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Migos illustration by Heather Skovlund for 360 Magazine

Migos × Pollen

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Migos and Pollen Presents Bring Culture III to Las Vegas

Four-Day Experience Taking Place in Las Vegas, October 14-17

Atlanta-based superstar rap trio Migos have unveiled the details to their long-awaited Culture III album, pairing its announcement with its first single, ‘Straightenin’. Accompanying the third installment of their acclaimed Culture series, Migos is partnering with experience curator Pollen Presents to bring Culture III to Las Vegas. The three-night getaway will take place October 14-17, bringing a packed itinerary of events including a star-studded lineup, pool parties and club takeovers, and a headlining Migos Culture III performance.

It seems only fitting that the larger-than-life trio of Offset, Quavo, and Takeoff chose Las Vegas for their first-ever curated experience. Where better could you live the Migos lifestyle? Pollen Presents Culture III will be your chance to step into the world of Migos as never before, as you enjoy an entirely Migos-curated Vegas experience, ranging across custom food and beverage menus, bespoke activities, musical guests and a community of fellow fans looking to make memories together.

Migos will bring along a stacked lineup of their favorite performers to the Vegas Strip, with some of hip hop’s hottest names joining them in the multi-day celebration. The weekend’s centerpiece will be one of the first live performances of Migos’ new Culture III album. Culture III will follow up 2018’s certified double-platinum Culture II, marking a return for the trio after they each released solo albums.

Many of Vegas’s top resorts and nightclubs will play host to a selection of pool parties and club takeovers, fully immersing fans in the world of Culture III. All venues to be announced at ticket on-sale coming soon.

Travel packages for Pollen Presents Culture III will include a four-day, three-night stay at some of the best hotels in Vegas, access to all pool parties and clubs, performances from Migos’ curated lineup, and of course, the headlining Culture III performance. Monthly payment plans are available in the lead up to the event with a $30 deposit and at no additional interest. Pollen Presents also offers a COVID-19 Money Back Guarantee making the event 100% refundable if it is cancelled or rescheduled due to COVID-19.

More information on rooms and prices can be found on the Pollen Presents website.

Pollen is a leading travel experience company, curating, and delivering the best experiences for members all over the world. Members enjoy experiences together, immersing themselves in multi-day itineraries that combine live entertainment, parties, and relaxation in more than 50 popular destinations, creating unforgettable memories. Members can discover and book these experiences exclusively on the Pollen website and the Pollen app. Pollen has already launched sold-out bespoke mini-breaks with mega stars like J Balvin, Marshawn Lynch and Ozuna.

Connect with Migos
Website | Facebook | Instagram | Twitter

Connect with Pollen
Website | Facebook | Instagram | Twitter

About Pollen
Pollen uses technology, a network of global partners, and a data-driven customer-led mindset to build, curate, and deliver the best travel experiences, pairing world class entertainment with the world’s most exciting destinations.

World Bee Day illustration by Heather Skovlund for 360 Magazine

World Bee Day × Lamborghini

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May 20, World Bee Day: Since 2016 Lamborghini has worked with bees in an environmental biomonitoring project

On the occasion of World Bee Day on May 20, established by the UN in 2017, Automobili Lamborghini underscores its commitment to safeguarding the environment. In 2016 the company launched an environmental biomonitoring project with the installation of an apiary in the Lamborghini Park in Sant’Agata Bolognese. Over the years, the apiary has grown from a total of eight hives to the current twelve, with a population of about 600,000 bees of which 120,000 forage around the territory.

In addition, thanks to the Audi Foundation, from this year the Lamborghini apiary benefits from the presence of a “technological beehive”. Two video cameras, one inside and one outside the hive, make it possible to observe the behavior of the insects close up, providing more detailed data to the studies being conducted.  

From the analyses of the hive matrices (honey, wax and the bees themselves), the company in collaboration with entomological and apicultural experts, can detect a wide range of environmental pollutants: pesticides used in agriculture and on urban and private green spaces, heavy metals, aromatic compounds, dioxins and many others. This analysis is instrumental in controlling pollution in the environment surrounding the production plant and the inhabited area of Sant’Agata Bolognese, thanks to the wide “foraging” of the bees, i.e., their flight to collect nectar and pollen, within a radius of approximately 3 km.

