About skylerjohnson4936

Green Car by Mina Tocalini

Lamborghini Adopts what3words

Lamborghini, the leading global brand of luxury sports cars, has revealed today it will become the first auto manufacturer to integrate what3words, fully enabled by Alexa. With voice set to be the way we communicate with cars, this partnership signals  a disruptive move to combine the best user experience with the slickest and most innovative technology. 

what3words location technology is changing the way we approach addressing. It has divided the globe into 57 trillion 10ft squares and given each one a unique combination of 3 words: a what3words address. For example, drivers can enter ///usual.trying.highs to navigate to the exact 3 meter square that offers the best view of the Golden Gate Bridge in San Francisco. The system will also work entirely offline. 

Traditional addresses can be difficult to enter into navigation systems, especially by voice, and are often inaccurate or confusing. Many address searches typically drop pins in the centre of buildings and street names are often duplicated. For example, there are 367 Park Streets in California and 521 George Streets in Australia. Of course, many parts of the word are not addressed at all. 

what3words eliminates these issues. Every what3words address is unique, minimising errors and getting drivers exactly where they want to go–whether that’s a new trendy pop-up bar, or a friend’s apartment’s parking lot. With market-leading voice accuracy, what3words addresses can be entered either by text or voice just like street addresses or points of interest.

The Lamborghini Huracán is all about performance, control, and innovation. The cars are equipped with the latest technology for great performance, and navigation is no exception. Lamborghini is the first automotive brand to incorporate Amazon Alexa’s Complete Control, and the integration with what3words allows users to navigate to a precise 3 meter square with a simple voice command. 

Luca Giardino, Head of Connectivity at Lamborghini adds, ‘The future of mobility demands the most advanced technology, and that is why Lamborghini announced the roll-out of what3words. Our drivers can experience the most seamless way to navigate by voice.’

Chris Sheldrick, CEO and Co-founder of what3words adds, “Traditional addresses aren’t suitable for voice input, and a lot of the time, the best spots don’t have an address at all. Together, what3words and Alexa offer the perfect solution for navigation, and with that a top of the range experience. Lamborghini drivers can now explore off the beaten track, or find a VIP entrance to an exclusive venue with just 3 words.

About what3words

What3words is the simplest way to talk about location. The system covers the entire world, never needs updating, and works offline. A what3words address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts. It is optimized for voice input and contains built-in error prevention to immediately identify and correct input mistakes.

The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to what3words addresses in over 50 languages to date. Millions of what3words addresses are in use around the world, with thousands of businesses using them to save money, be more efficient and provide a better customer experience. what3words is integrated into apps, platforms and websites, with just a few lines of code. Products are available for free or for a nominal fee for qualifying NGOs. Its partners include Mercedes-Benz, Triumph Motorcycles, Premier Inn, the AA and many emergency services across the world.

what3words has a team of over 100 people, across offices in the UK, USA, Germany and Ulaanbaatar Mongolia. The company has raised over £100 million in capital from investors such as Intel, Aramex, Deutsche Bahn, Subaru and the Sony Investment Fund.

General via Republic Records Media for use by 360 Magazine

Coi Leray × DaBaby – TWINNEM

Supercharging her fastest-rising hit yet, Platinum superstar Coi Leray reups her mega-viral best friend anthem “TWINNEM” with the Official Remix featuring DaBaby out today via Republic Records! Listen to “TWINNEM (Remix)” [feat. DaBaby]—HERE

With the Remix, she adds another dimension to the fan favorite banger. Coi’s relentless energy commands attention, while multi-platinum Charlotte spitter DaBaby pulls up with a smooth and slick cameo punctuated by dynamic bars.

The original “TWINNEM” has already clocked 22 million-plus streams and 12 million views on the music video. Taking over TikTok, it inspired a staggering 5 million video creates, yielding 6 billion global views thus far. Not to mention, it vaulted to #1 on the US TikTok Chart #2 on the US/Global Billboard Triller Chart. Among those millions of clips, Justin Bieber, Paris Hilton, Ed Sheeran, Kevin Hart, Lil Baby, Jason Derulo, Cheech & Chong, Kim Petras, Tia Mowry, Frankie Grande, Ashley Tisdale, and more have all busted a move to the track.

Coi continues to prove her prowess on stage, evolving into one of the culture’s hottest performers and most explosive entertainers. She just wrapped up the sold out Back Outside Tour, supporting Lil Baby and Lil Durk.

Meanwhile, she left the crowd and critics stunned at Rolling Loud NYC. HotNewHipHop raved, “If there’s anything her Rolling Loud set proved this weekend, it’s that she’s unquestionably got the full package” and called it “one of the fun-filled sets of Day 3.

Making her grand debut, Coi recently took over New York Fashion Week. She rocked custom looks for both Moschino and Laquan Smith, and PAPER chronicled her domination this year.

Leray’s last single, “Okay Yeah,” has amassed millions of streams. Uproxx praised the single, writing that Leray “extends her streak of consistent flexing by bragging about her wealth, shopping habits, and jewelry all while also brushing off her haters in the process.” Revolt wrote that Leray “has no plans of letting up.” Not to mention, “Okay Yeah” notably features on the blockbuster Madden 22 in-game and on the Official Soundtrack Album.

It arrives in the wake of her recent banger “At The Top” [feat. Kodak Black & Mustard]. To date, it has racked up over 4.2 million streams and earned widespread praise. UPROXX highlighted “variety of flows from the lilting melody of the hook to a Playboi Carti-esque, clipped cadence at the beginning of her verse,” and The Source assured “Coi Leray is keeping her hot streak going.” HotNewHipHop put it best, “she’s only concerned with things that will help her ‘elevate,’ and she’s stuck to her word.” Not to mention, she stands out among this year’s coveted XXL “Freshman Class.”

