Following up the success of his biggest single to date, “Cologne,” singer and guitarist Alec Wigdahl releases his latest single, “Lipstick,” out now via 10K Projects/ Internet Money Records. A departure from his acoustic debut EP Strawberry (2019), “Lipstick” and the previously released “Cologne” show off his versatility as a writer as he moves in a more pop-driven direction. Flirty and confident, Alec’s carefree new single “Lipstick” proves to be a perfect soundtrack for summer romance. Check out “Lipstick” by Alec Wigdahl HERE.
Based in L.A. but originally from outside Minneapolis, Alec Wigdahl took up songwriting at the age of 15, initially using music as a form of therapy. After teaching himself to play guitar by watching videos of his favorite musicians, he put out a self-produced EP called On My Mind his senior year of high school. Upon graduating he headed to Boston to study at Berklee College of Music, but quickly dropped out and returned home to enroll at the University of Minnesota, compelled to continue with his D.I.Y. approach to music. Those instincts proved to be right on target when the Internet Money team reached out to Wigdahl after discovering his songs on social media. By the end of last summer, Wigdahl had signed his deal with 10K Projects, and soon set to work on Strawberry – released December 2019, the EP showcases Alec’s stripped-down sonic palette.
Alec kicked off 2020 with a brutally honest, but infectious new single called “Cologne.” His most popular to date, the track was produced by Wigdahl along with Internet Money founder Taz Taylor, Nick Mira, and OkTanner, and featured more elaborate pop production than his previous record, Strawberry. Despite the differences in its production, “Cologne” offers up the same raw emotion that Wigdahl has always brought to his songwriting. As Wigdahl explains, that fearless honesty ultimately serves as a vehicle for personal connection.
“I love the kind of songs that are incredibly specific to the artist’s life, but when you listen it hits you right in the chest — almost like it’s happening to you,” says Wigdahl. “In my own music I try to be as personal and vulnerable as I possibly can, so that everyone can feel like the song was made for them. I want them to feel like I’m narrating their story at the same time that I’m narrating mine.”
Follow Alec Wigdahl: Instagram | Twitter | SoundCloud
