Posts made in May 2021

Friends Door Frame illustration by Heather Skovlund for 360 Magazine

Friends: The Reunion

The One Where They Blew Up Social Media

 Friends Reunion Generates 7.4 Billion Engagements, Talkwalker Says

The Friends Reunion show, slated to start streaming on HBO Max, has generated 2.8 billion mentions and 7.4 billion engagements in the last week alone, according to international enterprise listening company Talkwalker.

Ranking by mentions of Friends cast alongside the reunion

           •   Lisa Kudrow 15K

           •   Jennifer Aniston 12.3K

           •   Courteney Cox 10K

           •   Matthew Perry 9K

           •   David Schwimmer 7.5K

           •   Matt LeBlanc 7.4K

The most mentioned celebrity appearances in the forthcoming reunion show include BTS, Justin Bieber and Lady Gaga.

Demographically it’s almost an even split of who’s talking about the show with 50.3 percent female and 49.7 percent male, Talkwalker reported.

Interestingly, self-described artists are making up 12 percent of the conversation, with

18-24s the largest cohort discussing the reunion online at 48.4 percent of the total, followed by 25-34s at 41.9 percent. So Gen-Z is talking about this more than Millennials, who grew up with the show.

The most excited fanbase for the reunion, as for many things, is Korean super-group BTS. Their posts about their appearance on the show are generating the most engagement.

As a fun aside, the phrase “the one where they” has seen 15K mentions, a huge uptick, over the last month, and in the last week especially, as fans prepare for the show. 

One of 2020’s key social media trends was nostalgia, which continues to be apparent in 2021 as evidenced by reunions and spin-offs like this Friends reunion.  Talkwalker’s Media & Entertainment Report give more details about Friends, along with Fuller House, Sex & the City and Seinfeld/Curb Your Enthusiasm.

About Talkwalker

Talkwalker is an enterprise listening company helping the world’s largest brands to drive revenue by activating the voice of their customers. Through our AI-powered platform, we gather data from the conversations that happen around your brand – online, in the media, and within your company – to uncover, understand, and action consumer insights.

Over 2,000 companies worldwide already use this conversational intelligence to protect their brands, measure their campaign impact, and identify what drives purchase decisions. Building consumer connections and helping to make them globally loved brands.

Talkwalker has offices in Luxembourg, New York, San Francisco, Frankfurt, Singapore, Paris, Tokyo, London & Milan, with 400+ employees across the globe. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

Sucker artwork courtesy of Press here publicity for use by 360 Magazine

Katastro – Sucker

Katastro Releases Music Video For The Way I Feel WATCH HERE, New Album Sucker Out July 16th via Silverback Musicߣs Controlled Substance Sound Labs, Official Album Release Show Set for July 23rd at Marquee Theatre in Tempe, AZ, Tickets On Sale Now

Emerging alt-rock/hip-hop hybrid Katastro has released the official music video for their new single The Way I Feel, the lead track off their forthcoming album Sucker, out Friday, July 16th via Silverback Music’s Controlled Substance Sound Labs. The Way I Feel, already being hailed as a summer anthem, is an upbeat ode to getting over a bad breakup. Watch the colorful music video here, directed by Brian Dunham and shot in the bandߣs home of Phoenix, and check out the first look with Variance Magazine. Download/stream The Way I Feel here, which is currently featured on a variety of top Spotify rock playlists including The New Alt, New Noise and PopRox.

The Way I Feel’s video was shot in one house that was staged by the owner with various retro themes, shares Katastro. We wanted to make this one more fun while playing with the albumߣs theme of situations constantly looping and getting pulled into the same crazy relationships. We also wanted to keep it all in one house to mimic the line, it’s the same shit every day and add a little quarantine vibe, since the whole album was recorded while back home adopting to Covid life after all our tours had been cancelled.

