Posts made in August 2021

Hobamine: The Game Changing Discovery for a Long Life

By: Greg Macpherson, biotechnologist, author, “Harnessing the Nine Hallmarks of Aging.”

Free radicals are much-maligned molecules, blamed for causing many of the diseases we suffer from and even the aging process itself. We are regularly reminded of this in the fruit and vegetable isle at the supermarket and by supplement brands promoting antioxidants to counter the effect of free radicals. 

But dig a little deeper and you will discover that free radicals have an interesting little secret. It turns out that we need free radicals to be healthy. Free radicals are harnessed by our cells to send messages around the cell and between cells. Our immune system uses free radicals as part of its initial immune process (imagine free radical “bullets” being fired at an intruder) to slow the bugs down while the rest of our immune system jumps into action to fight off the infection.  

It turns out, for optimal health that we need to live in a “free radical goldilocks zone.”  Too many free radicals and we shift into something called oxidative stress and if that persists for too long then we are on track to get a disease.  But, if we have too few free radicals then it is equally harmful as our body loses the ability to mount a healthy immune response or to transmit messages that might notify the cell that something has gone wrong triggering a process where the cell removes itself for the health of the tissues that surround it.  

However, science is now telling us to go a little easy on antioxidants and not over do it. The clues have been there for a long time. A large study many years ago found that smokers, who create a burden of oxidative stress in their body with every puff, that took a vitamin E supplement had an increased risk of death. In another study, older adults that took antioxidants alongside exercise didn’t get the same level of muscle growth as their peers who went to the gym without taking antioxidants. In each case the antioxidants interfered with the healthy free radical signalling process creating a problem larger than the one it was aiming to solve. 

So how do we deal with the challenge of reducing oxidative stress whilst not over doing it and causing ourselves a serious health problem? Two strategies are coming to the fore. First, if you are going to take an antioxidant then take natural antioxidants that are derived from our diet such as curcumin, fisetin or pterostilbene. These bioactive molecules support the natural levels of antioxidants that our cells make to balance the levels of free radicals in our cells to keep us in the “goldilocks zone” and also have secondary health benefits, such ascurcumin, which is well known to reduce inflammation; fisetin, which is becoming well known as a senolytic, a molecule that helps remove senescent cells from the body; and pterostilbene, a molecule that activates key genes responsible for cellular repair and energy generation.  

The second strategy and is one of the most promising I have seen for a long time is taking a molecule called Hobamine (also known as 2-HOBA). Hobamine is an extract from the humble Himalayan Tartary buckwheat. It is an interesting molecule that protects our cells from the downstream effects of free radicals whilst leaving the healthy free radicals alone to do their work. How Hobamine delivers its health benefits is fascinating. It is a member of a new class of natural molecules called reactive carbonyl scavengers. While that is a bit of a mouthful you could also call it an antioxidant 3.0 or a smart antioxidant. It is so cutting edge that it is hard to find in most supplements. In fact, my company SRW is only the second company in the world to offer it in our Cel1 Stability supplement.

Hobamine works to mitigate the damage that free radicals cause in our cells. If you remember from grade school, free radicals are molecules that are unstable and all they want to find and react with is another molecule to becomestable. They damage our cells because in the process of getting stable they steal a molecule from a part of our cell. Free radicals are not picky and damage whatever is closest to them: our DNA, our delicate cellular machinery, or our cell membranes. In the process the free radical becomes stable but whatever they damage becomes radicalised and reactive. Because we are carbon based the most common downstream effect of free radical damage is the formation of reactive carbonyl species. These molecules are highly reactive and only persist for fractions of a second. They are so short lived that you can’t measure them, but you can measure the result of the damage they cause. 

Reactive carbonyl species bind with proteins, DNA and cell membranes affecting their function and, in some cases, interfere with the cells ability to remove the damage. Over time this is where the real damage from free radicals and oxidative stress is occurring within our cells and what is exciting is that Hobamine gives you a way, for the first time to slow the damage down. Hobamine neutralises the reactive carbonyl species before they have a chance to cause damage to the delicate cellular machinery, membranes and our DNA. 

What makes this doubly interesting is that researchers have discovered that the immune system is activated by the end molecules that result from the process between reactive carbonyl species and our cell membranes and this may be part of the reason that we experience increasing levels of inflammation as we age. 

Reactive carbonyl species and how to mitigate damage from them is now an active area of research and medical researchers have identified the link between reactive carbonyl species damage and diseases like Alzheimer’s, autoimmune, heart disease and high blood pressure. The list will continue to grow, and it is looking like the discovery of this new class of bioactive molecules could potentially reduce the burden of damage across our cells that we all accumulate as we age and potentially lead to helping protect ourselves from a wide range of conditions or better, get ahead of the damage and slow the aging process itself down. Hobamine is an exciting new tool in the fight to extend our health-spans so that we all get the opportunity to be healthier for longer. 

Biography:

Greg Macpherson is a pharmacist, biotechnologist, cellular health expert and author of, “Harnessing the Nine Hallmarks of Aging: to live your healthiest life.” For more than a decade, he has been working in the biotechnology sector, specifically focusing on the aging process at the cellular level. This work led him to discover ways to harness the nine identified, scientific hallmarks of aging, which is the premise of his book that addresses the natural aging process, how to age more favorably and simple strategies to slow the aging process and build a functional healthspan. Beyond theory and concept, Macpherson has used his entrepreneurial spirit to further develop solutions to this new paradigm of aging, described in his book, by launching SRW Laboratories, a science and research based company that curates the latest biotechnology research to formulate natural products designed to help slow the onset of aging and disease, and develop evidence based solutions for those who are experiencing age-related health concerns or who want to improve their healthspan. SRW, which stands for Science, Research and Wellness, is Macpherson’s natural world laboratory that will develop the preventative formulas for cellular health from nature required to slow down the aging process based on the nine hallmarks of aging, which include mitochondrial dysfunction, telomere attrition and cellular senescence, to name a few. With aging being the single biggest risk factor for developing disease, Macpherson’s mission to slow the aging process at a cellular level could help millions of people delay the onset of diseases associated with advanced aging like Alzheimer’s and heart disease and increase healthspan.