Coi shows no signs of stopping or slowing down. In 2021, she served up “Bout Me.” Receiving critical acclaim, Complex praised her integration of “of pop and hip-hop worlds, with her oscillating between staccato raps and warbling, auto-tuned vocals,” and Hip Hop Weekly noted she “keeps the hits coming.”

It followed closely on the heels of the blockbuster music video for “BIG PURR (Prrd)” which recently earned RIAA Gold Certification.  Right out of the gate, it racked up 1.7 million views in less than a week. HipHopDX raved, “One of 2021’s hottest collaborations has an even hotter video to match its Billboard-blazing hype,” and UPROXX put it best, “Coi Leray’s 2021 is off to a fantastic start.” It’s already amassed over 40 million total streams and counting.

Since its release, “BIG PURR (Prrd)” has spawned 660K-plus videos on TikTok with nearly 50 million views. The song has also charted on the Billboard Hot 100 and Rolling Stone Top 100 songs charts, where it continues to climb. Its predecessor “No More Parties” picked up her first gold plaque from the RIAA and scaled the Billboard Hot 100, where it’s ascending the top 30. It soundtracked nearly 500k videos on TikTok with over 71.5 million views. The “No More Parties (Remix)” music video remains in the Top 10 most watched videos on VEVO and a fixture in mtvU’s rotation.

Coi also made her television debut on The Tonight Show Starring Jimmy Fallon with a performance of “No More Parties.” Watch it HERE.

About Coi Leray

Accelerating her rapid rise, Coi holds a spot in the Top 5 of the Billboard Emerging Artists chart and on Rolling Stone’s Breakthrough 25. Additionally, Billboard christened her the “R&B/Hip-Hop Rookie of the Month.” What’s more, Coi has received public support from industry heavyweights such as Drake, Megan The Stallion, Cardi B and CityGirls- JT & Yung Miami.

Coi Leray also stars in a new campaign for the SKIMS “Cozy Collection” by Kim Kardashian West. For the campaign, Coi Leray modeled the new collection and linked up with singer Destiny Rodgers for a special SKIMS TikTok to Destiny’s song, “Tom Boy” which was reposted on Instagram stories and praised by Kim Kardashian West. Coi can be seen in the official video for the revamped single.

cocktail illustration by Mina Tocalini for 360 Magazine

Holiday Sip List

With the weather getting colder, and the holidays approaching, it’s time to think about the holidays.The gifts. The Friends and family. The liquor. 360 Magazine has compiled a list of the perfect cocktails for this holiday season.

Pumpkin Boilermaker 

Ingredients:

Method: Add 2 dashes of aromatic bitters to any quality pumpkin ale and drop Fistful of Bourbon into the beer. Drink and be merry.

Pumpkin Boilermaker via M&C Saatchi for use by 360 Magazine

Fistful of PSL 

Ingredients: (makes approximately 2 drinks)

  • 1 part of Fistful of Bourbon
  • 2 cups of milk
  • 2 tablespoons of pumpkin puree
  • 1/2 tablespoon of pumpkin spice
  • 1/2 cup of coffee

Method: Add all ingredients except for the bourbon in a warming vessel – this could be a pot on the stove for a few minutes or in a bowl, covered with Saran Wrap, cut 3 slits and microwave for 1 minute. Once warm, pour in Fistful of Bourbon and transfer into your favorite mug. Top with whip cream and dust with pumpkin spice. 

Select Cranberry Paloma  

Created by Milagro Tequila

  • Ingredients 
    • 1 ½ parts Milagro Select Silver
    • ¾ part fresh lime juice
    • ¾ part cranberry juice
    • ½ part thyme simple syrup
    • 2 parts pink grapefruit soda
  • Preparation
    • Combine all ingredients except soda in a Boston shake and shake well. Strain into highball glass over fresh ice and garnish with cranberries.
Select Cranberry Paloma via M&C Saatchi for use by 360 Magazine

Autumn Apple Snap  

Created by Hendrick’s Gin

  • Ingredients 
    • 1 1/2 parts Hendrick’s Gin
    • 3/4 part Lemon Juice
    • 3/4 part Apple Juice or Apple Cider
    • Top with Ginger Beer
    • Apple Slices and Grated Nutmeg to Garnish
  • Preparation
    • Combine all ingredients in a highball glass filled with cubed ice and lightly churn. Garnish with apple slices and grated nutmeg.
Autumn Apple Snapvia M&C Saatchi for use by 360 Magazine

Little Bit Bittah

Created by Reyka Vodka Brand Ambassador Trevor Schneider 

  • Ingredients 
    • 12 parts Reyka Vodka 
    • 9 parts Grapefruit Juice 
    • 3 parts Grenadine
    • 3 parts Campari

Method: Shake and strain into iced rocks glass. Garnish with grapefruit wedge.

reyka vodka image for use by 360 magazine

Carpe Dia Punch

Ingredients:

  • 6 parts Milagro Añejo
  • 3 parts hibiscus tea
  • 3 parts ginger beer
  • 3 parts fresh lime juice
  • 1 part blackberry syrup
  • Sage leaves
  • Blackberries

Method: Pour all ingredients, except ginger beer, in a punch bowl over a block of ice. Top with ginger beer and stir intermittently. Garnish with blackberries and sage.

