer’s mindset and focus play a huge role in their performance. From pre-shot routines to managing emotions, the mental side of golf cannot be ignored. In this article, we’ll explore 5 key strategies to strengthen your mental game and play your best golf through enhanced focus and confidence.

Establish a Consistent Pre-Shot Routine

One of the best ways to maintain focus and composure on the course is to have a solid pre-shot routine. This involves going through the same sequence of thoughts, practice swings, and deep breaths before each shot. Keep it simple – things like picking your target, visualizing the shot shape, and taking a few practice swings work for most golfers. Sticking to this routine prevents overthinking and distraction before a shot. It also instills confidence through repetition and familiarity. Make sure to use your routine on every shot, especially when nerves kick in on pressure putts. When choosing a putter, look for putter reviews from experts to ensure you select one that inspires confidence.

Stay Present Through Deep Breathing

It’s easy to get wrapped up in past mistakes or future concerns during a round of golf. Counteract this tendency by regularly taking deep breaths to calm your mind and body. Inhale slowly through your nose, hold for a couple seconds, and exhale fully through your mouth. Deep breathing stops any spiraling negative thoughts, brings you back to the present, and helps you focus entirely on the shot in front of you. Try taking 3-5 deep breaths before approaching each shot. This simple practice clears mental clutter, boosts oxygen levels, and promotes confidence and concentration.

Focus Only on Controllables

Golf delivers all sorts of uncontrollable factors – weather, bad breaks, playing partners, etc. Don’t waste mental energy worrying about things out of your control. Instead, stay laser-focused on your swing thoughts, pre-shot routine, and target. Forget about the swirling wind or a bad tee time. You can only control your aim, setup, swing mechanics and on-course strategy. The more attention you give to controllables, the less you’ll be distracted by golf’s unpredictable variables. This instills confidence and helps you play your best golf.

Turn Negative Self-Talk into Positive Affirmations

The inner voice in your head can easily undermine confidence and focus with negative self-talk like “I always miss this putt” or “My swing feels horrible today.” Actively counter those thoughts with specific, positive affirmations: “I got this 4-footer” or “My tempo is smooth.” Don’t just tell yourself to think positive – actually replace the negative script with upbeat statements said out loud or in your head. Affirmations boost confidence, optimism and focus. Say them often until they become natural self-talk. This mental switch empowers you to play your best.

Stay Patient and Take It One Shot at a Time

Golf punishes both complacency and desperation. Arrogance leads to lazy mistakes while frustration causes rushed, emotional play. The antidote is simply staying patient and taking it one shot at a time. Don’t let past errors or a mounting scorecard rattle you. Don’t get ahead of yourself trying to force birdies and recover many strokes at once. Breathe, refocus, and commit to hitting each shot with total concentration. Patience and playing shot-by-shot keep your mind calm, disciplined and in the moment. This mentality minimizes mistakes and helps you post your best possible score.

Strengthening your mental game is crucial for peak golf performance. Mastering these mental strategies allows you to minimize costly errors while playing to your full potential. So, incorporate these tips into your next round or practice session. When it comes to golf, a strong mental approach is just as important as sharp skills.

The London Concours

The London Concours, the capital’s leading automotive summer garden party, brings a new immersive addition to its 2024 line-up: The City Challenge presented by Asetek SimSports. This competition, taking place for the duration of the event from 4th-6th June, will see both individual drivers and larger teams take on the challenge of setting the fastest lap in a McLaren MP4/4 at the iconic Silverstone track, using the latest simulator technology provided by Asetek SimSports.

You will be given a one-hour slot to set fastest laps around one of the most legendary British circuits in one of the greatest ever British racing cars. The event promises to be a showcase of both teamwork and individual talent, with awards for both the Fastest Team in the City and the Fastest Overall Driver.

With a real-time leaderboard on the London Concours website and set in the prestigious Prince Consort room within Armoury House, this event offers not only a test of driving skill but also an exclusive social experience, with space for up to 100 visitors.