Katastro will return to the live stage and officially celebrate the release of Sucker with a hometown show on Friday, July 23rd at the Marquee Theatre in Tempe featuring support from Kash’d Out and Barefoot. Tickets are on sale now and available here

Sucker, the band’s sixth full-length studio album, represents a notably more mature sound for Katastro, Andy Chaves [vocals], Andrew Stravers [drums], Tanner Riccio [guitar] and Ryan Weddle [bass] while showcasing their unique melting pot stew of rock, hip-hop, funk, blues, pop, and reggae. The band’s fully collaborative creative approach, and unexpected time off in 2020, allowed for limitless possibilities. The result is a 12-song collection, produced by Matt Keller (Lydia, Anarbor, Redlands), about the constant loop of life, love, hate and wanting to break the pattern. Sucker brings its listeners along on a ride, providing a summery soundtrack and something a little more positive to look forward to when everything feels off. Sucker is available for pre-order now at all DSPs and each digital pre-save will include an instant download of The Way I Feel as well as their previously released tracks 100 Rips and Way Too High available here

Katastro, who has independently amassed over 80 million career streams, first introduced this new era in their growing career with Way Too High, which pays homage to their desert roots with its unique Western vibe and accompanying music video. 100 Rips truly sets the tone and direction for Sucker. The catchy cruisin’ down the highway escapade features psychedelic guitar solos pumping through a mix of hip-hop and reggae set against an intoxicating chorus. Katastro’s irrepressible brand of timely, good-time music is on full display throughout Sucker as evidenced by One Day, a feel-good track about coming to terms with a broken relationship, and the positive, floaty vibe of Droptop, which features background vocals from longtime friend Micah Brown of Iration.

Formed nearly a decade and a half ago, Katastro, who cite Eminem and Red Hot Chili Peppers as early influences, dropped their first EP, The Wonderful Daze, in 2008 and quickly followed with their debut full-length album, Poking Holes In A Pattern, the following year. The quartet issued a steady stream of releases over the next ten years, mostly all independently, alternating full-lengths with EPs and acoustic Bones sessions. 2011ߣs Gentle Predator marked a live album zenith for the band and, in 2016, they garnered a national hit with the Strange Nights record. Katastro’s youthful party vibe started to dim as personal growth and change crept into their songwriting. Internal challenges influenced the bandߣs output as it turned conspicuously darker and more revealing; first with Washed [2018], then with the follow-up, Tropical Heartbreak [2019]. Along the way, Katastro has racked up tens of millions of streams from fans worldwide as well as media support from Alternative Press, The Noise, Substream Magazine, Phoenix New Times and more. The four-piece has also been making an impact as a powerful live act, headlining national tours and supporting the likes of Dirty Heads, Sublime With Rome, Iration, 311, Pepper, The Expendables and gracing festival stages such as the One Love Cali Reggae Fest and Reggae Rise Up Festival.

For fans of Shwayze and Dirty Heads, this carefree anthem will light you up for summertime fun, no matter your relationship status Top Shelf Music

Blending some of the best elements of modern pop hits, including chill vocal delivery reminiscent of blackbear and a kaleidoscopic intro comparable to that of Olivia Rodrigo’s deja vu, The Way I Feel is a fun, light track thatߣs guaranteed to become a staple on your playlist this summer. TREMG

For more information on Katastro, follow their Facebook, Instagram, Twitter, YouTube, Spotify, Apple Music, Soundcloud and their website.

Handcuff illustration by Heather Skovlund for 360 Magazine

Facebook × Child Predators

SURVIVOR OF FACEBOOK-FACILITATED CHILD PREDATOR ABUSE TELLS SHAREHOLDERS TO “DELAY END-TO-END ENCRYPTION” UNTIL PLATFORM CAN ADEQUATELY PROTECT CHILDREN

Searing Testimony Shows Danger Facebook Poses to Young Children and How Ill-Conceived Steps Justified on Privacy Grounds Would Only Hurt More Children.

A survivor of child abuse and exploitation who was approached on a Facebook platform urged shareholders today at the company’s annual meeting to delay plans to move ahead with end-to-end encryption that would see Facebook “become one of the world’s most dangerous ’playgrounds’ for children.”

That warning was delivered today by Sarah Cooper, who was approached as a teenager through Facebook Messenger, met a predator in Boston and New York City, and was sold into sex slavery.

The following is Sarah Cooper’s full statement: 

“My name is Sarah Cooper and I am a member of the Survivor’s Council of ECPAT-USA, the leading anti-child trafficking organization in the United States.

I am here this morning to present resolution #6 asking the Board to report on the risk of increased sexual exploitation of children as the Company develops and offers additional privacy tools such as end-to-end encryption.

One year ago, I told my personal story publicly for the first time, of being groomed and trafficked by a predator that I met on Facebook. He seemed to be my age but was actually decades older. I was groomed starting when I was 15 until just after my 18th birthday. It seemed innocent enough at the beginning. I received a Facebook friend request from someone I didn’t know.  

