Posts made in April 2025

How Businesses Can Navigate Growth Amid Rising Tariffs and Economic Uncertainty

By Ben Johnston, Chief Operating Officer of Kapitus

Businesses face a number of challenges today, including the residual effects of ongoing inflation and elevated cost of capital due to a higher interest rate environment; the impact of proposed tariffs driving up the cost of materials; and a tight labor market making it challenging to hire skilled workers. These factors combine to make it a tricky landscape for business growth. Here are a few key things to consider.

Tariffs:

President Trump has proposed considerable tariffs on the import of foreign goods and materials across our largest trading partners. Tariffs of this scale and breadth could, over time, make manufacturing in the U.S. more economic relative to importing goods and materials from abroad. But in the short to medium term, these tariffs are likely to drive inflation significantly higher and cause significant disruption to the global supply chain, threatening many U.S. businesses who rely on the global supply chain to source the components, raw materials, and finished products they sell. We can expect these tariffs to both spur inflation and lower overall consumption, slowing the economy.

Businesses that import critical goods and materials from abroad should determine if it is possible to source these goods and materials domestically. If domestic production would prove uneconomic, business owners will need to pay close attention to the tariffs being levied and which countries they are impacting most. Working quickly to move production from one country to another could prove valuable should certain countries receive stiffer tariffs than others with similar production capabilities.

Growth and Expansion:

Businesses should be judicious in their expansion plans right now. In uncertain economic times it is important to focus on services that provide a demonstrated value to customers. Before expanding services or opening a new facility or new office space, it is important to thoroughly test the market to determine demand and pricing power. Make sure that anticipated sales will more than cover anticipated expenses and be sure to have access to sufficient capital to cover several months of operating expenses in case sales take longer to materialize.

For businesses who borrow money to purchase inventory, acquire equipment, and fund expansion, it is important to maintain multiple financing relationships. Banks have been pulling back from lending to businesses, and having contacts at multiple lending institutions can help secure the fastest and lowest-cost capital when borrowing is required. We have also seen the equipment finance market impacted by banks’ reduced willingness to lend, making it more difficult for business owners to finance their equipment purchases. If businesses are having trouble obtaining financing they should:

Speak to as many potential financing sources as possible.
If purchasing equipment, work with the equipment vendor to explore financing options through that vendor’s financing partnerships.
Talk to the local bank to understand their lending criteria and collateral requirements for commercial loans.
If those resources don’t prove fruitful, there are a number of independent non-bank lenders that are willing to lend money quickly, albeit at higher rates than a bank.

Fortunately, businesses with strong credit profiles and a history of financing essential use equipment have quality options both with banks and non-bank lenders. However, business owners should expect a higher cost of capital than in years past and therefore should calculate the cost of the financing relative to the expected profits that the financing will generate, to ensure a positive return on investment.

Cutting Costs Through Efficiency:

There is no silver bullet for cutting costs without compromising efficiency. However, businesses looking to reduce overhead while maintaining or increasing efficiency will likely need to do so through automation. Accessing new technologies that allow businesses to operate with fewer employees and faster processes will make the business leaner and more scalable. Examples of scalable technologies being employed by businesses today include: installing software that can better manage inventory; implementing robotic processing tools to perform repetitive tasks inside warehouses or processing facilities; and deploying AI tools to allow employees to access critical information and draft standard communication faster and more accurately. These investments save time and allow the business to operate with fewer employees, reducing friction created by growth and allowing the business to operate at a lower cost-base.

With ongoing inflation, it is prudent for business owners to look for ways to lower overhead costs, capitalize on potential efficiencies, and consider offerings that may be more appealing to customers in a slowing economy. Here are some things to consider:

Inventory: Assess current inventory levels and review job needs frequently so that you aren’t holding more inventory than you need to operate.
Cashflow: In uncertain economic times, it is important to pay close attention to cashflow. Businesses should ensure that they have sufficient cash on hand to weather a prolonged period of reduced sales. This means exploring improved payment terms with vendors, working with financing companies to understand what financing is available to the business, and looking closely at ways to turn fixed expenses into variable ones.