image by Milagro Añejo for use by 360 magazine

Jubilee Punch

Ingredients:

  • 6 oz Hendrick’s Gina
  • 2 oz Maraschino Liqueur
  • 2 oz Lemon juice
  • 2 oz Elderflower Cordial
  • 12 oz Sparkling apple cider
  • Slices of fruit (apples, lemons, cucumber) to garnish

Method: Combine ingredients in a punch bowl over a block of ice.Ladle punch over ice a few times, garnish and serve.

image by hendrick's for use by 360 magazine

Irish Tea-Se-Tea
Created by Tullamore D.E.W. Brand Ambassador Gillian Murphy 

Ingredients: 

● 2 parts Tullamore D.E.W. Original 

● 1.5 parts Irish Breakfast Tea 

● 0.75 part lemon juice 

● 0.75 party simple syrup Method: Mint to garnish. Add all ingredients to a punch bowl.Garnish with lemon slices and fresh mint. Serve over ice in a wine glass.

image for use by 360 magazine

Fistful of PSL

Ingredients: (makes approximately 2 drinks)

  • 1 part of Fistful of Bourbon
  • 2 cups of milk
  • 2 tablespoons of pumpkin puree
  • 1/2 tablespoon of pumpkin spice
  • 1/2 cup of coffee

Method: Add all ingredients except for the bourbon in a warming vessel – this could be a pot on the stove for a few minutes or in a bowl, covered with Saran Wrap, cut 3 slits and microwave for 1 minute. Once warm, pour in Fistful of Bourbon and transfer into your favorite mug. Top with whip cream and dust with pumpkin spice.

image for use by 360 magazine

Espresso Martini

Ingredients: 

  • 2 parts Reyka
  • 1 parts espresso
  • .5 parts simple syrup

Method: Combine all ingredients into a cocktail shaker. Shake, strain into a martini glass, and garnish with espresso beans.

Espresso Martini [Image] Ingredients:  2 parts Reyka 1 parts espresso .5 parts simple syrup Method:  Combine all ingredients into a cocktail shaker. Shake, strain into a martini glass, and garnish with espresso beans.

Speyside Cowboy [Image]

Created by Glenfiddich Brand Ambassador Allan Roth

Ingredients:

  • 2 parts Glenfiddich 14 Year Old Bourbon Barrel Reserve
  • ½ part Drambuie
  • ¼ part coffee liqueur
  • ¼ part demerara syrup
  • 1 barspoon China China
  • Egg white or chickpea water
  • Coffee beans, to garnish

Method:  Combine all ingredients except for the coffee beans in a shaker and shake to incorporate the egg white.  Add ice and shake again.  Pour into a coupe.  Garnish with coffee beans.

Notes: 

  • After dinner drink, espresso martini inspired
image for use by 360 magazine

Harvest Honey

Created by The Balvenie Brand Ambassador Naomi Leslie

  • Ingredients
    • 2 oz The Balvenie Sweet Toast of American Oak 12 Year Old
    • ½ oz Pineau des Charentes Dessert Wine
    • 1 barspoon Spiced Honey
    • 3 dashes Molasses Bitters
  • Preparation
    • Add all ingredients to a mixing glass, add ice, and stir briefly. Strain into a coupe glass.
image for use by 360 magazine

D’USSE Far East

Ingredients: 

1 1/2 Parts D’USSÉ VSOP Cognac 

1/2 Part Amaretto Liqueur 

3 Parts Chai Tea 

1/2 Part Vanilla Syrup 

1/2 Part Almond Milk 

2 Dashes Cardamom Bitters 

Glass & Garnish: Highball & Star Anise 

Method: Add all ingredients into a shaker with ice. Shake and strain into an ice-filled highball glass. 

D’USSE Far East image for use by 360 magazine

D’USSE Hot Toddy

Ingredients: 

2 Parts D’USSÉ VSOP Cognac 

4 Parts Hot Black Tea 

1 Part Honey Syrup 

Glass & Garnish: Glass Mug & Orange Peels, Cinnamon Stick 

Method: Steep tea in a glass mug. Add D’USSÉ and honey syrup, then stir. 

D’USSE Hot Toddy image for use by 360 magazine

Mistletoe Mimosa

Ingredients:

0.5oz Elderflower liqueur

2 drops Orange Water

Splash Cranberry juice

Sparkling Wine

Garnish with 1/2 sugar rim & fresh cranberry/rosemary spring

Available at The Breakfast Club LA.

the breakfast club mistletoe mimosa for use by 360 magazine

AGUA FRESCA

Ingredients:

Ketel One

Coconut Water

Canela

Lemon

Pineapple

Aperol

Available at Toca Madera Modern Mexican Restaurant

image for use by 360 magazine

ALMA DE SOL

Ingredients:

Avion Reposado

Turmeric & Arbol St. Germain

Lemon

Passionfruit

Zucca Amaro

Red Wine Float

Available at Toca Madera Modern Mexican Restaurant

image for use by 360 magazine

Rosemary Margarita

Pair with Pozole Rojo (A Rich Soup Made With Hominy) 

Ingredients

  • 1.5 oz 1800 Cristalino 
  • 1 oz lime juice
  • 0.5 oz orange liqueur
  • 0.5 oz agave syrup
  • Rosemary sprig
  • Lime wedge

Directions: Add all ingredients to a shaker with ice. Shake vigorously and strain over fresh ice into a rocks glass rimmed with salt. Garnish with rosemary sprig and lime wedge. 

