Posts made in July 2021

sports illustration by Allison Christensen for use by 360 Magazine

Xfinity Olympic Games Ad

While the world prepares for what may be the most meaningful Olympic Games in recent history, Xfinity– the Comcast brand providing internet, video distribution, wireless and electronic home security services for Team USA (and for Team USA in 2022, 2024, 2026 and 2028)– will release an ad called “The Song.” This ad will air nationally tomorrow ahead of the opening ceremonies and continue through August 8. The ad – which was released earlier this month in select markets and digitally –takes the timeless tradition of the Olympic Anthem “Bugler’s Dream” and features people from all walks of life humming the iconic seven notes in E-flat major: BUM—BUM—ba-ba-ba-BAH-BAH!

To extend the campaign and spark pride and support for Team USA, Xfinity today launched the #XfinityFanthem Challenge which invites consumers to sing, hum, perform and play their own renditions of “Bugler’s Dream” via TikTok. Olympic Swimmer Brad Snyder, Winter Olympian Brianna Decker, NASCAR Driver Kevin Harvick, E-Sports star Bugha, TikTok Creators Luna the Pittie, Cole Brown, the Philadelphia Eagles Dance Teamthe Philly Phanatic and more have partnered with Xfinity to create content and share their take on the song at #XfinityFanthem starting later today.

Listen to “The Song” HERE.

Watch the #XfinityFanthem compilation HERE.

“The Song” and #XfinityFanthem was created with support from advertising agency 72andSunny.

Bts illustration by Kaelen Felix for 360 magazine.

BTS × LOUIS VUITTON

BTS Generates Millions of Impressions for New Louis Vuitton Collection, K-Pop Stars Have Become Fashion’s Most Powerful Influencers

Louis Vuitton’s new partnership with K-Pop superstars BTS proves the band has a monumental impact on every brand they touch. Louis Vuitton designer Virgil Ablog surprised the world this morning with the release of a spin-off fashion walk film named “Hope,” dedicated to his fall/winter 2021 menswear collection modeled by the world’s biggest boyband. Earlier this year, BTS became LV house ambassadors and have been advocating for the monogrammed pieces ever since.

The film marks their first big showcase for the brand. Directed by Jeon Gowoon and Park Syeyoung, each member presents a new look designed by Abloh as they navigate through an industrial space filled with Vuitton models, and a seemingly endless maze of staircases. Because this is their first official high-fashion collaboration (previously only with athletic brands such as Puma and Fila), the BTS fanbase ARMY was absolutely geeking out on Twitter.

Thanks to their appearance in Louis Vuitton’s #LVMenFW21 fashion show in Seoul, where members of the group modelled the new collection, social media posts featuring BTS accounted for 9 of the top 10 most engaged fashion-related posts in the past week. BTS-related LV posts generated 5M interactions for the brand in just 7 days, compared to less than 400K mentions for all non-BTS mentions of LV in the same period.

Not to mention, with their ever-growing popularity; BTS bounds onto the Billboard Hot 100 songs chart at #1 with their new single “Permission to Dance.” The boyband supplants itself at the top spot, as their previous single “Butter” falls to #7 after seven consecutive weeks at #1.

The dominant influence of K-Pop is just one of many surprising trends that has changed the way consumers engage with fashion and beauty brands over the past year. The latest Fashion & Beauty Industry Report from consumer intelligence platform, Talkwalker, reveals how apparel and cosmetics brands are adapting to the latest changes in post-pandemic consumer behavior, from the rise of athleisure culture to the resilience of makeup tutorials as a content cornerstone even during the work-from-home era.

Whether people are working from home or in the office, how they look and feel remains a consistent topic of online conversation. What’s changed is who people look to for their sense of style and self,” said Todd Grossman, CEO of Talkwalker Americas. “K-Pop stars like BTS have shown a tremendous ability to excite fans to engage with brands on a seismic level, bringing far more attention to a legacy brand than it could otherwise generate on its own.

