Posts made in May 2021

Frankenstein Artwork via Republic Records for use by 360 Magazine

Claire Rosenkranz – Frankenstein

After generating over half-a-billion streams and topping off multiple year-end lists in 2020, singer-songwriter Claire Rosinkranz is back with a brand-new single entitled “Frankenstein” today via slowplay/Republic Records. Listen to “Frankenstein”—HERE

Another catchy bop, “Frankenstein” uses cowbell to hold down the guitar-laden beat as Claire adds her own 21st century spin to the song inspired by The Cardigans’ classic 90’s hit “Lovefool.” It’s a fun, lighthearted track that’s perfect for summer listening.  

About the track, she shared, “I imagine somebody who’s been in a bunch of past relationships, and they haven’t worked out for whatever reason. The guy is just too egotistical. So, you’re fed up and actually try to Frankenstein your perfect boy together. It’s honestly innocent, carefree, and cute.”

The song heralds her forthcoming sophomore EP—due out this summer.  

About Claire Rosinkranz 

Southern California singer, songwriter, ballerina, and multi-instrumentalist Claire Rosinkranz grafts the coming-of-age experience onto D.I.Y. soundscapes often cooked up by her dad in the garage. Within a year, the 17-year-old has eclipsed over half-a-billion total streams and received widespread acclaim courtesy of Rolling Stone, Variety, Coup de Main, Buzzfeed, Genius, and more. OnesToWatch championed her as one of its Top Artists To Watch in 2021,” while New York Times and Billboard named her breakout anthem “Backyard Boy” among “The Best Songs of 2020.” Along the way, Claire collaborated with the likes of Jeremy Zucker, Role Model, and Clinton Kane and earned the support of Olivia Rodrigo, Tai Verdes, Lexi Jayde, and 347aidan.

Claire Rosinkranz via Phoebe Neily for Republic Records for use by 360 Magazine

Head Phones via Heather Skovlund for 360 Magazine

Sam Fischer – Simple

Fresh off the back of his duet with Demi Lovato on “What Other People Say” and his hit single “This City,” Sam Fischer releases “Simple” via RCA Records–an ode to overcoming difficulties in relationships to bring it back to simpler times. Listen HERE.

He said: “I wrote this song through one of my lower points of the last year, but it’s one of my favorite songs. Relationships have their struggles, even in normal times–and this year has been anything but normal. It’s hard to be there for someone when you’re struggling to be there for yourself. I’m grateful to be with an amazing woman who is willing to fight through the hard times to get back to the simple love that started everything.”

Sam’s debut single ‘This City’ is currently sitting on over 500 million worldwide streams and was Top 20 in the UK for 11 weeks. The track has gone double platinum in Australia, platinum in the UK and Gold in the US, New Zealand and Switzerland. He’s also had some incredible US TV performances on The Ellen DeGeneres Show, Jimmy Kimmel Live! and The Late Late Show With James Corden.

Sam Fischer first introduced while in college featured in Alex Preston’s “Heartbeats,” gaining traction with 2018’s Not a Hobby. Touring North America with friend Lewis Capaldi, he wowed crowds with his buoyant personality and excellent lyrics. Now based in LA, he not only has received acclaim for his own work, but continues to solidify his spot as one of the hottest current writers, having worked with global pop superstars including Ciara, Lennon Stella, Louis Tomlinson, Elle King, Jessie J, Virginia To Vegas and many more.  

However, it hasn’t all been smooth sailing for Sam, who endured his own heartache to achieve his dreams. With the promise of a recording contract in the bag, he set off to LA only for the deal to vanish. After months spent doing small time songwriting gigs and local acapella work he finally received his break with “This City” which has been just the amazing start of an exciting new chapter in his career.

Blessings artwork courtesy of Republic Records for use by 360 Magazine

Anthony Ramos – Blessings

ANTHONY RAMOS DROPS NEW SINGLE BLESSINGS, LISTEN TO BLESSINGS HERE 

Celebrated actor and singer Anthony Ramos shares a new single entitled Blessings via Republic Records today.

Listen to Blessings here

Powered by upbeat high-energy production, the track highlights his dynamic vocals, slick charisma, and undeniable star power. His voice rises and falls with the bounce before exploding on the dance floor-ready hook, Shawty wanna bless me…Shawty feelin’ sexy… Be on the lookout for the premiere of the music video May 21st.

