By Armon Hayes × Vaughn Lowery
“These barriers are not going to stop me,” is the opening line of the latest #Adidas×IVYPARK campaign.
The highly anticipated collaboration with Beyoncé and ADIDAS made the world stop this past weekend. Like her music, the lifestyle brand is inclusive, evoking strength and identity. Gender fluid with neutral color pallets for effortless layering during the time of year. On trend. It’s aesthetically pleasing athleisure with the intended functionality backed by the workmanship of an apparel powerhouse.
The collection includes footwear which will entice any sneakerhead. Four sleek vibrant designs starting at $99 coupled with accessories and branded grillz.
In activation of the release, this week the Beyhive sent orange care packages to various celebrities: Megan Thee Stallion, Reese Witherspoon, Ciara, Cardi B and Diplo. Rolling racks, trunks and boxes were chosen by the superstar herself with ‘love and respect.’
360 MAGAZINE teammates rocked the unisex cargo sweat ($85) paired with matching sweatshirt. The Nite Jogger sneakers ($159) were enunciated with a branded key chain.
And, if you were one of the lucky handpicked few, you received a luggage tag alongside of an inserted note from the Queen Bey herself.
With many of the items being SOLD OUT within hours of its online discharge, this launch is sure to be one of the most successful drops in both brand’s histories. Definitely a strong departure from Topshop (originally a partnership with British billionaire Sir Philip Nigel Ross Green, she’s now the sole owner).
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Available in select stores.
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