GRAMMY-Award Winning Artist Dante Bowe and his new management company TRUE Music are having a VIP invite-only Sunset Soiree Event on Saturday, February 4th. It will take place on the Fanta Sea Yacht at the Marina Del Rey in celebration of his forthcoming new album, Press Play.
The event celebrates the launch of Dante as a solo artist, with his first hit single, Hide Me that was released on January 13. The single’s new sound highlights his entry into the mainstream R&B market while staying true to his gospel roots. There will be a special performance by Dante, giving a sneak peek of his forthcoming new music.
Germany is one of the most ecologically sound nations in the world. Its ability to maintain carbon neutrality and reduce its footprint in a world economy is second to none.
We recently had an opportunity to visit that environmentally conscious country. In ten days, we traveled to four different cities to see how committed they were to this green initiative.
Berlin is the capital of Germany situated 55 miles west of Poland and about 112 miles south of the Baltic Sea. This design destination embraces 3.7 million people and is within easy reach to Spree River Valley.
The Westin Grand Berlin, photo by Vaughn Lowery via 360 MAGAZINE.
Our base camp, The Westin Grand Berlin, nestled in midtown, has a steadfast presence. The command authority, all within a two-mile radius, follows the continuation of its excellence. This is one of the best places for shopping in the world. Perfect for a visit with family, friends, or business. Guests can relax and rejuvenate at the 24-hour day spa and fitness center. The bar and terrace on the ground floor are literally the best means to impress every guest. The reception and concierge are within easy reach of the well-kept grounds. The 6th floor suites contain 1.5 bathrooms, double terraces, double vanities, large Samsung televisions mounted, a living room with berth, and sliding doors, which extend into the bedroom.
‘Making the Cut’s’ Esther Perbandt is on the cover of 360 MAGAZINE. Perbandt. Photographed by Vaughn Lowery in Berlin.
Since July 2007, Berlin Fashion Week takes place twice a year, once in January and July. Since its conception, it has grown into a magnet for emerging designers from around the world. Esther Perbandt alias the ‘Queen of Black’ is a stylized illustration. As the candidate of the first season of “Making the Cut” by Amazon Prime, she pierced the hearts of millions of viewers with her insatiable desire for design.
During an interview with 360 MAGAZINE, she further confessed her love for fashion and pledged to become more sustainable through the continued use of local manufacturers, eliminating unnecessary travel. In the same vein, Berlin makes every effort to minimize its environmental impact by setting high ecological standards. As a progressive smart city, where green trends often thrive, they focus on providing an abundance of public parks. In fact, the local municipalities have determined that outdoor recreation stations are essential to achieving a better way of life. Moreover, residents are more interested in public transportation and cycling than driving.
Pugnat is a luxury knitwear house known for their superb craftsmanship of hats and garments.
Andreas Murkudis, renowned German retailer, at his showroom in Berlin via 360 MAGAZINE.
Andreas Murkudis, a style umpire, manages a handful of showrooms from Germany, brokerage everything from designer duds to furnishings. He boasts high-quality, handcrafted items that will last a lifetime. After all, everything hinges on green or slow fashion.
William Fan’s boutique in Berlin via 360 MAGAZINE.
William Fan, a local designer who is often featured in Vogue, created a collection of coated canvas outerwear, which is considered a more cost-effective and durable manufacturing alternative – it’s scratch resistant and waterproof.
Wilmina Hotel in Berlin via 360 MAGAZINE. Lovis Restaurant and Wilmina Hotel in Berlin via 360 MAGAZINE.
Wilmina Hotel, formerly a women’s prison, has been re-invented in a trendy hostel. Hoteliers used their interior design backgrounds to redefine what might have become an unsightly abandoned shipwreck. Instead, it has become one of the most stylish lodges with an indoor swimming pool, playrooms, dining area, and outdoor entertainment areas.
Berlin’s nightlife is second to none. With hidden gems that stay open from sunset to sunup.
Louis Vuitton’s latest addition to their captivating LV Volt Jewelry Collection. As first imagined by the Maison’s Artistic Director for Jewelry and Watches, Francesca Amfitheatrof, in 2020; this collection has expanded its offering to transcend borders and gender. These new styles echo the collection’s signature electricity, presenting fresh iterations of the LV motif featuring diamonds; enlarged sizes; and new options for customization.
