Urban Outfitters is pleased to announce the global launch of DWT for UO, a UO-exclusive collection celebrating Ariana Grande’s iconic Dangerous Woman Tour, album and era of the same name. The 9-piece assortment will launch on December 8th at all North American stores at 5 PM in each store’s respective time zone, followed by an e-commerce launch on UO’s website on December 11th.
Produced in partnership with Bravado, UMG’s leading merchandise and brand management company, the collection includes previously unreleased designs and features t-shirts, sweatshirts, sweatpants, a dad hat, a bomber jacket and an anorak jacket. Prices range from $34-$299.
To celebrate the launch of the collection in stores, UO will feature product and a special playlist in all North America stores on December 8th, amplifying the collection’s release at Space 1520 in Hollywood and at the 14th Street and 6th Avenue location in New York.
