Posts made in May 2021

Speedway Motors Museum × Darryl Starbird

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Speedway Motors Museum of American Speed & Darryl Starbird’s National Rod & Custom Car Hall of Fame Announce Merger

Speedway Motors Museum of American Speed and Darryl Starbird’s National Rod & Custom Car Hall of Fame announced their merger at Darryl Starbird’s National Rod & Custom Show in Tulsa, Olka.

“Darryl Starbird is one of the most prolific custom car builders and an artist who was consistently able to gain national recognition for his creations. His customs have been showcased in all of the popular car magazines for decades. This would have been difficult for any builder, but it was even harder to achieve for someone located in the Midwest. His car creations feature a space age futuristic style that people find exciting and memorable. He is certainly king of the bubble top, and like Toad in American Graffiti explains, any car as good as Starbird’s Superfleck Moonbird has to be amazing!” said Tim Matthews Curator, Speedway Motors Museum of American Speed. “Custom car fans now have two places to see Starbird’s fabulous creations.”

Speedway Motors Museum of American Speed, located in Lincoln, Neb., is home to over 150,000 square feet of display space over three levels. The museum was formed to present a continuous chronology of automotive Racing Engine and Speed Equipment development and to preserve, interpret and display items significant in racing and automotive history. Founded in 1992 by “Speedy” Bill and Joyce Smith, the collection results from their personal involvement in racing and hot rodding, and their lifelong passion for collecting and preserving racing an automotive history over the past 100 years.

“In addition to the collection the Smiths have built over the years the museum has also been the recipient of many generous donations from vehicles to important artifacts in racing and automotive history,” Matthews added. “The relationships continue to lead us to opportunities to acquire important pieces furthering our mission to preserve, interpret and display items significant in our industries history.”

The museum is currently home to four Darryl Starbird vehicles including the Li’l Coffin Car originally built by Dave Stuckey and restored by Starbird. The museum also features many other displays including the largest collection of vintage pedal cars, gas-powered miniature race cars, automobile themed toys, fine art, lunchboxes and more.

“Having my work on display at Speedway Motors Museum of American Speed has allowed it to be appreciated by even more people,” said Darryl Starbird, Founder of Darryl Starbird’s National Rod & Custom Car Hall of Fame. “Our conversations started over 15 years ago and I’m pleased to officially announce the merger giving fans two places to see my collection.”

Located in Afton, Okla. Darryl Starbird’s National Rod & Custom Car Hall of Fame is the home of over 50 one-of-a-kind full size exotic vehicles, including twenty-five of his own creations on display, as well as automotive artwork, photographs and auto memorabilia displayed throughout the 40,000 square foot facility.

The museum is also home to the National Rod & Custom Car Hall of Fame. Every year in June an anniversary celebration is held to recognize and induct two additional custom and rod builders into the National Rod & Custom Car Hall of Fame.

For more information about Darryl Starbird’s National Rod & Custom Hall of Fame please visit their website.

For more information about Speedway Motors Museum of American Speed, museum hours or displays visit their website.

About Speedway Motors Inc

Speedway Motors is a proud supporter of the Speedway Motors Museum of American Speed. Known as America’s Oldest Speed Shop, Speedway Motors was founded in 1952 by “Speedy” Bill and Joyce Smith. Their four sons Carson, Craig, Clay and Jason continue to run the family-owned business.

Speedway Motors is a manufacturer, retailer and distributor of high-quality automotive parts and racing products. Since 1952, Speedway Motors has been committed to providing a broad selection of high-quality, affordable automotive parts—delivered quickly, efficiently and without any hassles. Their products and expert advice are available to customers by calling 1.800.979.0122, online or at retail stores in Lincoln, Neb. and Tolleson, Ariz.

About Speedway Motors Museum of American Speed

The Speedway Motors Museum of American Speed is a federally recognized 501 (c) (3) private foundation located in Lincoln, Neb. Founded in 1992 by “Speedy” Bill and Joyce Smith, the Speedway Motors Museum of American Speed was formed to present a continuous chronology of automotive Racing Engine and Speed Equipment development and to preserve, interpret and display items significant in racing and automotive history.

