Amazon Echo Look at NYFW with Prabal Gurung and Bella Hadid

Fashion Week went well! Below are photos from a first of its kind partnership between Prabal Gurung and Amazon Echo Look. On Sunday, they used Echo Look to create a digital version of the look book for Prabal’s (incredible) Fall 2018 collection. Enclosed you can see the images the device took of Bella Hadid along with several other models, as well as an image of Prabal being interviewed by E! – note that these have not been retouched, enhanced or otherwise altered. This partnership is an incredible example of the growing overlap between fashion and technology.