BIA "WHOLE LOTTA MONEY” feat Nicki Minaj image shot by Bonnie Nicholds via Ayanna Wilks at Epic Records for use by 360 Magazine

BIA – WHOLE LOTTA MONEY

BIA’S “WHOLE LOTTA MONEY” REMIX FEATURING NICKI MINAJ DEBUTS AT NO. 16 ON THE BILLBOARD HOT 100

LISTEN HERE

#1 ON BILLBOARD R&B/HIP-HOP DIGITAL SONG SALES

FOR CERTAIN LP ARRIVES AT # 39 ON TOP R&B/HIP-HOP ALBUMS; #64 ON BILLBOARD 200

BIA TO PERFORM AT ROLLING LOUD MIAMI THIS SUNDAY JULY 25

“Elsewhere on the Artist 100, BIA debuts at No. 73, as her single “Whole Lotta Money” debuts at No. 16 on the Hot 100. The song bows following the arrival of its remix featuring Nicki Minaj, powered by a 238% surge to 14.7 million U.S. streams in the tracking week. The song marks the first top 40 Hot 100 hit for BIA (aka Medford, Mass.-born Bianca Landrau), who previously hit the chart with the No. 46-peaking “Best on Earth,” with Russ, in 2019-20. “Money” also opens at No. 9 on Streaming Songs, giving BIA her first top 10 in her first appearance on the survey. Concurrently, her LP For Certain arrives at No. 39 on Top R&B/Hip-Hop Albums with 12,000 equivalent album units (up 255%), also marking her first visit to the chart.” – BILLBOARD

“Four songs debuted in the Top Ten on the latest RS 100, with Bia’s “Whole Lotta Money” landing at Number Nine. The track originally appeared on the For Certain album in December before Nicki Minaj jumped on the remix.”ROLLING STONE

“On the remix, BIA and Minaj ride the bass-heavy beat with ease and naturally play off each other’s braggadocious energy to create a uniquely “BarBIA” experience.” FORBES

Check out the below performance dates to catch BIA at a festival near you and stay tuned for more music soon.

July 25 – Rolling Loud Miami

July 31 – 2021 Lollapalooza Chicago

September 18 – Life is Beautiful Festival Las Vegas

October 1 – Austin City Limits Festival

October 29 – Rolling Loud New York

November 13 – Day N Vegas Festival

December 10 – Rolling Loud California Festival

ABOUT BIA:

Platinum recording artist BIA has gradually been traveling along her own lane within music, a lane that only she can occupy. Raised in Boston, the rap femme fatale is known for music that possesses both biting wit and a boldly authentic swag. It comes, undoubtedly, from BIA’s years traveling through the Boston rap scene, later moving over to Miami, Los Angeles, and then taking over the world. With every mixtape, collaboration, and guest appearance, BIA has only amplified her reach. So much so, that she made the most in a pandemic, dominating 2020 with a fresh new perspective. She inked a deal with Epic Records, dropped the hard-hitting “Free BIA (1st Day Out)” and the intoxicating “COVERGIRL”, as well as dove further into the fashion world with a feature in Good American’s Spring 2020 campaign and Missguided x Sean John Fall 2020 capsule collection.

By the close of 2020, she dropped her For Certain EP, armed with the hit single “Whole Lotta Money”—a song with a central message that unlimited currency can be both mental and physical. The EP reached the Top 10 of Billboard’s Heatseekers Album Charts, with the aforementioned single become a sleeper hit that would bring her uncharted.

*Photo credit: Bonnie Nicholds

Image via The Purple Agency for 360 Magazine

Crowns & Hops Brewing Co. Launches Crowdfunding Campaign

Black-Owned Crowns & Hops Brewing Co Launches Equity Crowdfunding Campaign Inviting The Community To Be Owners With Crowns

Today Crowns & Hops Brewing Co, the first Black-owned craft beer brand in Inglewood, CA, launches their equity crowdfunding campaign OWN CROWNS to invite the community to invest in the brand’s mission and success. The capital raised will go directly to the buildout of the new flagship restaurant/brewpub Crowns Inglewood, secured at 3200 W Manchester Blvd, Inglewood, CA. In an effort to collaborate with the community of Inglewood and those who champion racial equity in the U.S., co-founders Beny Ashburn & Teo Hunter believe this opportunity will allow for the community to invest in the city’s development while supporting Black-owned businesses in the region.

