Posts made in May 2021

Artwork by and for use by 360 Magazine

New Studies Shows Polywork Trend

Millennials And Gen Z Choose ‘Polywork’ For More Exciting Lives, Half Of 21 To 40 Year-Olds Say They Do Five Different Types Of Work, ‘Excitement’ More Important Than Money For Today’s Professionals

New research out today reveals that nearly half of young professionals (47 percent) consider themselves people who ‘polywork’ doing an average of five different types of work – with one in ten (11 percent) saying they currently do more than ten types of professional work at the same time.

The majority of 21 to 40 year-old professionals (81 percent) say the pandemic has changed their attitude towards work forever with 45 percent saying they would not consider doing one single type of work for life, but would choose to polywork instead. Three quarters of all young professionals (72 percent) say virtual ways of working have opened up more work possibilities in the last 12 months compared to previous years.

Polywork, a new professional social network that has been created for people who do more than one type of work and cannot be defined by a single job title, asked over 1,000 US professionals about how they work and their attitudes towards modern working. 

Over half of all 21 to 40 year-olds (55 percent) said an ‘exciting’ professional life is more important to them than money with 62 percent saying the opportunity to learn more skills, more quickly through different types of work is more rewarding than professional ‘security’.

A Word from Peter Johnston, the founder of Polywork 

There is a new generation of professionals who do more than one type of work both in their regular job and outside of it, and they no longer feel a single job title reflects what they do or who they are. During the pandemic people have re-evaluated what they want to do, which in turn has accelerated the trend of polywork, using technology to connect with different and varied opportunities, whatever and wherever they may be. We do not see this trend disappearing, not least because Gen Z and Millennials see a variety of work as a way to achieve a more exciting life.

Meet The People Who Polywork

Cassidy Williams, living in Chicago, IL, USA, does more than five different types of professional work across multiple countries including software engineering, public speaking, writing, podcasting, investing, advising, and mentoring. She comments, Work is something that takes up such a huge part of my life, so doing different types of work keeps it more interesting and exciting. I love that I can work with people across the world to do fun things like design mechanical keyboards or more serious things like raise money for good causes. With technology being such an embedded part of our lives, I see this kind of work style being more and more common. People have the ability now more than ever to collaborate, create and just do things that don’t fall into one bucket. We’re past the age of being just one type of worker.

Richard Fearn, living in London UK, has three different types of work on the go at once: producing a musical; managing his technology investments; and running a non-profit company. He comments, I’ve never liked the idea of just doing the same thing every day. I have multiple interests that I’m passionate about and they’ve naturally become different streams of income for me. Modern working attitudes and flexible technology allows my generation to juggle a multitude of things in a way we’ve never been able to before.

To jtrenoin the waitlist for Polywork sign-up at their website.

Jack Savoretti via Chris Floyd for Universal Music Group for use by 360 Magazine

Jack Savoretti × Nile Rodgers – Who’s Hurting Who

UK singer/songwriter Jack Savoretti debutted the video for his irresistible new single “Who’s Hurting Who,” a disco-fueled pop track featuring the legendary Nile Rodgers. Watch the video HERE.

In creating the video for “Who’s Hurting Who,” Savoretti worked with famed director Giorgio Testi (The Rolling Stones, The Killers, Gorillaz, The 1975, Amy Winehouse, Adele). Complete with flashy vintage sports cars and a bombshell femme fatale, the wildly colorful video follows Savoretti on an adventure through the Italian Riviera and features a cameo from Rodgers. “Nile brings groove, glamour, and chic that is everything that Europiana is,” says Savoretti of his collaborator. 

“Who’s Hurting Who” is the first release from Savoretti’s forthcoming album Europiana, due out via Capitol Records on June 25 which is available to pre-order now.  