Blessings follows hot on the heels of Say Less which Ramos released last month.  Beyond tallying 1 million total streams, it attracted widespread critical acclaim right out of the gate. Rolling Stone praised it as an unabashedly steamy piece of R&B, and Billboard declared his seductive, effervescent croon on ‘Say Less’, an atmospheric R&B late-night jam in the vein of the Weeknd. About the red hot music video featuring Ramos’s In The Heights costar Melissa Barrera, Remezcla wrote, Ramos and Barrera let off some major steam. The new music showcases a more sensuous Pop/R&B sound for the artist.

My debut album was incredibly personal and autobiographical, says Ramos. ‘Blessings’ is a celebration of life, a toast to the world opening up, and all the blessings that come with it.

In addition to releasing new music, Ramos recently starred in Calvin Klein’s new Spring 2021 campaign alongside stars like Megan Thee Stallion and Jacob Elordi. This May, he will also appear in HBO’s reimagining of the Emmy Award-winning series In Treatment opposite Uzo Aduba.  He will also star in Lin Manuel Miranda’s highly anticipated big screen adaptation of In The Heights, which will be released in theaters and available via HBO Max, on June 11th.

The Blessings just keep coming from Anthony Ramos. Stay tuned for more exciting news soon!

ABOUT ANTHONY RAMOS

Anthony Ramos was born and raised in Bushwick, Brooklyn and is of Puerto Rican descent. Recently included on TIME100’s prestigious Next list that highlights emerging leaders who are shaping the future, Ramos will soon be seen as the lead in Lin-Manuel Miranda’s highly-anticipated In the Heights feature film directed by Jon M. Chu in theatres and streaming on June 11 on HBO Max. This May, he will also appear in HBO’s reimagining of the Emmy Award-winning series In Treatment opposite Uzo Aduba. In 2019, Ramos released his debut album, The Good & The Bad, via Republic Records. The album received extensive critical praise and debuted in the Top 10 on iTunes Pop Albums Chart upon release. His 2020 uplifting single Stop spoke to the unprecedented times of the pandemic and social activism. This year, the prolific artist will release his highly anticipated sophomore album.

Follow Anthony via his YouTube, Facebook, Instagram, Twitter and website.

Hell Yeah Mob Rich Artwork courtesy of Republic Records for use by 360 Magazine

Mob Rich Releases Debut Album

MOB RICH RELEASES DEBUT ALBUM WHY NO WHY TODAY FEATURING NEW SINGLE FUNERAL, LISTEN HERE

Alt-pop duo Mob Rich unveils their highly-anticipated debut album Why No Why today available here

The album features 14-tracks, including recently released singles, Everything and Nothing, Hell Yeah and Made To Fall, as well as fan-favorite songs, Yoko Ono, Loser and friends* feat. Bishop Briggs. See the full tracklist below.

On their newest single Funeral, grainy radio feedback gives way to a bright and glitchy beat, as the duo’s vocals bounce over a procession of beats and bass. Mob Rich launches into a kaleidoscopically colorful call-and-response before chanting the chorus, This is the funeral for my dark side. It’s the last time. Yeah it’s goodbye. I will burry you deep, 6 foot under my feet. Ultimately, the band waves goodbye to sadness, burying it six feet under.

Mob Rich says, Our debut album is a collection of conversations we’ve had with each other over the years we’ve been friends. Those conversations found a way of turning into songs and those songs became very dear to us. We have constantly been asking ourselves the ‘why’ questions our whole lives, and we can’t wait for our fans to be able to listen to this album and hopefully ask those questions themselves.

Mob Rich has amassed over 50 million-plus streams to date and received praise from Billboard, Funny Or Die, Noisey, Alt Press, Ones To Watch, and many more, with People recently proclaiming, Mob Rich are creating ‘new anthems for the outcast.’ Following their album release this spring, the band will return to live touring this fall—first up is Life Is Beautiful Music & Art Festival in Las Vegas this September with more festivals and dates to be announced soon.

