About Armon Hayes

Armon Hayes is a Creative for both 360 Magazine and AOHSOA. Armon’s innovative eye for detail allows him to create long-lasting partnerships with clientele as he assists them in both their brand development and growth.

Hornitos Mex Gala

Since 1950, Hornitos has never played by the rules. True to their tradition, the Cinco De Mayo Hornitos Mex Gala campaign is an inclusive transformative celebration. All the while staking its claim and bold history in the realm of tequila, disrupting Met Gala traditions, concepts & activities. Everyone is invited! Across the country, homebodies can partake in their own celebrations on the fifth when entering to win a Hornitos Mex Gala Venue Kit : includes a yellow, green, and blue “red” carpet, margarita glasses, a robe, slippers, coasters, and a recipe card.

Everyone’s invited to the party. Across the country, fans can join in from the comfort of home by entering to win a Hornitos Mex Gala Venue Kit, complete with festive Serape “red” carpet, margarita glasses, a robe, slippers, coasters, and a recipe card—everything needed to turn your space into a celebration.

The campaign features actress Keyla Monterroso Mejia—known for her roles in The Studio, Abbott Elementary, and Running Point. Her unique comedic charm brings to life the spirit of cultural fusion and authenticity at the heart of the Mex Gala.

The flagship event took place at Supply House, a classic bar and grill on NYC’s Upper East Side known for its industrial aesthetic . Guests will enjoy an array of Mexican-inspired dishes and expertly crafted cocktails, creating the ultimate toast to heritage and individuality.

Hornitos Mex Gala with Armon Hayes and 360 MAGAZINE in NYC.

Edward Perotti

Edward Perotti Crafts Meaningful Moments This Valentine’s Day

Podcast

Globally recognized for designing unforgettable experiences, Edward Perotti understands the power of details in creating lasting memories. From the very first meeting, his authenticity shines through—his genuine acknowledgment of Black History Month, for example, instantly establishes an inviting and thoughtful atmosphere. With nearly 30 years in the industry, Perotti has built a career empowering clients to bring extraordinary events to life. A self-proclaimed “theater rat,” Perotti is redefining corporate events with vibrancy and innovation.

His journey into event design began unexpectedly with a catering opportunity. Though that role lasted only six weeks, his natural ability to read a room and connect with people set him on a path to success. Today, the celebrated event designer has worked with stars like Ariana Grande and Nick Jonas and curated events in breathtaking locations, from the Palace of Versailles to the Great Wall of China.

As Valentine’s Day approaches, Perotti encourages a shift toward intentionality. Aware of the pressure and anxiety often tied to the holiday, he emphasizes the importance of creating space for acknowledgment and genuine connection. He suggests thoughtful, personal gestures over traditional gifts—such as selecting two books by a loved one’s favorite author and sharing one or gifting a puzzle to complete together. With his wealth of experience, Perotti inspires us to go beyond roses and chocolates, crafting a celebration that is personal, meaningful, and unforgettable.

Edward’s Valentine’s Day Expertise Includes:

· Breaking the Valentine’s Mold: Creative ideas for singles, groups, or families to embrace the holiday without clichés.

· Virtual Love: Creative ways to celebrate Valentine’s Day from afar, perfect for long-distance couples or friends.

· Gifts That Speak from the Heart: Thoughtful, personalized gift ideas that go beyond flowers and candy.

· The Power of a Surprise: How to add an unexpected twist to your celebration that will leave your loved ones speechless.

· Personalized Experiences: How to design a celebration tailored to your partner or friends—whether it’s a cozy dinner at home or a surprise adventure.

· Perfect Tablescapes: Easy ways to create a dreamy, Instagram-worthy setup with items you already have.

· Family Time: Family-friendly Valentine’s Day ideas that include little ones in the celebration.

Verizon Super Bowl FanFest LIX

Watch

Although not selected for the $25,000 grant through Verizon Small Business Digital Ready in partnership with LISC (Local Initiatives Support Corporation), I was honored to receive an exclusive invitation to attend the Verizon Super Bowl FanFest LIX private event. Recognized for my dedication to leveraging Verizon’s tools and resources—not only for my own business but also for supporting a broader community of entrepreneurs—I had the privilege of enjoying an unforgettable afternoon celebration.