We exchanged messages back and forth and after some time I sent photos to my predator, then more images to him. He groomed me for over two years.   I thought he was a friend, someone I could trust. I didn’t really know anything was wrong until I met him in person, and saw his face, I finally realized he was closer to 40 than 18.  Once I stepped into his car it was too late… When I was trafficked, given drugs, sold into sex slavery and held against my will at gunpoint… my instinct was to survive.  I was lucky enough to have been rescued by a friend and thankfully survived my ordeal, some are not as lucky and never make it home.

For years, I was unaware of the dangers lurking on the internet, until I myself became a target.  Today, as an advocate working to prevent child sex trafficking, I’ve come to understand that law enforcement in the field relies extensively on tips from Facebook to bring predators to justice.  But what will happen when you go to end to end encryption on the Messenger app? 

Facebook admitted that in going forward with implementing end-to-end encryption it will not be able to see child sexual abuse materials online, and the number of these reports will go down.  Therefore, the number of children’s lives that could be saved or helped, will be less.

Facebook made nearly 21 million reports of child sexual materials last year, and it has been estimated that 75% of these will become invisible once it applies end-to end encryption.

Those reports are not just ‘reports’ – they are children. Children who are scared and hurt, children who need our help, children who believe Facebook would never hurt them. They are someone’s daughter, sister, grandchild and neighbor. 

Facebook needs to immediately improve age verification, increase human monitoring of content, work in tighter cooperation with law enforcement – and it should absolutely delay expanding encryption on its platforms until it can protect children.

Privacy is important, but we need a balance of privacy and protection of the most vulnerable members of society, our children.  

Facebook is a great platform, but it is not a safe platform. And with encryption it will become one of the world’s most dangerous ’playgrounds’ for children.

Thank you.”

Ms. Cooper spoke in favor of Proposal 6 at the Facebook annual meeting, which calls on Facebook to conduct a study of its central role in online child abuse and  “assessing the risk of increased sexual exploitation of children as the Company develops and offers additional privacy tools such as end-to-end encryption.”  The resolution was filed by Proxy Impact, Lisette Cooper, the Maryknoll Sisters, the Dominican Sisters of Caldwell, NJ, and the Stardust Fund. In 2020, the same resolution attracted the support of 43 percent of non-management shares of the company that is tightly controlled by Mark Zuckerberg.

How bad is the child abuse and exploitation problem at Facebook? And how much worse could it get? 

MGK artwork courtesy of Interscope Records for use by 360 Magazine

Machine Gun Kelly – Love Race

Machine Gun Kelly Returns with Thrilling New Video love race, Featuring Kellin Quinn, Travis Barker and More, Wins Top Rock Album and Top Rock Artist at 2021 Billboard Music Awards

A night of camping goes awry in Machine Gun Kelly’s latest video, love race. Featuring Kellin Quinn, a bloodthirsty killer is on the loose and ruins a memorable trip in the woods with his murderous way. Directed by MGK and Issac Rentz, the rock superstar enlisted popular influences Alissa Violet, Xowie, and Noah Beck for the song’s visuals. The starry video also included Travis Barker on the drums. Watch here

The song has over 25 million global streams and has 16.2 million streams on Spotify alone. He also performed the track on Ellen last week, which garnered 1 million views and was trending on YouTube. 

On Sunday night (May 23), Machine Gun Kelly won big at the 2021 Billboard Music Awards taking home the awards for Top Rock Album and Top Rock Artist. He’s also nominated for Alternative Rock Song of the Year for bloody valentine at the 2021 iHeartRadio Music Awards this Thursday.

Last month, MGK announced his Fall 2021 Tickets to My Downfall US Tour, which sold out in mere minutes. Slated to begin September 9th in Minneapolis, Minnesota at The Armory, MGK’s 28-city trek will include stops in New York, Los Angeles, Dallas, and Denver. MGK will perform in his hometown of Ohio at the city’s largest venue, The Rocket Mortgage Fieldhouse, for the tour’s finale. 

Special guests will also accompany the multi-faceted star ranging from carolesdaughter, jxdn, and KennyHoopla.

Listen to Machine Gun Kelly’s love race (feat. Kellin Quinn) here or watch the music video!