About the Author:

Ben Johnston is the Chief Operating Officer of Kapitus, one of the most reliable and respected names in small business financing. Kapitus provides growth capital to small businesses and has provided over $7 billion to over 50,000 small businesses since 2006. Kapitus offers multiple loan products to small businesses, including SBA loans, revenue-based financing, equipment financing, cash-flow based factoring, revolving lines of credit, and invoice factoring.

100 Years of Shaping Automotive History

Chrysler’s Century of Innovation

Chrysler is revving up for an exciting celebration marking 100 years of pioneering innovation and iconic vehicles that have shaped the American automotive landscape over the last century
Chrysler marks 100 years on June 6, 2025, and is kicking off its centennial at the New York International Auto Show (NYIAS) with a special three-vehicle display that showcases the brand’s iconic past, segment-leading present and bright future
1924 Chrysler Six, 2025 Chrysler Pacifica Plug-in Hybrid and Chrysler Halcyon Concept will be spotlighted at NYIAS, which is marking its 125th anniversary
Original 1924 Chrysler Six on display is the same vehicle that debuted at the 1924 National Automobile Show in New York City
Details on Chrysler Century of Innovation events and initiatives will be shared and activated throughout the year, including showcasing 100 years of iconic vehicles and industry innovations
Chrysler Century of Innovation social media campaign will feature multi-part video series of iconic vehicles, concepts, innovations and moments from Chrysler’s 100 years
For more information on the Chrysler Century of Innovation celebration, visit Chrysler.com

Chrysler is celebrating a Century of Innovation, honoring 100 years of bringing to life groundbreaking Chrysler sedans, minivans, convertibles and crossover vehicles filled with innovative, first-ever features and technologies that have influenced culture, impacted the economy and contributed to Chrysler becoming a part of the fabric of automotive history.

“Chrysler holds a significant place in automotive history and culture and has been a symbol of innovation and resilience for 100 years,” said Chris Feuell, Chrysler CEO. “It’s an entire century of innovation: from its introduction of the HEMI® V-8 engine to the creation of the minivan segment and Stow ‘n Go seating. As one of the original Big Three, Chrysler contributed to industrial growth and influenced culture with iconic vehicles like the Chrysler 300. Chrysler is more than just a car brand. It’s a key part of the automotive industry.”

Chrysler is kicking off its 100-year anniversary celebration on April 16-27, 2025, at the 2025 New York International Auto Show (NYIAS), as the show celebrates its 125th anniversary this year. The Chrysler exhibit will include a special three-vehicle display that showcases the brand’s iconic past, segment-leading present, and bright future: the 1924 Chrysler Six, 2025 Chrysler Pacifica and Chrysler Halcyon Concept.

Chrysler celebrates the 100th year anniversary at the 125th NYIAS via 360 MAGAZINE. — The thin, clean, cross-car front LED headlamp of the Chrysler Halcyon Concept is adaptive, and centered by a new LED lit Chrysler Wing logo, first debuted on the Chrysler Airflow Concept.

Emotional Oranges – Candy Gum

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Following the explosive debut of ‘CANDY GUM,’ the first single from their highly anticipated debut album, global R&B-Pop duo Emotional Oranges deliver a bold new music video that transforms the track’s infectious energy into pure eye candy.

The video unites the dream team: Vali Porter of Emotional Oranges alongside the Grammy-nominated Jessie Reyez and multi-platinum Latin pop sensation Becky G. Inside a chic hotel suite, the trio capture lighting in a bottle as they get ready for a night on the town. They serve looks, spill tea, and bring the energy in every frame.