The ultimate game-day experience at MetLife Stadium was a humbling acknowledgment of the work I’ve done in my community as a small business and engagement with the Small Business Digital Ready platform. The event provided a unique opportunity to connect while enjoying great company, delicious food, and all the excitement of Super Bowl Sunday on the big screen. Kendrick Lamar and SZA headline the halftime show for an unforgettable socially responsible performance. Featuring Samuel L.Jackson as Uncle Sam while Serena Williams showcased her Compton roots with a C-walk. LIX established new records for the largest telecast audience, with an estimated 128 million according to Nielsen.

‘I am grateful for the recognition and the opportunity to be part of such an inspiring experience, further motivating me to continue making an impact within my community and beyond.’ -Armon Hayes

Verizon’s inaugural Super Bowl FanFest brought the thrill of Super Bowl LIX to 30 NFL cities nationwide. This exclusive event featured live music, and special appearances from football legends, transforming stadiums and venues into vibrant tailgate celebrations. Attendees had the chance to meet NFL greats such as Tiki Barber, Otis Anderson, David Tyree, Shaun O’Hara, and Jets icons Bart Scott, Leon Washington, and Nick Mangold during a pre-game meet-and-greet.

The event intentionally highlighted local small businesses, live music performances, interactive games, and immersive Super Bowl fan experiences—including on-field activities in select cities. Verizon customers were invited to share this once-in-a-lifetime event with family and friends, reinforcing the brand’s commitment to creating unforgettable moments.

Activities:

Step onto the field at MetLife Stadium for football challenges.
Play interactive tailgate games, video games, and VR.
Jam out with DJ Monte and DJ Jon Blak!
Join friendship bracelet making sessions, raffles for JBLSpeakers and Team phone cases, and more.

“Super Bowl LIX is the most anticipated sporting event of the year, but few get to experience it in person. We wanted to bring that collective excitement and energy to fans across the country with once-in-a-lifetime access they’ll never forget,” said Leslie Berland, EVP, Chief Marketing Officer at Verizon. “Verizon is the only brand that can do something like this. We’re leveraging the power of our sponsorships, national and local partnerships to put our customers at the center of this incredible event.”

For more information about Verizon Small Business Digital Ready, visit [HERE].

Verizon Super Bowl Fanfest at Metlife Stadium with Armon Hayes via Vaughn Lowery's 360 Magazine.

Wearable Art Exhibition at NYFW

TikTok

Of late, the Wearable Art Exhibition debuts during New York Fashion Week (NYFW), fusing fashion and art. Hosted in the heart of NYC’s vibrant East Village, the event took place at Art Gotham, a cutting-edge incubator for emerging artisans.

The venue, also known as the iconic Hamilton-Holly House, was originally built in 1831 by visionary architect Thomas E. Davis. Over the years, it has served as a rock ‘n’ roll fashion hub for legendary stars like Bruce Springsteen, Nicolas Cage, Marie Presley, and Cher.

In 2024, it was officially recognized as a historical landmark, making it the perfect setting to amplify the global conversation around sustainability in fashion, art, and culture.

More than just an event, NYFW WAE is a movement—a call to action for communal expression that drives change across industries. The exhibition champions ethical and social responsibility, bringing together designers, artists, and performers with shared values. Organized by Fioritura Collective led by Lea Szabo, the initiative was produced in collaboration with key contributors such as Maria Voth Velasco designer of Turtlehorn, Creative Director Armon Hayes, and PAKINCHINO, founder of The Heart of Houston.

The event provided an immersive platform for brands to engage directly with a highly curated audience. The pre-event Artisan Market, open to the public, featured a diverse lineup of brands, including: Rock N Stonez, Divergent Dreams Designs, HearRingz, Nightmare Nymph, and TJ Holdman’s glassware handbags. Simultaneously, live art activations by Bigsistastudio artists Michael Temple + Tommy Maksanty captivated attendees.

