Today, Adidas announced their first limited-edition headphone release in collaboration with Kwasi Kessie, celebrity stylist and Adidas Runners Captain.
The headphones are a reimagining of the popular RPT-01 sport headphones, inspired by Kessie’s admiration for his home city and its ability to get through whatever comes its way. Kessie was particularly moved by the recent sentiment that “New York is over” and teamed up with adidas Headphones to celebrate the city’s kinetic energy and beating heart at a time when people are questioning it.
The adidas x Kwasi Kessie headphones are the first limited-edition release of adidas Headphones. They are customized by hand, featuring premium blue and black leather snakeskin along the headband, a gold plated “Never On Pause” chain, housed securely in a safe that is disguised as a runner’s journal. The leather snakeskin is a nod to the malleable and fashionable nature of New York City and the adidas x Kwasi Kessie Speedfactory AM4 collaboration.
Only 50 pairs have been made. Consumers can enter to win a pair using the adidas Running app and running Kwasi Kessie’s favorite route, looping through the streets of SoHo and the downtown waterfront through December 22nd, sharing on social media. Full details and additional ways to win outside of NYC are available on adidas Headphone’s Instagram here.