Co-produced by Rodgers and Mark Ralph (Tove Lo, MARINA), “Who’s Hurting Who” arrives as a gloriously upbeat piece of soul-pop, perfectly showcasing Savoretti’s alluring vocal presence. With its dance-ready grooves, glistening guitar riffs, and lavish string arrangements, the song fully embodies the elegant escapism of Europiana, an album Savoretti describes as “the music of my childhood summers, remade for today.” But despite its undeniably fun spirit, “Who’s Hurting Who” also bears an intense emotional power. “It’s my take on the great Kris Kristofferson’s song “Nobody Wins,'” Savoretti reveals. “About behavior I’m all too familiar with, but hopefully is behind me. It’s a serious song in shiny packaging.”

The seventh full-length from Savoretti, Europiana serves as the follow-up to his gold-certified album Singing to Strangers: a 2019 release that marked his first #1 on the UK album chart and earned praise from such outlets as The Telegraph, who hailed its, “heady love songs mixing lush orchestrations with a tight, electric band.” This time around, Savoretti recorded at the famed Abbey Road Studios with leading producers like Cam Blackwood (London Grammar, Florence + the Machine), approaching the album with more confidence and imagination than ever before. “Singing to Strangers was my first album that wasn’t all about me, which I loved,” Savoretti says. “Europiana pushes that further. There are more characters and bigger concepts. I’m looking out at the world, not inwards.”

Europiana artwork via Universal Music Group for use by 360 Magazine

Harshest Critic Allison Ponthier artist courtesy of Interscope Records for use by 360 Magazine

Allison Ponthier – Harshest Critic

BUDDING SINGER-SONGWRITER ALLISON PONTHIER IS HER OWN HARSHEST CRITIC. WATCH THE CAPTIVATING VIDEO HERE. PONTHIER JOINS LORD HURON’S LONG LOST TOUR FOR SELECT DATES

Today, 25-year-old Allison Ponthier has released Harshest Critic, the dreamy, scars-and-all eagerly anticipated follow up to her debut single Cowboy. Harshest Critic is available here via Interscope Records. 

Written by Ponthier and collaborator Adam Melchor, Harshest Critic uses the relationship between performer and her audience as the lens through which the Texas native turned New York transplant can tackle her own insecurities. I’m terrified / Of the way I look when it’s through strangers’ eyes / Wish I had a way to peek inside their minds / But it wouldn’t fix the problems I see through mine, she sings over gauzy guitars and a steady drumbeat, mirroring the thumping of her heart as her thoughts unspool. The song further contextualizes Allison’s complicated journey from a young teen growing up in the bible belt and struggling with her sexuality. Harshest Critic is yet another feather in the cap of an artist on the verge of stardom.

I wrote ‘Harshest Critic’ around the time when labels were knocking on my door, and I kept wondering what it would feel like when other people were judging me and my work, says Ponthier of the song. It ended up being a song about how, when you’re an artist, everything feels like life or death. But in reality, it’s your happiness and who you are as a person that really matter. You might as well enjoy the ride, because no one’s ever going to be as hard on you as you are.

Directed by the visionary Jordan Bahat, who also helmed Ponthier’s Cowboy music video, the Harshest Critic video follows the singer-songwriter as she wears several hats. Tuning into a late-night show from a neon-soaked bedroom, she watches its host, performer, and cameraman all unpack their insecurities in front of a live studio audience. In every way an aesthetic fantasy, Harshest Critic peels back yet another layer to Ponthier’s full package, a fully realized vision playing out before our lucky eyes.

Harshest Critic follows I Lied, Ponthier’s recent heartbreakingly dreamy duet with Lord Huron, as well as her debut single Cowboy. The debut signaled the arrival of a fully baked new talent with the voice, the lyrics, and the vision of an artist twice her age. Cowboy, immediately captures and captivates as both a personal and professional coming-out story, Billboard says. A Phoebe Bridgers-style confessional wrapped up in the country-pop polish of Kacey Musgraves, declared The Guardian, while FADER called the track a bright slice of queer country-pop.