1800 tequila image for use by 360 magazine

Oaxaca Hot Chocolate 

Pair with Marranitos (Mexican Gingerbread Pigs)

Ingredients

  • 1.5 oz 1800 Reposado
  • 0.25 oz Agavero Original
  • 6 oz Mexican hot chocolate 
  • Dark chocolate, nutmeg, cinnamon and cayenne for garnish 

Directions: Add ingredients to a glass coffee mug and stir to combine. Garnish with pinches of dark chocolate, nutmeg, cinnamon and cayenne to taste. 

1800 tequila image for use by 360 magazine

Tequila Toddy

Pair with Mexican Buñuelos (Fried Dough With Cinnamon Sugar) 

Ingredients

  • 1.5 oz 1800 Añejo
  • 2 oz apple cider
  • 2 oz boiling water
  • 0.25 oz honey
  • Cinnamon sticks
  • Lemon wedge 

Directions: Add ingredients to a footed glass coffee mug and stir to combine. Garnish with two lemon wheels and two cinnamon sticks. 

1800 tequila image for use by 360 magazine

Protected: Elujay – Tenfold

This content is password protected. To view it please enter your password below:

Best Shape of My Life via Youtube for use by 360 Magazine

New Documentary Featuring Will Smith

YouTube Originals and Will Smith premiered the first two episodes of the highly-anticipated new six-part unscripted series Best Shape of My Life. This  emotionally packed five-day event from Westbrook Media peels back the curtain on what makes Will Smith truly tick as he is pushed to his limits physically, mentally, and emotionally. Additional episodes will premiere daily this week (Mon-Fri) only on Will Smith’s official YouTube channel

What starts as a docu-follow about Will’s desire to go from the “worst shape” of his life to a new movie star body evolved into a deeper, darker and more profound journey into Will’s psyche. With “Best Shape of My Life,” Will finds himself questioning the very behaviors that have led to his success, and ultimately it’s on this search where his healing can begin, featuring meaningful moments with his family and those closest to him. This marks Will Smith’s second project with YouTube Originals. In his first, “Will Smith: The Jump,” he accepted the ultimate challenge to bungee jump from a helicopter over the Grand Canyon on his 50th birthday for charity in 2018, resulting in nearly 18M views in the first 48 hours.

Watch episode one HERE and episode two HERE of Will Smith’s “Best Shape of My Life” on Will Smith’s official YouTube channel.

New episodes will be available to stream for free, daily this week only on Will Smith’s official YouTube channel

“Best Shape of My Life” is co-showrun by Westbrook Media’s Lukas Kaiser (The Fresh Prince Reunion) and co-showrun and directed by Dexton Deboree, the visionary creative behind Unbanned and Promiseland. Susanne Daniels is Global Head of Original Content for YouTube. Alex Piper, Head of Unscripted for YouTube Originals, and Lauren Celinski, Development Lead for YouTube Originals, oversee the project for the global platform. 

Association with Fitbit

As part of his commitment to improve every aspect of his health and wellness, Will recently joined the Fitbit family, creating and curating an exclusive collection of whole-health guidance that includes six sweat-inducing, endorphin-boosting workouts and mindfulness sessions in the Will Smith: StrongWill curriculum. From room-shaking workouts to smooth stress-relief techniques, Fitbit Premium members can virtually work with Will and his trainers to get their minds and bodies strong. 

About YouTube Originals

YouTube Originals are award-winning series, specials and livestream events for YouTube’s two billion active monthly users that entertain, inspire, connect, and educate audiences through authentic storytelling from YouTube creators, music artists and celebrities. By tapping into the platform’s growing global community, fan engagement product capabilities, and innovative content, YouTube Originals amplify the most popular and unique aspects of YouTube.  Fans can experience YouTube Originals content for free through the standard YouTube platform (ad-supported), or through a paid subscription to YouTube Premium, which adds ad-free, bonus/exclusive content, and early binge access to select programming. YouTube Originals are available in over 100 countries worldwide.  Keep up with the latest YouTube news by visiting the global platform’s official blog HERE.

LeCrae × Jidenna × Limoblaze – Everyday

After teasing us with a little Afrobeat flavor on Andy Mineo‘s “Coming In Hot,” Afromix ft. Lecrae and Limoblaze, Reach Records films and releases “Everyday,” the latest single to be released from their Summer ’21 Playlist. Lecrae joins Nigerian American singer, Jidenna (“Classic Man”), and UK based Nigerian Afrobeat star Limoblaze, and together the three keep the party lit! “Africa is doing it big and has exploded into pop culture: the food, the fashion, the music. We wanted to bring that authentic vibe to the video so I knew we needed Limo and Jidenna together to make sure we captured it right,” shares Lecrae.

The authenticity you feel in “Everyday,” comes the vibe on the set and a dual team of film-makers, Joe Gonzales (U.S.) and Jay Affluent (Nigerian) who direct and executive produce the video together.”I went to London to hang out with my boy Limoblaze and we talked about what would make a West African party authentic so you see some Jollof Rice steaming in the pot! I got a little taste of West Africa and can’t wait to tour, hopefully this year!”

Limoblaze, who was previously featured on the Andy Mineo ft Lecrae’s “Coming In Hot Afrobeat Remix,” shares that his lyrical inspiration for the song came from a spiritual place. “Having God in my life feels like a holiday! My life experiences are a testimony of the extra mile that God gives me everyday!

The Playlist

The Reach Records Presents Summer ’21 Playlist features 16 new tracks and features Reach Records artists: Lecrae, Trip Lee, Tedashii, Wande, Hulvey alongside extended family: Jidenna, BigBreeze, Indie Tribe, Porsha Love, Funky.