WHY NO WHY TRACKLIST

  1. Dandy Liars
  2. Buggin
  3. Loser
  4. Hell Yeah
  5. Two Sides
  6. Funeral
  7. Yoko Ono
  8. Lips & Mouth
  9. friends* feat. Bishop Briggs
  10. Everything and Nothing
  11. Sad Boy Sounds
  12. Get High
  13. Lovely
  14. Made To Fall

ABOUT MOB RICH

The music of Mob Rich (formerly Moby Rich) is an invitation. As much as the alt-pop duo’s sound owes to the specific otherworldly chemistry shared by Los Angeles transplants Maxwell Joseph and Connor Pledger, the charming melancholy, adventurous soundscapes, and big hooks they conjure are built for everyone. Mob Rich makes intimate and bold music destined to build a broader community with kindred spirits. These are new anthems for the outcast. The band’s full-length debut, Why No Why, is a collection of conversations in musical form, draped in an effervescent atmosphere. Careening between wry observations and sharply optimistic affirmations, Mob Rich demonstrates a commitment to artistic authenticity on the record, on the stage, and screens big and small. Straightforward hooks, with flourishes of grand theatricality, collide with existential themes and joyful whimsy. As people and musicians, Connor and Maxwell examine humankind’s inherent need for belonging, the seemingly overwhelming obstacles of anxiety and depression, and feelings of ostracization and otherness. The confessional nature of Mob Rich’s songs, combined with darkly comedic self-awareness, is immersive and pure. Substream Magazine observed, there’s both a carefree attitude and some serious life discussions peppered in. Emotional honesty and a keen sense of humor are vital pieces of the Mob Rich puzzle. The duo draws favorable comparisons to Tame Impala and early MGMT. A rhythmic punch like TØP and a swagger akin to Oasis intermingle in Mob Rich. They count Grandson, Broods, and Bishop Briggs among their collaborators and comrades. Already a staple of tastemaker playlists and radio formats with buzzing singles Get High and Yoko Ono, Mob Rich joined the Republic Records roster via the seasoned A&R maverick behind Ariana Grande and The Weeknd. Big bass and bigger drums are almost always part of the soundscape, with rich diversity built over the top of it. It was inevitable that, given the bond forged by Maxwell and Connor, Mob Rich would explore duality. They’re optimistic that the comfort and confidence they’ve found in shared strengths and complementary differences will provoke and inspire. It’s a phenomenon they’ve already witnessed in their short career and hope to expand.

Follow Mob Rich via their Facebook, Instagram, Twitter and TikTok

Dominique via The Thom Brand for use by 360 Magazine

Dominique – Soulja Life Mentality

Artist, multi-platinum producer, and entrepreneur Dominique drops his new single “Soulja Life Mentality” via Win 1st Records. Dominque delivers cinematic bars blanketed by boasting beats as he gives fans a powerful preview of this forthcoming debut project True Story. “Soulja Life Mentality” is available to purchase and stream on all music platforms. Listen HERE.

“Soulja Life Mentality” pulls the curtain back on Dom’s experiences navigating as a first-generation Black Man in America and the armor that he, along with many Black men alike, must be equipped with for survival, both in metaphorical and grave literal senses. 

“Soulja Life Mentality is a story of frustration that most are familiar with. You got the world on your shoulders, but you have to deal with it alone because you can’t trust too many people. You get views from a Black Man in America here that’s questioning the lack of collective identity. It’s a true story to many men out here; we not only have to be cautious of the people who are hired to keep us safe, but we also have to be wary of our own people.”

“Soulja Life Mentality” follows the success of Dominque’s recently acclaimed singles: “The Player Way” and “The Code.” All three singles will feature on his forthcoming project True Story, which will soon release.

About Dominique

After a knee injury ending his football career during his senior year of college, Dominique switched gears to being a record producer overnight. A proud Guyanese American originally from Broward County, Florida, he began crafting his signature sound that has attracted both mainstream and international superstars. He’s worked with artists such as the late Juice WRLD, T.I., Fivio Foreign, French Montana, Yo Gotti, YFN Lucci, T-Pain, Montana of 300, Maxo Cream, Burna Boy, Lil Yachty and more. Dominique has songs reaching RIAA certified Platinum and Gold, along with over 130 million streams of Spotify alone. 

Dominique via The Thom Brand for use by 360 Magazine

Myotubes illustration by Heather Skovlund for 360 Magazine

Bio-inspired Muscle Growth

Bio-inspired scaffolds help promote muscle growth

Rice University bioengineers adapt extracellular matrix for electrospinning

Rice University bioengineers are fabricating and testing tunable electrospun scaffolds completely derived from decellularized skeletal muscle to promote the regeneration of injured skeletal muscle.