Ponthier joins Lord Huron on select dates for the Long Lost Tour which kicks off September 9th in Philadelphia and hits a variety of outdoor venues in New York City, Los Angeles, Boston, Seattle, Portland and other markets across the country. Check out the full itinerary here

Make sure to follow Allison on her Instagram, Twitter and TikTok.

Post Image via Carey Cavaney for Blaze PR for use by 360 Magazine

Monster Energy × Post Malone

Monster Energy is giving 10 lucky grand prize winners an exclusive virtual fan experience with Post Malone and 15 first prize winners the new Xbox Series X console. Entries may be submitted now through August 31, 2021 by uploading Monster Energy receipts HERE.

“Monster Energy is excited to welcome Post Malone to our team,” said Monster Energy’s CMO Dan McHugh. “Post Malone is the perfect addition to our team of award-winning talent. We look forward to growing together through our partnership.”

At 25 years old, multi-platinum recording artist Post Malone has already had multiple No. 1’s on the Billboard charts and recently became the youngest artist in history to earn three RIAA Diamond Certified singles. This is on top of his nine Grammy nominations and nine American Music Awards including “Top Artist.”

“I am pumped to team up with Monster Energy and look forward to continuing to kick ass and having fun together,” said Malone.

Powered by the company’s unique energy blend, Monster Energy continues to fuel the music industry’s biggest names. For more information on Monster Energy, click HERE.

About Monster Energy

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by music artists, athletes, sports, believers and fans.

The Benefits of Using Online Casinos 

Are you new to online casinos and have no idea if they are actually worth playing at? Have you ever wondered why online casinos have become so incredibly popular when people still have access to good, old traditional casinos?

The benefits of using online casinos have been discussed at length by many people over the years. With hundreds of options to choose form, its easy to get lost in all the choices and feel quite over whelmed. It’s important to know why you should use an online casino, and what are the biggest benefits associated with them. 

In recent years, the online casino industry has grown massively and it is all down to the fact that we are now living in a digital age where people are constantly online on their phones or laptops. People are not going to physical casinos as often as they used to anymore. If you want to start playing at an online casino but are not sure what the benefits might be, here are a few reasons. 

A Lot of Games

One of the biggest perks of playing at an online casino is that there are hundreds, if not thousands, of games available for you to play. When it comes to traditional, physical casinos, there are a limited to the number of games available due to limited space. This is not the case when it comes to online casinos. There is no constraint when it comes to space, meaning that online casinos can have many more games available to players.

Online casinos offer all the regular games that traditional casinos have, and more. An average online casino has around 400-600 games, but most of the casinos that Japan-101 recommends here have much more than that. Not only do they have many games, but also have a bunch of different themes to suite anyone. There are even casino games, similar to video games, in which you have to go on missions and complete levels. There is no chance that players will get bored with this variety. 

Many Bonuses to Choose From

One of the most innovative marketing techniques to come from online casinos is the bonuses. Bonuses are essentially free gameplay that encourages players to start or continue playing at a casino. The most popular bonus at the various different casinos is the welcome bonus. This is how casinos attract masses of new players–by offering them free gameplay. Everyone loves getting things for free. 

Welcome bonuses can come in the form of free spins on the slots, free rounds at tables games, free money to bet on a game of your choice, or even a combination of these. Other bonuses are available for people who are part of a more exclusive of VIP package as a way to encourage them to keep playing; or as incentive for those who are considering upgrading their casino account. These bonuses are a great way for players to play for free and discover the games they like, without having to waste their own money. 

Convenience

One of the best parts about playing at an online casino is how convenient it is. Going to a regular physical casino can take a lot out of your day. You have to dress up fancy, travel to the destination, wait in lines to play, and end up spending a lot of time waiting around for a few minutes of fun.