Image via Pias for 360 Magazine

Puma Blue – Phone Calls Short Film

PUMA BLUE PRESENTS PHONE CALLS: A SHORT FILM A LOVE LETTER TO HIS LIVE BAND

OUT 8/26 VIA BLUE FLOWERS / [PIAS] RECORDINGS

+ WATCH PHONE CALLS: A SHORT FILM HERE

+ LISTEN TO COVER OF RADIOHEAD’S ALL I NEED HERE

+ PRE-ORDER DELUXE EDITION OF DEBUT ALBUM, IN PRAISE OF SHADOWS, OUT NOVEMBER 5TH

+ NORTH AMERICAN AND EUROPEAN TOURS ANNOUNCED

Magic hour R&B – The FADER

A prodigious talent with greatness in his sights – Complex

A hazy dreamland for listeners to get lost in – NME

Jazz-tinged late hours soul to languid hip-hop beats, music of real tension and originality – The Sunday Times

Puma Blue processes [his] pain with a hypnotic tenderness – Billboard

Puma Blue won widespread critical acclaim with the release of his debut LP In Praise of Shadows earlier this year. Described by NME as a brief moment of relief for those lost in the darkness the album found his storytelling at its most honest and vulnerable to date whilst his production reached new heights whilst retaining its characteristic bedroom intimacy.

Yet for all the intimacy of his voicemail-ballads on record, his songs carry a different resonance in live setting a mix of improvisation, in-the-moment escapism, and the collective power of an audience taking his music to new heights. It’s something the producer & vocalist, real name Jacob Allen, has had a lot of time to reflect on in the last year, the absence of touring and a move to Atlanta, GA giving him the time and distance to fully appreciate the importance of the record vs. live dichotomy to the way his work is perceived, experienced and felt.

Today, he pays tribute to his band, Harvey Gran (sax, keys, co-production), Cameron Dawson (bass), and Ellis Dupuy (drums) with the release of Phone Calls: A Short Film. Featuring live content, rehearsals, jam sessions, and behind-the-scenes footage, Phone Calls, which was directed & edited by Allen himself, puts a spotlight on each member’s contribution to the wider Puma Blue experience and allows them to reflect on their work together through a series of conversations recorded over the last year spent apart.

The resulting short film captures the spark of four young musicians whose telepathy allows them to become more than the sum of their parts. Yet it’s more than just music. The mini-doc highlights the otherwise unspoken bonds of friendship that make performing these often introspective songs such a life-affirming experience.

Jacob says, As beautiful as I could make something on my own, it could never compare to what these beautiful boys bring to it. Not just because they’re incredible musicians who are really connected to the spirit of music, but it’s more that live music is such an untameable thing. It’s such a deeper spectrum.

The release of Phone Calls also marks the announcement of Puma Blue’s biggest tours to date and the release of a Deluxe Edition of In Praise of Shadows, due out November 5th. The deluxe edition features the original album, boosted by eight live recordings mostly taken from rehearsals in early 2021, and two b-sides. With limited opportunities for people to hear the album in a live setting, this represents an intimate first glimpse at the magic unique to the full band arrangements.

The Deluxe Edition is completed by two new bedroom studio recordings with new single All I Need (a Radiohead cover) perfectly extending the album’s small hours spirit, the raw emotion of Puma Blue’s voice growing in tandem with the scale of the initially skeletal production, and the previously unreleased Postcard From Tokyo exploring loneliness with brutal honesty and a sparse acoustic atmosphere. The Deluxe Edition is available to pre-order here as a digital deluxe record along with a limited-run standalone bonus B-Sides & Live Versions vinyl.

Puma Blue can also now announce details of his first full tours since the album was released. Joined by his live band, Puma Blue will trek North America this November, before returning to Europe in February 2022. The UK dates include a homecoming show at the Brixton Electric on March 3rd. Tickets go on general sale today (UK & Europe) and tomorrow (N. America) here

Pre-order Deluxe Edition of In Praise of Shadows HERE

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Luis Vazquez — Tu Fan for use by 360 Magazine

Luis Vázquez – Me Tienes Mal

THE YOUNG SALSA SENSATION LUIS VÃZQUEZ RELEASES HIS NEW SINGLE AND MUSIC VIDEO ME TIENES MAL

The young salsa prodigy Luis Vázquez presents today his brand-new single and music video Me Tienes Mal. The track was written by Damian Santiago with musical arrangements by Jay Lugo.

The song Me Tienes Mal tells the story of a young man who falls in love with a girl from his class but doesn’t know how to tell her. Meanwhile he’s imagining all possible scenarios in his head.

It’s the girl who’s walking there // The one with the light blue jeans // She’s the one that’s been driving me crazy since we crossed paths in the tenth grade // It’s the girl who’s walking there // With her modern style // If she knew that her name fills my notebook, is the catchy hook of this song in Spanish.

The music video, directed by Miguel Zayas, goes back and forth between the school and a stage. It shows the dichotomy of Luis being shy to ask a girl out, while on the stage he looks comfortable and secure. Eventually, that attitude translates into his romantic life, giving way to a happy ending in this love story.