Crowns Inglewood will be a community establishment based in the heart of Inglewood and will provide a safe family-friendly space to gather, dine and have delicious independent craft beer. During a time where most Black & Brown communities feel left out of the development of their own neighborhoods, this investment opportunity allows for the community to participate in the revitalization efforts of the city. Crowns & Hops will offer locals and visitors alike an opportunity to publicly connect in Inglewood/South L.A. to enjoy premium products produced in Inglewood.

This Crowns & Hops early-stage investment opportunity is made possible by the efforts of the Obama Administration who passed the JOBS Act (2012), allowing cited Americans from all walks of life to invest in start-up businesses, not just the wealthy and well connected.

As stated by Beny Ashburn, CEO, Our brand started with the community, now we want to offer the community an opportunity to own a part of Crowns in the City of Champions and wherever we expand.

We have always celebrated the mission of community and ownership in the craft beer industry. We’re excited to bring these concepts of investment and equity to a region that has been starved of resources for generations, said Teo Hunter, COO & Head of Beer Operations.

WHAT

Crowns & Hops Brewing Co launching an equity crowdfunding campaign for the community to invest in the Crowns & Hops brand. Capital will be used for the completion of the flagship restaurant/brewpub Crowns Inglewood

WHEN

Starting Tuesday, 7.20.21

HOW

Through equity crowdfunding platform Start Engine was also successfully used by U.K.-based BrewDog. The JOBS Act, allowing all Americans to invest in start-up businesses, not just accredited Investors

WHERE

To learn more about the Crowns & Hops Brewing Company’s equity crowdfunding campaign and to invest, please visit their website.

Find Crowns and Hops Brewing Company via Instagram, Twitter, official website, Facebook and to invest

ABOUT CROWNS & HOPS BREWING COMPANY

In 6-years, Co-Founders Teo Hunter & Beny Ashburn have become the leaders and voices of a craft beer movement bringing much-needed diversity and inclusion to the industry. Hunter & Ashburn disrupted the status quo of the craft beer industry and built a brand that is bigger than beer. Through their global social movement #BlackPeopleLoveBeer & #BrownPeopleLoveBeer, they have been able to galvanize the voice of people of color in craft beer. Crowns & Hops Brewery Co. will be the first Black-owned brewery in Inglewood, CA, a few short miles from the new Rams/Chargers Stadium.

Crowns & Hops Brewing Co’s mission is to create spaces that are community-centric driving diversity, racial equity, economic growth, and influencing inclusion. This creates jobs and new career paths for people of color in and around the beer industry. Crowns & Hops Brewing Co. is the first-ever craft beer brand that bridges lifestyle, communities of color, dope culture, and delicious craft beer. Welcome to The New Now of craft beer. #OWNCROWNS

Illustration by Alex Bogdan for use for 360 Magazinek

Louis York Releases Latest Single, “Headphones”

Grammy-nominated duo, Louis York, has released their latest single, “Headphones,” which is available now wherever you find great music. The track, released through the group’s label, Weirdo Workshop, reminds us all of the healing power of music and art. Over the past few years, the news cycle has been both informative and agonizing – we’ve experienced polarizing politics, social unrest and a global pandemic. “Headphones” explores the power and healing qualities that uniquely apply to music and the connective energy between sound and the human spirit, especially in tough times.

“Life has been challenging for us and everyone we know, so music has been essential. It’s been the only thing keeping us from going crazy,” says the duo. “We want ‘Headphones’ to represent a song’s ability to help during the darkest times. Right now, people should be paying close attention to their mental health so we’re offering up a melody and a message that might heal someone the way music has been healing us.”