Online casinos make it so much more convenient to play all the casino games you love with just the click of a button. You can play anywhere, anytime you want because these casinos are available 24/7. All you need is to have a decent internet connection. You can play on your commute to work or even while in bed, if you are trying to pass the time.  

Easy to Get Started

For those new to gambling or casino games, it can be a bit daunting trying to figure out how all of the different games work. At online casinos, all of this worry disappears as there are tutorials on how to play the different games. Online casinos sometimes even offer different tips and tricks to help you win. 

If you need more help, you can easily search for solutions to any problems you may have or look up tutorials for further clarity. 

Safe Driving illustration by Heather Skovlund for 360 Magazine

MADD × Auto Tech

MADD Identifies 241 Examples of Auto Tech to Help Prevent Drunk Driving

New Analysis Follows Introduction of Two Federal Bills That Would Lead to Mandate for Drunk Driving Prevention Tech on All New Vehicles

Mothers Against Drunk Driving (MADD) released an updated analysis of vehicle technologies that are available now – or in various stages of development – that could be installed in vehicles to prevent drunk driving and other impairments and save thousands of lives a year.

The analysis was first submitted Jan. 11 to the National Highway Traffic Safety Administration (NHTSA) in response to the agency’s Request for Information on drunk driving prevention technology. MADD also submitted the RFI to the Senate Commerce, Science and Transportation Committee as part of the record for an April 27 auto safety hearing.

MADD’s update to the RFI submission follows the introduction of two bipartisan bills, one in the House and one in the Senate, that require NHTSA to issue a rulemaking that will lead to drunk driving prevention technology as standard equipment on all new vehicles. Representatives Debbie Dingell (D-Michigan), David McKinley (R-WV) and Kathleen Rice (D-NY) introduced the Honoring Abbas Family Legacy to Terminate Drunk Driving (HALT) Act on March 23. The bill is named in memory of a Northville, Michigan family, Issam and Rima Abbas and their children Ali, Isabella, and Giselle, who were killed by a wrong-way drunk driver while driving home from a Florida vacation in January 2019. On April 22, Senators Ben Ray Luján (D-N.M.) and Rick Scott (R-Fla.) introduced the Reduce Impaired Driving for Everyone (RIDE) Act of 2021.

“The HALT and RIDE Acts represent the beginning of the end of drunk driving forever,” said MADD National President Alex Otte. “The many technologies MADD identified in the original RFI, and now our new RFI update, illustrate the very real potential for equipping all cars with technology that will stop an impaired driver. When you see what’s available now, the question becomes, ‘Why isn’t this already on cars and stopping these tragedies that kill 10,000 people and injure 300,000 every year?’ MADD believes automakers can solve this, and we challenge them to move quickly to start saving lives.”

More than 9,400 drunk driving deaths could be prevented each year when drunk driving prevention technology is made standard on every new car, according to a study released last year by the Insurance Institute for Highway Safety.

MADD’s updated RFI submission describes 241 examples of three different major categories of technologies that can reduce or eliminate drunk and impaired driving. Some of these technologies are referred to as advanced driver assistance systems (ADAS).

  • 77 examples of driving performance monitoring systems can detect signs of impaired driving. These technologies monitor the vehicle movement with systems like lane departure warning and attention assist. These same technologies can be used to monitor erratic driving by a drunk or impaired driver. Although not currently programmed to detect drunk and impaired driving, these systems are standard equipment on almost all new cars today.
  • 122 examples of driver monitoring systems can monitor the driver’s head and eyes, typically using a camera or other sensors. These systems can determine the state of the driver and detect if a driver is drunk or otherwise impaired. 
  • 42 examples of passive alcohol detection technologies use touch or breath-based technology to detect if a driver is drunk. Examples are in two Patents filed 12 years ago by DENSO, one of the largest tier one auto suppliers in the world. The two Patents are for breath or touch-based systems and are detailed in MADD’s RFI:

An example of using both driving performance monitoring and driver monitoring was announced by Volvo in March 2019. Volvo said it would equip new cars with cameras and sensors to enable the car “to intervene if a clearly intoxicated or distracted driver does not respond to warning signals and is risking an accident involving serious injury or death.”