The project undertaken by Automobili Lamborghini has recently been further enriched by an experimental study for biomonitoring of solitary bee colonies. Solitary bees differ from social bees for their shorter foraging radius (200 meters) and because each female takes care of her own offspring, unlike social bees which only take care of the queen bee’s offspring. The colonies, made up of reed houses located inside Lamborghini Park and near the production site, make it possible to monitor more specific areas, thanks to the shorter foraging radius, and to collect even more effective data for studying the environmental impact of the site.

The bee biomonitoring project is part of a broader environmental sustainability strategy that Lamborghini has been pursuing since 2009 and that led the company to be awarded certification as a CO2 neutral company in 2015, which has been maintained even following the recent doubling of the production site.

TRI.BE illustration by Heather Skovlund for 360 Magazine

TRI.BE × CONMIGO

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UNIVERSAL MUSIC GROUP KOREA’S FIRST K-POP IDOL GROUP TRI.BE RELEASE SECOND SINGLE ALBUM CONMIGO TODAY
 
FEATURING SINGLES “RUB-A-DUM” AND “LORO”
 
LISTEN HERE

WATCH THE VIDEO FOR “RUB-A-DUM” HERE

Accelerating a rapid rise to the forefront of international culture, Universal Music Group Korea’s first K-POP idol group TRI.BE unveil their second single album, CONMIGO, today via Republic Records. It features the title track “RUB-A-DUM” and accompanying anthem “LORO.”

Listen to CONMIGO HERE and watch the video for “RUB-A-DUM” HERE.

With CONMIGO, these fiery and fierce women only amplify their signature “Girl Swag,” radiating contagious levels of self-confidence in the process. As a high-energy call-to-arms, “RUB-A-DUM” nods to the timeless tale of the Pied Piper and invites fans to follow with the clarion call, “Everybody come play with TRI.BE,” making it irresistible not to. On “LORO” –– Spanish for “Parrot” –– the girls preach about finding confidence in your true self. They might just urge you to mirror TRI.BE’s magnetic moves, much like a parrot. Musically, the multinational group fuses a young and refreshing mix of Dancehall and Reggaeton beats like never before.

Reflective of the title, CONMIGO—or “With Me” in Spanish—the group welcomes an alliance from all who want to come and dance. “RUB-A-DUM” and “LORO” elevate TRI.BE’s eclectic charisma as they continue their boundary-breaking rise.

The first-of-its-kind quadrilingual group, TRI.BE consists of seven members—SONGSUN, JINHA, HYUNBIN, and SOEUN hailing from Seoul, KELLY and JIA from Taipei, and MIRE from Tokyo—and speaks and sings in English, Chinese, Japanese, and Korean. Earlier this year, they teamed up with two of the most famous K-POP producers in the world, S.Tiger [BEAST, IU, 4Minute, MOMOLAND, EXID, T-ARA, Apink, HyunA] and none other than TRI.BE’s supportive big sister EXID’s ELLY, for the two tracks on TRI.BE Da Loca, generating 5 million-plus streams right out of the gate. The two have come together yet again with TRI.BE to create another masterpiece, CONMIGO.

TRI.BE’s name comes from the combination of the words “triangle,” which signifies the most perfect shape, and “being,” leading to the slogan, “We are perfect as we are.” The group conveys the message of self-love and confidence by unapologetically flaunting their key concept of “Girl Swag.”

“Girl Swag” goes global in 2021 thanks to TRI.BE.