Me Tienes Mal is the second single from Vázquez’s album titled Comienzos. In that same record production we find Tu Fan, an urban-infused salsa that scored Luis his first number one on Billboard’s Tropical Airplay chart at the beginning of this past July. At 15 years old, this Puerto Rican becomes the youngest soloist to reach this spot since the chart began in October 1994.

Luis Vázquez began his artistic career at 5 years old as the lead singer of Los Bravitos de la Plena, a kids music group. Along with seven other children, they stood out for singing plena and defending the Puerto Rican folk genre. The group was founded by Luis’ father, who is also a musician.

After 9 years in the group, Luis split up to focus on his career as a soloist and salsa performer.

Follow Luis Vázquez via his website, Instagram and YouTube.

Sean and Myra Anderson illustration by Heather Skovlund for 360 Magazine

Big Sean Hosts 3rd D.O.N. Weekend

Big Sean & Sean Anderson Foundation to Unveil Music Production Studio Inside Boys & Girls Clubs of SE Michigan During 3rd Annual D.O.N. Weekend

President Pro-Tem Mary Sheffield will add Occupy the Corner-Detroit to D.O.N. Weekend activities, will offer vaccines, expungement of records services, unemployment support and more.

Celebrity Kickball game of Team Big Sean vs. Team Sheffield to take place for youth, will feature Michigan’s Lieutenant Gov. Garlin Gilchrist, WJLB’s Dr Darrius, and surprise celebrity guests.

Sunday’s activities will focus on mental health and include Yoga on the Beach and Industry Club Fashion Show.

Multi-platinum artist, philanthropist and BGCSM Alumni Big Sean is excited to return to Detroit for his 3rd Annual Detroit’s On Now (D.O.N.) Weekend Saturday, August 28 – Sunday, August 29. The weekend is presented by the Sean Anderson Foundation (SAF) and hosted by the Boys & Girls Clubs of Southeastern Michigan (BGCSM) and City Council President Pro-Tem Mary Sheffield and will offer free activities for all ages. COVID-19 protocols will be enforced, and attendance is limited. 

This past year and a half has been challenging for everyone. I’m glad we can bring D.O.N. Weekend back and celebrate the people who make this city great, said Big Sean. With all the hurdles Detroit has faced during the pandemic, it’s so important to bring the city together in a positive way.

The new Reimagined Club is another strategic step to ensure Detroit youth have the tools and skills to become career, start-up and homeowner ready before leaving the Clubs at 18. The facility includes not only the new fully functional SAF content and production studio, but updated buildouts of the Ponyride co-working space for area entrepreneurs, computer lab, art gallery, 3D and laser printers, and a retail pop-up shop, similar to BGCSM’s Dauch Club on Tireman, which unveiled its Reimagined space with Big Sean in 2019. 

Boys & Girls Clubs of Southeastern Michigan is proud to be the anchor partner bringing DON Weekend to Detroit neighborhoods, said Shawn H. Wilson, president & CEO BGCSM. On behalf of the youth and families of Detroit, we want to thank Myra and Sean for their continued support and love for the city.

The special weekend celebrates the Detroit artists, creatives, entrepreneurs, families and long-standing institutions that are the backbone of the city. Along with the special unveiling of the SAF Studio, there will be a community block party and Occupy the Corner led by President Pro-Tem Mary Sheffield. Activities include live DJ, free food, live performances, COVID-19 vaccines, free haircuts and braiding, workforce one jobs, felony expungement, apprenticeship opportunities, carnival rides, gaming stations and a celebrity kickball game.

During these difficult times it’s more important than ever to stay consistent in our service to others. Combining forces with the Sean Anderson Foundation and the Boys and Girls Club of Southeastern for the D.O.N. Weekend and Occupy the Corner – Detroit collaboration is a perfect way to show the community, especially those in need, that there are people who care and resources available, exclaimed Detroit City Council President Pro Tempore Mary Sheffield. Additionally with the new reality resulting from the Covid-19 pandemic, it’s nice to help the community we serve and love to get a little slice of normalcy, interaction, and fun.

On Sunday, to continue strong focus on mental and physical wellness, BGCSM will be hosting Yoga on the Beach with Jamel Randall, owner of the Trap Yoga and Massage Studio Detroit and an Industry Club Fashion Show.

The weekend’s events were made possible by presenting sponsors Duo, Detroit Pistons, Blue Cross Blue Shield, Mercy Primary Care Center, Foot Locker, Fratarcangeli Wealth Management, The Mullick Foundation and TKG Business Management LLC.

Event tickets are limited due to COVID precautions but free to the public. BGCSM continues to be a safe space for youth, families and the community amid the current pandemic. Strict safety measures will be actively enforced during weekend activities.

About Sean Anderson Foundation

The mission of the Sean Anderson Foundation, a non-profit 501(c)3, is to assist in the education, health, safety, and well-being of school-age youth and their families. The Foundation partners with established charitable organizations and corporate sponsors to support its signature program, Mogul Prep.

About Boys & Girls Clubs of Southeastern Michigan  

Founded in 1926, Boys & Girls Clubs of Southeastern Michigan (BGCSM) has over 95 years of experience serving youth ages 6-18 by providing a safe, fun place that inspires, while offering high quality programs that provide real-world learning from caring adult mentors. Serving nearly 21,000 youth, families and entrepreneurs annually in Clubs throughout southeastern Michigan, BGCSM works every day to provide a world-class experience, empowering youth to become change agents through economic mobility. By providing high quality youth development programs, BGCSM has reimagined the future of afterschool learning and continues to stay agile and expand to better support the needs of our changing youth, ensuring that they are career, start-up and homeowner ready. To learn more about BGCSM visit their site and follow us on social media on Instagram, Facebook and Twitter!

