This season adidas x IVY PARK and Peloton have come together to present their first capsule collaborative collection of apparel and footwear. This follows the announcement of Beyoncé’s unprecedented partnership with Peloton in 2020 which featured a Peloton Artist Series and pro-social initiatives.
The first-of-its-kind collection celebrates the joining of music, sport and fashion. Purposefully crafted to empower everyone on their fitness journey, adidas x IVY PARK x Peloton is a statement of inclusivity and energetic movement.
The Campaign
Accompanying the inaugural launch of the adidas x IVY PARK x Peloton collection is an evocative campaign that highlights the dynamism of the human body featuring a number of Peloton’s best-in-class Instructors, who bring the inclusive collection to life. Gracing the campaign are Peloton Cycling and Dance Cardio Instructors Ally Love and Cody Rigsby, Tread Instructors Becs Gentry and Kirsten Ferguson, Tread and Strength Instructor Adrian Williams, Yoga and Meditation Instructor Dr. Chelsea Jackson Roberts, and Strength Instructor Rad Lopez. The cast is rounded out with Yoga Instructor Jessamyn Stanley, holistic esthetician Shani Hillian, and meditator Sheena Sood.
The Collection
True to adidas x IVY PARK’s undeniable DNA, this exclusive capsule collection adopts a neon pop of color that is grounded in black and olive palettes. Merging style with function and shining a light on the best of the adidas x IVY PARK collaboration, the apparel and footwear offering features new and signature style updates inspired by the Peloton brand. This collection has been perfectly created for layering looks; from bike shorts and tights with matching bra, to looser shorts and tees that layer over to complete the look. Each piece has been designed for activewear yet maintains a heightened level of comfort, with both the cropped hoodie and the long windbreaker purposefully crafted to be worn before and after a workout. With inclusivity at its heart, sizes run from XXS – 3XL as well as unisex items, empowering everybody to step into the collection and into their power.
The adidas x IVY PARK x Peloton collection launches globally on November 10th and is available on-line at adidas.com, apparel.onepeloton.com and select adidas stores worldwide.
The IVY PARK x Peloton Collection consists of:
· The IVP Ultraboost priced at $200
· Unisex sizes ranging from 4 US – 14 US
- 29 apparel styles, 1 footwear style
- Colors including Black, Focus Olive, Shock Slime
- Fabrics including 100% Cotton, 64% recycled Polyester / 36% Elastane, 79% Mesh recycled Polyester / 21% Elastane, 87% recycled Polyester / 13% Elastane, 74% recycled Polyester / 19% Cotton / 7% Elastane
- Clothing sizes range from XXS-3XL
- Clothing prices range from $45 to $200