Art by Kaelen of 360 Magazine for use by 360 Magazine

A Father’s Legacy Plays For One Night

A Fathers Legacy, the Inspirational Story of Faith, Family & Redemption, Arrives in Cinemas for a One-Night Only Event, Film Releasing Just Before Fathers Day on June 17

After a great reception on the festival circuit, Cinedigm and Fathom Events announced today that the inspirational film A Father’s Legacy will arrive in theaters for a one night event on June 17, just in time for Father’s Day Weekend. After the movie, the event features a conversation with Director/Star Jason Mac and Pastor Brannon Shortt from Bayside Church about the importance of fatherhood, how the choices you make have consequences and additional key takeaways from the film.

A Father’s Legacy is an inspirational story that touches on family, redemption and loyalty as it follows a young man (Jason Mac) on the run after an armed robbery. Hiding from the law, he sets out to find the father he never knew. Venturing further away from the city streets, he finds himself at the secluded home of a stranger (Tobin Bell). As the days pass and the secrets about their past are revealed, they learn that they might not have been looking for each other…but they may have been brought together for a reason. 

This film was born out of one of the most difficult times in my life, says Writer/Director Jason Mac. My father was my protector; a guardian I knew would always be there, and then one day he wasn’t. The loss forced me to look inside and really explore what it was to be a father. Too many young men have no male role model growing up, so I hope that becomes a lesson and learning from this film. 

A Father’s Legacy is a fictionalized story but heavy with the emotions of Mac’s own experiences. The film stars acting legend Tobin Bell (Saw Franchise, The Firm), Jason Mac (The Vampire Diaries, Criminal Minds), Rebeca Robles (Reprisal, Ambitions) and Gregory Alan Williams (Remember the Titans). A Father’s Legacy was produced by Mac and John Lerchen, under his Forever Safe Productions banner.

As we celebrate Father’s Day, Fathom Events is pleased to partner with Cinedigm and bring this powerful story to the big screen, said Ray Nutt, Fathom Events CEO. The timing could not be better to release this film with its strong themes and lessons surrounding fatherhood.

The theater going experience is about community, and the enjoyment that comes from experiencing stories with our friends and family, said Yolanda Macias, Chief Content Officer at Cinedigm. Working with Fathom has given us the opportunity to share ‘A Father’s Legacy’ with audiences all over the country. It is a story of redemption and unlikely kinship, and it challenges us to look at the relationships we have built in our life. We could not think of a better way to honor Father’s Day than by sharing this film with our audiences.

A Father’s Legacy (previously titled The Old Man & The Pond) was the Official Selection of the Heartland International Film Festival and the Official Selection of the Soho International Film Festival.

Fathom Events and Cinedigm will screen A Father’s Legacy in movie theaters nationwide on Thursday, June 17 at 7:00 p.m. local time. For a complete list of theater locations, visit the Fathom Events website (theaters and participants are subject to change).

Official Synopsis

An inspirational story of family, loyalty and redemption. After years of searching for his father, a young man, on the run from the law, finds his way into the life of a secluded old man in the woods. As the days go by and secrets about their past are revealed, they realize they may not have been looking for each other but they were brought together for a reason.

Purchase Tickets

Tickets are available at Fanthom’s website or at participating theater box offices

Watch the trailer for A Father’s Legacy here!

About Fathom Events

Fathom is a recognized leader in the entertainment industry as one of the top distributors of content to movie theaters in North America. Owned by AMC Entertainment Inc. (NYSE: AMC); Cinemark Holdings, Inc. (NYSE: CNK); and Regal Cinemas, a subsidiary of the Cineworld Group (LSE: CINE.L)., Fathom operates the largest cinema distribution network, delivering a wide variety of programming and experiences to cinema audiences in all of the top U.S. markets and to more than 45 countries. For more information, visit Fathom’s website

About Cinedigm

For more than twenty years, Cinedigm (NASDAQ: CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains hundreds of millions of consumers around the globe by providing premium content, streaming channels and technology services to the world’s largest media, technology and retail companies. For more information, visit Cinedigm’s website.

Vaccine illustration by Heather Skovlund for 360 Magazine

Vaccination Proof × Sports Venues

More Than Half of Americans Want Vaccine Proof, Social Distancing and Masks as Sports Venues Move to Full Capacity

Among Sports Fans 60 Percent Favor Vaccine Requirement for Event Attendance; 72 Percent Want Social Distancing Sections

As many states move to “reopen” and allow full capacity at sports venues, sports fans and the general public seemingly remain cautious about event attendance without proof of vaccination, the wearing of masks and/or social distancing.

These were the findings of a Seton Hall Sports Poll conducted May 21-24 geographically spread across the United States using a national representative sample weighted according to gender, age, ethnicity, education, income and geography based on U.S. Census Bureau figures. The Poll surveyed 1,554 adult respondents with a margin of error of +/- 3.2 percent.

