AllSaints‘ newly launched sunnies highlighted The Calypso, The Phoenix, and The Blaze. Attendees rocked gifted shades while sporting their AllSaints designer duds. Branded inflatable beach balls, surf boards as well as towels were sprinkled throughout the Montrose rooftop. With stunning 360-degree views of Los Angeles, it became the ultimate backdrop for this summer’s most buzzed about activation.
This marks the inaugural launch of AllSaints’ long overdue and most anticipated eyewear collection. This immersive consumer touchpoint showcased an array of styles in various colorways. The gender fluid frames offer 100% UVB and UVA lenses for protection. Starting around $189, this mid luxury marquee is sure to make noise this season.
“Our all new unisex sunglasses line is inspired by a mix of iconic shapes adopted and worn by the archetypes of different youth subcultures from the 50s to the 90s. Designed for everyone to give instant attitude.” – Menswear Director of Design
Spicy watermelon crush cocktails and summer mojitos infused with Caliwater Cactus Water, founded by Oliver Trevena and Vanessa Hudgens, leave lasting impression. Watermelon, Ginger & Lime, and Wild Prickly Pear flavors paired nicely with ultra premium tequila, El Cristiano.
Sip selection: Malibu Rocky Oaks Estate Vineyards–whites and rosé. Beer provided by Peroni Nastro Azzurro, including their Italian Lager and non ABV 0.0%. Everything paired well with charcuterie.
Holi Scoops ice cream refreshed partygoers with a poolside cart. Their dairy-free desserts use healing, nutrient-filled plant adaptogens were absolutely delicious.
Celebrity sightings:
Oliver Trevena, Marta Pozzan, Sarunas Jackson
About AllSaints:
Founded in 1994, East London’s AllSaints is a youthful British brand best known for their provocative prints and leather outerwear.
The event was produced by The Influence.
Photos: @BFA
