FEATURING H.E.R. & RAPSODY, AN ARTIST DISCOVERED WITH THE HELP OF AI
THE FIRST IN A SERIES OF SINGLES TO BE RELEASED SOON
NEW YORK, NY (May 18, 2018) — Continuing a tradition of blazing trails and breaking ground, Emmy® and GRAMMY® Award-winning music producer, songwriter, and KIDinaKORNER C.E.O./Founder Alex Da Kidmakes history once again.
In partnership with IBM and Spotify, Alex’s latest single, entitled “Go,” features an artist discovered with the help of IBM’s AI technology, Watson.
Get the song HERE via Republic Records.
The creation of “Go” sets a new standard for the music industry at large. To identify the perfect artist for his collaboration—rather than employ century-old A&R methods or spend countless hours casing the internet for new voices—Alex enlisted the help of IBM Watson. The technology allowed Alex to work smarter and more efficiently to uncover talent, changing the concept of A&R forever.
Initially, critically acclaimed songstress H.E.R. jumped at the chance to join forces with Alex. With those two key pieces in place, IBM proved instrumental in finding the song’s missing piece.
IBM Developer, Joshua Carr, worked closely with Alex to gain insight into his vision and sensibility to drive discovery. Carr created a custom Watson solution to aid Alex’s search. A technology and entertainment industry first, Watson learned the language of music from the producer’s natural speech.
Based on a subset of Spotify data, provided by Tim Ganss of Spotify Music Intelligence, Watson pored over enormous amounts of unstructured data like articles, social media, interviews and fan sentiment to help Alex uncover Rapsody as the best artist for his new track. From the tiny town of Snow Hill, North Carolina, Rapsody is known for her intricate rhyme patterns, metaphors, and wordplay.
Now, the vibrant and vital “Go” comes to life as an organic union between Alex, H.E.R., Rapsody, and the Watson Artist Discovery Tool and a game-changing moment.
This is the first in the series of numerous singles to be released soon. Stay tuned for more very soon.