Social media is a wonderful tool for interacting with customers, engaging them with great content, and showcasing the products and services of your business. However, if you’re doing something for any number of years, there’s bound to be a time when you run low on ideas and need a little creative inspiration.
With that in mind, let’s take a look at five ways you can invigorate your social media pages and get them firing on all cylinders once more.
Get Up Close and Personal
Many businesses focus too much on trying to be ‘cool’ and forget that what can make you stand out from the competition if what is being used in your social media posts. Balance out your memes, funny videos and promotional posts with photos and videos from the day-to-day running of your business, and don’t be afraid to get personal. If a member of staff is running a marathon, get down there to support them and get some snaps on your Instagram and Facebook pages. The more human you appear in your social media activity, the more people are likely to engage with you. A faceless organization gets boring on social media very quickly.
Become a Motivator
Quote posts are some of the most popular posts across social media, and motivational quote posts get a lot of shares and likes. You can use Adobe Spark to create quote posts on social and give your social media feeds something motivational for your followers to feed on. Some food for thought: The Hashtag ‘Motivational Monday’ currently has over 14 million posts on Instagram, so you know the audience is there. Now all you need is the right quote to get your customers and social media audience tapping the like button.
Run Competitions and Sponsored Posts
Freebies and giveaways always attract a lot of attention on social media, and will definitely get your ideas flowing again. You can run competitions via your pages simply by asking your followers a question, and then choose the winner at random and contacting them to claim their prize. These are hugely popular with businesses, and by creating a buzz with your competition, you are likely to increase your social media following as a result.
You should also consider creating a few sponsored posts, too. This is where you can put some money behind a post and target it towards a certain audience – including location and age range. This is particularly useful when launching a new product or when you’re holding an event or competition.
Create a 30-Day Challenge
You can give yourself a new post every day for 30 days by keeping your social media followers informed all the way through your businesses’ 30-day challenges. You can get the entire business to commit to a single 30-day challenge, perhaps. No smoking and no caffeine are popular challenges, for example. Or maybe you could ask everybody in the business to commit to a 30-day challenge of their own choice. By doing this, you can create a variety of fun and engaging posts that will keep track of how everybody does.
Take Advantage of the ‘Live’ Features
Facebook, Instagram, YouTube and Snapchat all have live video features on them, and each is great for posting live videos from events, which can do wonders for growing your social media audience and give your accounts a bit of a boost. Instagram has a great ‘Stories’ feature, too. With this, you can tell a ‘day in the life’ of your business if you wish, with short, snappy videos, and even invite your followers to a live Q&A.