TRI.BE SOCIALS

YouTube
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Aventador illustration by Heather Skovlund for 360 Magazine

Direzione Cor Tauri

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Lamborghini announces its roadmap for electrification: “Direzione Cor Tauri”

A landmark transformation plan for Lamborghini’s sustainability path: from product electrification to the Sant’Agata Bolognese site

  • Top product performance: the absolute priority throughout the entire electrification program
  • Roadmap incorporates celebration of the combustion engine and the range’s hybrid transition by 2024
  • Internal target defined: 50% less product CO2 emissions by the beginning of 2025
  • The largest investment in Lamborghini’s history: more than 1.5 billion euros over four years
  • Vision of a fourth fully electric model in the second part of the decade

Stephan Winkelmann, President and CEO of Automobili Lamborghini, today presents “Direzione Cor Tauri” (Towards Cor Tauri): a roadmap to decarbonization of future Lamborghini models and of the Sant’Agata Bolognese site based on a holistic approach to its environmental sustainability strategy. Throughout the product electrification process, Lamborghini will focus continually on identifying technologies and solutions that guaranteetop performance and driving dynamics in keeping with the marque’s tradition. In reference to the logo chosen by company founder Ferruccio Lamborghini in 1963, Cor Tauri is the brightest star in the Taurus constellation, and represents Lamborghini’s move towards a future that is electrified but always faithful to the heart and soul of the ‘bull’ brand.

Winkelmann commented: “Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects. Our response is a plan with a 360-degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA. Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory. Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to not only our customers, but also to our fans, our people and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence.”

Cor Tauri, Lamborghini’s roadmap, will comprise of three phases:

  1. Celebrating the combustion engine (2021-2022) by presenting models paying tribute to the company’s recent period of continuous success. In the wake of steady sales growth and a seven-fold increase in turnover over the last fifteen years, Lamborghini has established itself as a center of excellence in the production of the best super sports cars. Unique design, technological innovation at the highest levels backed by huge investments in research and development, and the highest quality and craftsmanship are the basis for a pyramid of products: from the Urus Super SUV, the cornerstone of today’s success, rising to the pinnacle of technology and design masterpieces with the limited series. The most recently unveiled, the Sián, kicked off the electrification journey: the first Lamborghini featuring hybrid technology. This phase will be characterized by the development of combustion engines for versions that pay homage to the brand’s glorious history and iconic products past and present, but always under the impetus of the visionary spirit that distinguishes Lamborghini. Two new cars in the V12 model line-up will be announced in 2021.
  1. Hybrid transition (by the end of 2024): in 2023 Lamborghini will launch its first hybrid series production car, and by the end of 2024 the entire range will be electrified. Performance and the authentic Lamborghini driving experience will remain the focus of the company’s engineers and technicians in developing new technologies, and the application of lightweight carbon fiber materials will be crucial in compensating for weight due to electrification.  The company’s internal target for this phase is to reduce product CO2 emissions by 50% by the beginning of 2025.

Leading the hybrid transition will be an unprecedented investment: more than 1.5 billion euros allocated over four years, the largest in Lamborghini’s history. It is a tangible sign of the company’s strong sense of responsibility towards the need for a concrete response, through significant innovations, to the period of profound transformation that is affecting the whole automotive industry.

  1. First fully electric Lamborghini (second half of the decade): acceleration in the second part of the decade will be dedicated to full-electric vehicles, with the vision of a fourth model in the future. Once again, technological innovation in this phase will be oriented towards ensuring remarkable performance and positioning the new product at the top of its segment. This is how Lamborghini sees the culmination of this part of its journey: Cor Tauri, the brightest star in the constellation to which the company’s roadmap points, is represented by a fourth fully electric model.

Lamborghini’s program towards 2030 starts from a holistic vision of the company’s sustainability strategy: a 360-degree approach that spans product to the Sant’Agata Bolognese site, from the production lines to the offices. The 160,000 square-meter area achieved CO2 neutral certification in 2015, which was maintained even after the production site was doubled in size in recent years. In addition to reducing CO2 emissions, environmental protection, sustainability in the supply chain, attention to employees and corporate social responsibility are integral parts of this strategy.

The heart and compass of the Cor Tauri transformation plan is the brand’s DNA, and its innate ability to turn challenges into opportunities through continuous technological innovations, leading to improved performance and driving emotions but within the constraints imposed by the increasingly stringent CO2 regulations. A journey towards a new Lamborghini, but always faithful to itself and its roots.