Reach Records presents Summer Playlist ’21 was released on August 13th but the party is still continuing and this time it’s going to The Motherland! Songs released from the Summer ’21 playlist include Lecrae‘s “Holupwait” featuring production by Cardec Drums, Wande’s “Don’t Worry Bout It” (ft Porscha Love), Indie Tribe’s “Team” (ft. Nobigdyl., Jon Keith, Mogli the IceBerg, and DJ Mykael V), Jude Barclay’s “High School Never Really Ends” and 116’s “Moshpit” (ft Jaye Newton, Wande, and Not Klyde). Trip Lee made his long-anticipated return on “You Got It,” and Tedashii brought “Lights In The City” to the party! “La Fiesta,” a song from the Blue Miracle soundtrack featuring Lecrae and Funky reappears on the Summer ’21 mixtape with additional vocals from Redimi2 and Alex Zurdo.

Clubhouse via Dillon Mathew for use by 360 Magazine

Interview with Clubhouse

By: Skyler Johnson

Indie pop outfit Clubhouse (Forrest Taylor, Ari Blumer, Zak Blumer, Forrest Taylor, Michael Berthold) recently released Are We Going Too Slow, featuring the song: “Home Videos.” 360 Magazine interviewed the band about their music, fame, and their midwestern upbringings.  

You all have been friends for a very long time? How did you meet? What are some of the most important memories you have together outside of the band?

[Max] I met Zak and Ari when we were in middle school, and we started playing together doing covers mostly. We started writing originals and taking things more seriously when we went to college, where we met Mike and Forrest. Some of our favorite memories together are from this big party we have every year for the holidays. All of our families get together to have the most ridiculous white elephant gift exchange.

What, as a band, are you most proud of having accomplished?

[Forrest] We’re really proud of this new EP. It’s the first true body of work we’ve done and we’re so excited to share it with everyone!

What would you say are the core things that inspire and drive the band?

[Zak] I think the biggest thing is that we’re constantly bouncing ideas off each other in the studio. We all co-write and produce, so being able to explore with everyone’s different styles is what drives the creative inspiration.

What was the inspiration behind the name Clubhouse?

[Ari] When we were younger, there was this separate little office/studio space in my backyard. In high school we hung out there all the time, so when we were thinking of a name, ‘Clubhouse’ just kind of felt right.

What are your favorite memories of being from the Midwest? What do you think the Midwest should be proud of/known for?

 [Mike] I’m from Cleveland so some of my favorite Midwest memories are getting together with friends and family in the fall to watch the Browns! My favorite part about the Midwest is that time of year, with the leaves changing color and the temperature getting a little cooler.

What is the best fan interaction you’ve had?

[Max] We had a fan reach out to us a while ago asking me to write out a lyric from The Weeknd in my handwriting and send it to her so she could get it tattooed on her!

What would you like to accomplish as a band? Are there any awards you’d like to win or a venue you’d love to play at?

[Mike] A venue I’ve always wanted to play at is Red Rocks. That would be so incredible!

How has the band adjusted or repositioned while dealing with Max Reichert’s cancer diagnosis? How has it made you closer or strong?

[Zak] Going through something like that together was the hardest thing imaginable. But through all of that I think we really found ourselves. We stopped caring so much about how we were going to define our music and just started creating for fun again. We bonded for life going through that.

What are you the most proud of when you look back at the creation of Are We Going Too Slow?

 [Forrest] We were really able to bring in all of the different sounds and styles we love on this project. We didn’t force ourselves into any box, just made the music we love.

Mike Mattison via Kailey Wolcott for use by 360 Magazine

POETIC SONG VERSE: Blues Based Popular Music and Poetry

While accepting the Nobel Prize for Literature in 2016, Bob Dylan quoted The Odyssey: “Sing in me, muse, and through me tell the story.” In their new book, POETIC SONG VERSE: Blues Based Popular Music and Poetry (University Press of Mississippi, November 9, 2021), renowned musician Mike Mattison and literary historian and beloved Catholic University professor Ernest Suarez offer an enlightening look at the artform that artists like Dylan, Jimi Hendrix, Joni Mitchell, Gil Scott-Heron, Lucinda Williams and others used to tell their stories. Mattison and Suarez lay out the contours of what they see as a unique literary genre they dub ‘poetic song verse.’ This form was inspired by blues music and poetry, nurtured in the beat coffee houses of the 50’s and 60’s, and fully bloomed as it cross-pollinated with rock and roll. It goes far beyond the borders of popular entertainment, using voice, instrumentation, arrangement, and production to highlight evocative lyrics that resemble poetry. 

Synthesizing a wide range of writing and thinking, as well as their own experiences, (Mattison is a vocalist and songwriter for the Grammy-Award-winning Tedeschi Trucks Band; he wrote hits like “Midnight in Harlem,” “Bound for Glory”), the authors train a powerful lens on some of the most well-known songs of the 20th and 21st centuries. By demonstrating how the blues and poetry came together to birth a whole new genre of artistic expression, they shift the thinking on how we categorize lyrics—as literature, as music, or as a combined, innovative, new art form.

Q&A W/ Mike Mattison × Ernest Suarez 

What is poetic song verse, and how has studying and writing about it changed your appreciation of the artists who practice it?