“All of these technologies could be beneficial not only to prevent drunk driving, but to detect other dangerous behaviors that lead to crashes such as drugged driving, drowsy driving, distracted driving and medical emergencies,” Otte said. “That is why it we believe it is urgent that Congress pass the HALT and RIDE Acts, to get these lifesaving technologies in all new cars as soon as possible.”

For more information on the HALT and RIDE Acts, visit the MADD website.

About Mothers Against Drunk Driving

Founded in 1980 by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving (MADD) is the nation’s largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking. MADD has helped to save more than 400,000 lives, reduce drunk driving deaths by more than 50 percent and promote designating a non-drinking driver. MADD’s Campaign to Eliminate Drunk Drivingcalls for law enforcement support, ignition interlocks for all offenders and advanced vehicle technology. MADD has provided supportive services to nearly one million drunk and drugged driving victims and survivors at no charge through local victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. Visit MADD or call 1-877-ASK-MADD.

DREAMLAND 2021 illustration by Heather Skovlund for 360 Magazine

ZHU × Dreamrocks NFTs

ZHU Announces Plans to Build NFT-based Fan Community

Kicking off with Limited-Edition DREAMROCKS Community and Moment Tokens for Attendees of Red Rocks Available to Redeem This Saturday, May 15th, An Open Zhuman Community Token Will Also Be Available To All In The Coming Weeks

Drops coincide with new album DREAMLAND 2021 and will allow fans to redeem exclusive content, merch and access to future events and collections

DREAMROCKS Community Tokens for all six shows, NFTs designed by Shane Fu for Night After Night

DREAMLAND 2021, released by Astralwerks, is now available worldwide HERE.

ZHU reveals the details of his plan to build an NFT-based fan community. Beginning with the DREAMROCKS NFT Collection exclusive to Red Rocks concertgoers, an open Zhuman Community token will also be made available for fans worldwide.

Fans who attended ZHU’s six-night sold out run at Red Rocks that concluded last night are able to register for complimentary community tokens as well as limited-edition moment tokens that include exclusive content from the show they attended. To redeem, showgoers should register using the same email they used to purchase their concert tickets at Yellowheart.

Fans of ZHU worldwide can register to receive an open Zhuman Community token at Yellowheart. The Zuman Community token will grant holders access to exclusive content and events to be announced in the coming weeks. ZHU adds, the fans have shown up so hard these last two weeks at Red Rocks, I’m excited to give something special back to them while also making sure all of my Zhumans worldwide can be a part of the community we’re building. All DREAMROCKS tokens will be minted and issued on Saturday, May 15th at 1PM ET. All Zhuman Community tokens will begin minting in the coming weeks.

The Dreamrocks NFT Collection from ZHU is being issued by Night After Night and Yellowheart, the partners behind Kings of Leon’s NFT YOURSELF album release. These releases make ZHU the first artist to build a fan community by issuing free community tokens and the first to issue tokens tied to a live experience.

Casey McGrath, CCO of Night After Night adds, with this offering, ZHU is setting the tone for how artists should enter the space and use NFTs to create a fan-first model that establishes a long term direct-to-fan pathway.

For YellowHeart, democratizing the modern live music experience is our mission. As in-person events start to come back, introducing the many ways NFTs can transform and amplify live music for both artists and fans, in a way that’s better for the environment, is all the more exciting, said Josh Katz, Founder & CEO of YellowHeart. It was important to ZHU to have both a carbon-neutral process, as well as offer tokens that are gas-free, so all of his fans could participate in this iconic drop. Since YellowHeart uses Ethereum Layer 2, which uses proof-of-stake, it is the most efficient blockchain solution in terms of gas fees and energy consumption.