The exclusive nighttime exhibition showcased cutting-edge fashion from brands such as Chavelis PlayHouse, Thread Haus, So’Radical, and Zombii House, while the energy remained high with DJ Charlie Brown + DJ Epidemik spinning on the ones & twos. The evening also featured electrifying live performances by Lela Dang, LaJune, and ATG.

The event was spirited—both figuratively and literally—thanks to Drink Lunar, the official sponsor of the evening’s refreshments.

Drink Lunar product sponsors Wearable Art Exhibition (WAE) during NYFW via 360 MAGAZINE.

The Wearable Art Exhibition 2025 set the stage for a new era in sustainable fashion and artistic expression, reinforcing the power of creativity as a catalyst for cultural change.

Wearable Art Exhibition (WAE) at Art Gotham Gallery in Soho during New York Fashion with Armon Hayes and Lea Szabo via Vaughn Lowery's 360 MAGAZINE.

Wearable Art Exhibition (WAE) at Art Gotham Gallery in Soho during New York Fashion with Armon Hayes and Lea Szabo f/ Lajune via Vaughn Lowery's 360 MAGAZINE.

Wearable Art Exhibition (WAE) at Art Gotham Gallery in Soho during New York Fashion Week (NYFW) with Armon Hayes and Lea Szabo via Vaughn Lowery's 360 MAGAZINE.

Fresca + Andy Cohen

As 2024 winds down, self proclaimed FRESCA™ Mixed superfan and renowned pop culture icon Andy Cohen proves once again why he’s a stellar host—both on and off the screen, especially during the festive season. With the New Year on the horizon, Andy shares his top tips for planning celebrations that bring people together.

To kick off the holiday spirit, Andy hosted an exclusive holiday happy hour at the Magic Hour Elephant Lounge, located at the Moxy Hotel in Times Square. The event featured a vibrant and interactive experience where guests customized their own cocktails and personalized branded FRESCA™ glassware at NYC’s stunning all-season rooftop bar. Against the backdrop of the midtown Manhattan skyline, attendees enjoyed a sophisticated carnival-inspired vibe, complete with a carousel-themed bar.

No great party is complete without the right ingredients, and FRESCA™ Mixed delivers just that—a premium canned cocktail crafted with real spirits and the signature sparkling citrus flavor. Whether sipped straight from the can or served over ice in your favorite glass, it’s the ultimate ready-to-drink cocktail that’s sure to become a new favorite.

For those looking to elevate their celebrations, the Vodka Spritz Variety Pack offers smooth-sipping options in flavors like Original Grapefruit Citrus, Mango Citrus, Mixed Berry Citrus, and Pineapple Citrus. With FRESCA™ Mixed, it’s easy to create a vibe that’s as refreshing as your favorite cocktail.

Andy Cohen’s Tips for a Memorable New Year’s Eve Celebration:

The Ingredients for a Great Party are a solid guest list, delicious drinks and a stacked playlist. The best way to keep guests happy is to turn up the music and serve amazing cocktails, like FRESCA Mixed, because a great party doesn’t need to be over the top – it just needs to be fun!

The More the Merrier: I will take any excuse to get the people I love under one roof – it’s who I am! When I’m working on the seating arrangements, I love to put the best people together to make sure everyone has fun, and you never know – your seat neighbor might be your New Year’s kiss.

Stock up on Refreshments: I’m a big believer in starting parties after 9 pm – guests arrive fed, happy and ready to mingle. Snacks, passed hors d’oeuvres and FRESCA Mixed must be on hand. It is always my go-to drink for hosting because it is ready to drink – you don’t need to mix or measure anything. So convenient and easy! I’ll be toasting to the New Year with a FRESCA Mixed Vodka Spritz Mango Citrus, served in a crystal glass with fancy ice and a dried citrus and rosemary garnish for some festive, bougie flair.

Dress to Impress: I love planning what I’ll wear to ring in the New Year. I recommend wearing whatever makes you feel confident yet comfortable for a long night ahead. For me, that usually means breaking out a pair of tight holiday pants. 
Set the Ambiance: Never underestimate the importance of lighting to set the tone. I like to lean into holiday décor with a gorgeous, big tree covered in lights. It makes the room feel cheerful, creating a warm and inviting environment.  
The Element of Surprise: The mark of a memorable party is one where everyone leaves with a fun story to tell the next day. Don’t be afraid to incorporate a few surprises to get your guests talking and keep them on their toes.  
After-Party (Always): The party doesn’t stop when the ball drops. Everyone knows the best party is the after party. After the show wraps on New Year’s Eve, you can find me enjoying a FRESCA Mixed for the perfect citrus flavor to add zest to any after party.

