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JONAH NILSSON — NOW OR NEVER

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FEATURES “DIAMOND RING” WITH LEGENDARY GUITARIST STEVE VAI AND NEW SINGLE “INDEPENDENT GIRL” WITH GRAMMY WINNER JACOB COLLIER

SIGNED TO QUINCY JONES MANAGEMENT, VIRAL GENRE-DEFYING ARTIST BREAKS THE MOLD WITH MASTERFUL SOLO DEBUT

“Uber funky” —Guitar World

“A mix of pop, funk-soul and R&B with Nilsson’s own distinct retro-twist… The record displays Nilsson’s vocal range and knack for crafting catchy melodies as the singer delivers the goods in excess.” —Earmilk

Jonah Nilsson, lead vocalist for Dirty Loops, a major YouTube sensation with over 60 million views to date, is breaking new ground today with his debut solo album Now Or Never, available via Jammcard Records. Totally individual and complex in his creation, the pop virtuoso combines elements of R&B, funk, soul and disco for a confident release that hits on all the right beats. Now Or Never includes the recent singles “Diamond Ring” with a shredding guitar solo from the legendary hero Steve Vai, as well as the cover of Michael Jackson’s “Bad” featuring Jordan Rudess (Dream Theater), Anomalie and Justin Lee Schultz. Fresh off the record is a brand new single “Independent Girl” with 5-time GRAMMY winner Jacob Collier.

According to Jonah, the effervescent track “Independent Girl” has been years in the making. “A few years back I flew to London and wrote this song together with Jacob at his studio. This song is the result of two friends who’ve known each other for a long time, hanging and writing together. It makes it extra special for me to release this out into the world.”

Packed with high-energy bangers, Now Or Never delivers on every level of pop greatness, even tugging on the heartstrings with songs like “Borrowed Time” and “I Just Need” with Tobia Grenholm on bass and Jesper Naenfeldt on guitar. Jonah says “I Just Need” is a song that “goes out to all you lovers out there! I hope to be singing this at a lot of weddings! Don’t forget to tell your loved ones that you love them!”

Signed to Quincy Jones management, the music industry mogul has long been a fan and supporter of Jonah since his early days. Quincy discovered the Swedish singer and multi-instrumentalist through his work with Dirty Loops, before taking him under his wing. Quincy even makes a special cameo in the music video for “Diamond Ring,” a track that also has contributions from Grenholm (bass), Naenfeldt (guitar), Kristian Kraftling (keys) and Kefa Figaro (drums).

“He’s different though, he’s got the perfect balance of right brain creativity and left brain music theory. It’s in his blood,” praises Quincy Jones. “He’s got soul, with one of the biggest ranges I’ve ever heard.”

As a funk-pop artist, Jonah has come a long way since his childhood dreams of becoming an artist. Singing has been part of his life essentially since birth. Jonah started singing at his parent’s church choir at the tender age of one. Then, at the onset of his skyrocketing career, Jonah’s life changed overnight when he and a couple long-time friends uploaded their own covers of huge pop hits like Lady Gaga’s “Just Dance” and Justin Bieber’s “Baby” to Youtube. The unique covers spread like wildfire in the music community, garnered them millions of views and got them the attention of many acclaimed artists, namely 16x GRAMMY Award winning producer David Foster. David took them under his wing and signed the trio named Dirty Loops to their first record deal at Verve Records. And just like that, Jonah went from singing in his friend’s basement to becoming an international touring star.

Jonah has made a name for himself through his pop sensibilities, R&B tendencies and wide knowledge of music theory from his studies at the Royal Academy of Music, which set him apart in this new democratized era in which almost anyone can call themselves an artist.

Since Jonah’s early rise to fame, he’s since got a few headliner world tours under his belt and has acquired a significant fanbase of high-profile musicians, including Maroon 5 lead singer Adam Levine, Brian McKnight, Rodney Jerkins, Dallas Austin and the incredible Stevie Wonder. Even though that’s enough for some, Jonah’s humble demeanor continues to push him forward. His cheery outlook on life gives you the sense he’s unfazed and ready to continue giving the gift of music.