Social Distance Seating
A rather large number – 68 percent of the general population, 72 percent of self-described sports fans and 77 percent of avid fans – favored designated areas within venues to separate those who wished to maintain social distance seating.

Proof of Vaccination
As to a requirement by sports teams that attendees of sporting events show proof of vaccination, 53 percent of the general population agreed. The number went up to 60 percent in favor of such a requirement among sports fans and to 71 percent for avid fans. 

Masks
As for wearing masks while attending sporting events, it was 52 percent of the general population in favor of this requirement, while 56 percent of sports fans and 59 percent of avid fans agreed.

The respondents who disagreed with these precautionary requirements at sporting event venues were comparatively low. For special sections, it was 18-17-15 percent (general public, sports fans, avid fans); for vaccination proof, 32-29-20 percent disagreeing, and for mask wearing, 32-33-30 percent disagreeing.

Fans Who Would Attend Sporting Events with Vaccine, PPE and Social Distancing Up 7%

Among the general public this question received a modest uptick of just one percent (from 50 to 51 percent) since it was asked last month. However, among sports fans the positive response rose seven points to 69 percent who said they would be willing to attend an outdoor sporting event with vaccine, PPE and social distancing – the largest jump in positive responses since the vaccine rollout (as illustrated in table below).

November 2020 – May 2021: If you were to receive the Coronavirus (COVID-19) vaccine, would you attend…A live outdoor sporting event in-person, with personal protection equipment (PPE), socially distancing measures, and restricted attendance?

This is a significant indicator of the trend to return,”said Charles Grantham, director of the Center for Sport Management within Seton Hall’s Stillman School of Business. “Sports fans seem cautiously optimistic, but also seem to favor precautions regardless of the official relaxation of restrictions over the last month.”

For indoor attendance, what was 42 percent (general population), 56 percent (sports fans) and 26 percent (nonfans), is now 43-59-21 percent respectively.    

Full House?
 Perhaps consistent with the overall call for caution, when asked if leagues and teams should allow full capacity fan attendance in their stadiums without any mention of precautionary measures in the question, 46 percent of the public said yes, with 36 percent opposed. Among sports fans the number in favor rose to 54 percent (33 percent opposed), but still lagged by 15 percent those who said they would attend with vaccination, PPE and social distancing.

“Fifteen percentage points is a margin worth noting, and the leagues would be wise to take heed of the concerns of their customers,” said Seton Hall Marketing Professor and Poll Methodologist Daniel Ladik. “The ‘new normal’ appears to be a cautious one.”

ABOUT THE POLL

The Seton Hall Sports Poll, conducted regularly since 2006, is performed by the Sharkey Institute within the Stillman School of Business. This poll was conducted online by YouGov Plc. using a national representative sample weighted according to gender, age, ethnicity, education, income and geography, based on U.S. Census Bureau figures. Respondents were selected from YouGov’s opt-in panel to be representative of all U.S residents. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls. The Seton Hall Sports Poll has been chosen for inclusion in iPoll by Cornell’s Roper Center for Public Opinion Research and its findings have been published everywhere from USA Today, ESPN, The New York Times, Washington Post, AP, and Reuters to The Wall Street Journal, Forbes, CNBC, NPR, Yahoo Finance, Fox News and many points in between. 

Hurricane symbol illustration by Heather Skovlund for 360 Magazine

Are Hurricanes Getting Worse?

Are Hurricanes Really Getting Worse?

Author and climate scientist Bill Pekny says while recent severe storms may lead us to believe the answer is yes, the data doesn’t back this up. He explains why the way we track and measure hurricanes is so misleading.

As we approach the start of the 2021 Atlantic hurricane season (June 1–November 30), there is a lot of fear that these types of storms are getting more frequent and more severe. Many folks believe that warming oceans will mean more energy for these storms to absorb, which will translate to stronger and more destructive hurricanes when they make landfall.  

While this might make sense in theory, climate science is much more complicated in practice. Bill Pekny, author of A Tale of Two Climates: One Real, One Imaginary (Two Climates LLC, 2020, ISBN: 978-1-73493-960-6, $34.59) says that the relationship between storms and temperature is not that simple. Plus, he says, other things have changed that create the impression that hurricanes have gotten worse.