About Big Sean 

Big Sean consistently asserts himself as an elite rapper and a vital voice for the culture, at large, since he emerged in 2011, with his debut album Finally Famous on Kanye West’s G.O.O.D. Music / Def Jam imprint. The album spun off consecutive top-charted pop/R&B/rap crossover smashes with My Last featuring Chris Brown (platinum), Marvin & Chardonnay featuring Kanye West and Roscoe Dash (platinum), and Dance (A$$) featuring Nicki Minaj (4x-platinum). Sean was a major collaborator on Kanye’s groundbreaking Cruel Summer album in 2012, and shared multi-platinum success with Kanye on the Grammy-nominated Mercy (also featuring Pusha T and 2 Chainz), and Clique (with Jay-Z). Sean’s Hall Of Fame album followed in 2013, including Guap (platinum) and Beware featuring Lil Wayne and Jhené Aiko (2x-platinum). Dark Sky Paradise (2015) was Sean’s first platinum and first album to debut #1 on Soundscan. It reigned on the charts with the #1 IDFWU featuring E-40 (6x-platinum), Blessings featuring Drake and Kanye West (3x-platinum), and One Man Can Change the World featuring Kanye West and John Legend (platinum). I Decided. (released Feb 2017, platinum) debuted at #1 on the momentum of the two pre-order instant great tracks that turned into smash singles, Bounce Back (5x-platinum with over 300 million streams globally), and Moves (2x-platinum). In 2020, he logged his third consecutive #1 debut on the Billboard Top 200 and fifth straight #1 entry on the Billboard Top R&B/Hip-Hop Albums Chart with the critically acclaimed Detroit 2.  

Beyond selling out worldwide tours, the Detroit native was recently appointed Creative Director of Innovation for the Detroit Pistons. Sean has also made a successful foray into film/TV – starring in the animated film Dog Gone Trouble, which hit #1 on Netflix, as well as appearing in Lena Waithe’s comedy series Twenties on BET. Attracting an audience of nearly 50 million across channels, Sean leverages his platform to give back. He runs his own 501(c)3 non-profit organization, the Sean Anderson Foundation, which assists in the education, health, safety and well-being of school aged youth in underserved communities across the country.

Follow Big Sean via Instagram, Twitter and Spotify.

illustration by Mina Tocalini for use by 360 Magazine

Digital Transformation | How has technology changed your business? 

The use of technology is providing businesses a myriad of opportunities to connect with customers, educate their client base, promote products and services, track trends using analytics, and extend visibility beyond traditional company websites. This is especially important given the increase in remote working environments as well as the increase in electronic shopping. Customers and clients are reaping the benefits of this digital world and these business leaders are sharing the unique ways technology has changed their businesses. 

1. Zero Carbon Footprint

Brittany Kaiser, Chair of the Board of Directors Gryphon Digital Mining

Technology has made our business possible. At Gryphon Digital Mining, we create the world’s largest fully integrated pure-play Bitcoin miner with zero carbon footprint. Bitcoin mining is the process of creating a new bitcoin by solving a computational puzzle.

Bitcoin mining is necessary to maintain the ledger of transactions upon which Bitcoin is based. We are grateful that technology offers a world of possibilities.

2. Customer Education and Connection

Micheal Fischer, Founder Elite HRT 

Our business has been able to connect physicians with patients much more effectively and easily with online access. On top of that, patient education has been much easier for our Hormone Replacement Therapy (HRT) treatment plans, in order to ensure patients of their informed decisions. It’s been great to connect people to get them started leading healthier and happier lives. 

3. Refreshing Remote Work Structure

Samantha Charleston, VP Human Resources Newell Brands

For the time being, Newell Brands is continuing our remote work structure for the majority of the office population. A benefit of the new situation is it has given employees an outlet to try new things, think differently, share ideas and find solutions.

4. Business through Webapps

Amber Theurer, Chief Marketing Officer ivee

The ability for us to generate business through a webapp has been very beneficial for us, since apps are usually very user-friendly and virtually everyone is on their phones often enough as it is. By just tapping a few buttons on your phone, we can have a Registered Nurse provide IV treatment and other health and wellness services to you at your home or work in as soon as an hour. Without our platform, the process of being able to set up these appointments, and the subsequent efficiencies gained would not be nearly as impactful.

5. Educate and Connect through Blog Posts

Brandon Monaghan, Co-Founder Miracle Brand

Providing customers with more information through our blog has been a game-changer. Through this online community of readers, we have been able to establish a personal connection with our customers and eventual customers. We feel educating people through the blog about our products and providing other helpful tips aids in new and recurring sales from previous customers. 

6. Analytics Platforms for a Better Customer Experience

Benjamin Smith, Founder Disco

Using the vast amount of information available through analytics platforms like Google Analytics or SEMrush is pivotal to understanding how customers are finding and interacting with a website. Tracking behavior, identifying trends and roadblocks, analyzing search terms, and so on can help guide how to go about optimizing for a better customer experience.

7. Remote Business Connection and Productivity  

Joe Parenteau, Co-founder  Fable Home

Fable Home has almost always been a remote working business, with the option to come into the office as needed. Technology has allowed us to smoothly and effectively transition all of our employees to remote roles with success. We are able to communicate with video chatting and quick emails or Slack messages. Technology allows us to constantly stay connected and boost productivity levels!

8. Promote with Social Media using Analytics

Annabel Love, Co-founder & COO Nori Press

Technology has changed the way we promoted our business and got in front of the right customers. With social media, we wanted to target people who were actually interested in using our product, rather than just hoping the advertisements would do their job. Using analytics, we are able to target people who are more likely to be interested and use more optimization to increase sales. 

