By Bob Cal
Partnering with the Nassau Fire Department, G-Shock hosted an exclusive ‘Train Like a Firefighter’ event to unveil their latest product—the Mudmaster. 360 Magazine, along with a dozen other editors and photographers, attended this one-day class to gain first-hand experience with G-Shock’s high performance watch.
Arriving at G-Shock’s Soho location in Manhattan, the media personnel were transported to the Nassau County Fire Department in Long Island—and boy were they in for an adrenaline rush! Each attendee was gifted a G-Shock Mudmaster watch to test during this day of high intensity classes instructed by certified firefighting teachers. The students for the day were clad head to toe in heavy, authentic fire fighting gear, doing everything from traversing a pitch black building, busting out of a trapped room and sliding down the rope of a second floor window– all while wearing their G-Shock Mudmaster watch. The media guests were both physically and mentally tested.
Living up to its name, the mud resistant Mudmaster watch was like a diamond through every firefighting drill. Never did it scratch or catch dirt through contact with debris. Its light weight maximizes comfort and ease without comprising durability and longevity. The product’s other features include a digital compass, LED lights and water resistance. It is an all around visually elegant performance accessory.