Jonah’s debut single, “Coffee Break,” featuring Richard Bona, was self-produced and released in 2018—one version which also features LUCAS from the massively popular K-pop group NCT and released by SM Entertainment. Jonah will continue to share new music, and when asked about how his music differs from Dirty Loops, he says that the music will continue to have the flirtatious and cheeky sound that they were notorious for, but with more R&B and pop elements.

“I never in a million years thought I’d be here,” confesses Jonah. His piercing blue eyes and huge smile gives you the feeling that he’s wholeheartedly telling the truth. “Living in the present has kept my feet on the ground. I just want to create meaningful music… everything else that happens is extra.”

NOW OR NEVER TRACK LISTING:

1) Diamond Ring

2) Independent Girl

3) BAD

4) Coffee Break

5) Borrowed Time

6) I Just Need

7) Now or Never

8) Last Farewell

LILA IKÉ — “BATTY RIDER SHORTS” VIDEO

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Her New Single Calls To Protect Our Children from Sexual Predators

“Lila’s vocal agility can bend notes and transcend genres, the kind of voice that makes you want to turn to your friend at a show and say “Is she for real??” — NPR Tiny Desk

Rising Jamaican star Lila Iké reveals the video for her brand new single “Batty Rider Shorts,” available now via In.Digg.Nation Collective/Six Course/RCA Records. You can watch the video, directed by Dezignr Studios, HERE.

The Jamaican singer shared a personal story behind the song. “I have been writing ‘Batty Rider Shorts’ for over a period of four years. This song was inspired by a situation I observed within my community. An innocent child (age 10 or so) who I would often sit and speak with about life and give words of encouragement (even whilst I was a child myself ) eventually was taken advantage of by someone who should have been looking out for her. I was moved to tears on my drive back from the country as I thought about how her light became infiltrated by the dark energies that are hovering over children everyday, all over the world. We need to all be more responsible as a community, as friends, as parents, as extended family and just as people. Look out for each other but most importantly our children.”

The powerful track, produced by Ziah .Push, is her first original solo song since the release of her 2020 debut EP The Experience.

Upcoming Tour Dates:

Oct 12, 2021 @ Paard in The Hague, Netherlands

Oct 13, 2021 @ Doornroosje in Nijmegen, Netherlands

Oct 19, 2021 @ Melkweg in Amsterdam, Netherlands

Oct 22, 2021 @ Post Tenebras Rock (PTR) – L’Usine in Geneva, Switzerland

Oct 23, 2021 @ Rote Fabrik in Zurich, Switzerland

April 28, 2022 @ Cabaret Sauvage in Paris, France

Jul 1, 2022 @ Summerjam Festival in Cologne, Germany

About Lila Iké:

Lila Iké has become one of the most sought-after musicians to emerge right now. Born in Manchester, Jamaica, the singer is gaining attention at home and abroad with her distinctive delivery, old-school sensibilities and modern-day swagger. She can freestyle and sing in the same breath. Her lyrics are razor sharp. Her cadence is bold. In May 2020, Lila Iké released her debut 5-track EP The ExPerience to critical acclaim via In.Digg.Nation Collective/RCA Records/Six Course. In that year alone, she was nominated for Best Reggae Act at the 2020 British MOBO Awards, named one of 2020’s Most Interesting Artists via SPIN and selected for BBC 1xtra’s Hot For 2020 Artist list. Her song “I Spy” was also chosen as one of VICE‘s Best Songs for 2020. She joined the late night stage on A Late Show #PlayatHome with Stephen Colbert with Protoje and performed on NPR Tiny Desk At Home, raking in over 2 million+ views. Before the global pandemic, in 2019, Lila embarked on her very first solo tour throughout Europe and opened for Protoje on his U.S. tour. She has performed on international festival stages including Rototom Sunsplash (Spain), Sole DXB Festival (Dubai), Reggae Sumfest (Montego Bay, Jamaica) and BRIC’s Celebrate Brooklyn! (NYC, USA).