9. Create an Office Atmosphere at Home with Video Communication

Brittney Dolin, CEO Pocketbook Agency

If it wasn’t for the quick and easy adaptation our company experienced with technology, we would be in a very different place right now. Technology contributed to basic day-to-day practices in addition to assisting us in the trend tracking process. We were able to implement video chatting and Slack communication to help employees create a resemblance of office atmosphere at home. As trends changed, so did our goals! 

10. Track Customer Goals to Meet Needs

Jeff Goodwin, Sr. Director of Performance Marketing and e-Commerce Orgain

Technology has allowed the nutrition industry to skyrocket, as more information becomes publicly available and the interest for higher nutrition increased tenfold in the past decade. We are also able to track more accurately how health and fitness can help people reach their goals, and being able to formulate our products around those needs has become a lot easier. 

11. Attract Prospects from Anywhere without Travel 

Chris Bedi, CIO ServiceNow

Employers will quickly realize that they can start hiring anywhere and attract a whole new set of prospects. And even though there’s a level of Zoom fatigue that’s setting in from nonstop video calls, the travel market is forever changed, he predicts. The concept of getting on a plane for six hours for a two-hour meeting and being jet lagged, people are going to go — why?

The pandemic has changed the way we live life and do business. As Elon Musk says, “Some people don’t like change, but you need to embrace change if the alternative is disaster.” Technology allows you to grow, expand, and elevate your business. With the number of opportunities to incorporate technology into your practice, how can your organization use technology to its advantage today?

12. Increase the Confidence of Customers through Education of Products

Aidan Cole, CEO TatBrow

We have been able to inform and empower the public by adding a “How to Use” section to our website. This gives potential customers confidence in using our product and has been enhanced with the use of video to show TatBrow demos without customers even leaving our site! This makes it convenient for customers to purchase immediately following their exploration of these resources. 

13. Stay on Top of Trends to Increase E-Commerce

Chris Vaughn, Co-founder Saucey

Before the pandemic e-commerce sales were already on the rise. When the pandemic hit and everyone was forced to purchase their essentials through the internet, naturally sales sky-rocketed. The convenience of purchasing products and services shifted from real-time purchases (in-stores) to finding the best product or service (researching and analyzing online), so our technologies also made that shift. We were able to stay on top of trends by effectively tracking them! Quickly, consumers began developing e-commerce habits that significantly helped these businesses track their sales and network. 

14. Promote through Social Media and Web Platforms

Ben Teicher, President/CEO Healthy Directions

Being able to promote our podcasts from our website and on our YouTube channel has been really helpful for our business. Without these digital forms of media, we probably wouldn’t be able to communicate our expertise with the public to the same degree, nor would we be able to allow our prospects and customers to get to know our brand as well. 

15. SEO Marketing

Danielle Callabrese, COO De La Calle

An important component of technology is the work put into search engine optimization. Consumer behaviors have unmistakably changed. They are no longer casually shopping around in stores. Trends have indicated that consumers are researching products they are interested in purchasing before making the trip to their preferred retailer (whether that be in person or online). SEO marketing has been around for some time, but it wasn’t until the global pandemic that we saw this side of marketing truly take off.

Ballerina by Mina Tocalini for use by 360 Magazine

Bombazo Caribbean Skirts Featured at New York Fashion Week

By: Javier Pedroza 

Milteri Tucker Concepción is a busy and multi-talented Afro Boricua who holds degrees in Biology, Chemistry and a master’s in Dance Education. She is an author, a mother and was casted in Lin Manuel Miranda’s In the Heights the movie. As we approach #NYFW2021, Milteri puts on another hat, as designer.

Milteri is the founder of BOMBAZO and the artistic director of Bombazo Dance Co. The Puerto Rican-Bronx based non-profit dance organization’s focus is to educate, advocate, preserve and perform Bomba Puertorriqueña. As an author, educator and master Bomba dancer, she lectures across the United States and the world. I sat with Milteri and we spoke about Bomba, fashion and Puerto Rico.

Milteri, tell our readers, who is Milteri Tucker Concepción? 

Well, I was born and raised in Puerto Rico and grew up with a passion for dance since I was 5 years old. I  recall dancing in “la Sala”(the living room) with three of the most influential women in my life: my grandmother, mother and aunt. As part of my upbringing I remember dancing, planting and assisting my elders in the kitchen. I also vividly recall shopping for fabrics with my aunt and watching my grandmother Abuela Teresa, warmly referred to as “Mama” sewing. My aunt “Titi” Maria Concepción was a designer who attended FIT and designed clothes for top actors in Puerto Rico. I was blessed to have been raised in a household full of  love, and love for my culture!

As a teenager, I studied dance in La Escuela de Bellas Artes in Ponce, PR. At 17, [I] moved to NYC to pursue careers in dance and science. In 2006, I graduated with a dual major of Dance and Biology with a minor in Chemistry from Hunter College. I currently hold a masters degree in Dance Education from NYU Steinhardt. Today I am a renowned Bomba master dancer, choreographer, scholar, dance educator and author. [I wrote] the first bilingual Bomba children’s book, titled “Bomba Puertorriqueña” and illustrated by Boricua artist, Mia Roman.

I’ve had the privilege to perform in multiple venues across NYC and the world – from the prestigious Lincoln Center, Madison Square Garden, City Center, Summerstage, Pregones Theater, BAAD, The Latin Billboards Awards, dancing for Don Omar with choreography by Maria Torres O’Connor, to amazing community centers.