“One of the biggest changes is the level of property damage caused by hurricanes,” notes Pekny. “But that’s because development has dramatically increased in tropical areas. When you measure the severity of hurricanes in financial terms, and you’re building more and more expensive structures, it makes sense that property damage dollars will go up.”

Pekny has studied hurricanes for a long time.

 “My interest in severe storms began as a kid, continued as a graduate student in Meteorology at the Florida State University, and then flourished as a radar meteorologist in my first job with the U.S. Navy Weather Research Facility, during the 1969 hurricane season,” says Pekny. 

What’s changed in 75 years? Not the storms, but the monitoring technology.

Tropical cyclones go by different names in different parts of the world. In the North Atlantic, Caribbean, Gulf of Mexico, and Eastern Pacific they are called hurricanes. In the Western Pacific region, they are typhoons, and in the Indian Ocean region, they are simply cyclones.

After watching and tracking these types of storms in various roles for more than 50 years, Pekny says that they haven’t changed much.

“With respect to the storms themselves, nothing has changed,” he says. “What has changed, however, is our satellite and radar technology, and consequently our ability to track and measure these storms globally.”

Prior to 1945, visual observation of tropical cyclones was spotty at best. Ships at sea and observers on land were the only ways to track tropical cyclones. And the handful of ships at sea provided the only way to be warned before these big storms made landfall. 

Since then, airborne observation by Navy, Air Force and NOAA Hurricane Hunters have dramatically improved position tracking and warning of these storms and hinted at their severity.

What we’ve learned by watching storms for almost 50 years.

The most significant improvement in tracking and warning arose from the deployment of geo-stationary weather satellites during the 1970s and 1980s. In parallel, the development and deployment of long-range and pulsed Doppler RADAR instrumentation enabled the measurement of tropical cyclone severity as well as further enhanced tracking capabilities. 

“Even though there are ups and downs from time to time and region to region, when you add up all of the trends, the net change in global tropical cyclone frequency from 1970 to 2020 is zero,” says Pekny.

Improved global scale monitoring and data collection over the last half century shows that the climatic trend in tropical cyclone frequency is flat. And, the severity of these giant storms has not increased either. In fact, the severity, or amount of energy the storm carries, has been trending downward since reliable data became available. 

So why does it seem like storms are causing more damage?

While Pekny says these storms are not getting worse, as mentioned earlier he recognizes that they have gotten more expensive. This is not a result of more powerful storms, however, but because we continue to build more and more high-dollar homes, hotels, and resorts in high-risk coastal areas. When hurricanes do make landfall, they naturally create more property damage with higher price tags.

“In other words, the real culprit is more development, not more hurricanes,” Pekny states. “People just conflate these two issues.”

“Where and how we build is the ‘human’ factor that determines the cost to life and property,” he adds. “We can’t control the storms, but what we can do is have productive conversations about how to prepare for them.” 

About the Author:

Bill Pekny is the author of A Tale of Two Climates: One Real, One Imaginary. He holds physics M.S. and B.S. degrees from Georgia Tech and DePaul University, plus graduate study in physical meteorology and numerical analysis at Florida State University and the University of Utah, and a visiting scholar appointment at the Ginzton Laboratory of Applied Physics at Stanford University.

Bill’s career in science spans over 50 years in the U.S. Armed Forces and the aerospace industry.

His career highlights include: Project Stormfury with the U.S. Navy Hurricane Hunters; applied atmospheric physics and meteorology research; LASER RADAR development; new product testing in various atmospheric environments; aviation optics and electronics; global climate research; and more.

For more information, please visit this website.

About the Book:

A Tale of Two Climates: One Real, One Imaginary (Two Climates LLC, 2020, ISBN: 978-1-73493-960-6, $34.59) is available from major online booksellers.

Cybertruck illustration by Heather Skovlund for 360 Magazine

Cybertruck × Tesla

Cybertruck hits 1 million pre-orders milestone exceeding Tesla’s last 2 years deliveries

Despite being a new entrant in Tesla’s electric vehicle models, the Cybertruck continues to attract more interest from potential buyers. The market enthusiasm surrounding the model has resulted in a pre-order milestone beating other Tesla vehicle delivery in recent years.

According to data acquired by Finbold, as of May 25, 2021, the estimated Cybertruck reservations were 1.08 million. The figure is more than the 866,750 total vehicles delivered by Tesla in two years between 2019 and 2020.