PARIS BRYANT — “TRAGEDY”

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Rising talent, Paris Bryant, shares the visual for his latest R&B track “Tragedy” today. On the heartsick single the 17-year-old artist shares an R&B approach to his music by tapping into his vocal abilities. He investigates the challenges of a relationship filled with dishonesty, sharing, “Every lie ends in tragedy no matter how you handle it. My song is inspired by past relationships where communication wasn’t something the other partner did.”

Listen to “Tragedy” via Cinematic Music Group/Geffen Records HERE. The Llama directed video is filled with striking visuals that helps the story come to life—deep tones and roses catching fire, the toxicity becomes apparent as we listen to Paris sing about his loved one causing clear suspicion and deception—watch the video HERE.

Paris Bryant recently made his official debut with his track and video for “Mad Mad,” which now has nearly fifty thousand views. On the song he weaves together thought-provoking bars and show-stopping vocals above a backdrop of acoustic guitar and 808s. The accompanying visual finds him rapping alone around New York in the middle of the night as it captures his palpable charisma on-screen. The track led to quick praise from Triller who spotlighted him as a featured artist as well as recognition from REVOLT, HotNewHipHop, RESPECT and Uproxx who listed the track on their “Best New Hip-Hop This Week” roundup. Soon after he released his second track “Proud Of You” which features fellow New York rapper, Jay Gwaupo and most recently “Demon Time” which has over 131k views and led to HNHH to praised the track as a “fun follow-up for Bryant and yet another example of his ability to make catchy tracks.” The budding talent is quickly on his way upward as he continues to assert himself song after song.

MÅNESKIN × IGGY POP — “I WANNA BE YOUR SLAVE”

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“Måneskin gave me a big hot buzz.” —Iggy Pop

“It was such an honor that Iggy loved our music and wanted to work with us. It was touching seeing him sing ‘I Wanna Be Your Slave’ live in front of us, it was very powerful to see such a big artist being so open and friendly. We all grew up listening to his music and he inspired us to star up a band, it’s still unbelievable for us that we had the chance to get to know him and make music together.” —Måneskin

Today sees Måneskin announce an exciting new version of their global hit “I WANNA BE YOUR SLAVE” with rock legend Iggy Pop – set to be released on this Friday, August 6, 2021. Victoria, Damiano, Thomas and Ethan are working with one of the most rebellious and iconic names in the history of rock music, who, with his band The Stooges, earned his place in the Rock & Roll Hall Of Fame and who recently received a Grammy Lifetime Achievement Award. The original track of “I WANNA BE YOUR SLAVE” is part of Måneskin’s most recent album “Teatro d’Ira Vol.1”. The official videoclip, which premiered worldwide on YouTube on July 15, notched over 22 million streams in a week.

This week also sees Måneskin hold the #1spot on Spotify’s Global Song Chart for an impressive fourth week in a row, and they have soared to #14 on the platform’s overall list of most streamed artists (back-to-back with Billie Eilish) with more than 51 million monthly listeners. The band has also been named as Billboard’s monthly “Chartbreakers” for August, as they continue to hold #1 on five different charts – including “Emerging Artists” to “Hot Hard Rock Songs” and more.

Coming up, Måneskin will be going on tour at the greatest Music Festivals across Europe, and have recently announced a landmark special concert that will be held on Saturday, July 9, 2022 at the historic Circo Massimo in Rome.