Prostate cancer illustration by Heather Skovlund for 360 Magazine

Battle Against Prostate Cancer

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New Insights into Hormone’s Action Could Help in Battle Against Prostate Cancer

Discovery Sheds Light on How Cancer Cells Use Androgen

Researchers at UVA Cancer Center have unveiled important new insights into how hormones known as androgens act on our cells – and the discovery could boost efforts to develop better treatments for prostate, ovarian and breast cancers.

The findings shed light on how androgens interact with their receptors inside cells to affect gene activity. This process is important in both healthy cells and certain cancers. Hormone therapy for prostate cancer, for example, aims to reduce the amount of androgen in the body, or to stop it from fueling the cancer cells. However, the approach does not work for some men, and for others it eventually fails. So, scientists are eager to better understand how our cells – and cancer – interact with androgen.

“Our study reveals a new mechanism for how androgen regulates communication within prostate cancer cells,” said Bryce M. Paschal, PhD, of the UVA School of Medicine’s Department of Biochemistry and Molecular Genetics. “Anti-androgen therapies continue to be the cornerstone for prostate cancer therapy. The better we understand how androgens work, the better clinicians will be positioned to understand why it fails, and how even better therapies can be designed.”

Androgen and Cancer

In a new paper in the scientific journal Nature Communications, Paschal and his colleagues describe how a complex signaling system regulates androgen receptor activity. The system, they found, uses a “writer” and a “reader” to modify cellular proteins – sort of like how a computer reads and writes information.

Scientists have appreciated the importance of these modified proteins but understanding just how they influence the androgen receptors has been difficult. One key to the regulation process, found by Paschal and his SOM team, is an enzyme, Parp7, produced by the PARP7 gene. Parp7 is part of a family of enzymes involved in important cellular functions including DNA repair.

Certain cancer drugs already target certain Parp enzymes; these drugs are used to treat prostate, ovarian and breast cancers in patients who have mutations in DNA-repair genes. And while androgens are usually discussed in the context of prostate cancer, androgens may be important in ovarian and breast cancer as well.

Paschal’s new findings offer fresh insights into these Parp drugs and could lead to improved treatments that help patients get the best outcomes. Further, Paschal and his team found lower levels of Parp7 in prostate cancer that has spread to other parts of the body than in the initial tumors. That may suggest that a reduction in Parp7 is associated with the progression of the disease, the researchers say.

With their new androgen insights, Paschal and his colleagues have provided scientists with important new directions to explore in the battle against prostate and other cancers.

“Our next steps will be to use pre-clinical models to determine the role this pathway plays in prostate cancer progression, and whether inhibition of the pathways slows disease,” Paschal said. “We are very excited by what we have learned thus far. Our study emphasizes there is still so much to be learned, and that basic science plays a critical role in defining the molecular context for enzyme and drug action. “

About the Research

The research team consisted of Chun-Song Yang, Kasey Jividen, Teddy Kamata, Natalia Dworak, Luke Oostdyk, Bartlomiej Remlein, Yasin Pourfarjam, In-Kwon Kim, Kang-Ping Du, Tarek Abbas, Nicholas E. Sherman, David Wotton and Paschal.

The work was supported by the National Institutes of Health’s National Cancer Institute, grant CA214872.

To keep up with the latest medical research news from UVA, subscribe to the Making of Medicine blog.

Speedway Motors illustration by Heather Skovlund for 360 Magazine

Speedway Motors Museum × Darryl Starbird

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Speedway Motors Museum of American Speed & Darryl Starbird’s National Rod & Custom Car Hall of Fame Announce Merger

Speedway Motors Museum of American Speed and Darryl Starbird’s National Rod & Custom Car Hall of Fame announced their merger at Darryl Starbird’s National Rod & Custom Show in Tulsa, Olka.

“Darryl Starbird is one of the most prolific custom car builders and an artist who was consistently able to gain national recognition for his creations. His customs have been showcased in all of the popular car magazines for decades. This would have been difficult for any builder, but it was even harder to achieve for someone located in the Midwest. His car creations feature a space age futuristic style that people find exciting and memorable. He is certainly king of the bubble top, and like Toad in American Graffiti explains, any car as good as Starbird’s Superfleck Moonbird has to be amazing!” said Tim Matthews Curator, Speedway Motors Museum of American Speed. “Custom car fans now have two places to see Starbird’s fabulous creations.”