Entry for an individual costs £100, while a team of five is £500. Each ticket includes all-day admission to the London Concours and all of its displays. At the heart of the event this year will be a collection of rare and beautiful privately owned cars, curated into features that celebrate different aspects of automotive culture. British Racing will highlight some of the most beautiful motorsport creations of Great Britain from the likes of Jaguar and McLaren, while The Legendary V12 pays homage to some of the greatest ever creations fitted with arguably the automotive world’s most emotive powertrain. Other classes will celebrate the Chevrolet Corvette through the generations and the latest developments in hypercar design.

Due to the popularity of the 2023 event’s Porsche RS day and Supercar day, which saw an additional 50 themed cars enter the HAC grounds, all three days for the 2024 event will feature an additional display. The first day will see the addition of 50 McLaren supercars, the second welcomes 50 Jaguar E-Type models and the final day remains Supercar Day, with a display of 50 of the latest supercars in association with Drivers Union.

Tickets to the London Concours, as well as entry to the City Challenge, are available now from www.londonconcours.co.uk/tickets

The Macallan + The Mark Hotel

Ahead of the first Monday in May, The Macallan and The Mark Hotel embarked on a partnership to introduce Castle Garden, the signature cocktail to be offered to the night’s biggest stars at The Mark Lobby Bar following the event on May 6th.

The Macallan’s take on this year’s exhibition theme–which celebrates nature’s influence on fashion and examines the cyclical themes of rebirth and renewal– is showcased through this unique cocktail that highlights their shared reverence for sustainability and the natural world.

As the brand celebrates their 200th anniversary, Castle Garden offers a sensory time travel experience that shows the history, creativity, and craftsmanship found in every bottle of The Macallan.

Ingredients:

1 oz The Macallan Double Cask 12 Years Old (balanced by European and American Oak, sherry seasoned casks)
0.75 oz Jean-Luc Pasquet Pineau de Charentes
0.25 oz Honey Syrup
0.25 oz Lemon Juice
2 oz Brut Sparkling Wine
Baby’s Breath Flower Garnish
Optional: Passion Fruit “Caviar”

Method:

Add all ingredients, except sparkling wine, to a shaker with ice.
Shake and strain into a Champagne flute, top with 2 oz of sparkling wine.
Garnish with sprig of Baby’s Breath.

Billie Eilish – Tour Dates

Following the news of her highly anticipated third studio album HIT ME HARD AND SOFT, set for release on May 17 [pre-order/add/save HERE], Billie Eilish has announced arena dates, produced by Live Nation, for her HIT ME HARD AND SOFT: THE TOUR. Starting in September 2024, Eilish will embark on her North American leg of the tour, which runs through to the end of December 2024. The tour will continue in Australia starting February 2025 ahead of her European, U.K., and Ireland arena dates starting in April until late July. For a full list of tour dates, see below or visit billieeilish.com

Tickets for BILLIE EILISH: HIT ME HARD AND SOFT: THE TOUR will be available starting with the American Express® Presale beginning Tuesday, April 30, with additional presales running throughout the week. Any remaining tickets will be available during the general on-sale starting Friday, May 3 on billieeilish.com. On-sale start times vary by market, check local listings for more information.

American Express® Card Members can purchase tickets before the general public beginning Tuesday, April 30 (while supplies last) – this is one of the many entertainment benefits American Express Card Members can access. Presale start + end times will vary by market, check your local listings at billieeilish.com for more information.

SUSTAINABILITY EFFORTS
Billie Eilish will continue her long-standing partnership with environmental nonprofit REVERB on this tour, building on the success of previous efforts, which resulted in over $1 million donated to environmental, greenhouse gas reduction, and climate justice projects, more than 150,000 fan actions, and much more. Sustainability efforts on this tour will include reducing greenhouse gas pollution, decreasing single-use plastic waste, supporting climate action, and updating concession offerings to promote and encourage plant-based food options with Support+Feed.

ECO-VILLAGE
The Billie Eilish REVERB Eco-Villages will be set up at 2 locations in the main concourse of every show where fans can take part in the tour’s sustainability efforts, connect with nonprofits, and take meaningful action for people and the planet.

SUPPORT+FEED
For collective action at the intersection of climate and food, Support+Feed will be launching a 360 campaign throughout the tour. Following the success in 2022, Support+Feed will offer an expanded version of the Support+Feed Pledge inspiring fans to eat one plant-based meal a day for 30 days with digital elements and community activations. Fans will also have the opportunity to participate in Plant-based Food Drives in a selection of cities alongside the tour to raise awareness and gather food to distribute to local communities.