I am a cultural warrior (guerrera cultural) who safeguards our traditions of Bomba Puertorriquenas, via [my] 501c3 non-profit dance organization: Bombazo Dance Co, Inc and international brand of Caribbean dance skirts: Bombazo Wear-Bomba & Caribbean Dance Skirts®. I was recently  featured in Lin Manuel Miranda’s movie, In The Heights, as the Bomba representation.

How was your experience filming ‘In the Heights’?

Being invited to dance Bomba for In the Heights was a surreal experience and a dream come true! It was an honor to represent our African heritage through our traditional dances. However, one of my favorite memories came after the movie premiered…. I had the opportunity to open the 2021 Virtual National Puerto Rican Day Parade in NYC, where Lin and I danced Bomba together.

What is the history of Bomba?

Bomba is Puerto Rico’s oldest musical genre, dating back to the 17th century and created by the African enslaved and free people of color from the Caribbean. This was one of the ways they communicated in our coastal sugarcane and coffee plantations.  It is a secular practice, where the community gathers to sing, dance and drum.

Why did you create Bombazo Dance Company?

I founded Bombazo Dance Company to show the world that Puerto Rico has rich African ancestry, and that our traditions are very much alive. As a Bomba dance company, we communicate through dance and drumming. [This is] reflected in our traditional folk art dancers. It is also important to create a safe space to fuse Bomba with other forms of dance – such as ballet, contemporary, social dances and dances of the African and Caribbean diaspora.

What inspired you to create Bombazo dance wear? 

At the same time I started Bombazo Dance Company, I was teaching Bomba classes to the community and needed skirts. Believe it or not, it was hard to find a seamstress who could make Caribbean skirts or a location to purchase them. I wanted to create skirts that fit all Caribbean dance styles, because I am that dancer. And voilà – Bombazo Wear Bomba Caribbean Skirts was born! My mother, Dr. Margarita Concepción, and I are the CEOs and we sew the [skirts] too. Our skirts are handmade, custom[ized] and tailored to each client. A part of the funds go to aid families affected by the earthquakes in Southern Puerto Rico.

How does it feel to be invited to NYFW 2021 / Harlem Fashion Week?

It is an honor to have been invited to showcase for a second time in HFM! The organizers are truly showcasing diversity within their shows and providing  opportunities for designers of color to present their designs to the world. It’s important to me – as a woman of color, a Latina and AfroBoricua – [that] they understand my vision of dance as fashion. And my skirts have fashion written all over them!

Tell us about your upcoming collection “Resistencia y Libertá!” (Resistance and Freedom)

I am the creator of the Puerto Rican Bomba Flag Skirt®. A flag; its colors, represents a collective orgullo – pride for its people. Our flag was conceived and designed here in NYC. It was prohibited to fly The Puerto Rican flag in both Puerto Rico and New York at one time. Its pride is back after Hurricane Maria, [now] you see our colors in every town’s building and rinconcito (corner) in both Puerto Rico and the diaspora! Therefore, my new collection for 2021 is titled: “Resistencia y Libertá!” Where each skirt in the collection represents a social cause affecting Puerto Rico – such as the cultural resistencia by the people, No al Feminicidio, Boricua hasta en la Luna, Afroboricuaness, LGBTQ+ representation and support in the Bomba Community, ect. It is important to note that this is a brand and line designed and sewn by a Bomba dancer, a person from the community. These are skirts [are designed] with a mission. Part of the funds go to help families affected by the earthquakes in the South of Puerto Rico and organizations/community ensembles continuing the labor of safeguarding Bomba traditions in the island.

Any advice for the youth who want to connect and immerse themselves with their African roots and Culture?

Learn about all parts of you! That makes you unique and special. Speak to your elders: abuelas, abuelos, tias, tios and elders from your community. They have a lot of wisdom and years of experience you can learn from. Always connect to your culture, to your African roots! There is an African proverb I love : “Sankofa– in order to move forward you must know your past!” Know who you are, where you come from, so that you can pass the knowledge to your next generation! Ubuntu! (an African Proverb [that] means “I am because we ALL are!”)

For more information and to view images, please visit HERE.

Three Unlikely Peaky Blinders Fan Theories

The anticipation is continuing to grow ahead of the sixth Peaky Blinders series, as the stars of the hit BBC drama have been caught filming the show throughout the summer

However, conversations surrounding fan theories about what happens next have been rife since the dramatic ending of the previous season. Some are more unlikely than others, though. But, which scenarios look more unlikely than most when it comes to season six of Peaky Blinders?

Aberama Gold Is Alive

This is a theory that has been doing the rounds since the shocking ending to the fifth series. In that final episode, Aberama Gold was viciously killed by the Billy Boys, as Tommy Shelby’s plot to assassinate Oswald Mosley quickly fell apart.

Of course, the Blinders have a history of bringing characters back from the dead, with Arthur making his shocking return to bring down Luca Changretta. However, it is massively unlikely that Gold survived the attack on that night at the rally, despite many fans hoping for the happy ending that Aunt Polly deserves. Other fan theories have rumoured that John Shelby and Inspector Campbell could also return, but they also seem far-fetched.

Michael Gray Informed Mosley

The most pressing question that fans will have ahead of the final season is who exactly betrayed Tommy and gave Oswald the heads up that they were planning an attack. One name that has constantly been mentioned in that conversation is Michael Gray. Michael and Tommy’s relationship hit an all-time low in the fifth series, as Tommy was warned by the IRA that he wasn’t trustworthy. Michael constantly tried to seize control of the Blinders from Tommy, which led to a dramatic showdown between the two in the final episode.

Certainly, Michael wants to go higher in the gang and take control in the place of Tommy, but it looks almost impossible that he had anything to do with the plan going wrong. Most importantly, he wasn’t even in the loop when it came to the plan, which means that he wouldn’t have had the knowledge to tell Oswald what was going to happen. However, whether Tommy believes him is an entirely different question altogether.