Please find the full collection offering below, which includes unisex bracelets, ear pieces, necklaces, and rings available in the Maison’s signature yellow gold or white gold.
“Tim Crouch, British experimental theatre maker, and Obie Award-winner, delivered a riveting post-pandemic performance fit for a metaversal audience,” says 360.
Keith Lee, a 26-year-old native of Vegas, is a pro MMA fighter turned food critic on TikTok. He has nearly 8 million followers and comments on the Frankensons Pizzeria via a vlog. Twenty-four hours and eighteen million views later, the once lazy startup is now flooded with tons of foodies due to Lee’s viral tasting video. It’s apparent that he’s helping to revive the dying food and beverage industry.
Evaluating dishes between 1 and 10, Keith honestly dives into an establishment’s food, service, and marketing.
In fact, local ABC News affiliate KTNV Vegas reports on how powerful this disruptor has become.
“Airport bars & restaurants and airport hotels will be very busy today as thousands of travelers deal with the ripple effect of the FAA flight shutdown across the entire nation. Although the shutdown was temporary, every airport across the country will have delays and disruptions today. Over 1,200 flights have already been impacted. If your flight is delayed or cancelled, HotelPlanner recommends rebooking online from your smart phone or calling the airline’s international number for faster service. If you are stuck at the airport all day or overnight, we recommend booking a room in a nearby airport hotel,” says Ballard.
“Unfortunately, this incident will discourage some people from flying right now, especially after last month’s Southwest Airlines incident. It’s important to note that aviation is upstream from hospitality. Hotels rely on a reliable and predictable aviation industry to maintain high occupancy rates and RevPAR (Revenue per available room). Nationwide aviation shutdowns, however temporary, always affects the hospitality industry’s bottom line because the industries are mutually dependent on each other. Hotel managers nationwide are likely being forced to make a lot of adjustments today to keep up with all the reservation modifications and cancellations, as well as new bookings for stranded travelers.”
The UK’s fastest selling book of all time is Prince Harry‘s memoir SPARE.
Parade, a community-first underwear brand, is proud to announce the return of Second Life by Parade, the underwear recycling program beloved by Gen-Z. In partnership with TerraCycle, an international leader in innovative sustainability solutions. Parade is excited to announce that they recycled more than 62,000 pairs of underwear and want to scale the program quickly.
“While we have reduced our carbon footprint, use recycled and renewable materials in our products and are carbon neutral, we also know that to be a truly sustainable company, we have to channel our resources into industry-wide solutions. We’re thrilled to offer Second Life by Parade as a way to keep underwear out of landfills and reduce textile waste across the United States.” – Cami Tellez, CEO & Founder, Parade.
Second Life by Parade is a holistic approach to the entire underwear value chain with its free, easy and rewarding program. Anyone can visit Parade’s website and select a free Second Life by Parade recycling kit, which includes a recyclable bag with a pre-paid mailing label. Customers can fill their bags with any brand, style or type of used underwear and send it in to TerraCycle, where the underwear will be recycled into insulation, furniture, bedding and more. Anyone who participates in the program will receive 30% off their next order at Parade. Free Second Life by Parade kits are available in limited quantities starting today, January 11, 2023.
#BlackGirlFollowTrain becomes the #1 trend on TikTok, allowing African American women to engage, follow and support one another (esp their black-owned businesses).
According to TechCrunch.com, Facebook has agreed to pay a $725 million settlement to resolve a class action lawsuit over the Cambridge Analytica data harvesting scandal.
NFL safety Damar Hamlin discharged ten days after collapsing on the Buffalo football field due to a cardiac arrest.
Through this SS23 collection, Juana Martín is presenting her “Orígenes” collection, an ode to her Spanish and flamenco roots. This collection reflects the beginnings of her work in fabrics and prints, and also offers an accurate result to her flamenco style, with a more avant-garde touch.
Inspired by her summers in Málaga, a place that has seen many of her creative processes, Juana Martín returns to this city to create “Orígenes.” The blue of its beaches, its people and the harmony of its land are embodied in this collection that, according to the designer’s words, “is designed for an elegant and transgressive woman, who dares to take another step towards evolution and personal development.”
