“Want it all, I won’t leave a breadcrumb.”
—21 Savage
GRAMMY-WINNING GLOBAL SUPERSTAR 21 SAVAGE MAKES LONDON HOMECOMING IN NEW VIDEO
3RD SOLO ALBUM ‘AMERICAN DREAM’ OUT NOW
On the day his third solo LP, american dream, arrives, 21 Savage keeps his foot on the gas with the release of the album’s first music video, for the London On Da Track-produced “redrum.” The video, directed by British director Danny Seth, is set in Savage’s hometown of Brixton in London, UK during Savage’s homecoming trip in December. The trip marked the first time Savage was able to return to the UK since he was 12 years old.
[Get: ‘american dream’’ HERE]
[Watch: ‘american dream’: The 21 Savage Story’ trailer]
The video begins with a satirical account of what many consider to be “the real London”: Big Ben, vintage red telephone booths and buggy cabs. The narrator cheekily suggests that “redrum” is the real London, and 21 Savage’s presence is immediately felt as Brixton youth flank the rapper and rally their support, from packed out balconies to bike convoys. London welcomes its native son back with open arms.
american dream is Savage’s third studio album as a solo artist. The GRAMMY winner is up for five awards at this year’s ceremony, including “Best Rap Album” and “Best Rap Song.”’ american dream features Travis Scott, Young Thug, Metro Boomin, Doja Cat, and Summer Walker.
In celebration of 360 MAGAZINE’s 15th Anniversary and 21 Savage’s 3rd Album, they include the British rapper in a fashion editorial.