Their paper in Science Advances shows how natural extracellular matrix can be made to mimic native skeletal muscle and direct the alignment, growth and differentiation of myotubes, one of the building blocks of skeletal muscle. The bioactive scaffolds are made in the lab via electrospinning, a high-throughput process that can produce single micron-scale fibers.

The research could ease the burden of performing an estimated 4.5 million reconstructive surgeries per year to repair injuries suffered by civilians and military personnel.

Current methods of electrospinning decellularized muscle require a copolymer to aid in scaffold fabrication. The Rice process does not.

“The major innovation is the ability to prepare scaffolds that are 100% extracellular matrix,” said bioengineer and principal investigator Antonios Mikos of Rice’s Brown School of Engineering. “That’s very important because the matrix includes all the signaling motifs that are important for the formation of the particular tissue.”

The scaffolds leverage bioactive cues from decellularized muscle with the tunable material properties afforded through electrospinning to create a material rich with biochemical signals and highly specific topography. The material is designed to degrade as it is replaced by new muscle within the body.

Experiments revealed that cells proliferate best when the scaffolds are not saturated with a crosslinking agent, allowing them access to the biochemical cues within the scaffold matrix.

Electrospinning allowed the researchers to modulate crosslink density. They found that intermediate crosslinking led to better retention of fiber alignment during cell culture.

Most decellularized matrix for muscle regeneration comes from such thin membranes as skin or small intestine tissue. “But for muscle, because it’s thick and more complex, you have to cut it smaller than clinically relevant sizes and the original material properties are lost,” said Rice graduate student and lead author Mollie Smoak. “It doesn’t resemble the original material by the time you’re done.

“In our case, electrospinning was the key to make this material very tunable and have it resemble what it once was,” she said.

“It can generate fibers that are highly aligned, very similar to the architecture that one finds in skeletal muscle, and with all the biochemical cues needed to facilitate the creation of viable muscle tissue,” Mikos said.

Mikos said using natural materials rather than synthetic is important for another reason. “The presence of a synthetic material, and especially the degradation products, may have an adverse effect on the quality of tissue that is eventually formed,” he said.

“For eventual clinical application, we may use a skeletal muscle or matrix from an appropriate source because we’re able to very efficiently remove the DNA that may elicit an immune response,” Mikos said. “We believe that may make it suitable to translate the technology for humans.”

Smoak said the electrospinning process can produce muscle scaffolds in any size, limited only by the machinery.

“We’re fortunate to collaborate with a number of surgeons, and they see promise in this material being used for craniofacial muscle applications in addition to sports- or trauma-induced injuries to large muscles,” she said. “These would include the animation muscles in your face that are very fine and have very precise architectures and allow for things like facial expressions and chewing.”

Co-authors of the paper are Rice graduate student Katie Hogan and Jane Grande-Allen, the Isabel C. Cameron Professor of Bioengineering. Mikos is the Louis Calder Professor of Bioengineering and Chemical and Biomolecular Engineering.

The National Institutes of Health, the National Science Foundation and the Ford Foundation supported the research. 

Read the abtract here.

This news release can be found here.

Follow Rice News and Media Relations via Twitter.

We buy gold artwork courtesy of True Public Relations for use by 360 Magazine

Stephanie Quayle – We Buy Gold

Stephanie Quayle Cements Everlasting Love in Her Latest Release We Buy Gold Available Everywhere Now

Country music singer-songwriter and Big Sky Music Group recording artist, Stephanie Quayle, is celebrating unending love with her latest single We Buy Gold which is available now. The track, written by Park Chisolm, Anna Vaus, and Mark Irwin, and produced by Alex Kline, is a testament to how even though the world could be falling down around us and there are a million reasons to travel through life alone, we still long for that connection that we can carry with us for a lifetime.  

Listen to We Buy Gold here!

Growing up, ‘we buy gold’ was a sign in the storefront of my dad’s shop. Buying gold was part of my dad’s work so the title had me from the start. I understood it. Then when I actually heard the song, it really got me – the curiosities of how everything can be falling apart and we still fall in love, pair off, get engaged, married…We still find and choose each other, says Stephanie. 

She continues, We recorded this song years back and it just wasn’t quite right. We held onto it because we knew it was special. When Alex [Kline] brought this to life in her ‘Kline’ way, the story and the feel unfolded perfectly. I felt this song on a whole other level when my younger brother, John, got married at our farm during the Pandemic. The message never felt so honest as it did in that moment. Love prevailed when every possible hurdle came to pass. We still buy gold.