Also, in the “Orígenes” fashion show were presenting accessories such as the Christian Louboutin shoes, Nadia Chellaoui bags and Plata Pura goldsmith work. Juana Martín offers us a beautiful gathering between renowned designers and her vision of design, to unveil a contemporary and modern collection.
Juana Martin Couture SS23 via 360 MAGAZINE. Juana Martin Couture SS23 via 360 MAGAZINE.
Paying tribute to a beloved national icon for her birthday, NBC will celebrate Carol Burnett’s illustrious career with “Carol Burnett: 90 Years of Laughter + Love.” The two-hour special will air Wednesday, April 26 at 8 p.m. ET/PT will also stream the next day on Peacock. The special will be filmed at Avalon Hollywood in Los Angeles.
The star-studded event will feature an A-list lineup of musical performances and special guests who will come together to share their love for one of the most cherished comediennes in television history.
The evening will include musical performances from Bernadette Peters, Billy Porter, Jane Lynch, Katy Perry, and Kristin Chenoweth. The musical tributes will pay homage to Carol’s renowned career performances, including: “Old Friends,” dedicated to Carol’s 60-year friendship with Julie Andrews; “Only an Octave Apart,” which Carol sang alongside Beverly Sills in the 1976 television special “Sills and Burnett at the Met”; Carol’s memorable songs from the hit film “Annie”; and a tribute to her classic theme song, “I’m So Glad We Had This Time Together” from “The Carol Burnett Show.”
Special guests attending this once-in-a-lifetime party include Aileen Quinn, Amy Poehler, Bill Hader, Bob Mackie, Cher, Ellen DeGeneres, Julie Andrews, Kristen Wiig, Laura Dern, Lily Tomlin, Marisa Tomei, Sofia Vergara, Steve Carell, Susan Lucci, Tracee Ellis Ross, Vicki Lawrence, and many more.
“I’m so excited NBC decided to throw me a birthday party and invited all of my closest friends,” Burnett said. “I can’t wait to look back at so many wonderful moments throughout my career, I feel so lucky to share this night with everyone.”
“It’s hard to imagine anyone in television more beloved than Carol Burnett,” said, Jen Neal, Executive Vice President, Live Events and Specials, NBCUniversal Television and Streaming. “To throw this wonderful birthday celebration is clearly our honor, and we can’t wait to share the love that we all have for her with all her adoring fans.”
“This special is going to be the best party ever,” said Mark Bracco, executive producer and president of Silent House Productions. “It will be an evening of music, comedy, and dozens of big stars paying tribute to the one and only Carol Burnett. We look forward to everyone at home celebrating right along with us.”
The special will share some of the funniest and most memorable moments of Burnett’s legendary career. From her Broadway debut in “Once Upon a Mattress,” her early appearances on “The Garry Moore Show,” her hit films “The Four Seasons,” “A Wedding,” “Pete ‘n’ Tillie,” her iconic role as Miss Hannigan in “Annie,” to her acclaimed sketch comedy series “The Carol Burnett Show,” which ran for 11 seasons on CBS and played an instrumental role in the evolution of comedy. Burnett’s variety show co-star Vicki Lawrence will be in attendance, along with costume designer Bob Mackie. “The Carol Burnett Show” continues to make people laugh more than 40 years later with its incredibly funny sketches, including, most notably, the hysterical “Gone with the Wind” satire. Many publications have listed “The Carol Burnett Show” as one of the greatest TV series of all time.
“Carol Burnett: 90 Years of Laughter + Love” is executive produced by Carol Burnett, Brian Miller, Steve Sauer, Paul Miller and Baz Halpin, Mark Bracco & Linda Gierahn of Silent House Productions.
For more information on “Carol Burnett: 90 Years of Laughter + Love,” visit www.nbcumv.com.
Cancer disease is causing a lot of death casualties in humans. The medical sector is doing a lot to cure this disease but still no effective and proper cure in sight. Medical science is still trying and succeeding in finding new effective ways to help patients get rid of this painful disease. The treatments used to cure cancer disease are radiotherapy and chemotherapy. Radiation therapy uses particles of high energy, such as protons, electrons, gamma rays, and x-rays. These rays damage the cancer cells and replace them with new and healthy cells. In other cases, surgery proves to be effective in treating cancer. There are many events when a combination
of these treatments is also employed.