Directed by Iranian-born filmmaker Zhamak Fullad, the video reflects Emotional Oranges member Azad Naficy’s commitment to Middle Eastern representation and uplifting its creative voices. The result is a visual feast that channels early 2000s nostalgia with a futuristic twist. The band’s unmistakable sound is brought to life, set against the perfect backdrop for the track’s deep basslines, cheeky lyrics, powerhouse vocals, and undeniable groove.

“We’ve been sitting on this video for a minute, so it feels good to finally let it loose,” said Emotional Oranges. “Jessie and Becky pulled up and absolutely bodied it. There’s something about three powerful women talking their talk over funky basslines and pocket drums that just hits right. We knew the visual had to match that energy and this video feels like a fever dream you don’t want to wake up from. It made it even more meaningful to bring in Zhamak as an Iranian director to help tell the story. This whole album has been about locking in with people we respect and pushing the sound somewhere new. If this is your first taste, you’re in for a ride.”

Becky G shares, “Working with Vali and Azad is always a vibe, but this one hits different. From one LA artist to another, getting to put my grain of sand on their debut album means a lot. The second I heard this track, the bassline immediately pulled me in. I can’t wait for the fans to listen, they’re really gonna love this song. And, of course, props to my girl Jessie Reyez for going in on this one!”

Jessie Reyez adds, “I remember when I heard the music, I immediately felt bravado. It was instant. The music was very evocative of sexual confidence and of desire. So when I closed my eyes and opened my mouth, that’s exactly what came out. Yoni and Azad are great. The energy in the room felt right and shout out Val and Becky G for killing it.”

The drop builds on the momentum of ‘CANDY GUM’ and ‘Out The Blue’, both of which earned widespread acclaim and strong editorial support, including placements in Spotify’s R&B Weekly and Channel-X, and coverage from top outlets such as Wonderland, UPROXX, Notion, ET Online, The Line of Best Fit, TMRW, and Hunger. As Emotional Oranges gear up for their debut album, the duo continues to raise the bar and build a world that fuses sound, style, and culture like no one else.

“A striking creative evolution, “CANDY GUM” is drenched in sultry symphonies and pulsating Latin-pop influences.”

WONDERLAND

“A sultry blend of smooth vocals and irresistible grooves, ‘CANDY GUM’ sees Emotional Oranges link up with Jessie Reyez and Becky G for a genre-bending anthem.”

NOTION

“One of the great mysteries in life is just how Emotional Oranges always manage to sound this smooth.”

CONSEQUENCE

Follow Emotional Oranges

Instagram | Twitter | YouTube

Credit: Matthew Magnus

Renaissance Man: Nick Brooks

Nick Brooks—an award-winning author, filmmaker, and musician whose storytelling spans literature, film, television, and music! Nick’s upcoming book, “Up in Smoke” is perfect for fans of Karen McManus and The Hate U Give, this edge-of-your-seat thriller from the author of the Promise Boys is a gripping, coming-of-age novel that follows the journey of a young man, caught between the weight of his family’s legacy and his own desire to carve a different path. Set in the heart of Washington, DC, the story explores themes of identity, self-discovery, and the complicated intersection of family and ambition. It’s a tale of resilience, ambition, and the search for freedom, set against the backdrop of a city that is as complex as the characters within it.

As of late, 360 MAGAZINE‘s Vaughn Lowery had an opportunity to interview this Renaissance man.

• My surrogate father lives on the Gold Coast in NW DC; however, I grew up inside the city of Detroit. How was your upbringing, any siblings, what side of town did you reside, and how has it helped shape you into the hu/man you have become?

I grew up in Northeast DC in the late ‘90s, early 2000s—so the city was still very much feeling the effects of the crack epidemic. Still is, honestly. My mom remarried when I was about 9 and had three more kids—my little sisters—so I was a very independent kid. My people had a lot going on. I was outside a lot, learning how to navigate a city like DC. My upbringing definitely taught me how to hustle, how to be nimble, how to be resourceful, and how to be relentless.

