Ambition Ladiez: Up-And-Coming Agency Proves That ‘Representation Matters’

In an era that has been ripe for the gradual erosion of longtime social stigmas in seemingly every area of human activity, the emergence of Ambition Ladiez has proven to be quite timely.

Founded in 2018 by Easop Winston, the San Francisco Bay Area-based agency equally fills niches in the urban and women’s markets, both of which feature strong consumer and brand loyal bases.

From its inception, Ambition Ladiez established itself as an urban lifestyle model and marketing agency which specializes in various forms of media, including photoshoots, brand ambassadorships, event hosting, music videos, and television placements. Ambition Ladiez has also branded itself as a disruptive outlier in its industry, having a diverse roster of models — Women of Color ( or BIPOC) — represent the company in a refreshing and empowering manner that would provide a beacon of inspiration for upcoming generations of young women who aspire to work in the modeling world.

Although the company has made its mark on the industry as a model and marketing agency, Ambition Ladiez is currently evolving to be yet another trendsetter — this time venturing into the podcast space. Original programming such as “The Lounge,” the “Cooking With” series, and the “Conversations” series have proven to give viewers a smorgasbord of delectable content for their consumption.

Adding more gas to the blazing path that the brand is currently on, Ambition Ladiez has ramped up its digital footprint, now making it virtually impossible for its movement to be slowed down — or, for the sake of the brand’s most ardent supporters — ignored either. In the past couple of years, Ambition Ladiez was able to successfully launch its app, which includes its featured content (of all forms/genres) uploaded on to major streaming platforms, such as Apple, Google Play, and Amazon Appstore, Roku, Fire TV, and Android TV.

One of the more popular shows on the Ambition Ladiez digital platform  — the “Cooking With” series — allows viewers to get a glance into their more redeeming sides of the models that supersede just their outward beauty by giving a glance of their cooking skills.

Another branch of the marketing and modeling agency’s ecosystem is its magazine. As of this writing, Ambition Ladiez Magazine has already successfully pressed and launched two issues of its quarterly publication, with more expected to be released by the end of 2021. The magazine remains true to its core demographic of longtime supporters and subscribers, providing written features on public figures, Bay Area-based artists, health, politics, and other hot topic social issues which peak the interest(s) of its target audience.

One of the magazine’s featured artists in mind is Yung Lott. A Bay Area Native and well-respected recording artist, Yung Lott’s alliance with the Ambition Ladiez brand has been solidified through him having Ambition Ladiez models featured in his music videos, as well as having a story written about him in the magazine. All of this is a testament to the agency’s reach and streamlined operations.

Prior to the widespread shutdowns of entertainment venues and live events due to the COVID outbreak of 2020, Ambition Ladiez models could be seen at such events, usually working as brand ambassadors, hosts of parties, or even utilizing their interpersonal skills to conduct red carpet interviews with VIP guests at many of the more premier events. 

The events are not only relegated to the San Francisco Bay Area. Ambition Ladiez soon will look to extend its presence to Las Vegas and Los Angeles. These two cities would be an ideal accommodation for the fast-growing entertainment/media centered brand.

In light of the country’s progressive transition towards inclusion, diversity, and proper representation in all industries, Ambition Ladiez is writing the blueprint for how to construct an outlet that’s a great alternative to traditional modeling and marketing agencies by focusing on BIPOC models. The agency then uses its multimedia capabilities to highlight not only the naturally appealing ethnic features of its models, but it can also use its original series to profile them in a favorable light in which they may not have been if they worked elsewhere.

In spite of the company’s fast growing profile among industry peers, Ambition Ladiez has enabled enthusiasts of the brand to actually buy into what it stands for, having merchandise for sale. This helps to expand its already fast growing fanbase, and allows them to feel a sense of connectivity to the brand by donning Ambition Ladiez merchandise.

The movement that the brand is creating can be likened to a record-setting storm, and in the eye of ‘Hurricane Ambition Ladiez’ exists two powerful components yet to be mentioned in great detail: company Founder & CEO Easop Winston, and…the Ambition Ladiez themselves.

A Bay Area Native, Winston has always embodied the very essence of ambition. A man of tremendous vision and unmatched work ethic, he learned the ins and outs of the entertainment and media business as a recording artist. Touring the world, writing and recording countless music projects, and weathering the treacherous paths of ‘The Business’ has molded Easop into a seasoned veteran, and quite the entrepreneur. After witnessing misrepresentation and mistreatment of creatives in the industry for years, he has assumed the role of an emancipator of sorts, allowing individuals who want to step foot into the entertainment or media world a platform to let their light(s) shine. “As a young artist, I would have relished the opportunity to be signed to an agency that thoroughly cultivates its talent with care in the manner that Ambition Ladiez does,” he states. “Once I was in a position to impart the knowledge that I have acquired on to up-and-coming generations of talent, I did not hesitate. This is what compelled me to launch the agency.”

The lucky recipients of Easop Winston’s tutelage are none other than the ACTUAL Ambition Ladiez. This extensive assortment of young women who hail from different places, ethnicities, and skill sets have set the modeling industry’s bar higher for the precise blend of riveting beauty, natural talent, and marketable personalities. Holding true to its ethics as a modeling and marketing agency, Ambition Ladiez has managed to maintain an impressive retention rate — from one of its original ‘Day 1’ signees (Nicole), to one of its newest faces (Lulu). The agency does its due diligence to provide an adequate platform that will allow them placement for other opportunities, while preparing them for longevity in the industry.

The way in which Easop establishes leadership to his company is worth taking notes from. As Owner of Ambition Ladiez, he has built an operation that’s reminiscent of many of the same methods Barry Gordy used to successfully run the legendary Motown Records many decades ago. While from first glance, the business appears to move smoothly and emanates an atmosphere of fun and leisure, Easop gives us a friendly reminder of the figurative blood, sweat, and tears that go into all things Ambition Ladiez. “I preach punctuality (for both in-person and recorded appearances), dedication to excellence, and an open line of communication for the ladies signed to this team (agency).”

With such a strong and rich culture of opulence infused into the Ambition Ladiez brand, the agency could very well forge its own path into the history books as a shining example for industry peers to follow for many years to come. 

Now THAT’s “Ambition.”