These treatments are not 100% effective. They are also not free from side effects. The other painful aspect of these treatments is that most patients do not tolerate them. Seeing the drawbacks of cancer treatments, scientists gather together to invent alternative ways to treat this disease. The outcome of this gathering resulted in the three main methods to treat cancer which include Pulsed Electric field (PEF), Pulsed ElectroMagnetic Field (PEMF), and Cold Atmospheric Plasma (CAP).
Most effective therapy:
PEMF therapy is the most powerful of the others. It offers many advantages: PEMF therapy can kill cancer cells selectively due to their electromagnetic sensitivity and specificity. PEMF therapy is a non-invasive treatment technique. This therapy is non-toxic and also safe to apply.
In this method, electromagnetic fields induce microcurrents in the body or to a specific tissue. The stimulation with a particular intensity and suitable duration induces a current across the targeted cell membranes. This impulse triggers nerve cells or muscles to propagate action potentials. There are two methods to apply PEMF treatment. It is considered a primary therapy, or we can employ it with other antineoplastic cures. Now PEMF devices are available in the market. With time, they are also budget-friendly in terms of price.
The prospect of PEMF therapy in oncology has further potential in the future due to the need for controlled clinical studies. As for as the physics of a PEMF device is concerned, a PEMF device consists of a current source. An ionized gas, called plasma, is produced due to high voltage. The plasma consists of electrons, ions, and neutral particles.
When CAP applies to cancer cells or tissues, physical factors such as electromagnetic fields and UV rays and chemical aspects such as Reactive Oxygen Species (ROS) and Reactive Nitrogen Species (RNS) generates. CAP has more abundant forms of action when exposed to cancer cells, which can better avoid the drug resistance of cancer cells during treatment. The biological effects of time-varying PEMFs are a significant area of research. The primary focus of the examination is on using very low-frequency bands. The clinical applications use pulsed or sinusoidal magnetic fields below thousand Hz with magnetic induction strengths within hundred Gs. The advantage of the technique is that the pulsed magnetic field generally does not cause significant thermal effects in organisms due to the short duration of action and low irradiation power.
We can change the path of charged particles in an organism by changing the external electromagnetic field. The technique also affects the cell membrane potential. Such changes affect the function of membrane proteins, which can lead to changes in cell membrane permeability and membrane-specific ions. It finally affects the regulation of cellular operations. The magnetic field has a strong penetration ability in the organism. Therefore, PEMF therapy is a treatment for cancer patients.
Rolls-Royce’s unprecedented success comes as, in January 2023, the company marks the 20th anniversary of the Home of Rolls-Royce at Goodwood. Its transformation – from offering a single model, Phantom, and building just one motor car a day – to today’s record figures is the result of a long-term strategy based on sustainable growth, careful management and planning, and the successful reinvention of the brand.
The past decade, in particular, has seen Rolls‑Royce consciously refine and rejuvenate its brand and product portfolio to reflect its clients’ changing requirements, tastes, and demographics while retaining its innate exclusivity and rarity. As both a true luxury house and an innovative, engineering-led company, Rolls‑Royce represents, as it always has, the very highest levels of craftsmanship, technology, luxury and creativity.
Rolls-Royce celebrates the first 20 years of production at its Goodwood manufacturing centre
A story of continuous progress and evolution, told through 20 individual models
Each created and handmade at the Home of Rolls-Royce since 2003
Includes EX experimental cars, which revived a naming convention last seen in the 1950s
Describes an arc of technical innovation and responses to changing client requirements
Leads to the new all-electric era ushered in by the Rolls-Royce Spectre
1. Phantom, 2003 The original ‘Goodwood Phantom’ was the seventh generation to wear what is now the longest-established nameplate in automotive history. With its marriage of technology, comfort, performance, and the signature ‘Magic Carpet Ride’, it set a new standard for every model that has followed.
2. 100EX, 2004 Produced to mark the centenary of the first meeting between Charles Rolls and Henry Royce, this was the first Experimental Car produced by Rolls-Royce Motor Cars under BMW Group ownership. Powered by an extraordinary 9-litre V16 engine, it was never intended for production but was the direct forebear for what would become the celebrated Phantom Drophead Coupé.
3. Phantom Extended, 2005 Unveiled at the Geneva Motor Show in March 2005, Phantom Extended was 250 mm (9.8 in) longer than the ‘standard’ Phantom. This created additional legroom in the rear cabin, making this model especially popular with clients who prefer to be chauffeur-driven.