We use the term “poetic” to describe lyrics that have literary intent and that consciously strive for aesthetic impact: linguistically rich compositions that operate on many levels simultaneously, incorporating image, metaphor, narrative, and play in ways that often deliberately correlate to broader cultural conversations. We’re talking about lyrics that seek to transcend the grasp-and-release mechanism of pure entertainment, lyrics that prick our curiosity and invite repeated visits and renewed scrutiny. Poetic song verse isn’t poetry set to music, like the Beats’ poetry with jazz accompaniment, but it sometimes takes a hybrid form in recordings like Gil Scott-Heron’s or Leonard Cohen’s. The distinction we draw rests on the symbiotic relationship that most often occurs when potent lyrics and sonics are developed together. By “sonics” we mean every aural dimension of song, including voice, instrumentation, arrangement, and production. In poetic song verse, sonics combine with verbal techniques often associated with poetry—imagery, line breaks, wordplay, point of view, character, story, tone, and other qualities—to create a semantically and emotionally textured dynamic.

The book argues that artists like Dylan, Joni Mitchell, and Jimi Hendrix were transformative in the development of poetic song verse, but there were allusions and poetic phrasing in lyrics long before them. What did they do that wasn’t being done previously?

Songs from many periods and in different styles contain compelling verse, but in the late fifties and the sixties blues-based popular music and the new American poetry—especially the work of the Beats—came into close contact, resulting in a concentration of songwriters who transformed songwriting from entertainment to art-that-entertains. 

Poetic song verse sprung from a confluence of the blues and contemporary poetry.  Both forms emphasize the sound of the human voice.  Poetry’s turn toward more accessible language and the blues’ origins in the sound of the human voice helped rock absorb poetic language and techniques, and provided a catalyst for Dylan and others to change rock into a more lyrically and sonically sophisticated art form. Think about it this way: If you were a reasonably intellectual young musician who had been turned on to the blues, traditional metrical verse, or high modernist poetry such as T. S. Eliot’s The Waste Land, this might provide an idea of how to use allusions in a song, or provide strategies for intermingling certain types of imagery (as in some of Dylan’s, Van Morrison’s, and Joni Mitchell’s verse). But the language in most traditional and modern poetry tends to be very different from the type of language that characterizes blues-based popular music. However, when that same blues-enthralled young musician heard Howlin’ Wolf or Willie Dixon and read and heard Beat and other contemporary poets, he or she was exposed to rich, sophisticated language based on rhythms of speech (i.e., material that could serve as a powerful source for lyrics). With different twists and turns this essentially was the case for Dylan, Mick Jagger, John Lennon, Paul McCartney, Jim Morrison, and many others.  By examining the confluence of blues and poetry in various artists’ work, and by considering the creative practices of various seminal artists and the cultural conditions and landscapes in which they worked, we identify a relatively specific subgenre of song that’s also a form of literature.

What role did the coffee houses of the 50’s play in creating this genre? What does instrumentation add to the artform?

In the late fifties and the sixties Beat coffee houses, bookstores, and nightclubs sprang up across the United States and spread to Western Europe. Bob Dylan, Mick Jagger, John Lennon, Paul McCartney, Jimi Hendrix, Van Morrison, Jim Morrison, Joni Mitchell, David Crosby, Neil Young, Stephen Stills, and others embraced the blues and Beat coffeehouse culture, where they encountered contemporary poetry, rural blues, and folk music.  After putting rock ’n’ roll of their youth aside for a handful of years, many sixties songwriters returned to the rebellious rhythms of fifties rock ’n’ roll and wedded it with verse inspired by contemporary poetry. In the mid-sixties Dylan’s rock ’n’ roll–Beat poet persona strengthened his already active sense of the possibilities between poetry and music and led to Bringing It All Back Home (1965), Highway 61 Revisited (1965), and Blonde on Blonde (1966), albums that ignited an explosion of poetic song verse. Instead of portraying themselves as the descendants of Woody Guthrie, Bukka White, and Pete Seeger, artists returned to the theatrics of Chuck Berry, Little Richard, and Jerry Lee Lewis but retained the cerebral, self-consciously artistic emphasis that characterized songs and poetry in Beat coffeehouses. This combination released Dylan and others from songwriting conventions that ranged from the length of individual songs to how albums were conceptualized, recorded, and produced. In essence, the Rolling Stones, the Beatles, the Doors, the Who, Jimi Hendrix, the Kinks, and others followed Dylan’s lead and expanded fifties rock ’n’ rollers’ sounds and emphasis on performance, assuming often extravagant yet artistically resonant personae that resulted in songs and albums replete with ambitious wordplay and sonic arrangements.

Is poetic song verse a uniquely American invention? How did America’s history of slavery, Jim Crow, war, and sexism affect its creation?

Poetic song verse sprung from a confluence of the blues—a quintessential American art form—and various types of contemporary poetry that developed in the United States.  That said, artists around the world quickly started to write songs in this mode, largely due to blues artists’ popularity in England and other countries, and to Dylan’s influence on the Beatles, the Rolling Stones, and others.

The history of slavery had a profound influence on the blues, which grew out of nineteenth-century spirituals and work songs, much like those styles grew out of various African musical traditions.  Nineteenth century work songs and blues songs written during the era of Jim Crow often contained “coded” lyrics that indirectly commented on topics that would have raised the ire of their oppressors.  This practice melded with techniques employed by contemporary poets in the work of songwriters from Dylan to Joni Mitchell to Marvin Gaye to Bruce Springsteen to Grandmaster Flash to Lucinda Williams.

The War in Vietnam also had a strong influence on many songwriters.  They often combined surrealistic imagery that they encountered in contemporary poetry with imagery from various African and Western metaphysical traditions.  This combination led to songs like the Stones’s “Gimme Shelter.”

