Los Angeles Auto Show
A RIDE INTO LIFESTYLE
The home of the LA Auto Show saw Alcantara train its headlights on its very special relationship with the automotive industry at a landmark exhibit that debuted at the Petersen Automotive Museum last night, November 29th 2017. The “Ride Into Lifestyle” pop-up show artistically reimagined the intersections of luxury fashion, design, technology, art and engine that Alcantara is known for globally.
The show was a creative tribute to one of Alcantara’s key assets and distinguishing features – versatility. Curated by revered artist and designer Rebecca Moses, “Ride into Lifestyle” was an experience. Guests ‘took a spin’ through an imaginary landscape celebrating symbols of contemporary style, outsized objects that rendered guests Lilliputian and revealed the extraordinary. The unique installation was the backdrop to an event that promised to take guests on a journey of the mind and spirit, transposing elements of the everyday and pushing the boundaries of the imaginary. The installation interpreted elements of luxury lifestyle – the It Bag, the Designer Shoe, mood-setting statement furniture, the next-gen tech device, and a gown fit for a silver screen star with a train doubling as a fairy-tale highway – all crafted with Alcantara®. The automobile is the dreamlike visitor and observer of this world of style and fashion that marries art and technology.
The common thread was Alcantara® – a modern sustainable material made in Italy with unrivalled versatility and ability to adapt to the needs of a broad range of industries. Alcantara’s many applications embody style, sustainability and luxury.
“We are very excited to be here, in the beautiful framework of the Petersen Museum of Los Angeles. The “A Ride Into Lifestyle” event represents an extraordinary occasion for Alcantara® to strengthen its capability to master all the realities of contemporary lifestyle, from fashion to automotive, from hi-tech to interior design, always combining tradition and innovation under the banner of authentic Made in Italy quality,” said Andrea Boragno, Alcantara’s Chairman and CEO. “Thanks to our privileged long-time relationship with the world of art and design, Alcantara® embodies elegance, style and beauty”.
Alcantara S.p.A. – www.alcantara.com
Founded in 1972, Alcantara represents a prime example of Italian-produced quality. As registered trademark of Alcantara S.p.A. and result of a unique and proprietary technology, Alcantara® is a highly innovative material, offering an unrivalled combination of sensory, aesthetic and functional qualities. Thanks to its extraordinary versatility, Alcantara is the choice of leading brands in a number of application fields: fashion and accessories, automotive, interior design and home décor, consumer-electronics. These features, together with a serious and certified commitment in terms of sustainability, make Alcantara a true icon of contemporary lifestyle: the lifestyle of those who want to fully enjoy their everyday life, respecting the environment. Since 2009 Alcantara is certified “Carbon Neutral”, having defined, reduced and offset all the CO2 emissions derived from its activity. To mark out the path of the company in such a field, every year Alcantara draws up and publishes its own Sustainability Report, certified by Bdo authority and available also on the corporate website. Headquartered in Milan, Alcantara production site and R&D department are located in Nera Montoro, in the heart of Umbria Region (Terni).
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