4. 101EX, 2006 Like 100EX, this experimental prototype was built on a shortened version of Phantom’s aluminium space frame, with the body panels constructed in carbon-fibre composite. It would find enduring life and global fame in its eventual production guise as Phantom Coupé, powered by the iconic 6.75-litre V12 engine.
5. Phantom Drophead Coupé, 2007 One of the most sought-after models ever produced at Goodwood, the Phantom Drophead Coupé stunned the world on its debut. With distinctive styling derived from 100EX (see above), its defining feature is the interior wood veneering that flows around the cabin into the teak tonneau cover, inspired by a racing yacht deck.
6. Phantom Coupé, 2008 With its pillarless construction, this was a true hardtop two-door coupé – the first Rolls-Royce of its type to be produced in more than two decades. Like its drophead sibling, Phantom Coupé incorporated many of the design features and construction techniques developed on the experimental 101EX.
7. 200EX, 2009 Presented at the Geneva Motor Show in March 2009, 200EX was the experimental car that responded to client feedback for a more approachable and driver-orientated Rolls-Royce.
8. Ghost, 2010 Designed for a new generation of ascendent Rolls-Royce clients, Ghost immediately won praise for its simple, contemporary design and effortless, dynamic performance. To date it is the most commercially successful model in Rolls-Royce history.
9. 102EX, 2011 Known as the Phantom Experimental Electric (EE), this one-off electric prototype version of Phantom began Rolls-Royce’s exploration into suitable technology to power future generations of its motor cars.
10. Ghost Extended, 2011 Responding to feedback from clients who prefer to be chauffeur-driven, Rolls-Royce introduced an extended version of Ghost, offering additional space and comfort for rear-seat passengers while maintaining the motor car’s more focused driving characteristics.
11. Wraith, 2013 The fastback Wraith was intended as the ultimate gran turismo; a car that embodied the bold, pioneering spirit, sense of adventure and love of speed that inspired the marque’s co-founder, The Hon Charles Stewart Rolls.
12. Dawn, 2016 The definitive super-luxury four-seater convertible, Dawn, was designed to enable four adults to travel sociably together in complete comfort. The roof is a design and engineering masterpiece: dubbed ‘the Silent Ballet’ the mechanism operates in complete silence in just 22 seconds, and at cruising speeds of up to 50km/h; with the roof closed, the interior is as silent as a Rolls-Royce Wraith.
13. Black Badge Wraith and Black Badge Ghost, 2016 The Black Badge family introduced the world to the marque’s enfants terribles, subverting perceptions of what a Rolls-Royce ‘should’ be. These variants are more powerful and specifically engineered to deliver an even more direct, engaging driving experience, while still offering near-limitless opportunities for Bespoke personalisation.The result was an even more agile and involving motoring experience, without compromising the intrinsic elements of the effortless Rolls-Royce ‘Magic Carpet Ride’.
14. 103EX, 2016 Perhaps the most radical experimental car ever produced at Goodwood, Rolls-Royce Vision Next 100, codenamed 103EX, presented the marque’s uncompromised view of the future of luxury mobility. Fully electric, with a completely autonomous drive and enhanced artificial intelligence, it made an unequivocal statement about Rolls-Royce’s future direction, both in terms of electric power and effortless, highly personalised travel.
15. ‘Sweptail’, 2017 Rolls-Royce revived the art of coachbuilding with the magnificent ‘Sweptail’, described at the time as ‘automotive Haute Couture’. Inspired by coachbuilt Rolls-Royces and racing yachts of the 1920s and 30s, this unique two-seat coupé featured a panoramic glass roof and a pair of attaché cases concealed behind the coach doors.
16 Phantom 8, 2017 No nameplate occupies a more revered place in the pantheon of great cars and indeed, luxury goods as Phantom. The task to re-invent it for a bold, new era was therefore approached with exquisite care. The result was a Phantom that responded to the changing sensibilities of a new generation whilst maintaining the iconic presence that ensures its ongoing status as the “Best Car in the World”.