Fresca mixed vodka spritzer via 360 magazine.

Balenciaga + Lamborghini

Balenciaga | Automobili Lamborghini Fall 25 Collaboration

View

The Balenciaga | Automobili Lamborghini collaboration, debuting in the Balenciaga Fall 25 collection, celebrates a shared commitment to cutting-edge innovation, blending automotive aesthetics with the House’s codes.

Founded by Spanish-born couturier Cristóbal Balenciaga in 1917 and established in Paris in 1937, Balenciaga revolutionized modern couture with innovations in form and technique. Since 2015, under the artistic direction of Demna, the house has continued to redefine luxury through boundary-pushing collections. Today, Balenciaga encompasses women’s and men’s ready-to-wear, accessories, and objets d’art, seamlessly blending its storied heritage with modernity.

On December 2, Balenciaga will unveil an exclusive release from the collaboration—a white, boxy, long-sleeve t-shirt featuring the 2025 Lamborghini Temerario, the company’s second hybrid super sports car. Limited to 630 pieces worldwide, it will be available in select Balenciaga stores and on Balenciaga.com.

Lamborghini and Balenciaga collaboration via 360 MAGAZINE.

Ricco Ross

Podcast

Ricco Ross, an accomplished American actor, writer, and social activist, is widely recognized for his contributions to Hollywood and his two-term tenure on the SAG-AFTRA board. During the #OscarsSoWhite era, Ross was instrumental in championing representation in Hollywood casting, emphasizing talent over stereotypes. He also highlights Tyler Perry’s exceptional leadership and commitment to inclusive casting practices.

“If you want to achieve greatness, you have to find comfort in being uncomfortable,” says Ricco Ross, a mantra that has shaped his remarkable journey.

Born and raised in Chicago, Ross’s humble beginnings set the foundation for his inspiring story. A pivotal moment in his life occurred while attending UCLA, where his talent led to immediate professional opportunities. However, Ross often found himself typecast as a gangster, which left him both grateful and frustrated. Encouraged by his professor, he traveled to London to study Shakespeare, a transformative experience that expanded his artistic horizons and deepened his craft.

Ross’s career boasts a vibrant portfolio of roles across television and film, including appearances in Aliens, The Young and the Restless, P-Valley, and his recent project, Beauty in Black. In Beauty in Black, Ross plays Horace Heart Bellamy, a character he initially hesitated to portray. Reflecting on his career, Ross admits, “I was at a point where I was tired.” However, with the support of his wife, who helped him record an audition tape, he rediscovered his passion for acting. “Ninety percent of success is showing up,” he says, a lesson he embraced as he fell in love with the complexities of the role.

Under Tyler Perry’s direction, Horace Heart Bellamy evolves as a multi-dimensional character, with layers revealed gradually throughout the season. The character’s bisexuality and mysterious nature presented the type of challenge Ross craved, pushing him to channel aspects of his father’s alpha male persona as inspiration.

Ricco Ross’s recent projects continue to highlight his dynamic talent. He stars in two upcoming films, A Man’s Promise and A Lover’s Vow, and recently wrapped An Unexpected Christmas, a holiday film featuring comedian Lil Rel, Tabitha Brown, and Anne Marie Hawthorn, set to premiere next Thanksgiving.

Through his work, advocacy, and resilience, Ricco Ross exemplifies a commitment to art, representation, and personal growth, inspiring others to break barriers and redefine success in the entertainment industry.

Chips Ahoy + Big Sean

Unboxing

America’s #1 chocolate chip cookie brand, Chips Ahoy!, has teamed up with GRAMMY-nominated hip-hop artist Big Sean to unveil its latest innovation: the Big Chewy Cookie. Over three times the size of its classic cookies, the Big Chewy Cookie comes in three irresistible flavors—Chocolatey Chip, Chocolatey Brownie, and Chocolatey Caramel. These new treats are available now in convenience stores nationwide, with plans to expand into grocery and mass merchandise stores in 2025.