• Do you recall the date, time, and age when you realized you were a multi-hyphenated talent?

Yeah—yesterday. Lol. The thing about being a multi-hyphenate is it’s hard to get people to take you seriously in any one thing. They think you’re just throwing sh*t at the wall, seeing what sticks. Because of that, you start to take yourself less seriously—develop imposter syndrome. You start thinking, maybe I’m not good at anything. But the more I elevate in all the different things I do, the more confidence I get. I’m honestly still not convinced I’m a rapper—but I’m coming around.

• How important was it for you to graduate from USC film school in 2020? Any regrets?

The single most important thing I’ve done for my career. No regrets whatsoever.

• When were you bitten by the rap bug? Is there a scenario that you can speak to?

I vividly remember being captivated by rap around 5, listening to DMX’s It’s Dark and Hell Is Hot with my dad. After that, I would print out lyrics, copy them, and study them. I started writing around 14 and recorded my first song at 15. I remember leaving the studio, headed down Georgia Ave, putting on my headphones, and listening to what I just recorded. Hearing my voice back over the music was intoxicating. I’ve been hooked ever since.

• A ton of your prose prods and provokes your readers. Was this intentional? Are any of your titles loosely based on actual events?

For sure. You want your readers—or your audience in general—to react. To feel something. To have a thought, an emotion, a response. That’s the goal: engagement. It’s absolutely intentional. I wouldn’t say any of the stories are even loosely based on real events, but like all art, they’re inspired by the world around me.

• Many of your books have garnered attention from reputable entities. Did you always foresee this when you began your journey?

Not exactly—but it was always the goal. Anything I do, I want to do it at the highest level. Maybe that’s because I’ve always been searching for the kind of validation multi-hyphenates rarely get.

• Is there anything we haven’t mentioned that you’d like to shed light on?

Go preorder Up In Smoke! Go stream the album. Tap in with me and the journey—I’m doing a lot of cool stuff. I hope you take something away from the art. Thank you in advance.

• At this very moment, if you gave yourself permission to affirm yourself while looking in the mirror, what would you proclaim?

I am enough.

Author, filmmaker, rapper Nick Brooks via Vaughn Lowery's 360 MAGAZINE. — Evoto

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INTRODUCING THE ROLLS-ROYCE CHESS SET

THE GRANDMASTER’S CHOICE

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Rolls-Royce introduces Rolls-Royce Chess Set, designed to be enjoyed in clients’ homes
Opens in a single theatrical motion, echoing the sense of occasion of a Rolls-Royce
Features hidden drawers and sculptural, ceramic-coated magnetized pieces
Crafted with meticulous attention to detail; the result of one year of design, engineering and experimentation
Available in four veneer finishes, with a choice of 13 leather colors
Celebrates and elevates the strategy game enjoyed by many Rolls-Royce clients

Rolls-Royce Motor Cars presents the Rolls-Royce Chess Set, a contemporary expression of one of the world’s most revered games of strategy that transcends cultures and generations, echoing the spirit of hosting and shared experience that defines the marque’s other lifestyle offerings. The chess pieces are ceremoniously unveiled, capturing the same sense of occasion as the arrival of a Rolls-Royce motor car. Handcrafted using the marque’s signature materials and techniques, it offers numerous opportunities for individualization.

HIDDEN DRAWERS AND MAGNETISED PIECES

The Chess Set was designed to capture a sense of movement: the leather-clad base rises gently from the center, referencing the waft lines of the marque’s motor cars as it appears to float on its narrow footprint.

The playing board opens in a smooth, single theatrical motion to reveal a leather-lined holder that slowly elevates, presenting the magnetically held pieces – a movement reminiscent of the coach doors opening on a Rolls-Royce motor car. For an effortless experience, magnets hidden beneath the playing surface ensure the pieces remain perfectly aligned during play, lending each move a sense of precision and decisiveness. The design team experimented with six different types of magnets to identify the optimal strength that secures the pieces yet allows them to float effortlessly across the board. A discreet drawer on each side of the board, opened with a light touch, contains an additional queen to take the place of a piece that has been promoted during the game.