17. Cullinan, 2018 Cullinan is truly the ‘Rolls-Royce of SUVs’, designed and built to take younger, successful high-net-worth individuals to the ends of the Earth in ultimate comfort. With its ‘effortless, everywhere’ capabilities, endless Bespoke possibilities, and unique lifestyle features – including the Recreation Module – it has become one of the most desirable luxury goods on the planet.
18. Black Badge Cullinan, 2019 Cullinan revelled in its new, darker persona, which included a more powerful 6.7-litre V12 engine, black 22-inch forged alloy wheels, Pantheon grille and Spirit of Ecstasy mascot, plus the first painted brake callipers ever fitted to a factory-delivered Rolls-Royce.
19. New Ghost, 2020 When it came to present a new Ghost, Rolls-Royce responded to the requirement from a new ascendent generation of successful women and men for a motor car, perfectly aligned with new codes of luxury. The result is an aesthetic that prioritises minimalist design and celebrates material substance. The motor car was also engineered to possess an engaging and dynamic character with no compromise to the serenity and comfort in the rear suite.
20. Boat Tail, 2021 The Boat Tail commissions took Rolls-Royce Coachbuild into new realms of complexity and audacity, in a demanding technical and creative project that lasted almost four years. A genuine objet d’art, this entirely handcrafted motor car demonstrated the marque’s commitment to coachbuilding as a central part of its future direction and strategy.
About Rolls-Royce
Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group and is a completely separate company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems. 2,500 skilled men and women are employed at the Rolls-Royce Motor Cars’ head office and manufacturing plant at Goodwood, West Sussex, the only place in the world where the company’s super-luxury motor cars are hand-built.
Coasty Swim was founded by Chanel West Coast in 2022. Based in Southern California, Coasty Swim brings the vibes from every coast on the planet together as one. From the beach to the pool, to the lake, Coasty is here to make women feel and look confident while they have fun in the sun, in the water, and on the shore!
“Coasty Swim is a swimwear brand I started working on several years ago and finally brought to life in 2022. I wanted to create a line of swimwear that was colorful, sexy, and fun. I also wanted to create a line that was safe for our planet. All of our bikinis are made from recycled materials and are 100% eco-friendly. We range in sizes from XS-XL, and our body styles are made to flatter all body types. We want women to feel beautiful in our bikinis as well as in their own skin. We promote body positivity, and our swimwear is meant to enhance your body no matter the shape or size. Coasty Swim is all about bringing the good vibes, and we hope to reach every coastline around the world with our brand soon!” — Chanel West Coast
High tides and good vibes, Coasty is unique for its styles that are influenced by tropical colors and patterns. The swimwear compliments any woman’s body and features reversible styles, adorable accents like ruffles and distinctive beading. Coasty is an eco-friendly swimwear brand that is founded by and manufactured by women for women, promoting body positivity while helping to make a difference in the world while protecting our ecosystem.
All of the bikinis are sold individually as tops and bottoms and are considered affordable luxury at $65 per piece or $130 per suit.
The new year invites you to reflect on old practices, abandoning those that no longer serve your purposes and embracing those that bring the changes you seek. What daily procedures add unnecessary stress and “fat” to your operations, and which can propel your organization to the next level?
Every enterprise is different, requiring leaders to spend time in mindfulness. They must examine where they want their organization to go and the best path for getting there, keeping in mind current societal trends and realities such as a changing climate.
Savvy business leaders draw inspiration from Taoist wu wei principles, meeting the demands of the world as it is instead of fighting like salmon swimming upstream in a futile attempt to change the course of unyielding tides. Embracing these principles entails a seismic mindset shift from the western philosophy of “the hardest path brings the most rewards.” Still, it can result in greater success and happiness among your team. How? Here are four tips to level up your business in 2023.
1. Take Maximum Advantage of Technology Solutions
Technology changes for the average person in the blink of an eye. It moves even more quickly in the business world as profit-driven economic models demand innovations for large organizations able to pay the price. The result? A world of apps and programs for streamlining your daily operations while maximizing profits.
Today’s AI goes far beyond keeping your company running on schedule. It can map your retail stores, advising you of the optimal product placement for maximizing sales. Builders can use virtual reality in construction project planning, but this isn’t the only application of such software. It also enables you to immerse clients in an interactive experience to highlight the benefits of your services.
Even the humble business card has evolved. As the world goes paperless, more organizations employ an electronic version that immediately stores your contact information in a prospective client’s cellphone, ensuring you’re only a click away when they need you.
