Team launches first Aston Martin Grand Prix car in 61 years, in high-tech virtual live event watched by fans all over the world
The Aston Martin Cognizant Formula One™ Team has today revealed to the world its 2021 Formula One World Championship competitor, the new AMR21, in a virtual live event.
One of the most anticipated Formula One car launches in recent years took place in The Vault, an immersive virtual experience that played host to the historic moment when Aston Martin unveiled its first Grand Prix car since the DBR5 which was raced by Roy Salvadori and Maurice Trintignant in the 1960 British Grand Prix.
The AMR21 was revealed in a striking green livery in recognition of the brand’s traditional racing colours, carrying prominent branding from title partner, Cognizant, the IT giant helping lead the team’s digital transformation journey towards future success.
The recent influx of new partners ensured that the AMR21 was presented with logos from a host of global brands alongside Cognizant, including Peroni, Crypto.com, SentinelOne, EPOS, NetApp, Girard-Perregaux and Replay. The long-standing support of BWT continues with the addition of a delicate magenta stripe down each side of the chassis. Ravenol, JCB, Bombardier and Pirelli all continue their partnerships into the new era.
Aston Martin Lagonda’s Executive Chairman, Lawrence Stroll, opened today’s event and welcomed fans, media, colleagues and partners who were enjoying the show virtually from all around the world. He was joined by Tobias Moers, CEO of Aston Martin Lagonda; Otmar Szafnauer, CEO and Team Principal of Aston Martin Cognizant Formula One™ Team; and, by video link, Brian Humphries, CEO of Cognizant, who all spoke of the great significance of seeing the Aston Martin name back on the Formula One grid.
The new driver pairing of Sebastian Vettel and Lance Stroll were also prominent in the presentation, as well as Aston Martin Cognizant Formula One™ Team Technical Director, Andrew Green.
Lawrence Stroll, Executive Chairman, Aston Martin, commented:
“I have dreamed about this day for a very long time. I have always been a car guy, since I was a child. I have always loved racing, too. My first dream was to own a Formula One team. My second dream was to acquire a significant shareholding in Aston Martin Lagonda. Today is about the merging of those two dreams. So, as I say, today is all about dreams, and it shows that dreams really can come true, in the shape of our new AMR21.”
Sebastian Vettel, Driver, Aston Martin Cognizant Formula One™ Team, said:
“Even though I have raced for four Formula One teams and for many years, starting a new season with a new team still gives me a sense of excitement.
“As a driver, I have always kept my eye on the competition and this team has consistently impressed me with what they have been able to do without the biggest of budgets. So, when Lawrence [Stroll] and Otmar [Szafnauer] approached me last year, and explained what their ambitions were, I was immediately very motivated to join the team.”
Lance Stroll, Driver, Aston Martin Cognizant Formula One™ Team, added:
“This is such an exciting time of the year. The car launch is when everything starts to feel real again, especially this year with our new identity as Aston Martin Cognizant Formula One™ Team. The new name is exciting for everyone and there is a massive buzz around the factory.”
Now that the new Aston Martin Cognizant Formula One™ Team car has been revealed to the world, tomorrow marks the exciting and much anticipated track debut of the AMR21, before it makes its journey to Bahrain for testing next week (March 12th-14th) ahead of the Bahrain Grand Prix on March 28th.