Tommy Commits Suicide

The final scene before the credits was Tommy running into a field with the gun to his head screaming. Many fans feared that this would be the end of Tommy, as his mental health was deteriorating throughout the series, as he would constantly see Grace. However, it is massively unlikely that Tommy would have pulled the trigger, mainly through pride, as that would indicate that Oswald has come out on top in the battle between the two.

More likely, we will see Tommy come back stronger and more determined than ever to find out who the mole was. Arthur and Tommy will likely be at the front trying to find out who it was, while also taking on Oswald and the Billy Boys, and also keeping face for his political career.

Image via the Purple Agency for 360 Magazine

Anthony Hamilton Performs with City Winery

CITY WINERY ANNOUNCES AN EXCLUSIVE & INTIMATE CHRISTMAS RECORDING WITH ANTHONY HAMILTON, BENEFITTING THE T.A.S.T.E. FOUNDATION

September 17, 2021 Event Features Concert, Grand Dinner Buffet, Artist Wine, And More

City Winery is proud to announce an exclusive, soulful, and intimate Anthony Hamilton Acoustic Christmas live recording of his classic album Home For The Holidays, benefitting the Anthony Hamilton T.A.S.T.E. Foundation, a national charitable organization dedicated to empowering and educating disadvantaged communities with an emphasis on black men, boys, women, and girls. Its programs affect change in education, housing insecurity/homelessness, social injustice, prison reform, mental & physical health, leadership development, and mentoring.

The event, on Friday, September 17, 2021, will require all attendees to provide proof of being full vaccinated, or a negative COVID test within 72 hours immediately prior to the event, in accordance with City Winery’s policy.

All guests are asked to wear their Winter White Festival Holiday Attire. Doors open at 6:30PM, with the show starting around 9:30PM.

Fans can purchase tickets from three different price tiers and experiential options here.

Stage Premier – $2500/ticket

Pre-Show VIP Party featuring City Winery wine selection and heavy hors dߣoeuvres

Admission to the concert

Stage Premier seating

Grand Dinner Buffet

Signed Anthony Hamilton Premium Artist Wine (one bottle)

Post-show Toast with Anthony Hamilton

Premier – $1500/ticket

Admission to the concert

Grand Dinner Buffet

Signed Anthony Hamilton Premium Artist Wine (one bottle)

Orchestra – $750/ticket

Admission to the concert

Grand Dinner Buffet

Anthony Hamilton Standard Artist Wine (one bottle)

Be on the lookout for Anthony Hamilton’s anxiously awaited, tenth full-length and first album in five years, Love Is The New Black on September 24th, 2021 – available for preorder HERE!

Keep Up With Anthony Hamilton via his website, Facebook, Twitter and Instagram.

ABOUT CITY WINERY

City Winery, founded in 2008 by Michael Dorf, delivers a unique culinary and cultural experience to urban wine enthusiasts passionate about music. Each City Winery offers intimate concerts, upscale dining, private event spaces, and a fully functioning winery. To date, City Winery has locations in New York, Chicago, Nashville, Atlanta, Boston, Washington DC, and Philadelphia. In 2020, City Winery opened Hudson Valley, a hydro-powered winery, vineyard, restaurant, outdoor concert venue, and private events space at the historic Montgomery Mills. Other concepts run by the company include City Vineyard at Pier 26, City Winery at Rockefeller Center, City Winery Chicago at the Riverwalk, and City Winery Greenway in Boston. Michael Dorf explains his success and outlines his career in his book, Indulge Your Senses: Scaling Intimacy in a Digital World. See here for details. For more information, call (404) 946-3791, or visit the website. City Winery Atlanta is located at Ponce City Market, 650 North Ave NE, Suite #201, Atlanta, GA 30308. Connect with us on Facebook, Instagram, and on Twitter.

ABOUT ANTHONY HAMILTON

With over 50 million albums globally and proclaimed a national treasure by the Los Angeles Times, Anthony Hamilton’s voice will resonate louder than ever in 2021 with more music and performances on the horizon. GRAMMY Award winning singer, songwriter, producer, and actor Anthony Hamilton has achieved global sales of over 50 million albums. The North Carolina Music Hall of Fame inductee notably performed for former President Barack Obama and First Lady Michelle, cementing his place in the history books as the narrator of love. Introduced by way of the iconic 2003 smash Charlene, his raw, awe-inspiring performances garnered the attention of NPR where he starred in their Noteworthy documentary series. He made his film debut in the critically acclaimed American Gangster, and lent his vocals to the song Freedom from the Academy Award-nominated film Django Unchained. Hamilton now adds author and publisher to his list of accomplishments with the unveiling of his first self-published book, Cornbread, Fish ‘n Collard Greens, where he shares the inspiration for some of the iconic songs in his illustrious career and his love of southern food. Hamilton recently starred as Kyle Kirby in the feature film Carl Weber’s Influence, now streaming on BET+.

Image via Reach Records for 360 Magazine

Andy Mineo – It Could Be Worse

Andy Mineo Releases It Could Be Worse, the first official single from Never Land II!

Album Artwork and Full Tracklisting Revealed

Last week Andy Mineo celebrated a few milestones in his career! First, his single, Coming In Hot, featuring Lecrae was certified GOLD by the RIAA selling over 500,000 copies and boasting over 80 million streams. MPJ Freestyle, a new song released as a sneak preview to warm fans up for the album, was premiered on Facebook with an astounding 1.6 million views within 24 hours and 4.7 million by the end of last week. Not surprising for an artist whose single, Coming In Hot, is already over 80 million streams!

