Urban Revivo (UR), the ultimate playground for the fashion lover offering womenswear and menswear for every occasion, is pleased to announce its latest collab in partnership with renowned global retailer ASOS, titled Color Pop.
The latest release of vibrant, colorful items take inspiration from the popularity of TV series like Euphoria and Gossip Girl, shows that have defined the new generation of stylish individualists andthe latest trends in clothing – often reflecting mid-aughts minimalism and pop star studded red carpets. The collection aims to bring to life the dramatic effect of innovative cinematography through silhouette, light, and shadow, rendered with the lively color palette of spring and summer.
The seasonal collection will contain two capsules – Plain and Print. The Plain selection retains solid color gradients, often shown color blocked in contrasting colors, and characterized by unique material fabrication such as tweed, organza and knitted fringe. Bold construction techniques also make an appearance throughout the range such as clipping and carving, crochet, and cut out detailing. Meanwhile, the Print selection features bold and vibrant prints such as fluorescent ombre, oversized florals, abstract waves, and printed organza.
Color Pop makes it easy for anyone to infuse a bit of summer fun into their everyday wardrobe, encouraging shoppers to dress a little more boldly as the summer heats up. Colorful matching sets like a coordinating tweed crop top and matching skirt, alongside a coordinating tweed short sleeve blazer and mini dress with cut outs at the waistline stun in a green check print, while a knitted cami mini dress in pink creates visual appeal through a contrasting bright abstract color blocked print.
A solid pink cinched-waist mini shirt dress and solid asymmetric neck cami mini dress in blue lend a bright pop to a summer wardrobe, while a groovy blue floral print halter neck mini dress’s psychedelic gradient is ideal for outdoor concerts on warm summer evenings. Other standout looks in the collection include a maxi dress with cut-out sides features a pink swirl pattern atop a washed pink base – a print that is carried over onto a knitted midi-skirt.
“As we welcome summer and the season of parties, weddings, and sunshine, we thought it was the perfect time to introduce this fun and vibrant collection,” says the Urban Revivo design team about the collaborative offering. “ASOS is an excellent platform for this collaboration with the fresh energy it exudes as a brand and we have always felt extremely aligned on our missions to give our shoppers the freedom to express themselves through fashion.”
As with all UR collections, Color Pop offers a fresh take on the latest trends for the modern shopper who doesn’t want to break the bank. From uptown to downtown, and city to suburb, UR has been the go-to destination for fashion-lovers around the globe for over a decade. No matter the occasion, UR aims to have you covered, providing a wide range of looks ideal for the office, a night on the town, a cozy night in, and everything in between. The brand covers every category for women and men including outerwear, knitwear, tweeds, dresses, tops, bottoms, denim, footwear, handbags and other accessories.
Urban Revivo releases new products via an on demand, data-driven supply chain that allows the company to create desirable garments in a more limited-edition and sustainable manner.