Both the generously sized board and the chess piece holder are framed with polished aluminum edges. A polished aluminum Spirit of Ecstasy emblem is discreetly affixed to the front and back of the Chess Set, signifying its provenance.

Each set is meticulously crafted by hand. The aluminum grid of the board is machine milled, then further refined by hand to achieve the precise definition of the corners – a delicate process, as the fine metal bends easily. The veneer squares are laser cut and then precisely placed on the board by hand. Each of the veneer pieces is crafted from the same log to achieve a consistent pattern in the natural grain, ensuring the wood will age uniformly over the years.

THE GRANDMASTER'S CHOICE: INTRODUCING THE ROLLS-ROYCE CHESS SET via 360 Magazine.

Rolls-Royce Motor Cars presents the Rolls-Royce Chess Set, a contemporary expression of one of the world’s most revered games of strategy that transcends cultures and generations, echoing the spirit of hosting and shared experience that defines the marque’s other lifestyle offerings.

Grand Wailea + Nobu

Grand Wailea, A Waldorf Astoria Resort, announces the opening of a world-renowned Japanese restaurant, Nobu Grand Wailea Maui. Founded by Chef Nobu Matsuhisa, Robert De Niro, and Meir Teper, the launch marks Nobu’s first restaurant on Maui – and second in Hawaii.

Taking center stage at the oceanfront resort, following its $350 million renovation, the expansive 13,000 square foot Nobu Grand Wailea Maui will deliver Chef Nobu’s signature Japanese dishes with South American influence alongside a selection of Maui-exclusive offerings.

With interiors by renowned architecture and design firm Rockwell Group, Nobu Grand Wailea Maui will present a dramatic space of grand proportions. Featuring indoor and al fresco dining, alongside a sushi bar and private dining space, the new location is a continuation of Japanese craft spanning more than three decades.

Signature offerings include local line-caught fish with black bean sauce, alongside Nobu favorites such as the iconic Black Cod with Miso, Yellowtail Jalapeño, Rock Shrimp Tempura, and the acclaimed sushi synonymous with the brand.

Only available at the Grand Wailea location, diners will indulge with desserts including a tres leches cake featuring Hawaii’s beloved Kona Coffee, topped with a coffee gel, vanilla whipped cream and hazelnut praline crunch. The menu will also offer a delicate pavlova highlighting O’ahu’s Laie Vanilla, served with a blood orange sorbet.

“At Nobu, inventive cuisine and unparalleled service are at the heart of everything we do. We are thrilled to introduce Nobu’s signature style to Maui alongside a curation of dessert menu items that will be exclusive to the resort,” said Chef Nobu. “Grand Wailea is an iconic destination in Maui, and we’re honored to expand our brand’s footprint within one of Hawaii’s most prominent oceanfront hotels.”

“It’s a perfect synergy between the unparalleled luxury of Grand Wailea and the culinary experience that made Nobu a global phenomenon,” said JP Oliver, Area Managing Director, Grand Wailea. “This partnership elevates the resort to new heights, offering an extraordinary world-class destination for impeccable food and service.”

Brian Kaufman, Managing Director at Blackstone, said, “The opening of Nobu at Grand Wailea will mark another milestone in the transformation of this iconic property, providing guests and community members with an unforgettable experience. We are thrilled to add a world-renowned dining partner like Nobu.” Blackstone Real Estate acquired Grand Wailea in 2018.

Guests enter Nobu Grand Wailea Maui descending from a grand imperial staircase off the property’s spectacular open-air lobby. With 35-foot-high ceilings, the space honors the resort’s impressive scale with a light palette and textures inspired by shifting sands, palm trees, and nautical touchpoints. Perhaps the most striking element of the design is a dip-dyed indigo linen installation, which hangs above the main dining room, undulating to evoke the nearby ocean waves.

