By Rana Salloom × Vaughn Lowery
Long Beach, known for its skate culture and diverse community, hosted the largest skate/surf convention in Southern California called Agenda. The engagement took place on June 28 to June 30. It showcased top designers as well as emerging brands while simultaneously hosting panel discussions on industry trends. Investors from all around the world attend in hopes of discovering what will make a huge impression in 2019.
This year Agenda collaborated with another annual skate competition event called the Dew Tour. The combination of these two industry events was a major success for the skate/surf industry bringing both fashion, athleticism and music under one roof.
The last day of Agenda was called Agenda Festival and it held the music portion of the convention. Agenda Festival had major headliners such as Brockhampton, Lil Yachty, Billie Ellish, and Fidlar. These headliners were all completely different in style, age, and genre bringing an eclectic twist to this industry giant. Agenda is the place to be for all things skate and surf and provides a new wave of trends for these two cultures.