Releasing alongside the track is the song’s poignant music video directed by Aaron Greene. Louis York wanted to create a visual that captures the emotions that this song is all about. The concept was meant to illustrate the feelings of loneliness, despair and confusion followed by the comfort and freedom that great music brings out. The song and video are all about personal connection with music. 

About Louis York:

Louis York is the multi-GRAMMY nominated songwriting and production duo comprised of Claude Kelly and Chuck Harmony. The genre blending team is responsible for some of the biggest chart-topping hits by Rihanna, Bruno Mars, Miley Cyrus, Jazmine Sullivan, K. Michelle, Christina Aguilera, Ne-Yo, Mary J. Blige, John Legend, Jason Derulo, among many others. The talented team moved from Los Angeles to Nashville to open their Weirdo Workshop – an all encompassing company and label that produces music for other artists and musicians, including themselves. After creating Weirdo Workshop, in 2015, the two joined forces behind the mic for the first time in their careers with the goal of exploring how to bring communities together while celebrating originality and differences through the arts. Their first EP trilogy, Masterpiece Theater: Act I, Act II, Act III and it’s first single, “Clair Huxtable,” were a hit with fans and set the stage for a string of other popular singles such as “Things I Should Have Said,” “Slow Motion,” “Don’t Play,” and many others. Louis York has been featured by Billboard, Los Angeles Times, BET, MTV, VH1, The Fader, among others, as well as making their Grand Ole Opry debut in 2020 and have performed as special guests on the TODAY Show. They have also taken part in the esteemed TEDx Nashville program and are sought after speakers, panelists and hosts for events such as GRAMMY-U, the National Museum of African American Music, Leadership Music and Leadership Nashville, and many others. Through their own Weirdo Workshop programs, Deep Fried Veggies, the two are intently focused on speaking to high school and college students about music, business and life; and Tiny Book Club develops and engages discussion that broadens perspectives, creates cultural awareness and provides human connections and interaction around impactful pieces of literature.

Photo via Randy Henderson of Interscope for use by 360 Magazine

TRIPPIE REDD × HOLY SMOKES VIDEO

WATCH THE VIDEO FOR “HOLY SMOKES” HERE

LISTEN TO “HOLY SMOKES” FT. LIL UZI VERT

Following the surprise release of “Holy Smokes” ft. Lil Uzi Vert, Trippie Redd has dropped an accompanying music video for the new single. Directed by Mooch, produced by Nolan Riddle and featuring cameos from David Mazouz (Gotham) and Aiden Ross, check out the video HERE. “Holy Smokes”, released on Friday, had the #9 Global Song Debut, and the #2 US Song Debut on Spotify. This is the second single to be released from Trippie’s forthcoming album, Trip At Knight, following “Miss The Rage” ft. Playboi Carti, released in May.

The single comes on the heels of Trippie announcing his upcoming headlining North American tour, Tripp At Knight, produced by Live Nation and presented by Rolling Loud. Joined by fellow 10K Projects artist iann dior, and fast rising Atlanta artist SoFayGo, Trippie’s 25-stop tour will kick off on August 25th at The Armory in Minneapolis, MN and wrap up on October 6th at the Performance Venue at Hollywood Park in Los Angeles. Purchase tickets HERE. Full tour dates below.

Trippie’s latest single “Miss The Rage” with Playboi Carti, released in May, debuted at #11 on the Billboard Hot 100 chart (the highest chart debut for either artist) and its music video surpassed 1M views in four hours. Trippie kicked off the year with his first-ever rock album NEON SHARK, produced by close friend and collaborator Travis Barker. NEON SHARK features appearances by Machine Gun Kelly, Chino Moreno (of Deftones), blackbear and more, and acts as the deluxe edition of Trippie’s October 2020 album, Pegasus, which debuted at #2 on the Billboard 200 chart.