We Buy Gold is Stephanie’s third release in 2021 and rounds out a collection of songs that explore finding love and the journey that follows. Her most recently released tracks, By Heart and Wild Frontier, beautifully set the stage for this next single and tell a story seemingly pulled from Stephanie’s own life and romance with her husband. 

Stay tuned for even more new music from Stephanie this year!

Following Stephanie via her Instagram, Twitter, TikTok, Facebook, YouTube and her website

ABOUT STEPHANIE QUAYLE

Big Sky Music Group recording artist, Stephanie Quayle. has had a massive presence at country radio garnering over 100 million audience impressions and ranking Top 10 in Current Female Airplay with stand out singles “Whatcha Drinkin ‘Bout” and “Selfish” in the last few years.

The CMT “Next Women of Country” inductee has been tapped as a Grand Ole Opry darling, making multiple appearances into the iconic circle and performing on the historic Ryman Auditorium stage. Quayle was included in the star-studded weeklong line-up to celebrate Dolly Parton’s 50th Anniversary of being a Grand Ole Opry member. The entertainer has shared stages with artists like Willie Nelson, Bonnie Raitt, Aaron Watson, LOCASH, and many more; and in a once in a lifetime opportunity, the charismatic performer was the only independent act invited to perform for the five living former U.S. presidents (Obama, W. Bush, Clinton, H.W. Bush and Carter) alongside artists like Lady Gaga and Alabama as part of the hurricane relief concert “Deep from the Heart: The One America Appeal” in Texas.

The singer-songwriter’s booming personality has also been tapped as a special guest host for Wrangler Network, the Circle Network, Sounds Like Nashville, and One Country on the ACM Awards, CMT Awards and CMA Awards red carpets. She has been highlighted in People, Huffington Post, Glamour, Hollywood Life, Inspirer Magazine, Taste of Country and Billboard.com, to name a few. 

Quayle was recently named the First Female Country Music Ambassador for Bass Pro Shops & Cabela’s, and also serves as music ambassador for Murdoch’s Ranch & Home Supply, an original store from her hometown of Bozeman, MT. She has teamed up with national brands Harley-Davidson, Kampgrounds Of America (KOA), Winnebago, Wrangler, and Running Iron Whiskey. She is an active supporter of charitable organizations like the American Heart Association’s Go Red for Women movement, Care Camps, and St. Jude Children’s Research Hospital.

MK xyz illustration by Heather Skovlund for 360 Magazine

MK xyz × Sweet Spot

RISING R&B STAR MK xyz’s NEW EP SWEET SPOT OUT NOW

WATCH THE MUSIC VIDEO FOR “ONE TIME” HERE

After being discovered by Tricky Stewart , amassing nearly 10 million total streams, and garnering praise from BustleWonderland MagazineFLAUNT, and more, Florida-born triple-threat, R&B singer, songwriter and dancer MK xyz uncovers her highly-anticipated debut EP entitled Sweet Spot today. It showcases all her talents and makes an unapologetic statement from MK xyz as an artist who is here to stay.

Listen HERE via Epic Records.

She celebrates the arrival of the six-track project with the music video for the new single “One Time” directed by Madeline Kate Kann. The Hitmaka produced track has an accompanying visual full of throwback vibes between its scenes of skateboarding in the rain, showstopping dance routines, and fly nineties fashion. Meanwhile, she flexes her impressive range over skittering 808s just as the hypnotic hook takes hold and the energy heats up.

About her Sweet Spot EP, MK xyz said, “The XYZ is the Sweet Spot. No labels, no expectations, where we say FUCK the rules. A sexy, yet sweet balance of any and everything.”

Watch it HERE.

EP opener “Dennis Rodman” formally introduces the 22-year-old as she delivers sharp verses and dunks on the clever hook about dating and rebounds. She leans into bass on “Air It Out” with flirty fire, while “GEAUX” seesaws between a thick bounce and a propulsive chorus. Check out the full tracklisting below.

Making headlines and expanding her influence, MK xyz also starred in the new Beyoncé x Adidas#ImpossibleIsNothing campaign spot.

Check it out HERE.

MK xyz hits the Sweet Spot in 2021.