TRANSPORT
Fans are encouraged to join the effort to make the HIT ME HARD AND SOFT: THE TOUR more sustainable. Where possible, take public transportation and carpool to and from the shows to help reduce greenhouse gas pollution and encourage more public transportation options. Fans will receive information via email about public transportation options before the show.

VENUES
Venue partners are also helping to lessen the environmental footprint of the tour. In addition to efforts to decrease waste through reducing or eliminating single-use plastics and diverting landfill waste with compost and recycling, venues will be offering plant-based food options at all shows.

FAN PARTICIPATION
Bring an empty reusable water bottle or donate for a custom RockNRefill Nalgene bottle to fill up at the free water refill stations located at each venue. The RockNRefill bottles and refill stations are located at the Eco-Villages in the main concourse at all shows. Fight fast fashion by opting for thrifted, upcycled, or borrowed clothes instead of buying new clothing to wear to shows.

Billie Eilish’s forthcoming album, HIT ME HARD AND SOFT was written by Billie Eilish and FINNEAS, her brother and long-time collaborator, who also produced the album. HIT ME HARD AND SOFT will be available on all digital platforms, and in a continued effort to minimize waste and combat climate change; across all physical formats in limited variants on the same day, with the same track-listing and using 100% recyclable materials. For more information on all sustainable practices for this album release, please visit https://store.billieeilish.com/pages/sustainability

HIT ME HARD AND SOFT is out everywhere on May 17.

Pre-order/add/save HERE.

Exploring the Global Impact

And Lasting Legacy of “Despacito” by Luis Fonsi ft. Daddy Yankee

“Despacito,” a Spanish sensation that started its journey seven years ago, has continued to captivate audiences worldwide as a timeless musical masterpiece. Emerging from the vibrant musical landscape of Puerto Rico, this Latin pop anthem, infused with reggaeton rhythms, quickly soared to unprecedented heights.

Crafted by the talented duo of artists Luis Fonsi and Daddy Yankee, “Despacito” transcended language barriers, igniting a global phenomenon that shows no signs of slowing down. Its record-breaking success and enduring cultural impact have solidified its place in music history, reshaping the contemporary music scene. Join us as we embark on a journey through the remarkable legacy of “Despacito,” a song that has not only defined boundaries but also has become a global sensation.

1. Chart Domination Since 2017

The Despacito song held the number-one record for the longest on Billboard’s Hot Latin Songs chart, clocking in at 56 weeks between February 2017 and September 2018. The remarkable achievement solidified its status as a chart-topping sensation and marked a historic milestone in the Latin music and entertainment industry.

Despacito’s unprecedented success on the Latin charts was just the beginning of its meteoric rise to global prominence. As it soared to the top of the Streaming Songs chart and conquered radio airwaves worldwide, Despacito epitomized a seismic shift in the music industry landscape.

In 2020, the remix of Despacito featuring Justin Bieber peaked at No. 1 for 16 weeks on the Billboard’s Hot 100 chart. The remix further solidified the song’s status as a global phenomenon, propelling it to dominating success. With Justin Bieber’s addition to the track, Despacito reached new audiences and expanded its reach across diverse demographics.

Fueled by the streaming revolution and propelled by the viral power of social media, the song transcended borders and languages, becoming a cultural phenomenon of unparalleled magnitude. Its infectious rhythm, catchy phonetics, and entertaining musicality captured the hearts of audiences worldwide, uniting diverse cultures and inspiring shared experiences.

2. YouTube Views: Global Smash

Within a relatively short period, the music video for “Despacito” reached unprecedented viewership levels. It was among the first videos on YouTube to achieve the monumental milestone of 5 billion views in April 2018, signaling its massive impact and enduring popularity years after its release. The feat solidified it as one of the platform’s most-watched and beloved music videos.

However, the story of “Despacito” on YouTube didn’t stop there. Years later, the song continued to captivate audiences, maintaining its momentum and breaking new ground. In a historic moment, the “Despacito” music video officially became the first video in YouTube history to surpass 7 billion views in October 2020. It boasts about 8.4 billion views in April 2024, further cementing its place in the annals of internet culture.