About Darryl Starbird’s National Rod & Custom Car Hall of Fame

The National Rod & Custom Car Hall of Fame located in Afton, Okla. is set up as a national 501 (c) (3) nonprofit foundation & is a nationally recognized tribute to the leading street rod and custom car builders throughout the country.

Photo Credit: Speedway Motors Museum of American Speed

ROLLS-ROYCE BEVERLY HILLS NAMED DEALER OF THE YEAR

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Growing the Rolls-Royce family and finding new homes for previously owned Rolls-Royce Motor Cars

Every year Rolls-Royce Motor Cars North America highlights the achievement of a single dealer that exemplifies its ability to deliver on the brand’s promise of the world’s most admired luxury brand even for clients acquiring a previously owned Rolls-Royce Motor Car. For 2020, Rolls-Royce Motor Cars Beverly Hills has been recognized as the Rolls-Royce Motor Cars 2020 Global Provenance Dealer of the Year. This award recognizes the accomplishments of the entire operation in Beverly Hills in ensuring the experience that every Rolls-Royce Provenance client deserves and expects.

To qualify as a Provenance Rolls-Royce motor car, each car must have been maintained in strict adherence to Rolls‑Royce servicing standards. Each car receives a rigorous inspection and can only be obtained through an authorized Rolls-Royce motor car dealer. Second owners appreciate the reliability, the timeless appeal and instant availability of a ‘Rolls-Royce Provenance’ motor car.

“Despite the hurdles presented to us by 2020, I am proud that my Rolls-Royce team has earned this award. Taking care of some of the most demanding and discerning clients in the world wasn’t easy managing a virtual relationship, but my team adapted new skills and processes to ensure acquiring a previously owned Rolls-Royce was just as much a luxury experience as acquiring and owning a new one.” said Tom O’Gara, CEO of O’Gara Coach.

“With more than a century of history for the brand, and with more than three of every four Rolls-Royce/Viator cars ever built still being on the road, Provenance is critical to the brand. The Beverly Hills team understands that finding that second home for a Rolls-Royce commission is important to maintaining and growing the brand. We started 2021 with the strongest quarter of new commission deliveries, we have also seen the highest level of Provenance deliveries during the same period,” said Martin Fritsches, President and CEO of Rolls-Royce/Viator Americas.

The Rolls-Royce Motor Cars 2020 Global Provenance Dealer of the Year award is one that is earned, by highlighting specific achievements to one single dealership. It also reinforces the appeal of the high end, pre-owned car business to customers and showcases the dealerships’ ability to adapt to a more virtual sales relationship with all buyers. The Provenance previously owned program underpins the confidence in the quality of Goodwood manufactured, previously owned ‘Provenance’ Rolls-Royces.

When buying from a Rolls-Royce Provenance motor car dealership, customers are protecting their investment. Provence makes sure cars have been maintained to strict Rolls‑Royce servicing requirements, to be considered and are only sold through authorized Rolls-Royce motor car dealers. This includes offering its customers and clients around the world with guarantee of obtaining an independent vehicle history and mileage verification, as well as a protection plan that provides 24-hour roadside assistance, servicing, and warranty for an additional two-years. Rolls-Royce Motor Cars of Beverly Hills has become the hub of ‘previously owned’ cars and a place where customers feel enough trust to purchase these luxury vehicles.

On Friday, Rolls-Royce Motor Cars’ dealership in Beverly Hills hosted an event for their acceptance of the prestigious Rolls-Royce Provenance Dealer of the Year Award. The event showed off four models of Rolls-Royce vehicles, including the newest Rolls-Royce Cullinan and Phantom. All of the vehicles were buffed and shined to pearly perfection, showcasing the grandeur of their design. Upon first opening the doors of a Rolls-Royce, the weighty feeling of the door foretells of the magnificent details inside. The large sunroof and impressive grille of the Rolls-Royce Cullinan were only some of the super SUV’s astonishing features. In the Phantom, the Bespoke starlight headliner created the illusion of the night sky as appearing inside the vehicle. We were wowed by the lavishness of the Rolls-Royce vehicles, which all promise to be the stars of every street they venture down. The attentive staff of Rolls-Royce Beverly Hills glad shared their immense knowledge of the vehicles and beamed with pride at the success of their dealership.