 

illustration bv Samantha Miduri for use by 360 Magazine

ANNOUNCING HVS CONSERVATORY

A New Post-Secondary School for Vocalists  

In DTLA’s Historic Garland Building   

A NEW KIND OF VOCAL EDUCATION  

PREPARES THE NEXT GENERATION OF ARTISTS  

FOR A CAREER IN LOS ANGELES’ COMPETITIVE MUSIC INDUSTRY http://hvsconservatory.com  

Auditions will be held this fall for February 2022 enrollment. 

HVS Conservatory: Where today’s students become tomorrow’s stars.   

Hollywood Vocal Studios and Adreana Gonzalez are proud to announce the founding of Hollywood Vocal Studios (HVS) Conservatory—a post-secondary school for aspiring professional vocalists—located in Los Angeles’ historic Garland Building.   

HVS Conservatory seeks to fill a major gap in modern music education. There are a number of music schools across the East Coast that cater to classical techniques and musical theater performance, but none are dedicated to the modern solo vocalist. Singers interested in honing their skills in the competitive recording industry currently have no blueprint to success, nor opportunities for group mentorship and instruction. HVS Conservatory aims to fill these gaps and has partnered with a number of esteemed recording industry professionals to bring world-class music education to the epicenter of the business—Los Angeles, CA.  

HVS Conservatory students will be taught, mentored, and critiqued by a who’s-who of prominent music industry professionals dedicated to helping develop and nurture young voices. Utilizing the preferred vocal technique of luminaries like Quincy Jones and Michael Jackson, the HVS Conservatory faculty will combine their cutting-edge technical knowledge with years of real-world experience in order to help young artists develop both strength and savvy. Jeffrey Skouson is one of the industry’s preeminent vocal coaches and founder of the Institute of Vocal Advancement and will be heading the vocal department. Skouson counts Imagine Dragons, The Killers, and Panic! At The Disco among his regular clientele. Director of Performance Ron Harris is a renowned producer, coach, and A&R rep, who has helped shape the careers of stars like Fergie, Christina Aguilera, and Grammy-winning producer Trevorious (Lizzo’s Cuz I Love You).  

“The modern music industry is a challenging business to navigate, HVS Conservatory will be the place to learn not only how to navigate it… but how to do so successfully.” Founder Adreana Gonzalez goes on, “It’s time Los Angeles gives as much in education to its rising leaders, as it does to the stage of entertainment and we’re so happy to lead the way.”   

HVS Conservatory was founded by Adreana Gonzalez—an esteemed and multitalented professional, who has spent the past two decades working with professional vocalists. She is a fixture of the Hollywood scene and counts a wide range of industry insiders as friends and colleagues. She has worked with celebrities like Will Ferrell, Jessie Reyez, Graham Patrick Martin, Lexi Ainsworth, and many more. Now, she hopes to take the knowledge and experience she gained both as a performer and teacher, and use it to help inform the futures of the world’s top vocal talents.  

Visit the HVS Conservatory website for more information.

Breaking News illustration by Samantha Miduri for use by 360 magazine

FTC Votes to Reinstate Fabric Care Labels

The Federal Trade Commission voted in an open Commission meeting to retain the FTC Care Labeling Rule to ensure American consumers continue to get accurate information on how to take care of their fabrics and extend the life of their clothes. In a statement, the Commission also indicated that it will continue to consider ways to improve the Rule to the benefit of families and businesses.

The Care Labeling Rule has been in effect since 1971 and requires manufacturers and importers to attach labels with care instructions for garments and certain piece goods, providing instructions for dry cleaning or washing, bleaching, drying and ironing clothing. Public comments solicited by the FTC over the past decade show the Care Labeling Rule continues to provide valuable guidance and serve as an important tool for consumers, manufacturers, retailers, designers and dry cleaners alike.

In July 2020, in the middle of the pandemic, the Commission voted 3-2 to propose repealing this consumer protection altogether. Following that action, the FTC received more than 200 comments, with an overwhelming majority opposed to the repeal of the rule.