Last year, the electric vehicle manufacturer delivered 499,550 vehicles, while in 2019, the figure stood at 367,200. Furthermore, Tesla has recorded a steady annual increase in vehicle deliveries, with the figure surging 558.2% between 2016 and 2020. In 2016, 2017 and 2019 the delivered stood at 75,890, 103,020 and 244,920 respectively.

Small reservation fee potentially driving Cybertruck demand 

The report explains some of the driving factors in record Cybertruck reservations alongside the potential impact on deliveries. According to the research report:

“The massive interest in the Cybertruck also reflects the conditions set by Tesla for reserving the vehicle since customers need to deposit a refundable $100. The amount is affordable, but analysts have remained skeptical about the reservation numbers getting converted into deliveries. In the end, Tesla fans can take the money from their bank account, reserve the Cybertruck and get a refund later.”

Despite Tesla recording impressive Cybertruck pre-orders, the company still faces competition from other players who are ramping up their products for the electric truck niche. For example, both General Motors and Ford have announced their entry into the market.

Read the full story with statistics here

Audrey Mika Image given by Jamie Azbug and RCA Records for use by 360 MAGAZINE.

Audrey Mika x Alive

20 year-old rising star Audrey Mika returns to release her new song and video for “Alive” via RCA Records. Written by Audrey, Midi Jones, Andrew Luce, Jesse Saint John and Amisha Sarkar and produced by Midi Jones and Andrew Luce, “Alive” is a soaring showcase for Audrey’s powerhouse vocals. The music video for the track, directed by Mara Whitehead, is the first time Audrey is letting the world into her past life as a dancer.

Audrey Mika says, “This song is a huge reminder to me to be thankful that I am even here and alive in this world and appreciating the ups and downs of life. It’s a reminder and affirmation that it’s okay to not always be okay and to surround yourself with people that look out for you. I’ve come to realize that I wanted to bring dancing and my music together and go back to this part of me. I think that dancing adds vulnerability and I felt it went hand in hand with this song. The dancing, the singing, and the lyrics show all the different sides of me and who I am. And I hope I can share, and inspire others to do the same and show them that they can trust themselves when things become uncomfortable.”

Earlier this year, Audrey released “Chivalry” and “Excuses” which was featured in Teen Vogue’s “Best New Music Friday” list as well as Billboard’s “10 Cool New Pop Songs.”

Hailing from the Bay Area, Audrey Mika first rose to prominence as a YouTube sensation whose following has continued to grow with her unique covers of popular hits. She has amassed over 1.55 million YouTube subscribers who flock to check out her original material such as her two prior projects, 2018’s “Are We There Yet” and 2019’s “Level Up,’ which she recorded entirely on GarageBand. Her latest EP 5 A.M. was released in early 2020 and includes her hit “Y U Gotta B Like That” which has amassed over 111M streams worldwide as well as“Fake Heartbreak” which Idolator called “soulful.” She’s been called a “rising star” by Paper Magazine, Ladygunn declared her “a beacon of Generation Z brightness,” Flaunt Magazine said she “is more than meets the eye, she is a true visionary with a dedication to her dope desires,” Idolator declared her “…one of the breakout stars of 2020” and her original music has been praised by Ones To Watch who called it “incredible.” Her spring tour saw her first ever New York show sold out. In the summer of 2020, Audrey released “Just Friends” which was met with Billboard praising her “top-notch vocals,” and E! News declaring it an “irrepressibly catchy track” as well as “Red Gatorade” which Idolator called a “bop.” She was featured on “Safe With Me” with producer Gryffin which has garnered over 6M streams worldwide. Audrey released her first taste of music in 2021 with “Excuses.”

Watch “Alive” HERE.

Soccer Illustration by Hannah Beck for use by 360 MAGAZINE.

Men’s vs. Women’s UEFA Champions League Finals

While sports in the United States are slowly beginning to return to normal, the Champions League in Europe has been in full swing since August, and next Sunday Manchester City will play Chelsea in the UEFA Men’s Champions League Final. What most of you probably don’t know, and what even most soccer players don’t know is that last Sunday the Women’s Champions League Final was held, and Barcelona’s Womens team beat Chelsea’s Women’s team 4-0.

Barcelona has a very impressive record in the Women’s Champions League with 26 games played and 26 games won. This is Barcelona’s first Champions League win, and it is well deserved. Barcelona’s Womens team went all regular season without losing a single game. An achievement like this would be on the front-page news if it were Barcelona’s men’s team, rather than its women’s. There is an evident disparity in the advertisement of the men’s and women’s championship game, the commentating and reporting of the game, and most obviously the viewership.