With all these amazing moments, Mineo, motivated by fan response, dropped another track, It Could Be Worse, the first official single from Never Land II. It Could Be Worse is my Andy is back track, yells Andy from the studio console at Reach Records. His fourth studio album, Never Land II releases on September 17. 2021 and he’s already recording more new songs. He describes It Could Be Worse, as a hard-hitting rap record that’s straight hip-hop. It’s like an adrenaline shot!

Watch the official MPJ Freestyle music video available now on YouTube and peep the reveal of the album cover and tracklisting below! Stream It Could Be Worse, here. MPJ Freestyle is available here.

About Andy Mineo

New York native Andy Mineo, is a hip hop recording artist known for his reflective lyricism. His sophomore album, Uncomfortable, became the No. 1 Independent Record in the Country and delivered a No. 3 and No. 10 position on Billboard’s Hip Hop and Top 200 album charts, respectively. Mineo headlined The Uncomfortable Tour, a 52 city tour, which sold out at legendary venues across America and in Europe. He has appeared on Sirius XM’s Sway In The Morning, MTV, and his colossal hit, You Can’t Stop Me, won an ESPN Whammy Award for MLB’s Top Walk Up song. Andy is also a content creator. He scripts, directs, and produces many of his own music videos. He also created a 3-season web series on YouTube called Saturday Morning Car-Tunez, which garnered over 1 Million views and gave fans a glimpse into his creative process and personal life. Beyond the critical adulation, he is a born communicator with a comedic timing who has become a social media juggernaut with an audience of over 1.2 million and growing.

About Reach Records

Reach Records is an Atlanta based independent hip-hop label founded in 2004 by Lecrae and Ben Washer. Long before acclaim, awards, plaques, chart positioning, and radio play, the two started the label because they both love hip-hop and Jesus. Reach Records was launched with no strategy, no funds, no big players, but they made big moves! Today Reach Records is a trailblazing label with a roster of nearly 10 artists and a staff of 20 who are unashamed about sharing their faith and passionate about hip-hop. Reach Records is committed to building a movement that combines faith with music and popular culture.

Follow Andy Mineo via Twitter, YouTube, Instagram and Facebook

Image via WMA agency for 360 Magazine

Safety Club – Icy!

HIP-HOP DUO SAFETY CLUB RETURNS WITH SOPHOMORE SINGLE ICY!

A song that will make you feel like leaning back out the top of a car in a tunnel while trying carefully not to drop your $10 ASOS sunglasses

unashamedly upbeat – Elevator Mag

incredibly talented duo – EARMILK

WATCH HERE

The undeniably fun and hard-hitting (PileRats) hip-hop act SAFETY CLUB have returned with sophomore single and video ICY. Having burst onto the scene earlier this year and gaining traction with debut single JUICE, the colorful duo comprised of vocalist Ronnie Sinclair and producer Shan, are set to continue their rise straight out of the left-field of hip-hop. Combining rolling synths with a hypnotic house beat, ICY! sets the perfect mood for late-night cruising with the homies.

ICY doubles down on SAFETY CLUB’s trademark effervescent vibe. It’s a tongue-in-cheek track ripe with swagger and playful pompousness that chronicles a day in the life of a rapper who raps for the job he wants, not the job he has. A live wire with the rhyming skills to back up his sashay, Ronnie raps his ode to the hustler’s life, with lyrics like I put some suicide doors on my Honda Accord and I’m making rap songs / Word to the diphthongs.

SAFETY CLUB shares ICY! pairs perfectly with the worn vinyl of your Nissan Micra but feels a little more at home cruising, late at night with the proverbial homies before you realize that (oh shit) you do actually have to go home right now. You have to go to your dog walking job at 4:30 in the morning, but it’s not that bad. You actually really enjoy the flexibility of the hours and have formed a real bond with a pair of Samoyeds.

In the accompanying video, we find Ronnie audaciously strutting his stuff and rapping against a nighttime backdrop of unassuming suburbia. Cut to shots of a humble laundromat and corner grocery store, and you know you’re a far cry from the glitz and glam of SAFETY CLUB’s fine rhymes, but it doesn’t matter to them. Ronnie Sinclair is iced and he wants you to know it. After lulling listeners into a steady slow rhythm, halfway through the track ICY! suddenly switches up into a section of hard bars and uber-catchy hooks. It might be the morning after, but the party doesn’t stop just because Ronnie’s got to walk those aforementioned Samoyeds.

Since the release of their debut JUICE, Brisbane-based SAFETY CLUB have been building serious momentum – gaining early fans EARMILK, Elevator Mag, and The Hype Magazine, as well as amassing over 83K views via their quirky TikTok content. Citing Kaytranada, Chance the Rapper, and Amine as inspiration, SAFETY CLUB’s unique style of funk-laced R&B and hip-hop influenced by the Chicago scene is fast making this rising act one to watch for the future.

Stay tuned for more from SAFETY CLUB soon.

ABOUT SAFETY CLUB

Down-to-earth guys. Rap songmakers. OnlyFans content creators. SAFETY CLUB is a two-piece rap/producer combo that tastes like if the internet digested Brockhampton, Amine, and Justin Timberlake and spot them out on the other side of the world.

Cues and sensibilities from new wave Chicago hip-hop drip through producer shan’s production, while Ronnie Sinclair’s vocals tread the line somewhere between sultry R&B star, and a computer programmer, resulting in something like the horny offspring of Anderson Paak and Zack Fox. The combination of the two is a high octane blend that bangs hard across a highway of genres but always drives safely.

Follow SAFETY CLUB online via Instagram, Facebook, TikTok and Twitter