“The Federal Trade Commission first promulgated the Care Labeling Rule in 1971, with the goal of ensuring buyers were provided clear and accurate information on how to take care of their fabrics. Since then, the agency periodically has reviewed the rule, seeking public comments to ensure the rule is keeping pace with new developments and still providing buyers with relevant information,” said FTC Chair Lina Khan in the open Commission meeting. “After careful consideration, I believe the record supports retaining the Care Labeling Rule and that it should not be rescinded.”

Submissions to the most recent public comment period led the Commission to conclude that repealing the rule would not be in the public interest. Many individuals and small businesses opposed the repeal, emphasizing that buyers rely on labels to help extend the life of their clothes.

Other comments the FTC received from the apparel manufacturing and cleaning industries indicated that removing the labels would increase the likelihood that their customers’ items might be damaged in the wash and, as a result, expose their businesses to unnecessary liability, the Commission noted.

The Commission voted 5-0 to issue a statement to notify the public that it will not repeal the Care Labeling Rule, as previously proposed.

The Federal Trade Commission works to promote competition and to protect and educate consumers. You can learn more about consumer topics and report scams, fraud, and bad business practices online HERE.

BLM via 360 Magazine for use by 360 Magazine

Tennessee Deathrow Inmate Pervis Payne Should be Freed

Dr. Charles Steele, Jr., the president and the CEO of the Southern Christian Leadership Conference (SCLC), the organization co-founded and first led by Dr. Martin Luther King, Jr., said today that the legendary civil rights organization will launch a global movement for the freedom of Pervis Payne, a Tennessee man with intellectual disabilities who was sentenced to the death penalty for the 1987 murders of a 28-year-old Tennessee mother and her two-year-old daughter. With the announcement, the SCLC joins a growing number of organizations seeking Payne’s freedom. The campaign has led to a massive movement with nearly one million people signing a petition for Payne’s release.

“We feel that Mr. Pervis Payne has been caught in a system where a miscarriage of justice is taking place in terms of him being sentenced for over 33 years and all of that time, he has been on death row,” Dr. Steele said. “It is a miscarriage of justice in terms of his situation. We have researched it. We have talked to the experts. We have talked to the people involved who have worked with this case for many years. We know beyond a reasonable doubt, Mr. Payne is innocent and should be exonerated.”

For the first time in about a decade, Mr. Payne appeared on Friday in a Memphis court for a hearing on his case that could be decided in December. Dr. Steele was in Memphis on Thursday and Friday to support Mr. Payne. The focus of the SCLC’s effort, he said, is to raise global awareness and drive public pressure to free Payne, other innocent death row inmates and to force the U.S. to end the practice of the death penalty.

According to a 2020 report by the Death Penalty Information Center, there are 2,553 people on death row in the U.S, and, of that number, 1,076 (42.15 percent) are White, and 1,062 or 41.60 percent are black when Black people make up less than 14 percent of the U.S. population. Texas leads the nation with 572 inmates on death row. There are 13 in Tennessee. Zane Floyd of Nevada is due to be executed on July 26th.

“First of all, I do not believe in the death penalty,” Dr. Steele said. “Who are we as human beings to take a life when God gave a life? I believe people who have been involved in crimes and those who perpetually commit crimes, should be punished, but not at the hand of the death penalty. Give them life without parole. This gives an opportunity for those who really know the facts and have researched the facts to bring about the exoneration of people, preventing them from being executed. What if Mr. Payne had been executed prior to his 33 years on death row, then that would have been an innocent man killed just because of the discrimination from people who said he wanted to have a sexual encounter with a white woman after he looked at an issue of Playboy Magazine. Many people of color have been lynched because of the stigma surrounding… white woman.”

Dr. Steele said Americans and those of influence internationally cannot sit idly by and allow this miscarriage of justice to continue. Of the people on death row, five percent are innocent, and no innocent person should be executed.

“We have a right to protect and a right to educate in the court of public opinion that what took place over 200 years ago as far as lynching and unjustifiable executions of people of color is still happening today,” Dr. Steele said. “It is just another form of slavery and modern-day lynching. Memphis, the state of Tennessee and human beings around the world must be accountable. The Jim Crow mentality is why Mr. Pervis Payne is up for execution.”