What artists do you see as the contemporary and future upholders of this new tradition? 

Lucinda Williams, Steve Earle, Kendrick Lamar, Norah Jones, Dave Grohl, Fiona Apple, Lorde, Aimee Mann, Fantastic Negrito, Josh Ritter, Lyle Lovett, Luther Dickinson, Jason Isbell.

Festival via Don Idio for use by 360 Magazine

Lightning in a Bottle

Do LaB, originators and creators of the boutique festival experience Lightning in a Bottle, have revealed the lineup for the event’s 2022 return to Buena Vista Lake in Southern California. For five days on Memorial Day Weekend, May 25-30, LIB will gather a unique blend of torchbearers from an array of genres and origins to its renowned creative tapestry. Each artist will play their own role in igniting the long awaited reconnection of the LIB community.

Since 2006, Do LaB has acted as a curatorial beacon for the west coast festival movement, going on to inspire a global movement within the larger festival movement. LIB remains a prized destination for artists around the world to showcase their unique crafts within creative stage environments built for immersion and wonder. The result is a deep connection between crowd and performer that paves the way for peak musical experiences and genre-defying discovery.

LIB’s Lightning Stage remains a central artery through which live and electronic icons thrive. In 2022, the stage will showcase performances from British indie-rock phenoms Glass Animals, Canadian-Haitian beatsmith Kaytranada, American bass music’s prodigal son GRiZ, plus crossover leaders SG Lewis, Purity Ring, and Chet Faker. British-Nigerian rapper Little Simz and singer-songwriter Empress Of will make their LIB debut, while Monolink makes a triumphant return to center stage with a new album and global notoriety in tow.

Thunder, known traditionally as the event’s bass music enclave, will transform into a tree-lined theater where multiple genres will be showcased in the open-air with its biggest lineup to date. It remains the perfect container for a melting pot of styles topped by electronic composer and vocalist Big Wild, the cinematic tones of CloZee, and Los Angeles bass icon Ekali. Excitement for fans of the low-end continues with the experimental soundscapes of G Jones B2B EPROM, LSDream, Mr. Carmack and OPIUO. In line with the event’s mission to inspire cross-genre pollination, American rapper and singer GoldLink will take center stage alongside Jamaican reggae singer and rapper Koffee, and New Orleans bounce legend Big Freedia.

Those in the know will tell you tales of LIB’s famed house and techno hideaway, the Woogie stage, which will expand to a full day of Thursday programming for the 2022 event. The international lineup is topped by South-African forerunner Black Coffee, the inimitable Four Tet, globe-trotter Seth Troxler, and purveyor of deeper shades of UK house Maya Jane Coles. Jon Hopkins returns to the event with a new album designed for psychedelic therapy alongside fellow electronica pioneer Max Cooper, while melodic flag bearers Hernan Cattaneo, Yotto, WhoMadeWho and Innellea bring their emotive flavors to the show. Modern shades of house will too have their place at the Woogie, with next generation stars like VNSSA, Lubelski, SOHMI, HoneyLuv, and Carlita joining storied bellwethers like Kyle Watson, Detroit’s DJ Minx and LA’s Marques Wyatt.

LIB 2022’s truly five-day experience will be kicked off by none other than the Desert Hearts Crew’s Mikey Lion, Lee Reynolds, Marbs and Porky for a picturesque return of their famed Lakeside Launch Party, this time taking over the new sandy enclave appropriately dubbed LIBeach. Adding to this, there will be a 4-hr Joe Kay Experience (Soulection) set on Thursday night at The Stacks. Do LaB is also premiering a new stage at LIB called The Junk Yard, which will be the home of the Junk In The Trunk art car. Seen at Burning Man, Junk in the Trunk will act as a stage backdrop and be mobile around the festival at times. The Junk Yard will replace Favela Bar as the event’s host for California’s favorite native house and techno artists.

Furthering this mission to reconnect the LIB community early and often, Do LaB continues its creative partnership with LIB alumni RÜFÜS DU SOL around the band’s upcoming November 12-14 triumph at downtown LA’s Banc of California stadium. Do LaB will bring an immersive sound reactive video sculpture that is 150 feet long to the grounds outside the stadium during all three days, which will provide a preview to the installation appearing at LIB. They have tapped The Glitch Mob’s Boreta to soundtrack the experience and LA media house Strangeloop Studios to create audio-reactive visuals for fans to get lost in. Come experience something that feels distinctly Do LaB in its original breeding grounds of Downtown Los Angeles. Known as an early supporter of RÜFÜS before the band went on to play some of the world’s most famed stages, Do LaB remains ingrained in their Los Angeles identity and beyond.

For those looking for the joy of a camping festival with expanded creature comforts, LIB will for the first time offer a new VIP experience only Do LaB can dream up. VIP pass holders can get off their feet in backstage lounges at Lightning, Thunder, and Woogie, grab a quick drink in these areas at full bars, and watch headlining performances at the elevated Lightning Stage viewing area. For more info on VIP tickets, click HERE.

LIB is also excited to reveal a new boutique camping experience, Atlaswyld, a festival-within-a-festival featuring glamping options and elevated content ready to be explored. Wake up each morning in a luxurious Bell Tent, Kodiak, or Airstream to be met by tailored yoga and wellness classes, culinary programming, Happy Hour mixers, and other high-end encounters aimed to dazzle alongside the festival’s immersive landscape of wonder and discovery.