Upon accepting the award with dignity and integrity, the RRMC Beverly Hills staff toasted with Don Perignon vintage champagne. The award was a silver trophy in the shape of The Spirit of Ecstasy, the classic Rolls-Royce bonnet ornament sculpture.

360 Magazine was particularly impressed with the bespoke headliner in the Phantom, which sparkled with opulence, even in daylight. Further, the elegance with which the distinguished award was accepted by Rolls-Royce Motor Cars Beverly Hills was admirable. The comradery between the staff was palpable, as they all signed celebratory champagne bottles and cheered. The Rolls-Royce dealership staff was very welcoming, and they delighted in reveling about their well-deserved success. From here, Rolls-Royce can only look to continue their esteemed legacy of creating luxurious and celebrated vehicles.

Clash of the Cover Bands

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E! ANNOUNCES MEGHAN TRAINOR, STEPHEN “TWITCH” BOSS, ADAM LAMBERT AND ESTER DEAN TO JOIN “CLASH OF THE COVER BANDS” EXECUTIVE PRODUCED BY JIMMY FALLON AND ELECTRIC HOT DOG

E!’s recently announced new music competition series “Clash of the Cover Bands (wt)” executive produced by Jimmy Fallon will premiere later this year. The series is produced by Universal Television Alternative Studio, a division of Universal Studio Group, and Electric Hot Dog.

Stephen “tWitch” Boss serves as host and celebrity judges include global powerhouse Meghan Trainor, Queen lead singer Adam Lambert and successful songwriter Ester Dean.

In each episode, two bands of similar musical genre (e.g., Pop Divas, Boy Bands, Heavy Metal, etc) go head-to-head over the course of two rounds to see which band has the most entertaining cover performance, with a chance to win a cash prize and bragging rights.

“Clash of the Cover Bands” is produced by Universal Television Alternative Studio, a division of Universal Studio Group, and Electric Hot Dog with Jimmy Fallon and Jim Juvonen serving as executive producers.

About E! Entertainment

E! is the only global, multi-platform brand for all things pop culture, and airs some of the most sought-after reality series on TV, including “Keeping Up with the Kardashians,” “The Bradshaw Bunch,” “Botched” “Overserved with Lisa Vanderpump” and “E! True Hollywood Story.” “E! News” is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across EOnline and all digital and social media. The brand’s programming slate includes “Daily Pop,” “Nightly Pop” on linear and “E! News’ The Rundown” on Snapchat. “Live from E!” covers signature red carpet events, keeping fans connected to their favorite stars on pop culture’s biggest nights and the “E! People’s Choice Awards” celebrates the best in pop culture and is the only award show for the people, by the people. E! is part of the NBCUniversal Television and Streaming portfolio, which includes NBCU’s broadcast, cable and streaming platforms: NBC, Bravo, E!, Oxygen, SYFY, Universal Kids, USA Network and Peacock. For more information, visit EOnline.

Bia – Whole Lotta Money

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BIA’S WHOLE LOTTA MONEY ENTERS SPOTIFY VIRAL 50 CHART & DOUBLES STREAMS IN ONE WEEK, REIMAGINED VERSION OF SKATE SOUNDTRACKS THE NHL’S 2021 STANLEY CUP PLAYOFFS PROMOS, READ MORE ON ESPN HERE

Platinum-certified Boston-born and Los Angeles-based rapper Bia accelerates her takeover with Whole Lotta Money. The breakout single continues to climb the charts, ascending to #12 on the US Spotify Viral 50 Chart, #18 on Global Viral Spotify Charts and picking up 17 million total US streams to date. In the past week alone, it amassed 3.7 million streams, making for a 38% increase since the previous week. The video has achieved equally astounding success with 358K views in the last seven days, achieving a 51% difference from the last week. Speaking to the visual’s impact, PAPER Magazine dubbed Bia an absolute financial fatale for her flossy performance.

Not to mention, Whole Lotta Money has generated viral buzz on Tik Tok, where mega-popular celebrities from Cardi B and Lizzo to Kendall Jenner, Chelsea Handler, and Shay Mitchell have produced content featuring the song. The overall Tik Tok stats remain equally impressive, with an average of 8,000-10,000 videos per day and 206,000 videos and counting thus far.

As a result, her For Certain EP has notably reached #9 on the Billboard Heatseekers Album Charts.