What other solutions should you consider? Here are four ways technology solutions can help you level up your business in 2023:
Smart contracts: Does it seem like every legal contract covers the same territory? Smart contracts keep the essential language intact for legal compliance while allowing you to customize terms for specific clientele.
Advanced positioning technology: Keep track of where your packages are in transit. Instead of providing customers with rough delivery estimates, you can pinpoint their product’s arrival and tell them where it is in the supply chain at any given time.
Cloud technology: These solutions allow diverse teams to connect over broad geographic areas while keeping your information secure. They also minimize downtime due to inoperable devices.
Blockchain technology: A blockchain is a decentralized ledger for recording transactions. While the financial applications are obvious, this technology also plays crucial roles in health care when protecting patient information and ensuring continuity of care.
2. Keep the Human Element First and Foremost
The COVID-19 pandemic gave birth to the Great Reset, and businesses and individuals are still struggling to integrate their daily routines and operations into this new reality. While the media abounds with stories of conflicts between C-suite executives and their workforce, they ignore the opportunity inherent in this moment to redefine the business world and make it more human and sustainable.
Lee Iacocca said years ago that business is, after all, nothing more than a bunch of human relationships. However, many leaders need to pay more attention to the one they have with their staff. For example, multiple companies have seen top talent flee after issuing seemingly arbitrary “return to the office” orders amid soaring profits when their workforce is happier and more productive from home.
Before issuing such edicts, mindfully reflect on what you hope to accomplish. Is it increased collaboration? If so, could you meet that objective by offering a more flexible hybrid schedule? Decrease expenses by exchanging pricy single-use downtown real estate and instead investing in less costly co-working spaces for occasional meetings.
If your only objective is to exercise more power and control over your staff, reflect carefully on that decision. Why make more unnecessary work for yourself if the numbers show remote performance offers equivalent productivity, especially if it results in top talent leaving for less capricious shores? You could be killing the proverbial golden-egg-laying goose. Reality shows the following benefits of remote and hybrid work:
Fewer commuters: Resulting in fewer emissions and less stress from battling traffic.
Improved productivity: While study numbers vary, most show a significant increase in overall productivity when employees choose their workspace.
Decreased sick days: Telecommuting allows workers to perform on those days when they can handle light desk duty but don’t want to infect the entire office.
Fewer costs: Pricy lease agreements aside, it’s far less expensive for businesses to allow telecommuting. It costs money to secure the premises and run the lights and heat beyond rent.
3. Embrace Environmental Responsibility
The evidence for climate change is evident everywhere in changing weather patterns. These disruptions will only grow more severe if people fail to take action now, costing businesses untold thousands in reparation costs in coming years and taking an unimaginable toll in terms of human suffering.
Furthermore, embracing sustainable efforts can drive profits. Several recent studies indicate consumers will pay more for eco-friendliness. They also prefer to do business with companies that share their values, such as environmental consciousness and corporate responsibility.
What can you do to green your organization? Much depends on your budget and objectives, but these ideas can help you defray costs while improving your environmental footprint:
Use local suppliers: Build your reputation with other business leaders in your community while reducing shipping costs and the resulting emissions from transport.
Go paperless: Digital signage reduces the need for printing, and email or collaboration apps can replace old-fashioned memos, improving data security while reducing waste.
Make environmental upgrades: Is it time for a new building? Consider LEED-certified builders to make your new structure comply with the highest environmental standards. Putting in parking? A covered lot with solar panels lets electric vehicle owners charge their rides while at work, keeps customers cooler and provides surplus green energy to the grid.
Set up green initiatives: You can increase community visibility by participating in local cleanups or sponsoring such efforts.
4. Interact With Your Customers
The final tip to level up your business in 2023 is perhaps the easiest — ask your customers what they want. This simple task alone can propel your name above and beyond the rest in a world where many products don’t even come with instructions anymore, let alone a dedicated customer service line where confused buyers can get support.
How can your customers reach you? Make it clear how they can get in touch by providing this information on product packaging and your company website. Consider contracting with a third-party organization to provide telephone and chat support.
Finally, use algorithms to your advantage. It’s a snap to add “like/dislike” buttons or include electronic feedback forms that generate reports enabling you to judge the popularity of various offerings.
