Adidas has officially confirmed its partnership with Kid Cudi, with a product set to be released later this year. No stranger to the brand Kid Cudi’s collaborative efforts with the Three Stripes began in 2018 with the release of the TRESC run. This was just the beginning of the relationship as Adidas has confirmed more footwear and apparel is coming soon.
The partnership was announced Saturday morning with cryptic wheat pastings across Miami (where Cudi will headline this weekend’s Rolling Loud festival), Los Angeles, and New York. The graphic depicts a feminine half head with a burning moon inside and will be present on all upcoming Adidas x Kid Cudi product. A URL at the bottom of the poster invites you to visit adidas.com/kidcudi where there is a sign-up page for the collaboration now live.
Beyond the product, the partnership will provide a platform to share the positive impact that creativity can have on mental wellness through music, art, and design.