Alfa Romeo x “Passione”

By: Emily Bunn

Love is in the air this Valentine’s Day with Alfa Romeo’s interactive e-book release, “Passione.” The Italian “Passione” translates in English to “passion,” inspired by Alfa Romeo’s roots in Turin, Italy. The brand’s iconic designs and craftsmanship over the past 110 years of automotive production have set Alfa Romeo apart, though the brand’s love for creating luxurious, beautiful vehicles has remained unchanged. Their new e-book looks to detail how key design elements have distinguished Alfa Romeo’s legendary automobiles, and how the company’s unparalleled approach has caught the eyes and hearts of Alfa Romeo fans, adoringly dubbed ‘Alfistis’, globally.

Upon opening the e-book, readers are met with a bold statement from Orazio Satta Puliga, Head of Alfa Romeo Engineering from 1946-1973.

“We are in the realm of sensations, passions, things that have to do more with the head than the heart.”

“Passione” looks to showcase the impressive history of Alfa Romeo, providing an exclusive look at renderings and sketches from AR’s designers at Centro Stile (Design Center) in Turin, Italy. The e-book looks to the past and future of Alfa Romeo, including ten chapters of diverse designs, timeless beauty, and Italian inspiration: “Italian roots”, “Heritage”, “Purity”, “Disruption”, “Red”, “Beauty Is Everywhere”, “Beauty and the Beast”, and “Design Melting Pot.” The informational text in the e-book chronicles the brand’s legacy, and is paired with beautiful imagery, inspired by 14^th century Italian Renaissance art and design elements.

To learn more, read Alfa Romeo’s “Passione” e-book here.