Inspired by Maui’s natural surroundings, Rockwell Group blended Nobu’s signature materials like black cerused wood, white onyx, and lacquered walnut burl with teak furnishings, which complement shades of blue, green, and neutrals. In addition to carved, organic and stacked forms, the restaurant features work by San Francisco-based contemporary artist Windy Chien. Raised in Hawaii, Chien created a custom-knotted rope installation presented in the main dining clerestory windows. Notably, the open-air space does not have air conditioning and is perfectly cooled by the ocean breeze.

Landscaping Manager, Jim Heid, takes care of over 600 species of plants on the sprawling 40-acre property. At Nobu Grand Wailea Maui, Heid showcases tropical Maui-native plants across the exterior arrival courtyard and lānai terraces, perfectly blending with Nobu’s vision.

Nobu launches at Grand Wailea under the direction of Executive Chef, Kyle Marston, whose new role marks a decade working with Chef Nobu. He was previously Executive Kitchen Chef at Matsuhisa Denver before joining Nobu Old Park Lane (London) as Head Chef. Marston will work alongside Head Sushi Chef, Bora Oh, previously of Nobu Malibu.

The new opening will grow the resort’s destination dining outlets, under the direction of Executive Chef, Ryan Urig. Olivine presents an oceanfront culinary destination that infuses local Hawaiian ingredients with authentic Italian flavors, whilst Humuhumunukunukuāpuaʻa offers a seafood and steakhouse restaurant highlighting fresh, sustainable ingredients.

The launch of Nobu Grand Wailea Maui coincides with the forthcoming opening of Nobu at fellow BRE property, the iconic Hotel del Coronado.

Grand Wailea is located at 3850 Wailea Alanui Dr, Wailea-Makena, HI 96753-8443

Open Monday – Sunday for dinner service, 5pm until 10pm

Reservations via OpenTable

www.nobugrandwaileamaui.com | @nobugrandwailea

First Nobu Restaurant on Hawaiian Island of Maui Launches at Grand Wailea, A Waldorf Astoria Resort via Vaughn Lowery's 360 MAGAZINE.

LOUIS VUITTON LV SNEAKERINA

Flowerovlove, Madeline Argy, and Tansuan –three international talents– were invited to Paris by Louis Vuitton to spotlight its latest ready-to-wear, leather goods, travel, shoe, and accessory collections. The campaign highlights the Flight Mode collection, LV Biker, and the new LV Sneakerina. A series of accessories that celebrate the House’s design codes completes the campaign, including the S-Lock sunglasses and My Neverfull 90 printed silk square.

This campaign also presents a brand-new personalization offer: Mon Monogram. New colors, fonts, stripes, and vintage-style patches decorate luggage and leather goods across Monogram and Monogram Eclipse canvas designs alike, turning the Neverfull, Horizon, and Keepall 50 into unique pieces.

Each variation of the LV Sneakerina has been specially designed for everyday wear to match any casual or dressed-up silhouette, thanks to a sole made infinitely flexible by the Sacchetto construction and an ultra-light interior design. All feature Louis Vuitton’s timeless signatures such as the Monogram pattern, Monogram canvas and LV Circle, adding to the energy of this edgy sneaker.

The model is available in a myriad of combinations, materials and vibrant colour combinations. Velvet-effect and metallic leathers, technical satin, sequin embroidery and the mesh and leather duo are infused with tones such as fuchsia, forest green, beige, black and white, pink, blue, and silver.

The LV Sneakerina will be available for exclusive pre-launch on louisvuitton.com and the Louis Vuitton app starting April 4th, before arriving in stores worldwide on April 11th.

Flowerovlove, Madeline Argy, and Tansuan –three international talents– were invited to Paris by Louis Vuitton to spotlight its latest ready-to-wear, leather goods, travel, shoe, and accessory collections via 360 MAGAZINE.

