“Clothes won’t change the world. The women who wear them will.” – Anne Klein
The established American fashion brand Anne Klein joins forces with supermodel, actress and activist Joan Smalls, naming her the face of their Spring 2022 campaign.
After debuting their Spring campaign on February 11 during New York Fashion Week, Smalls is highlighted in a See It Now, Buy It Now look book/video exhibition available on the CFDA’s Runway 360 virtual stage Runway360.cfda.com.
Anne Klein’s Spring ‘22 collection can be found for purchase on AnneKlein.com.
Smalls has been named the first showcase in a multiyear campaign that is set to platform an impeccable woman and celebrity each season.
Born and raised in Puerto Rico, Smalls is not only a renowned supermodel. She, too, serves as an advocate, having donated 50 percent of her income to generous foundations during the second half of 2020. During 2021, she supported the #ChangeFashion program set to eliminate racism in the fashion industry.
While joining Anne Klein on their Spring ’22 collection, Smalls has another upcoming charitable project that will be revealed soon.
Effy Zinkin, Chief Operating Officer at WHP Global, owner of the Anne Klein brand, spoke on the excitement of adding Smalls to their brand, stating, “We are excited to have Joan Smalls showcase the brand this season as she exemplifies the multifaceted empowered woman Anne Klein serves. Joan’s work in the fashion community and beyond exemplifies Anne Klein’s mission and we look forward to working with her to further support charitable endeavors.”
The brand-new buyer campaign from Anne Klein showcases a series of portraits and profiles from prominent woman that use their platforms to advocate for change. Each woman uplifted through the campaign will receive commemoration in print, video and virtually, offering a wide range of marketing tactics to highlight the ways that they increase awareness for differing missions and foundations.
Upcoming for the Fall ’22 campaign is Actress Gina Rodriguez, while Anne Klein has been named for Spring and Fall ’23.
To know more about ANNE KLEIN and to browse the new collection, including Handbags, Jewelry, Shoes, Sunglasses and Watches, visit www.AnneKlein.com.
About Anne Klein
Operating as a distinguished women’s fashion brand since 1968, Anne Klein’s objective is to deliver timeless American style to women across the globe. Anne Klein herself created the brand to produce classic sportswear for women, elevating the way in which women imagine and consume clothing.
Modernly maintained presently by WHP Global, the Anne Klein brand dresses women who influence causes around the world. Anne Klein is sold throughout North America, Chine, Korea, Philippines, Mexico and additional countries. For more information, visit www.anneklein.com, @AnneKlein on Facebook or @AnneKleinOfficial on Instagram.
The Spring 2022 Collection campaign was photographed by photographer Daniel Jackson in New York City.
