Global connector and real estate entrepreneur, Alvaro Nuñez Alfaro, has grown to become one of the latest disrupters in luxury real estate. Over the years, he has developed unique relationships and sold luxury homes to public figures as well as celebrities from all walks of life, amidst accolades from different quarters. In addition to being a real estate talent on the rise of global repute, the founder and CEO of Super Luxury Group is known for his adventures as a skydiver and jetsetter.
We got the chance to speak with Alvaro last week and managed to get insights on how he manages his success and talked to us about his upcoming goals.
What are the objectives of Super Luxury Group?
Super Luxury Group (SLG) is a luxury real-estate media network that focuses on helping the affluent to celebritize and sell high-end properties from Miami to other jet-set locations through proven media, luxury brands, and influencer collaborations.
How have these objectives changed as you get more recognition?
We have a clear vision on what we want to achieve, so we are excited about the continuous journey we have ahead.
Coming from a different country, it’s not always easy to establish connections. What would you say is your biggest tip?
To be humble, energetic, positive, and to always find ways to add value to the right people around you.
In my case, I started by arranging luxury villa rentals and experiences at some iconic destinations, which led to build strong relationships, acquire more knowledge, and therefore, more opportunities.
While it is straightforward, is there a reason you chose the name Super Luxury Group?
The name of Super Luxury Group has a very meaningful story tied to it. As I began my entrepreneurial career doing luxury villa rentals in the Caribbean, I decided to take a leap of faith and expand the business towards Europe – which led me to travel for many months visiting each country and connecting with other companies to build a strong foundation. As I got back home in Madrid, I sat down with my grandfather – a successful visionary and consultant for many on the Fortune 500 list – to talk about the business model and vision for the company and my future. He then drew a logo on a napkin and handed it over to me – it said: “Super Luxury Group.” He then carried on explaining the reason behind it. This was my last conversation with him as a few weeks later he passed away. Therefore, I keep this name and company tied very closely to my heart.
What made you choose Florida?
Florida, especially Miami, represents lifestyle. We wanted an international hub where top players work and play. Even though we operate in many other destinations, Miami will always be the heart of the company, as we work with many successful entrepreneurs and celebrities that trust us every day with their real estate needs.
Are there any international services that clients can contact SLG for?
Yes, we have the same business model we have in Miami in other jet set locations, such as Bahamas, St. Barts, DR, Tulum, Ibiza, Mykonos, French Riviera, etc.
What else do you wish to achieve with SLG in the coming years?
Luxury TV show (which we are already working on it), to host large conferences related to luxury living, and develop our line of villa/hotels.
Any exciting collaborations you wish to share?
There are always great collaborations in place, but there is one related to the NFT world that is going to be mind-blowing – stay tuned!
Alvaro Nuñez Alfaro has built strong connections with the community and created a firm that helps buyers look for a new home. When working with Alvaro’s team at SLG, you will be able to use his connections and knowledge to find what you are looking for. His strong reputation is essential and aligns with his company’s vision and goals.
Super Luxury Group
SLG is an acclaimed Miami luxury real estate media network committed to connect and help the affluent to celebritize and sell high-end properties through influencer marketing. By using the power of proven media, luxury brands, NFT & Crypto integrations, and influencer collaborations, the Super Luxury Group team strives for the best results: matching the clients’ lifestyle with properties that reflect and cater their personal needs is a priority. SLG’s ability to find the best homes is attributed to its team’s knowledge and determination.