Dubbed by Wonderland as a rising R&B star “for her fierce lyricism and captivating dancing ability,” MK xyz is undoubtedly an artist to watch. After releasing her debut single “Pass It” with artist G-Eazy this past July, MK xyz has received critical acclaim from outlets such as WonderlandFlauntBustleLyrical Lemonade and more. MK xyz initially caught the attention of producer and songwriter Tricky Stewart after posting videos of herself covering songs like the Smokey Robinson’s “Cruisin'” and Daniel Caesar and H.E.R.’s “Best Part” in 2017. Now signed by RZ3 Recordings, the singer and dancer is poised for a breakout year in 2021.

TRACKLISTING

1.  Dennis Rodman

2.  Air It Out

3.  One Time

4.  She Knows

5.  GEAUX

About MK xyz

MK xyz has her eyes set on redefining R&B, and she’s doing it all on her own terms. The 22-year-old has already established herself as a triple-threat (she flips between rapping, singing, and dancing with ease) ever since the release of her 2020 singles “Lost” and “Pass It” featuring G-Eazy. Since then, she’s received praise from critics like BustleRated R&B, Flaunt and Wonderland.

The artist creates an addictive fusion of R&B, hip-hop and pop, which is best showcased in her debut EP, Sweet Spot. Anchored by the breezy lead single “One Time,” the EP reflects her feminine and masculine sides. There’s also production from OG Parker (Migos, PARTYNEXTDOOR, Chris Brown) and frequent collaborator Hitmaka (Drake, Chris Brown, Ty Dolla $ign). With the release of Sweet Spot and her future music, MK xyz hopes that her self-expression and push for queer inclusivity inspire others to realize their inner superpower.

Tones and I artwork courtesy of Elektra Records for use by 360 Magazine

Tones and I – Won’t Sleep

RELEASES NEW SINGLE & MUSIC VIDEO – WON’T SLEEP AVAILABLE TODAY ON ALL STREAMING PLATFORMS, READYING DEBUT ALBUM FOR RELEASE THIS YEAR

Global superstar Tones And I has released her new single Won’t Sleep which previews her widely anticipated full-length debut expected to arrive this year. Won’t Sleep is available now on all streaming platforms and accompanied by a Tones And I, Nick Kozakis and Liam Kelly directed official music video, which is streaming on Tones And I’s YouTube channel.

Won’t Sleep is an entirely solo composition from Tones And I, reflecting the inimitable idiosyncrasies of her signature style, highlighting her clever lyricism, unpredictable songcraft, and indisputable knack for a hook. Born as a personal antidote to the Lockdown doldrums, Won’t Sleep might just be the perfect soundtrack to reopening the world.

Elaborating on Won’t Sleep, Tones and I shared, I loved writing this song and playing around with the production, the bass, and the drums. It’s a song about me and my friends staying home and partying through lockdown.

Meanwhile, the music video continues what has become a tradition of highly unexpected and unforgettable visuals. Once again, she unveils another side of herself with no shortage of costume changes and unbelievable characters.

Of the video, she added, When coming up with the creative for this film clip, I thought to myself, ‘Picture the most crazy thing ever’ and that’s what I wanted it to be. As with most of my videos, there are lots of prosthetics and different characters, and I had so much fun shooting it!

Won’t Sleep follows on the heels of Tones And I’s recent single Fly Away, which stands out as one of her most personal, poetic, and powerful compositions. Originally released at the tail end of 2020, Fly Away has amassed over 160 million streams with Tones And I delivering performances of the song on Jimmy Kimmel Live! and The Ellen DeGeneres Show. This past fall, she recruited blackbear for the official remix of her 2020 hit Ur So F**kInG cOoL, the single version of which has surpassed 140 million streams and follows Tones And I’s standalone tracks Can’t Be Happy All The Time and Bad Child.

Tones And I’s global smash Dance Monkey was declared the most Shazamed single of all time, and officially became the 3rd most streamed song of all time on Spotify making the track the most streamed song ever by a female artist on the platform. The Dance Monkey official music video has surpassed 1.5 billion views on YouTube, while the track has eclipsed six billion streams globally and earned 4x platinum certification from the RIAA in the US as well as multi-platinum or diamond certification in sixteen other countries. Plus, Dance Monkey hit #4 on Billboard’s Hot 100 chart, making Dance Monkey the first top five Hot 100 hit solely written by a woman in over eight years. In Australia, Dance Monkey holds the all-time record for the most weeks spent at #1 on the ARIA Singles Chart, while in the UK Dance Monkey has made Tones And I the longest running #1 of all time by a female artist on the Official Singles Chart. The New York Times detailed the making of Dance Monkey in their Diary of a Song video series, speaking with Tones And I about her journey from local busker to global star.