TROUSDALE — “THIS IS IT”

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Single Out Now via Independent, click HERE to Listen

“Trousdale blends elements of Americana with sleek pop” – CMT

Fast-rising indie-folk trio Trousdale have released the music video for their latest single, “This Is It,” which urges listeners to stop, take a breath and recognize happiness in the moment. You can click HERE to watch the Nina Kramer directed and produced video, and you can click HERE to check out CMT’s premiere of the video, where Trousdale discusses the motivation behind an all-female crew for the shoot.

Their desire to empower young women and spread a universal message of love and self-acceptance can be found rooted in both the message and the video for “This Is It.”

Capturing the friendship behind Trousdale, the music video “shows our goofy, fun-loving side. It is somewhat of the antithesis of our last EP, Look Around. We’ve previously released songs that focus on heartbreak and loss. Alternatively, this song was born out of a genuinely fun night drinking and laughing at our favorite bar. With the song and video, we aim to highlight the importance of savoring the simple joys in life, because they so often go unnoticed.”

The infectious optimism and enthusiasm of “This Is It” has resonated with both media and fans. Spotify and Apple championed the single with adds to multiple key playlists including Fresh Finds County, Next Gen Singer-Songwriters, and Country Risers while indie mainstay Consequence featured the friendship anthem in their weekly New Sounds round up and The Honey Pop proclaimed “‘This Is It’ is magical and we had to stan.”

Blending unflinching vocals and raw, transparent storytelling that mirrors their real-world vitality, Trousdale has developed a devoted and engaged community on TikTok and other corners of the internet with “This Is It” mirroring the success of their previous releases. Their fanbase, along with supporters like the Jonas Brothers, Dan and Shay, John Mayer, Jensen McRae and Betty Who, have propelled the trio’s self-produced single “Wouldn’t Come Back” to over 2 million streams and their cover of “Wouldn’t It Be Nice” by The Beach Boys to over 1 million streams.

Trousdale has garnered comparisons to Kacey Musgraves, The Chicks and HAIM, and prompted A1234 to compare their passionate lyrics and evocative storytelling to icons like Taylor Swift and her latest critically acclaimed albums Folklore and Evermore. Additionally, their singles “Better Off” and “Happy Anymore” along with “Wouldn’t Come Back” from their debut EP Look Around led to The Radar Station naming them the #1 Emerging Global Roots Artist and the #7 Emerging Global Artist, while landing on some of Apple Music and Spotify’s top Americana, Folk, Singer-Songwriter and Mood playlists including Roots Rising, Women of Folk, and Infinite Indie Folk.

LOLLAPALOOZA × DELTA VARIANT

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By: Clara Guthrie

Public health experts are warning that the crowded Lollapalooza music festival in downtown Chicago this past weekend may lead to a dramatic surge in Covid-19 cases, especially given the increasing risk of the Delta variant. Festival organizers estimate 100,000 people attended the event each of the four days, and neither social distancing nor mask wearing (for vaccinated attendees) was enforced.

Despite concerns from medical professionals and a steady rise in Delta variant cases leading up the festival, both the Chicago Department of Public Health and Lollapalooza’s health experts approved the production of the festival as planned ahead of time.

Although operating at full capacity, the festival did have certain security measures in place in order to protect its guests; to enter, people had to show either their Covid-19 vaccination card or proof of a negative Covid-19 test from the preceding 72 hours. According to the festival’s website, they also required those who are unvaccinated to wear a mask.

In a statement released Monday by festival organizers, it was revealed that 91% of the attendees showed proof of vaccination, and 8% showed negative Covid-19 tests. The last 1% were denied entry due to a lack of proper documentation.

These statistics are complicated, however, by a claim from a Chicago Tribune photo intern, Vashon Jordan Jr., that fake vaccination cards were being used at the event. On August 1st, he tweeted, “Fake Covid-19 vaccination cards are 100% a thing at Lollapalooza in Chicago. You can get it with a single-day wristband for $50. I have confirmed that it does work.” In a separate tweet he clarified, “And by ‘fake’ I mean it doesn’t belong to the holder.” Jordan Jr. also recorded maskless concert goers dancing in large crowds and boarding public transportation—where masks are explicitly required—after the day’s events.