Anta Al Batal illustration by Heather Skovlund for 360 Magazine

Riot Games × VALORANT

Riot Games MENA breaks cultural barriers to unite gamers with the launch of Anta Al Batal a new music beat for VALORANT

Listen Here

Anta Al Batal serves as an anthem for MENA teams vying for the ultimate prize at VALORANT’s professional and semi-pro tournaments

Anta Al Batal reinforces Riot Games’ commitment to regional gamers with first-of-its-kind Arabic music video; Creative Partnership with Dubai based Regional Record Label Sony Music Entertainment Middle East.

Riot Games MENA today unveiled a first-of-its-kind Arabic music video and track for gamers across the Middle East and North African (MENA) region, uniting its VALORANT fanbase under a common language, love of music and passion for gaming.

The VALORANT Music Beat ‘Anta Al Batal’ (You Are The Champion), produced and conceptualized by RIOT Games MENA and Sony Music Entertainment Middle East, brings together some of the Arab world’s biggest and emerging music stars; Moroccan rap sensation, Issam Harris; Egypt’s Trap Legend, Marwan Moussa; and female vocalist, Fafa, a rising star from the UAE and regional music scene.

Celebrating the passion of MENA gamers for VALORANT, which has quickly established itself as a fan-favorite in the first-person shooter community, Anta Al Batal is the latest milestone in Riot Games’ growing commitment to its Arab-speaking fanbase and follows the launch of the Bahraini servers, localization of VALORANT into Arabic and Strike Arabia.

Riot Games worked in partnership with Sony Music Entertainment Middle East to conceptualize the unique audio and video style of Anta Al Batal, that merged languages, melodies and cultural themes from Egypt, Morocco, UAE and beyond. The project took inspiration from the many cultural banners that exist across MENA, to unite gamers under their common passion for VALORANT and music.

Anta Al Batal serves as an anthem for MENA teams vying for the ultimate prize at VALORANT’s professional and semi-pro tournaments. Teams across MENA are gearing up for the second season of the Strike Arabia Championship in June and July for a spot in the Grand Finals. Winners of the regional tournament will earn the right to take part in VALORANT Last Chance Qualifier in Europe and potentially the global showdown that pits the world’s best teams and players against each other.

Anas al Hakim, Content Manager at Riot Games MENA, who masterminded creative direction of the music video, said: “Prior to online multiplayer games, music was the number one thing that transcended the MENA region. Now, with music and gaming we have a winning combination to unite our players through unique experiences that they can all enjoy. Our hope is that the bridges we build are not only between us but also with players from all around the world.”

Mike Fairburn, General Manager at Sony Music Entertainment Middle East commented ‘Music is a global connector – it binds us all and reflects the varied cultural narratives of our region. Our company culture is built around this positive force and with the Riot Games team, we found a perfect partnership focused on collaboration, as well as an openness to use music and gaming to make deep connections. We are incredibly excited and proud to share our collective creative efforts with the world”.

The vision behind Anta Al Batal was to create a celebratory moment in the region’s history of gaming, give VALORANT players a soundtrack that is truly theirs, and mark another significant milestone of Riot Games’ commitment to Arabic gamers.

About VALORANT:
VALORANT is a competitive 5v5 character-based tactical shooter for the PC developed by Riot Games. VALORANT is a precise and lethal multiplayer game with high-fidelity gunplay, a diverse arsenal of guns, agents with unique abilities, and competitively tuned maps for thousands of hours of play.

VALORANT is a free-to-play game and optimized to perform on a wide variety of PC hardware, allowing for a global audience to compete. Demonstrated by the game’s best-in-class game server quality, global infrastructure, and proprietary anti-cheat technology, Riot Games is committed to preserving the core tenets of the tactical shooter genre and upholding the competitive integrity of the gameplay experience.

