Canadian pop musician Anjulie released the official music video for “Big Bad World” with Canadian director Dan Lemoyne. Dan created a world of stunning projection-based tableau for me to emote against; a personal existential crisis within a planetary existential crisis. Heavy social commentary hidden inside the levity of a whimsical melody on a bed of cinematic sound design. Watch and share on YouTube.
“Big Bad World” is a dark nursery rhyme, nodding to the fairytale concept of the wolf. The chorus is sung as a condescending rationalization to the worst kind of person who justifies their bad deeds by burrowing in the womb of ignorance. Stream on your preferred platform now.
Anjulie said about the song, “Navel-gazing narcissism is rewarded in this constantly connected, depersonalized, and performative world. It’s about turning a blind eye to the horrors of humanity like ecological collapse, terrorism, school shootings, and crippling economic inequality while being distracted by shiny new tech, social media and the incessant gamification of social status.”
About Anjulie
Anjulue Persaud, known professionally as Anjulie, is the youngest of four children and was born and raised in Oakville, Ontario. She became obsessed with music after watching Janet Jackson’s Velvet Rope Tour. Her first big break came in 2009 when she opened for Jesse McCartney. While she’s had plenty of success with songs such as “Boom,” “Love Songs” and “Rain,” she’s also found some major success in TV, and her songs have been featured in shows such as Melrose Place and The Vampire Diaries. Thus far, she’s only released one self-titled album, which came in 2009.