Rado Anatom

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‘All that glitters is glam.’ – Vaughn Lowery

Earlier this year, Rado introduced five new expressions of the Rado Anatom, reimagining the 1983 design icon with the brand’s signature high-tech ceramic—now extended to the bracelet for a fully immersive, ergonomic experience. As this modern classic continues to resonate, we’d love to remind you of its striking evolution.

Why the Rado Anatom stands out:

High-Tech Ceramic Brilliance: Polished ceramic bezel and bracelet links offer a smooth, skin-responsive feel—lightweight, scratch-resistant, and ultra-comfortable.
Timeless, Sculptural Design: A streamlined 32.5 mm silhouette featuring a beveled cylindrical sapphire crystal and tapering case-to-bracelet architecture.
Next-Gen Movement: Automatic Rado caliber R766 with a 72-hour power reserve and antimagnetic Nivachron™ hairspring.
Five Distinct Styles:
- Polished black high-tech ceramic with steel or yellow gold-toned details
- Plasma ceramic with rose gold accents and a grey lacquered dial
- Two Jubilé editions, including one with an elegant trio of diamond indexes—and a showstopping version set with 162 Top Wesselton full-cut diamonds across the dial, case, and bracelet links

Each edition reflects Rado’s mastery of materials and design evolution, made to move in harmony with the wearer.

COACH + WNBA

‘A match made in heaven.’ – Vaughn Lowery

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Coach and the Women’s National Basketball Association (WNBA) today announce a multiyear partnership aimed at championing courageous self-expression through basketball and beyond, with Coach becoming the official handbag partner of the league.

Highlighting the intersection between sports and fashion, the agreement brings on Coach as the WNBA’s luxury handbag brand, with the goal of empowering players and fans to courageously express themselves. The initiative also underscores Coach’s grounding purpose, the Courage to Be Real, a platform meant to inspire people to confidently explore all the facets of their identity.

The collaboration will be spotlighted across key events and moments throughout the season, beginning with the WNBA Draft 2025 presented by State Farm® on Monday, April 14 at The Shed in New York City. Throughout the evening, the WNBA Draft Orange Carpet presented by Coach will welcome the newest class of WNBA rookies.

Coach will also partner with and amplify the stories of five WNBA prospects who are bridging the worlds of sport and fashion as exceptional athletes who express themselves with their own unique style. The five WNBA prospects are Paige Bueckers (University of Connecticut), Hailey Van Lith (Texas Christian University), Aneesah Morrow (Louisiana State University), Kiki Iriafen (University of South California), and Sonia Citron (Notre Dame).

“Coach and the WNBA share a belief in the power of self-expression,” said Coach Chief Marketing Officer Joon Silverstein. “We’re excited to partner with this league, an organization that uniquely champions individuality, and to support these courageous athletes who are breaking molds both on and off the court, inspiring our audiences to embrace the many possibilities of who they are and who they can be.”

Additionally, Coach will become the presenting partner of WNBA Pride, a platform the league launched in 2014, which marked the first time a pro sports league formed an integrated program to celebrate the LGBTQ+ community. In addition to a slate of nationally televised games, WNBA Pride presented by Coach will spotlight the third consecutive season of the Pride Is Love limited content series available on the WNBA App.

“The WNBA sits at the intersection of sport and lifestyle and has always championed players to translate what they do on the court into their own personal style off the court,” said WNBA Chief Growth Officer Colie Edison. “We look forward to joining forces with Coach to inspire fans everywhere to embrace individuality, especially around some of our most anticipated tentpole moments, including the WNBA Draft Orange Carpet and WNBA Pride presented by Coach.”

Beyond the WNBA Draft presented by State Farm® and WNBA Pride, Coach will be an associate partner of AT&T WNBA All-Star 2025, where fans and players will converge in Indianapolis for the midseason showcase and a celebration representing the intersection of sport, fashion, music and culture.