Speedway Motors Museum of American Speed, located in Lincoln, Neb., is home to over 150,000 square feet of display space over three levels. The museum was formed to present a continuous chronology of automotive Racing Engine and Speed Equipment development and to preserve, interpret and display items significant in racing and automotive history. Founded in 1992 by “Speedy” Bill and Joyce Smith, the collection results from their personal involvement in racing and hot rodding, and their lifelong passion for collecting and preserving racing an automotive history over the past 100 years.

“In addition to the collection the Smiths have built over the years the museum has also been the recipient of many generous donations from vehicles to important artifacts in racing and automotive history,” Matthews added. “The relationships continue to lead us to opportunities to acquire important pieces furthering our mission to preserve, interpret and display items significant in our industries history.”

The museum is currently home to four Darryl Starbird vehicles including the Li’l Coffin Car originally built by Dave Stuckey and restored by Starbird. The museum also features many other displays including the largest collection of vintage pedal cars, gas-powered miniature race cars, automobile themed toys, fine art, lunchboxes and more.

“Having my work on display at Speedway Motors Museum of American Speed has allowed it to be appreciated by even more people,” said Darryl Starbird, Founder of Darryl Starbird’s National Rod & Custom Car Hall of Fame. “Our conversations started over 15 years ago and I’m pleased to officially announce the merger giving fans two places to see my collection.”

Located in Afton, Okla. Darryl Starbird’s National Rod & Custom Car Hall of Fame is the home of over 50 one-of-a-kind full size exotic vehicles, including twenty-five of his own creations on display, as well as automotive artwork, photographs and auto memorabilia displayed throughout the 40,000 square foot facility.

The museum is also home to the National Rod & Custom Car Hall of Fame. Every year in June an anniversary celebration is held to recognize and induct two additional custom and rod builders into the National Rod & Custom Car Hall of Fame.

For more information about Darryl Starbird’s National Rod & Custom Hall of Fame please visit their website.

For more information about Speedway Motors Museum of American Speed, museum hours or displays visit their website.

About Speedway Motors Inc

Speedway Motors is a proud supporter of the Speedway Motors Museum of American Speed. Known as America’s Oldest Speed Shop, Speedway Motors was founded in 1952 by “Speedy” Bill and Joyce Smith. Their four sons Carson, Craig, Clay and Jason continue to run the family-owned business.

Speedway Motors is a manufacturer, retailer and distributor of high-quality automotive parts and racing products. Since 1952, Speedway Motors has been committed to providing a broad selection of high-quality, affordable automotive parts—delivered quickly, efficiently and without any hassles. Their products and expert advice are available to customers by calling 1.800.979.0122, online or at retail stores in Lincoln, Neb. and Tolleson, Ariz.

About Speedway Motors Museum of American Speed

The Speedway Motors Museum of American Speed is a federally recognized 501 (c) (3) private foundation located in Lincoln, Neb. Founded in 1992 by “Speedy” Bill and Joyce Smith, the Speedway Motors Museum of American Speed was formed to present a continuous chronology of automotive Racing Engine and Speed Equipment development and to preserve, interpret and display items significant in racing and automotive history.

About Darryl Starbird’s National Rod & Custom Car Hall of Fame

The National Rod & Custom Car Hall of Fame located in Afton, Okla. is set up as a national 501 (c) (3) nonprofit foundation & is a nationally recognized tribute to the leading street rod and custom car builders throughout the country.

Photo Credit:  Speedway Motors Museum of American Speed

Music note illustration by Heather Skovlund for 360 Magazine

Clash of the Cover Bands

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E! ANNOUNCES MEGHAN TRAINOR, STEPHEN “TWITCH” BOSS, ADAM LAMBERT AND ESTER DEAN TO JOIN “CLASH OF THE COVER BANDS” EXECUTIVE PRODUCED BY JIMMY FALLON AND ELECTRIC HOT DOG 

 E!’s recently announced new music competition series “Clash of the Cover Bands (wt)” executive produced by Jimmy Fallon will premiere later this year. The series is produced by Universal Television Alternative Studio, a division of Universal Studio Group, and Electric Hot Dog.

