AIWAYS, the Shanghai-based personal mobility provider, is to start taking online orders for its U5 all-electric SUV from European consumers from the end of April. Secured via a small deposit, the U5 will be offered exclusively via a direct-to-customer sales model, and not retailed or leased through traditional dealerships. European pre-sale markets and the required deposit amount will be announced by AIWAYS in April.
Alexander Klose, Executive VP Overseas Operation at AIWAYS, commented: “Online pre-sales represents the next important phase of AIWAYS’ entry into the European market. It’s our promise to customers that for only a small deposit they can be among the first to receive the U5 and start enjoying the benefits of a long range, high-tech and well equipped electric SUV.”
Meanwhile, AIWAYS has re-started production of the U5 at its manufacturing facility in Shangrao, China, following the interruption caused by COVID-19 (coronavirus). Production of the European U5 will start in July, with the first deliveries now slated for August 2020.
Making the most of its agility and flexibility as a startup, AIWAYS is adapting its pre-sale marketing activities to better suit the enforced period of ‘contactless’ retail because of COVID-19. By introducing new online platforms and seamless digital experiences, AIWAYS will give European car buyers the confidence to order the U5 online. More details to follow soon.