According to Dr. Tina Tan, a professor at the Northwestern University Feinberg School of Medicine who specializes in infectious diseases, the precautions taken by Lollapalooza were simply insufficient given the prevalence of the Delta variant. Tan said that a safer event would have maintained smaller crowds, enforced social distancing and masks, and only allowed vaccinated individuals to attend. “When you have 100,000 or more people who are in a fairly enclosed space and there’s no social distancing, the vast majority are not wearing masks, you are going to get some transmission of the Covid-19 Delta variant,” she said.

As of August 2nd, Chicago was reporting an average of 206 new cases each day, and many of those who are being hospitalized for Covid-19 are not vaccinated. These data reflect a recent and definite uptick in cases as the Delta variant poses a serious threat across the globe. Given the roughly two to 14 day incubation period for Covid-19, it is currently unclear just how Lollapalooza will affect these numbers in Chicago and its surrounding areas. According to Dr. Robert Citronberg, an infectious disease physician with Advocate Aurora Health, “The next couple of days you could potentially see cases. I think by next weekend we’re probably going to be having a good idea about how much transmission occurred because of Lollapalooza.”

What experts already know with certainty is that any transmission from Lollapalooza will not only affect Chicago and its suburbs but also the areas that people return home to after the festival, seeing as thousands of people travelled to Chicago just for the weekend. “The real problem is not so much that a bunch of young people who come into Chicago getting COVID at this event. The real problem is them taking it back to places that have very low vaccination rates,” Dr. Emily Landon, executive director for infection prevention and control at the University of Chicago Medical Center, said.

According to the New York Times, roughly 70% of American adults have received at least one shot: a goal that President Biden set for the country to hit by July 4th but that took almost an extra month to achieve. And many individual states are struggling to vaccinate their population and thus are grappling with new Covid-19 cases and Covid-related hospitalizations. Alabama and Mississippi have the lowest vaccination rates in the country, at 43.2% and 44% respectively. Illinois falls somewhere in the middle with 59% of its adults being fully vaccinated.

Lollapalooza’s controversy did not stop at Covid-19 concerns. On Sunday, the final day of performances, rapper DaBaby was pulled from his headlining spot after festival organizer caught wind of his previous homophobic comments. While performing at the Rolling Loud festival in Miami on July 25, DaBaby made discriminatory and incorrect comments about gay men and HIV, which he later defended in a series of 19 videos on his Instagram stories. “What I do at a live show is for the audience at the live show,” he said. “It’ll never translate correctly to somebody looking at a little five, six-second clip from their goddamn crib on their phone. […] Me and all my fans at the show, the gay ones and the straight ones, we turned the fuck up.”

Lollapalooza officials tweeted to announce DaBaby’s removal, saying, “Lollapalooza was founded on diversity, inclusivity, respect, and love. With that in mind, DaBaby will no longer be performing at Grant Park tonight.” Fellow rappers Young Thug and G Herbo took his place. On Monday, DaBaby took to Instagram to apologize “for my misinformed comments about HIV/AIDS and I know education on this is important.”

Looking beyond the festival’s drama, Rolling Stone took a moment to celebrate the most positive and powerful moments from Lollapalooza, saying, “it was full of life-affirming musical moments.”

NIO GARCIA ANNOUNCES “AM TOUR”

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Puerto Rican star Nio Garcia announced today his upcoming international tour “AM Tour 2021.”

The tour will kick off in Dominican Republic on August 3, and will make its way to Nashville, TN on August 13. From there it will make stops in Boston, Mexico, Las Vegas, Orlando, Miami, Providence, Elizabeth, Puerto Rico, Long Island, Austin, Houston, Paraguay, Los Angeles, Dallas, Atlanta, Washington DC, Columbus, Chicago, Tampa, Charlotte, West Palm Beach, Norwalk, Greenville and wrap up back in Dominican Republic, this time in Punta Cana.