Stephen “tWitch” Boss serves as host and celebrity judges include global powerhouse Meghan Trainor, Queen lead singer Adam Lambert and successful songwriter Ester Dean.

In each episode, two bands of similar musical genre (e.g., Pop Divas, Boy Bands, Heavy Metal, etc) go head-to-head over the course of two rounds to see which band has the most entertaining cover performance, with a chance to win a cash prize and bragging rights.  

“Clash of the Cover Bands” is produced by Universal Television Alternative Studio, a division of Universal Studio Group, and Electric Hot Dog with Jimmy Fallon and Jim Juvonen serving as executive producers. 

About E! Entertainment 

E! is the only global, multi-platform brand for all things pop culture, and airs some of the most sought-after reality series on TV, including “Keeping Up with the Kardashians,” “The Bradshaw Bunch,” “Botched” “Overserved with Lisa Vanderpump” and “E! True Hollywood Story.” “E! News” is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across EOnline and all digital and social media. The brand’s programming slate includes “Daily Pop,” “Nightly Pop” on linear and “E! News’ The Rundown” on Snapchat. “Live from E!” covers signature red carpet events, keeping fans connected to their favorite stars on pop culture’s biggest nights and the “E! People’s Choice Awards” celebrates the best in pop culture and is the only award show for the people, by the people. E! is part of the NBCUniversal Television and Streaming portfolio, which includes NBCU’s broadcast, cable and streaming platforms: NBC, Bravo, E!, Oxygen, SYFY, Universal Kids, USA Network and Peacock. For more information, visit EOnline. 

BravoCon illustration by Heather Skovlund for 360 Magazine

Bravocon is Back!

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BRAVO OBSESSED? 

BRAVOCON IS BACK OCTOBER 15-17 IN NEW YORK CITY 

Bravo announced today the return of the highly anticipated super fandom event BravoCon, for another star-studded, fun-packed weekend, October 15-17 in NYC.  Back by extreme popular demand, BravoCon will deliver even more interactive experiences, live performances, insider panels, immersive activations, exclusive content, marketplace shopping and VIP access to Bravo’s biggest shows and their favorite Bravolebrities. Producers and talent will spill the tea on all things Bravo. Further details coming soon.

“Close to ten thousand fans experienced our first ever BravoCon and I’m so excited to bring the Bravosphere to life again,” said Ellen Stone, EVP, Consumer Engagement & Brand Strategy, NBCUniversal Cable. “The passion of our attendees combined with the enthusiasm from our talent set the standards super high for our second Con which we plan to be even more memorable.” 

For a look back at the first BravoCon, visit the website here.  

BravoCon emerged in 2019 with a sold-out three-day weekend showcasing the network’s wide breadth of series including “The Real Housewives,” “Below Deck,” and “Million Dollar Listing” franchises as well as “Southern Charm,” “Top Chef,” “Summer House,” “Vanderpump Rules” and “Married to Medicine.” Fans experienced exclusive access to their favorite Bravolebrities, live podcast tapings, a Bravo bazaar marketplace, immersive photo opportunities, exclusive sneak peek screenings, exciting panels and breaking news moments.  

Fast Facts From BravoCon 2019:  

  • Nearly 10,000 attendees  
  • 90+ Bravolebrities 
  • More than 50 live events  
  • “Watch What Happens Live with Andy Cohen”hosted the largest audience ever, with over 75 Bravolebrities on stage 
  • One fan famously raved after attending BravoCon, “My top three moments in life were marriage, babies and BravoCon – not necessarily in that order.” 

