Alex Thaler is the national brand ambassador for Chivas Regal. Alex focuses on building relationships with distributors, partnered accounts and consumers on a daily basis, offering information, culture, education as well as the history of the Chivas Regal family.
Alex believes in passion, keeping it real and believing in your brand. He believes there is a proper Scotch for every occasion. He has worked within the hospitality industry for over a decade. Alex truly enjoys traveling, he has taken the journey to Scotland on many occasions and has had the opportunity to work and learn the Scotch World from master distiller’s such as Colin Scott.
Alex covers all markets within the United States – influencing, educating and increasing the awareness of the Chivas Regal brand. Born and Raised in New York City, Alex’s new homebase is in Miami. When Alex is not enjoying scotch, he enjoys cycling, strength training and flying his drone.
Alex is a graduate of Syracuse University with a Bachelor’s of Science in Communication & Rhetorical Studies.