The unprecedented success of “Despacito” on YouTube reflects its status as a global phenomenon and cultural juggernaut. Its ability to transcend language barriers and culture and resonate with audiences worldwide has made it a timeless classic and a symbol of the power of music to unite people across borders and cultures. As it continues to amass views and inspire fans around the globe, “Despacito” remains an iconic and influential presence in the world of music and entertainment.

3. Influencing Viral Phenomena in Social Media and Events

Despacito”song’s catchy melody, infectious rhythm, and memorable lyrics made it ripe for viral content creation, sparking many dance challenges, lip-sync videos, and memes that circulated widely on platforms like TikTok, Instagram, and Twitter. The song’s global popularity translated into a series of viral phenomena that transcended geographical and cultural boundaries.

From dance crazes featuring the song’s signature moves to humorous parodies and creative reinterpretations, “Despacito” has become ubiquitous in online culture, fueling countless user-generated content and fan interactions. Moreover, “Despacito” served as a worldwide soundtrack for cultural events, gatherings, and celebrations, making it a form of unintentional music diplomacy. Its upbeat tempo and festive vibe made it a natural choice for parties, weddings, and social gatherings, where it became synonymous with fun and enjoyment.

In the realm of live events, “Despacito” became a staple in concerts, festivals, and dance performances. Artists and performers incorporated the song into their setlists, while choreographers created captivating routines that showcased its infectious rhythm and energy. For example, “Despacito” made a notable impact on popular television shows like The X Factor, where it became a frequently performed song by contestants. Its catchy melody and energetic rhythm made it famous for aspiring singers looking to showcase their vocal talent and stage presence and connect with the audience.

Luis Fonsi, through “Despacito,” has demonstrated the power of music to connect people, spark creativity, and bring joy to audiences worldwide. Its ability to inspire widespread engagement and participation promotes the song’s status as a cultural phenomenon that transcends region, culture, and language boundaries to resonate deeply with global audiences.

4. Despacito’s Global Impact on Latin Pop

The Despacito song reshaped the global perception and consumption of Latin music. “Despacito” revitalized Latin pop and propelled it to unprecedented recognition and influence worldwide. Its groundbreaking success marked a pivotal moment for Latin music, breaking language barriers and captivating audiences across diverse cultures.

The seamless fusion of reggaeton beats and infectious pop melodies appealed to a broad spectrum of listeners, establishing Latin pop as a dominant force in the global music scene. Beyond its commercial achievements, “Despacito” challenged stereotypes and celebrated the diversity of Latin culture.

The song’s achievements and international recognition foster a sense of pride and unity among Latin audiences while inviting the world to embrace the richness of Latin music. Its enduring legacy continues to inspire a new era of Latin artists and collaborations, shaping the future trajectory of Latin pop and solidifying its position as a cultural phenomenon of immense significance.

5. Diamond Certification: The 1st Latin Song

“Despacito” made history as the first Latin song to receive Diamond certification, a prestigious milestone in the music industry. The Diamond certification, awarded by the Recording Industry Association of America (RIAA), recognizes exceptional commercial success, with each unit representing one million equivalent sales or streams in the United States.

By attaining this esteemed certification, “Despacito” cemented its place in music history, breaking barriers and paving the way for further recognition of Latin music on a global scale. The milestone not only celebrated the song’s remarkable achievements but also as recognition of remarkable sales figures, demonstrating its widespread appeal and commercial viability.

Louis Vuitton Men’s Pre-Fall 2024

Louis Vuitton’s Men’s Pre-Fall 2024 collection, Pharrell Williams’ first pre-collection with the Maison, is now available in stores worldwide. The collection illustrates the connective power of travel through nautical themes with codes of surfing and tropical floral prints.

Pharrell reflects on the multicultural influences present in familiar wardrobe staples around the world through sailor-inspired dandy silhouettes, Neptune-inspired patterns, and surf culture motifs. Celestial navigation inspires sailor-themed garments with intricate details like pearl buttons and shell embroideries, while surf culture influence manifests in scuba suits, tropical prints, and raffia footwear.