About Bravo:

Bravo is the premier lifestyle and entertainment brand that drives cultural conversation around its high-quality, interactive original content across all platforms. The network features a diverse slate of original programming, including Emmy Award-winning “Top Chef” and “Project Runway,” fan-favorites “Vanderpump Rules,” “Below Deck,” “Southern Charm,” and the highly popular “Million Dollar Listing” and “The Real Housewives” franchises. Bravo also boasts the only live late-night talk show on television with the critically acclaimed “Watch What Happens Live with Andy Cohen,” which has become a nightly destination for A-list celebrities. Bravo is part of the NBCUniversal Television and Streaming portfolio, which includes NBCU’s broadcast, cable and streaming platforms: NBC, Bravo, E!, Oxygen, SYFY, Universal Kids, USA Network and Peacock. For more information, visit Bravo TV.  

Cheerleading illustration by Heather Skovlund for 360 Magazine

Cheerleading × Patrick Avard Music

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Competitive Cheerleading Music Producer Patrick Avard (CheerMusicPro) Congratulates Teams of the 2021 USASF Worlds Competition

Patrick Avard – competitive cheer’s most sought-after music producer and the artist behind CheerMusicPro – is happy to congratulate all participants and winning teams in the 2021 USASF Cheerleading Worlds. Working to produce his signature custom-mixed tracks for team showcasings, Avard helped contribute to 24 medals for this season’s ultimate cheerleading competition, with his production company New Level Music producing a total of 41 medaling tracks.

Music producer Patrick Avard, known as cheerleading’s top production artist CheerMusicPro, extends his congratulations to all of the participating and medaling teams at this year’s USASF Cheerleading Worlds competition.

The Cheerleading Worlds competition is the final and most anticipated competition of the season for the world’s premier competitive cheer programs. The competition took place over three days in Orlando, Florida, with 63 teams taking home medals for incredible performances in gold, silver or bronze.

Producing high-energy mix tracks that are custom designed and scored along to routines of individual programs, CheerMusicPro contributed to 24 separate medals across a broad range of divisions, including gold winnings such as:

  • Small Senior 6: Cheer Extreme SSX
  • Large Senior Coed 6: TGLC
  • International Open 6: Fame Super Seniors
  • International All-Girl NT: CCS Lady Aurora
  • Medium Coed 6: Woodlands Extreme Black Ops
  • Senior Small Open Coed 6: Rockstar Beatles
  • IOC 6: Top Gun OO

Adding to the impressive lists of medaling tracks are music production companies Cheer Freqs and Royal Custom Music, who create custom mixes for cheerleading programs through Patrick Avard’s music production company New Level Music. Combined, Avard, and his company produced tracks for 41 medaling teams, a groundbreaking record for New Level Music.

“After the cancellation of last year’s Worlds due to public safety concerns, it was inspiring to see all of these teams return with such renewed passion and incredible skill – we were all very impressed,” said music producer Patrick Avard (CheerMusicPro).

“I am especially proud of the work that Andy, Teighlyr and the rest of the New Level Music team have contributed to get such amazing results at this year’s competition. Working with these dedicated and talented music producers is a true joy and I am appreciative for all that they bring to this genre of music,” Patrick Avard added.

Entering music production in 2004 under the signature name of CheerMusicPro, Avard is known for producing premium custom mixes for cheer programs and having pioneered cheer music to become its own distinct genre. Patrick Avard has cultivated a large following of music fans by consistently producing new releases, working with many of the world’s top level cheer teams, and with his work appearing on the popular Netflix docuseries “Cheer.”

Characterized by fast tempos, trap interludes, and a steady beat appropriate for the cadence and pace of cheer routines, New Level Music has become the leading production company for custom cheer tracks.

To learn more about the unique sound and work of Patrick Avard, please visit his website.

To keep up to date on all-things-CheerMusicPro, visitors can also visit the producer’s official page.

About Patrick Avard

Patrick Avard is an entrepreneur and top music producer for the competitive cheerleading industry. Known by his producer name, CheerMusicPro Avard has helped establish cheer music as its own genre and has popularized the music of the sport to an outside market. With his team at New Level Music in Atlanta, Georgia, Patrick Avard continues to expand the footprint of music production in the cheer industry and crafts custom-tailored mix tracks for the largest cheer programs in the United States.