These new elements will complement the event’s nearly multi-decade commitment to bringing together forward-thinking music across many distinct stages, educational and cause-driven discussions and activities at The Compass, intriguing immersive programming from favorites like The Grand Artique, Unicorn Palace, The Mixtape and so much more.

Lightning in a Bottle is ready to return home to the beautiful shores of Buena Vista Lake in Southern California and reclaim its traditional Memorial Weekend date – May 25-30, 2022. Buena Vista Lake immediately brought comfort and familiarity to the LIB community thanks to its swim-friendly waters, abundant grassy topography and thick shade trees. 2022 will see this wondrous playground come further to life, creating an idyllic container for the reconnection we all need so deeply.

Lightning Stage

Glass Animals

Kaytranada

GRiZ

SG Lewis

Purity Ring

Chet Faker

Little Simz

Monolink

CHIKA

Empress Of

Rexx Life Raj

Elder Island

Lastlings

Blu DeTiger

Austin Millz

Gone Gone Beyond

Moontricks

Hermanos Gutiérrez

Muzi

Thunder Stage

Big Wild

CloZee

Ekali

G Jones b2b EPROM

GoldLink

Koffee

LSDREAM

Mr. Carmack

Big Freedia

Opiuo

Dirtwire

Ivy Lab

edIT

Memba

Elephant Heart

Rome In Silver

Of The Trees

Megan Hamilton

Jon Casey

The Librarian

A Hundred Drums

Kilamanzego

Khiva

Player Dave

Zebbler Encanti Experience

Woogie Stage

Black Coffee

Four Tet

Seth Troxler

Maya Jane Coles

Jon Hopkins

Sama’ Abdulhadi

Hernan Cattaneo

Yotto

Kyle Watson

Eli & Fur

Max Cooper

WhoMadeWho

VNSSA

Innellea

DJ Minx

Lubelski

Mira

Marques Wyatt

SOHMI

Carlita

Paraleven

HoneyLuv

Jeremy Sole & Nickodemus

Caleesi & Sarah Kreis

Liam Fitzgerald

J. Gill

protest illustration by Alison Christensen for 360 Magazine

New Series F/ Cam Jordan on Police Reform

NFL Media will debut a four-part docuseries featuring New Orleans Saints All-Pro and team captain Cam Jordan and his community partnership with Crescent City Corps, a New Orleans-based nonprofit that equips police officers with leadership development, racial equity and community engagement training so they can work alongside citizens to build a more just, safe, and inclusive city. Police-community relations are a core pillar of Inspire Change, the NFL’s social justice initiative, which showcases the collaborative efforts of players, owners, and the League to create positive change in communities across the country and ensure that equal opportunity becomes a reality for all.

The series will air exclusively on NFL Network and NFL.com, beginning on Thursday, Nov. 11 and run for four weeks. New episodes will debut during NFL Network’s TNF First Look hosted by Andrew Siciliano which airs from 3-5 p.m. ET live from the site of Thursday Night Football games. Extended episodes will follow each Friday on NFL.com. The series preview is available HERE.

“Last summer I reached out to the Mayor’s office asking how I can get involved in a real, meaningful way,” said Saints star Cam Jordan. “Over the last six months the officers of Crescent City Corps have been training diligently, and I am excited to have NFL Media help us in sharing this innovative program with fans. I have always believed in developing initiatives to create a positive change. I strongly believe that if we can help the officers in this program understand and engage with our city, my city’s, most challenging issues better, while also working toward a more just and safe New Orleans–then I am all in.” 

Crescent City Corps began its Anti-Racism and Community Engagement Training Program for New Orleans police officers in 2019. While the program was put on hold due to COVID-19, Jordan announced his partnership with the organization in December 2020, with his God Iz Love Foundation donating $120,000 to fund the expansion of the program into its current second class and committed to educating 80 New Orleans Police Department officers to bridge the gap between the community and the police.

“Coming off of the events of last year, where so many from across all walks of life, of all ages, of all races spoke out against social injustice and racial inequality, a recurring question that arose as the summer turned to the fall was ‘What happens next?’” said Anthony Smith, Original Content Lead, Entertainment & Initiatives at NFL Media. “The work that Cam Jordan, Crescent City Corps, and others like them are doing is what happens next. When we at NFL Media were presented with the opportunity to share Cam and CCC’s story with our audience, we immediately said ‘yes.’”

The four-part docuseries will chronicle Jordan’s experience working with Crescent City Corps and captures his introduction to and the progression of his connection with the fellows as they go through the program which includes 80 hours of intensive training and dialogue on topics spanning leadership, racial equality, and trauma-informed policing. Local community organizations also engage the officers in critical conversations to help the NOPD understand what citizens want from law enforcement and to create a productive dialogue to reimagine what public safety could look like in New Orleans.

“Cam Jordan has been a pillar in the New Orleans community during his entire career with the Saints, and we are thrilled about his commitment to making change in police-community relations,” said Anna Isaacson, NFL Senior Vice President of Social Responsibility. 

Over the last three years, more than $160 million in grants have been awarded to social justice nonprofit organizations as part of Inspire Change, including over 1,500 grants awarded to current and former NFL players who are doing philanthropic work to ensure that access to opportunity is a reality for all and to create progress across four key areas: education, economic advancement, police and community relations, and criminal justice reform.

The series is executive produced by Cam Jordan, Anthony Smith and Angela Ellis with Chelsea Stark-Jones, Matt Bourgeois, Rebecca Otto (Wasserman), and Brent Godfrey (Crescent City Corps) acting as producers.