Dance Monkey is featured on Tones And I’s RIAA gold certified debut EP The Kids Are Coming which earned her four major wins back home at last year’s ARIA Awards including: Breakthrough Artist, Best Female Artist, Best Pop Release, and Best Independent Release. Following the EP’s release Tones And I showcased her staggering voice across performances of Dance Monkey and standout single Never Seen The Rain, appearing on The Tonight Show Starring Jimmy Fallon, The Voice, The Ellen DeGeneres Show and The Today Show.

Originally from Australia’s Mornington Peninsula, Tones And I traveled to Byron Bay in early 2018 to take a chance at busking. On the first day she had crowds spilling onto the street.&#a0;Tones quit her retail job and decided to make Byron her new home where she lived out of her van for a year, honing her songwriting and busking every weekend. A year later, she had one of the biggest songs in the world with her global smash Dance Monkey.

Follow Tones and I via their Facebook, Twitter, Instagram, Youtube, Spotify, Apple Music and Amazon Music

Computer Illustration by Heather Skovlund for 360 Magazine

Media’s New Currency

What Marketers Need to Know About Media’s New Currency

Source Digital, a leader in providing innovative video advertising, is helping marketers to stop wasting money

It’s estimated that digital advertising grew 12% over the last year, as many people were at home more during the pandemic. With billions being spent on trying to reach people as they watch videos, it only makes sense that marketers turn to new technology to advance key messaging to targeted consumers. Source Digital is leading the way in helping them maximize their revenue with media’s new currency: SAMs or Source Activated Moments. The innovative platform is helping companies stop wasting money and get more out of their video advertising efforts.

“Many marketers are frustrated because they are spending more and more on digital advertising but are not seeing the results they want,” explains Hank Frecon, the chief executive officer of Source Digital. “This is where we come in. We have helped many of these companies gain more control of their digital marketing efforts to get a result that justifies their expenditure. We are here to help to grow their business, and at the same time give consumers what they are looking for in a seamless way.”

Many advertising campaigns are being switched to Source Digital’s patented platform. The new platform gives businesses what they have needed all along, which is a way to offer their products or services to customers that have indicated interest, during videos. Here are five things to know about this new way to reach consumers through digital advertising with SAMs:

  1. New media currency (SAMs) focuses on not disrupting the viewer. People love to watch videos, but they have been turned off by the ads that interrupt what they are watching. Having a platform that will seamlessly allow you to watch a video without ad interruption but still allow the marketer to promote something without stopping their video makes a world of difference.
  2. Many businesses turning to the new media currency are able to greatly increase their revenue, because Source Digital is offering them an entirely new inventory to access to help grow their business.
  3. Rather than traditional advertising working with particular networks, the new method of advertising works across platforms. This makes it easier for marketers to reach more people without having to put in more effort.
  4. The more you know about the audience, the more you can tailor ads to them and improve engagement. The new media advertising platform helps advertisers get more insight into the audience, so they can use that to improve user experience and increase engagement.
  5. The new currency is completely changing how online video advertising is done, and it’s doing so for the better. We all learned a lot from the prior ways that video ads were done, and that information has helped to create a better experience for all moving forward.

“We see the way our platform is helping to transform the efforts put forth by marketing teams,” added Frecon. “We look forward to helping many others get on board. It’s a more efficient way of reaching your audience, increasing profits, and in getting the most from your investment.”

Source Digital’s platform quietly works in the background, gathering important data points about the person, so that it can provide a better user experience and increase engagement. Source Digital has worked with numerous Fortune 500 companies to help create a more engaging and effective video advertising experience. To learn more, visit Source Digital.

About Source Digital, Inc. 

Developed by seasoned technology leaders and inventors, Source Digital delivers a new era of contextual commerce and advertising. Offering the first in-video, contextually driven, frictionless acquisition experience, Source Digital’s technology allows content creators, owners, brands, and retailers to seamlessly engage with viewers across any device or screen in real time. An immersive approach to interactive video, Source Digital’s patented technology inspires brand loyalty organically through continuous, personalized engagement, reducing audience drift while yielding nuanced measurements and substantially increased avenues for monetization.