The 2020 Men’s Champions League Final featuring Bayern Munich vs. Paris Saint-Germain had an astounding 2.05 million American viewers, the highest viewership in 5 years. In comparison, 1.7 million viewers tuned in to watch the 2020 Women’s final where Olympique Lyonnais won over Wolfsburg, the highest viewership a UEFA Women’s final had ever seen. The 2013 Men’s Champions League Final had the most fans watching with over 21.6 million people tuning in to watch Bayern Munich beat Real Madrid. That is more than twelve times the viewership for the most watched UEFA Women’s final. The 2013 Champions League final was broadcasted on Fox and streamed free for all fans while the women’s game was shown on DAZN and through select paid streaming programs. With a more popular network boosting the viewership and the ease of access offered for the men’s championship, it is no wonder the women’s game received substantially less viewers.

The 2013 Men’s final included live game commentary and updates with famous reporters such as Warren Barton, Brad Friedel, Eric Wynalda, Stuart Holden, and Alexi Lalas. All of whom are former professional players with years of experience reporting soccer matches and established esteemed reputations. The women’s champions final was hosted by television sportscaster Clive Tyldesley, who is not a player but has been reporting on soccer matches for years. Despite Tyldesley’s knowledge and experience, five voices reporting the men’s final is a huge different from one, and it seems more emphasis and effort were put into the commentating and reporting of the Men’s Champions League final.

There is also a major difference in the pre- and post-game reporting by outside sources and news outlets. News stations, soccer websites, fans and fan accounts, papers and sports magazines are all responsible for spreading awareness of up-coming matches and high stakes games. When a game is reposted on social media by friends and family, included in the daily news report, or even scrolled across while surfing channels you are more likely to tune into the match. The women’s final received much less pre-game exposure on social media, news sites and sports pages in comparison to the men’s games. A simple Google or Wikipedia search of “Men’s Champions League final” and “Women’s Champions League final” will demonstrate the obvious difference in coverage and reporting.

The main reason for the disparity in commentating, after game reporting on news sites, and in papers and the actual televising of the game is based on money. With more viewers comes more in game advertisements and more revenue, which leads to more games televised and more exposure for male athletes. The male athletes thus increase in popularity and earn more sponsorships, subsequently earning more money. As these male athletes become more popular and receive more airtime, the cycle continues leaving women’s sports in the dust. Unable to compete with the popularity male sports and male athletes have, coupled with the stigmatization that female sports are “boring” to watch and feature far less athleticism and strategy, women’s sports have a few hurdles to overcome before it receives the recognition it deserves.

However, this negative perception of women’s sports is beginning to change, the U.S. Women’s National Team is one of the more popular sports teams in the world and even more so within the United States. Having won four World Cup trophies (1991, 1999, 2015, and 2019) and four Olympic Gold medals (1996, 2004, 2008, and 2012) the women’s team regularly outperforms the U.S. Men’s National Team which has participated in 10 FIFA World Cups and four Olympics, and yet to take home a trophy or gold medal. The Women’s National Team is a rare example of a women’s professional game that receives higher praise and fan involvement than a men’s professional team and shows how far women’s sports have come. The sports world is filled with powerful, successful female athletes and professional women’s teams: Serena Williams, Mia Ham, Abby Wambach the Brazilian Women’s National Team, and many more. These athletes are less recognized than their male counterparts in most scenarios and when prompted to name 10 male athletes and 10 female athletes most would struggle to complete the second part of the task. To continue to build the female sports world there needs to be an increase in the fanbase, viewership and sponsorship of female athletes and female athletic teams.

With more networks and streaming platforms streaming women’s professional sports matches, the games will be more accessible to the public and the viewership rates will increase. This will increase the advertising dollars earned from women’s games and help to expand their programming. With more viewers supporting women’s teams the teams and athletes will make more money minimizing the wage gap that exists between female and male athletes. With more reporting of the game and increased exposure before the match begins, we can maximize the awareness of the game and ensure viewership is high. As the popularity of female athletes and female professional sports teams increases, we will begin to see equity in all aspects of the sports world when it comes to men’s and women’s sports.

So, the next time you see a women’s professional sports game on TV, WATCH IT.

To watch game highlights visit UEFA’s website.

To watch the Men’s Champions League Final on May 29, tune in to CBS or TUDN live, or watch the live stream on Paramount+. All area available with fuboTV’s 7 day free trial.