VALORANT quickly established itself as a fan-favorite among the global first-person shooter community after launching its closed beta in April 2020. The game made history on its first day, breaking viewership records with 34 million hours-watched in a single day, and surpassing 1.7 million peak concurrent viewers, a peak concurrent record second only to Riot Games’ 2019 League of Legends World Championship Finals. Over the course of VALORANT’s two-month beta testing period, an average of nearly 3 million players logged on each day to play. Fans also demonstrated their enthusiasm for the shooter by watching more than 470 million hours of VALORANT closed beta streams on Twitch, the world’s leading service and community for multiplayer entertainment, and Korean video-streaming service AfreecaTV.

About Riot Games:
Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in the world. In 2009, Riot released its debut title, League of Legends, to worldwide acclaim. League has gone on to be the most-played PC game in the world and a key driver of the explosive growth of esports.

As League enters its second decade, Riot continues to evolve the game while delivering new experiences to players with VALORANT, Legends of Runeterra, Teamfight Tactics, League of Legends: Wild Rift, and multiple work-in-progress titles, while exploring the world of Runeterra through multimedia projects across music, comic books, TV, and more. Founded by Brandon Beck and Marc Merrill, Riot is headquartered in Los Angeles, California, and has 2,500+ Rioters in 20+ offices worldwide.

Distributed by APO Group on behalf of Riot Games.

Pattern Pusher illustration by Heather Skovlund for 360 Magazine

BBC × Pattern Pusher

BBC INTRODUCING FAVORITE PATTERN PUSHER ARE LOOKING FORWARD TO A BRIGHTER FUTURE WITH ENERGETIC NEW SINGLE

LISTEN HERE

BBC INTRODUCING PERFORMANCE HERE

“Kingpins of the live music scene in the South West. Come Along is so fun and so polished, Pattern Pusher at their fines” – Sarah Gosling (BBC Introducing South & West)​

“One of the most energetic live shows” – GQ Magazine

“Strong classic songwriting from start to finish” – Tom Robinson (BBC 6 Music)

Pattern Pusher is an energetic funk-soul three piece from the South West who create uplifting, inspiring and optimistic music that is hitting all the right notes in a world crying out for positivity.

Prior to the UK’s initial lockdown, they had just won the Glastonbury Pilton competition (judged by Michael Eavis), played in front of 8,000 people, supported Wolf Alice and completed an epic festival season playing the main stages at Bearded Theory and Beautiful Days.

With no choice but to lock themselves away in the studio, the band have emerged in 2021 armed with their impressive debut album, a collaboration of their musical prowess and a nod to the classic artists they so admire. Inspired by the vintage approach of 60s and 70s classic songwriting, Pattern Pusher draw influence from the likes of The Rolling Stones, Jamiroquai and Primal Scream with a bright and new energy.

The band is fronted by Alex Johnstone on the keys, whose soaring soulful vocals are evocative of Donny Hathaway and Ray Charles, while Benny G’s wild energy on the bass and Benny C’s grooving drum rhythms underpin an unconventional line up with a classic sound. Their crusade of happiness has earned them a loyal fan base, accolades from BBC Radio 6, support from BBC Introducing, and a string of festival shows; now lining up on the same bills as their idols.

New single Come Along is the band’s first release in over a year. Both lyrically and sonically the song is looking to a brighter future, after a tough time for society, helping each other out and feeling hopeful for better days ahead. They worked with producer John Waddell in Oxford and the song was mixed by the legendary Chris Sheldon (Foo Fighters, Biffy Clyro).

Bursting into life with driving keys and a pulsating bass line, the single is sure to be an anthem for the summer, injecting some much-needed positivity into a music scene that has suffered a great deal over the last year.

The band recently gave ‘Come Along’ its first public performance as part of the online Music Feeds concert headlined by Liam GallagherBlossoms and Sam Smith that raised over £1 million for charity. Recorded in their own studio, the session earned them the accolade of the best performance of the night from many of the concert viewers and they are now in talks with the organizers James about accompanying them on live dates.