Tickets will be on sale on Thursday, August 5 HERE.

Nio Garcia has been having an exceptional year, cementing his popularity in the Latin urban scene. He started 2021 by dropping his hit “AM,” which has garnered 150 million views on YouTube, catching the attention of J Balvin and Bad Bunny, who jumped on the remix of the song, which now has almost 130 million views in a month of its release.

“AM Remix” had the biggest debut of a Spanish remix in Spotify’s history and has reached 100 million streams on the platform, and reached #1 in Latin Digital Songs Sales, #7 in the Global chart, #10 in Global 200, #4 in Hot Latin Songs and #2 in Latin Streaming Songs.

More recently, Nio joined Natti Natasha and Brray in the new song “Philliecito” which has already gotten almost 7 million views in a little over a week of its release, and is trending at #1 in Puerto Rico. Nio also celebrated the first anniversary of his album “Now or Never” which has over 1.65B streams and is 8 times certified platinum.

LANA LOVE — “EGO GO”

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Upcoming alt-pop sensation Lana Love has shared her newest single and music video “Ego Go.” Backed by only a piano and strings, the new single highlights the intangible pursuit of perfection and the inevitable struggle of having to come to terms with your faults. Fans can check out the music video for “Ego Go” premiering exclusively on PopWrapped HERE. “Ego Go” is also available to stream HERE.

“It’s an internal dialogue between my Ego and my Self,” Lana expresses on the new single. “An honest, hard look in the mirror at the fears and flaws that make me human. I’m scared I’m not the woman I want to be, but I can’t let my ego go.”

“’Ego Go’” is the first track I played keys on myself. The song was written in a 10 min free-flow, sitting in a puddle of tears on my bedroom floor. There’s something unrefined about it, unlike the restraints of classical technique I grew up in. Simple and raw—I wanted the track to feel the way it did at conception: an earthquake of emotion.”

Lana Love’s self-titled EP is set to be released on October 1. Completely self-owned, the EP tells the story of Lana’s tremulous journey within the music industry. More information to come HERE.

Every once in a blue moon an artist emerges with an undeniable arsenal of talents and embarrassment of riches, and such is the case with contemporary pop artist Lana Love. The Atlanta-born juggernaut fully embodies the spirit of being multi-faceted as a singer, songwriter, classically trained pianist/musician, trained dancer, actor and burgeoning entrepreneur.

The genesis for Lana’s musical journey started in Naples, Florida as a precocious 4-year old who was obsessed with Andrew Lloyd Weber’s iconic “Phantom of The Opera” and started playing the song, “Music of the Night,” by ear on piano in her living room. From that auspicious beginning, Lana has been immersed in honing and expressing her artistry in every medium available. By age 7, she had written her first song. She later studied music at the University of Florida and the American Music Theater and Dramatic Academy in New York.

In her late teens, she was featured in several musical productions as a singer/actor/dancer produced by Disney and Nickelodeon that were presented internationally in over 20 countries throughout Europe. Back in the US she has amassed a number of television credits on programs that were broadcast by HBO, Warner Brothers, Discovery Channel, YouTube and Telemundo. She has also opened for mega rappers like Snoop Dogg and Wu Tang Clan, among other, dabbled in EDM and been a featured guest artist on RaF MC’s Latin dance track, “Baila.”

Currently, Lana is the epitome of a female entrepreneur in a male-dominated field. Between finally owning 100% of her masters and joining the ranks alongside the few women that have broken the digital currency barrier with an NFT venture on the horizon, Lana is a lyricist for the upcoming Netflix documentary “Malinche,” written by Nacho Cano and orchestrated by Hans Zimmer.

An entrepreneur and businesswoman at heart, Lana Love’s story continues to exponentially blossom. She is spreading the one message she holds most dearly…everything, absolutely everything is LOVE.