Dr. Steele added, “If you believe in fairness, you need to get behind this movement on Pervis Payne. You need to march right now. You need to understand what Dr. King said when he said, ‘Silence in the face of evil is evil itself.’ You are just as bad as the prosecutor and people who want to execute him if you do not open your mouth and support this movement. Free Pervis Payne.”

About The SCLC

Established in 1957, the SCLC, whose first president was Dr. Martin Luther King, Jr., is an international organization made up of chapters and affiliates with programs that affect the lives of all Americans: North, South, East, and West. Its sphere of influence and interests have become international in scope because the human rights movement transcends national boundaries.

Image via Universal Music Group for 360 Magazine

Valley – Tempo

VALLEY BUILD IT UP AND BREAK IT DOWN ON NEW SINGLE TEMPO, OUT TODAY Features Soaky Siren Who The Band Wrote The Song With

Performing At Wunderbus Festival, Bottlerock Festival And Joining Coin For 17-date North American Tour

LISTEN TO TEMPO HERE

JUNO nominated, alternative-pop band, Valley shift gears with their brand-new single, Tempo released today via Capitol Records. We often as Valley talk about our love for juxtaposition in songwriting. It’s played a huge role in our style and how we story tell with our music. Happy melody = sad lyric, the band explain, ‘Tempo’ is very much opposite to that process for Valley and particularly why we love it so much. Valley, comprised of Rob Laska, Karah James, Mickey Brandolino and Alex DiMauro, have spent the past two years developing organic buzz through a personal and intimate connection with their fans. Listen to Tempo HERE. Watch the official visualizer HERE.

Described by the band as an upbeat dance track but with the recognizable Valley flair, the fresh sound was created as part of a new collaboration, We wrote it with the lovely Soaky Siren (Nobody’s Love by Maroon 5) who we ended sampling all over the song, her voice has such a lush vintage yet modern feel to it. It really fills the space throughout ‘Tempo’ in a beautiful way, Valley reveals.

In sincere Valley fashion, the song meaning suggests embracing being in the present moment and the people you’re with, reveling in every detail of it. Valley illuminates, Life is short and moves quick. Taking a second to really experience things is so important these days. So lyrically, it’s about obsessing over a moment or someone in your life but in the sweetest and most pure of ways; from waking up with them in the morning to going out with them at night and existing together in the mundane, but it meaning the world to you. It’s wishing we could slow down time to experience each moment together more deeply. ‘Tempo’ is all about tension and release sonically.

Tempo follows two previously released tracks so far this year; Like 1999 and SOCIETY. The explosive, Like 1999 which genesis traces back to a viral TikTok post that drove the band to finish the track in under 48 hours, helped push their catalog to eclipse over 170 million streams while breaking borders, appearing on viral charts in the U.S., Philippines, Korea, Japan and more.

After an unprecedented year for live music, Valley is excited to reconnect with their fans to perform across North America. The band is gearing up to play Wunderbus Festival in Columbus, OH, and Bottlerock Festival in Napa Valley, CA, at the end of the summer and then join COIN on a 17-date North American tour this fall. See full list of tour dates below, tickets available on Valley’s website.

ABOUT VALLEY

Valley puts together alternative pop with the care, adventurousness and personal touch of a handmade burned CD. Cycling through moods like your favorite throwback Pinterest board, the Toronto quartet amplify sticky hooks through eloquent songcraft thatߣs cognizant of what came before, yet ready for the future. In 2016, Valley formed by accident when a local studio double booked them. During high school, Mickey and Karah played in one band, while Rob and Alex played in another. They introduced themselves with self-written, self-produced releases, including the EP This Room Is White (2016), the full-length debut MAYBE (2019) and their last EP sucks to see you doing better (2020). They joined Lennon Stella and The Band CAMINO on sold out tours across North America and even picked up a 2020 JUNO Award nomination in the category of Breakthrough Group of the Year.

Follow Valley via TikTok, Instagram, Twitter, Facebook and YouTube.