Their forthcoming album is already attracting significant industry attention. Pattern Pusher have recently signed a management deal and have already landed their first big sync placement with Guessable on Comedy Central.

“We are so excited to be able to finally share the new music that we have been working on with the world. We have a renewed spring in our step, and we are marching into 2021 with positivity and excitement”.

Autumn Tour Dates:
3rd November – Paper Dress Vintage, Hackney, London
13th November – The Cavern, Exeter
Further dates to be announced

Additional Live Dates:
30th July – Rock Oyster Festival
27th August – The Great Estate Festival
3rd September – Bosfest
4th September – Shebfest
4th September – On the Road Festival
25th September – The Loft Live Sessions (supporting Will and The People)

String Cheese Incident artwork courtesy of Big Hassle for use by 360 Magazine

String Cheese Incident Colorado Tour

THE STRING CHEESE INCIDENT ANNOUNCES 5-NIGHT COLORADO RUN JULY 13, 14 AT DILLON AMPHITHEATER, JULY 16, 17, 18 AT RED ROCKS AMPHITHEATRE 

The String Cheese Incident is thrilled to announce their 5-night Colorado run this July.

SCI will play two nights at the Dillon Amphitheater on July 13 and 14, followed by three nights at Red Rocks Amphitheatre July 16, 17 and 18.

A note from the band 

We understand the demand for our Red Rocks shows may exceed the available tickets and want all fans to have a fair shot at joining us. This year, there will be a “Fair AXS” ticket request period. Fans can begin to request Red Rocks tickets starting now for individual nights, as well as 3-Day passes.

Information regarding AXS Fair, ticket prices, viewing sections, accessible viewing and more can be found on the 3-Day and individual show pages for July 16, 17 , 18 

In the event that Red Rocks capacity is increased and sectioning is no longer required, all tickets for Red Rocks only will be general admission (besides rows 1-4 and row 70).

About The String Cheese Incident 

The past three decades have written a story packed full of surreal experiences, epic moments, groundbreaking involvement and huge accomplishments. The String Cheese Incident has been recognized for their commitment to musical creativity and integrity, for their community spirit, philanthropic endeavors, and for their innovative approach to the business of music.

When The String Cheese Incident’s growth first started gaining momentum in the 1990s, as the Internet was just beginning to take hold and the major-label business model was failing, the band decided to make music on their own terms.

Since then, The String Cheese Incident has gone on to carve out a completely unique approach to the business of music; they are truly pioneers of a new way of making a band. With the Internet as their tool, SCI was among the first artists to disseminate information online, such as tour dates, release information, and other news, to their growing fan base. Rather than doing business on such terms as the bottom line, SCI put their music and their fans first, opening companies of their own, including a ticketing company, a merchandise company and a fan travel agency, to best serve their community. The band’s record label, SCI Fidelity Records, has always operated under the same ideals. Even early on, SCI Fidelity embraced downloadable music and file sharing, delivering SCI’s On The Road series, where every show the band plays is made available for download on the Internet. Whether they realized it at the time or not, The String Cheese Incident was inventing grassroots band development. Today, literally hundreds of bands are using some version of this same approach to build their brand.

The String Cheese Incident’s commitment goes well beyond their immediate community, and even beyond the music community as a whole. Early on, the band took a serious interest in giving back to the communities that they visited, and they were among the first performers to encourage Green shows and tours. SCI’s support has helped give rise to such not-for-profit organizations as Conscious Alliance and HeadCount. All the while, The String Cheese Incident has stayed committed to music as a creative endeavor, not just in their recordings but also in their live performances. The list of SCI’s special guests and collaborators is long and diverse. Their annual events such as Electric Forest and Hulaween, and holiday shows such as New Year’s Eve, have helped redefine the concert experience and have garnered the band a reputation as live music vibe innovators.

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