“When we thought about pairing BIG names with our Big Chewy Cookie launch, Complex and Big Sean were natural choices,” said Jen Levin. “Together, we’re making a statement in fashion and culture while highlighting our commitment to mouth-watering innovation.”

Taking snack culture to the next level, Chips Ahoy! is celebrating the launch by blending flavor and fashion. The collaboration features a limited-edition merch collection co-designed by Big Sean, reflecting bold, standout style.

The collection debut on November 16 at ComplexCon in Las Vegas, a cutting-edge festival that sets the agenda in music, fashion, pop culture, and food. Fans attending the event had the chance to win exclusive merchandise that ties together Big Sean’s iconic style and the deliciousness of the Big Chewy Cookie.

“My new merch collaboration with Chips Ahoy! at ComplexCon brings together big flavor and bold style,” said Big Sean.

The capsule collection includes:

• A Nostalgic Lunchbox Tin: Perfect for storing your Big Chewy Cookies.

• An Oversized Tote Bag: Designed to carry your cookies and shopping essentials.

• The Don Life T-Shirt: Featuring a playful graphic of the Big Chewy Cookie towering over Earth.

• A Premium Heavyweight Sweatshirt: Chocolate brown with a bold cookie-inspired design.

Big Sean and Chips Ahoy! via 360 Magazine.

Simone I. Smith – Jewelry

Simone I. Smith, known as the self-proclaimed “Hoop” girlie, has turned her lifelong passion for accessories into a flourishing business, earning a coveted spot on Oprah’s Favorite Things list. Founded in 2011, her brand reflects her dedication to creating high-quality, fashion-forward designs, mirroring the vibrant life she leads. A 19-year cancer survivor, Simone is a proud advocate and supporter of the American Cancer Society, embodying strength, integrity, and style in her World of Sis .

Simone’s signature collection was born out of a deeply personal experience. After surgery altered her lollipop tattoo, she created the “A Sweet Touch of Hope” pendants, symbolizing resilience. Her roles as a mother, entrepreneur, and wife inspire her work, including the 2018 launch of the ‘Sister Love’ collection in partnership with Mary J. Blige, celebrating bold statement pieces and their shared sisterhood. Most recently, her blend of nostalgia with modern style-cuban links known as the ‘Majesty’ collection for men highlights her husband, legendary artist LL COOL J and son Najee. Paying homage and Inspired by the celebration of 50 years of Hip Hop.

Simone’s inspiring journey, rooted in faith and determination, is a testament to the boundless possibilities as a woman of God.

DIVINE ICE NECKLACE

Iced Out Men’s Bold Miami Link Necklace In Gold Tone IP Over Stainless Steel

Armon Hayes wears Simone I. Smith jewelry via 360 MAGAZINE.

Luke Sullivan

Podcast

Watch

Originally hailing from Boston, Massachusetts, Luke Sullivan is carving out his path in Los Angeles, fearlessly pursuing his passions. The TikToker, real estate agent, mental health advocate, and entrepreneur has built a reputation for living authentically and unapologetically. His confident twerking videos to Natalie Nunn’s “Pose for Me” song have catapulted him to social media stardom, amassing 76,000 followers, nearly 7.5 million likes, and 50 million views in 28 days.

Luke’s platform is more than entertainment—it’s a springboard for his clothing brand, llewnu (“unwell” spelled backward). The brand is a heartfelt tribute to mental health awareness and honors the memory of his cousin, whose life was tragically lost to suicide.

Embracing authenticity as his niche, Luke openly shares his message: “It’s okay to not be okay.” His resilience shines through as he faces personal challenges, including recovering from a severe dog attack that required five reconstructive surgeries on his nose. By sharing his journey, Luke inspires others to embrace honesty and reminds his audience that no dream is deferred .

Luke Sullivan’s story is one of strength, authenticity, and determination—proof that with courage and purpose, anything is possible as it begins with unmeasurable self-confidence.