American Apparel is pleased to announce the debut of its new NUDES collection, launching today, September 4th, exclusively at www.americanapparel.com. Whereas “nude” apparel is often designed from a limited perspective, NUDES encompasses the full spectrum of skin colors. The collection offers an array of sexy, premium essentials in 9 shades of nude – a celebration of diversity and inclusivity.
The campaign aligns with American Apparel’s greater mission to empower through representation. To shoot the NUDES collection, AA held a widely-attended open casting call, where a strikingly diverse group of real women were selected, representing a vast range of skin tones, sizes, and physical attributes.
The result is an inclusive campaign with a liberated message, as seen in these unforgettable images: a group of strong, unapologetically sexy women from all walks of life – supporting each other, embracing each other, and celebrating each other’s individuality. The “S” in NUDES is underlined to emphasize the inclusive spirit of the campaign: There is no singular version of the human experience, and no singular definition of “neutral.”
The NUDES collection includes the Cotton Spandex Hot Short ($8), the Cotton Spandex Halter Bodysuit ($26), the Cotton Spandex Deep Cut Bodysuit ($26), the Cotton Spandex Crossback Bra ($14), the Cotton Spandex Invisi-Thong ($6), and the Cotton Spandex Wrap Bodysuit ($32). Sizing ranges from XS to XXL.
ABOUT AMERICAN APPAREL
Established in 1989, American Apparel is an iconic Los Angeles fashion basics brand known for premium styles that are timeless, sexy, fun, and colorful. American Apparel’s mission to empower all people is reflected in its ethical, sweatshop-free manufacturing, as well as its bold branding – a celebration of diversity, inclusivity, equality, and body positivity.
Gildan Activewear acquired the American Apparel brand in February 2017. As part of Gildan’s family of brands, American Apparel is now a member of one of the world’s largest and most responsible manufacturing networks. American Apparel is sold online globally. For more information, please visit www.americanapparel.com.