VILLAGERS PERFORM ON CBS SATURDAY SESSIONS

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UPCOMING ALBUM FEVER DREAM IS MOJO’s ALBUM OF THE MONTH

FEVER DREAM OUT AUGUST 20 THROUGH DOMINO

Villagers, the name that Irish musician Conor O’Brien performs under, was the musical guest for CBS Saturday’s Saturday Sessions. He performed “First Day” and “So Simpatico” from the upcoming album Fever Dream which will be released on August 20 on Domino. He also performed “Hot Scary Summer” from his Ivor Novello winning album Darling Arithmetic.

You can watch the performance of “The First Day” HERE. You can watch “So Simpatico” HERE. You can watch “Hot Scary Summer” HERE.

Fever Dream, O’Brien’s fifth album as Villagers, is getting tremendous praise, with Mojo magazine naming it their album of the month for August.

K-POP STAR SOMI — “DUMB DUMB”

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Canadian-Dutch-Korean singer-songwriter SOMI releases her brand-new single entitled “DUMB DUMB” today along with the music video. This is the K-Pop sensation’s first single since her 2020 Interscope Records debut “What You Waiting For,” a larger than life anthem for which the video surpassed 7.5 million views on YouTube in 24 hours. “DUMB DUMB” marks a new chapter for SOMI as she enters the next phase of her music career with more new music on the horizon. SOMI’s “DUMB DUMB” is available now at all digital retail providers via THEBLACKLABEL/Interscope Records. You can listen to “DUMB DUMB” HERE.

“DUMB DUMB” depicts the playful story of a confrontation between a confident girl and her crush. With “DUMB DUMB,” SOMI’s iconic playful attitude has been upgraded with maturity, both in her vocals and in her looks. Her expressive attitude is backed by the track’s powerful beat while her strong dance performance will leave viewers captivated. “DUMB DUMB” was co-written by SOMI and the production was created by THEBLACKLABEL’s founder, Teddy, along with producers R.TEE and 24. Together, they created a track unique for SOMI.

SOMI says, “Hey guys, I am back with ‘DUMB DUMB’! I love how this track shows all of my personality everything from cute, sassy, playful to fierce. The dance is really fun as well, I’m excited to see all your guys’ covers. It’s been a busy year since my last release, from participating in the songwriting of ‘DUMB DUMB’ to working on a lot of different music. I can’t wait for you guys to see everything I have planned for this year!”

The music video for “DUMB DUMB” finds SOMI coming into her own as a bold, self-assured young woman who knows what she wants, as she pursues her crush at school. Between scenes of SOMI having fun with her girlfriends, going out of her way to stand out from the crowd at a party, purposely walking into her crush in the school hallway, SOMI makes sure her efforts to get her crush’s attention do not go unnoticed. With countless costume changes and choreographed dance breaks with some of her signature moves, this video perfectly captures the song’s energy and SOMI’s newfound direction. You can watch the music video HERE.

About SOMI:

Born as Ennik Somi Douma in 2001 in Ontario, Canada, SOMI grew up in Seoul, South Korea known as Jeon So-mi. After several commercial ventures, SOMI ultimately became known after winning Produce 101, a South Korean TV singing competition, and subsequently became part of the project girl group I.O.I. After winning first place on Korean reality singing competition Produce 101, the young musician joined THEBLACKLABEL and began her musical partnership with producer Teddy. SOMI emerged as a solo artist in June 2019 with her single “BIRTHDAY,” which has since amassed over 73M streams worldwide on Spotify and over 91M views on YouTube to date (Click HERE to watch). In 2020, SOMI signed to Interscope Records as part of the label’s partnership with THEBLACKLABEL and released her previous single, “What You Waiting For,” which has racked up over 56M streams on Spotify alone and over 48M views on YouTube to date (Click HERE to watch). In addition, SOMI’s multifarious commercial and acting career has also included being global ambassador for Louis Vuitton, Samsung and coverage in Vogue and W.