Listen here via Epic Records.

Landing a massive sync, a newly reimagined version of Skate soundtracks the 2021 Stanley Cup Playoffs tune-in promos, bumpers and game highlights during game broadcasts on NBC, NBCSN and the NHL Network in the U.S, in addition to Sportsnet, CBC and TVA Sports in Canada and the NHL’s social and digital platforms, including TikTok. The music video for the NHL remixed version of Skate prominently features footage from NHL stars from all 16 Stanley Cup Playoffs teams – including Auston Matthews, Alex Ovechkin, Nathan MacKinnon and Mathew Barzal, among others – intercut with footage of Bia in the recording studio performing the new track. The collaboration reflects the NHL’s effort to expand hockey’s reach with innovative music partnerships and original content appealing to millennials and Gen Z. The 2021 Stanley Cup Playoffs began on Saturday, May 15.

Watch the reimagined version of Skate for NHL here.

Whole Lotta Money is well on its way to becoming the song of the summer!

Tracks from For Certain have cumulatively amassed over 30 million streams and counting. HotNewHipHop ranked it VERY HOTTTTT, while Complex claimed, “Bia is wrapping up 2020 with a bang.” Beyond looks from Nylon, Refinery29, and more, Flaunt put it best, Bia’s time is now! Hailing from Boston, the rising star has been grinding and putting in the work, creating nothing short of bangers for her growing fanbase.

Stay tuned for more from Bia soon.

ABOUT BIA

Spitting with agile aggression, dropping clever observations, and pouncing like a panther on every beat, Bia rips through rap with a feral intensity. Acclaimed by the likes of Wonderland Magazine and Billboard and also streamed nearly half-a-billion times to date, the platinum-certified Boston-born and Los Angeles-based artist emerges as a fierce, fiery, and focused force.

In 2019, Bia teamed up with Russ for Best On Earth. Not only did the song achieve platinum certification and reach #46 on the Billboard Hot 100 and #1 on at Radio, but Rihanna also posted a video with Best On Earth playing in the background and declared it, my new fav song. Now, Bia continues her new chapter with EPIC with her latest release Same Hands featuring Chicago’s own Lil Durk.

Bia was also featured in the Good American Spring 2020 clothing campaign and was the face of the Missguided x Sean John capsule collection for Fall 2020

With new music and partnerships on the horizon, Bia continues to show that 2021 will continue to be her year.

Follow Bia on Instagram here!

Reach Records to Executive Produce Soundtrack for Netflix’s Blue Miracle

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REACH RECORDS SIGNS ON TO BE EXECUTIVE PRODUCERS OF OFFICIAL SOUNDTRACK FOR THE NETFLIX FILM BLUE MIRACLE starring JIMMY GONZALES and DENNIS QUAID

MUSIC TO FEATURE ORIGINAL SONGS FROM LECRAE, GAWVI, WHATUPRG & MORE

Reach Records has signed on to executive produce the soundtrack for the new Netflix film, Blue Miracle, set to debut globally on the streaming platform starting May 27, 2021. The soundtrack features original music from Reach Records artists including Lecraw, Gawvi, WHATUPRG, and more, and will release across DSPs the same day as the film.

Directed by Julio Quintana, written by Quintana and Chris Dowling and produced by Javier Chapa, Darren Moorman, Chris George, Ben Howard, Trey Reynolds, Blue Miracle tells the incredible true story of Casa Hogar–the Mexican boy’s home that entered the world’s biggest fishing tournament to save their orphanage. The feature film stars Dennis Quaid, Jimmy Gonzales, Anthony Gonzalez, Raymond Cruz, Nathan Arenas, Miguel Angel Garcia, Isaac Arellanes, Steve Gutierrez, Dana Wheeler-Nicholson, Fernanda Urrejola, and Silverio Palacios with Bruce McGill.

Check out the official trailer for Blue Miracle below and the global release of the film on Netflix on May 27, 2021. Watch Blue Miracle, only on Netflix on May 27, 2021.

Lanea Celebrating National Paloma Day and Memorial Day

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Santa Monica’s Premier Cocktail Bar & Taqueria, Lanea is celebrating National Paloma Day on May 22 all month long with a 4-pack of Paloma cocktails for $20, with a portion of all cocktail sales benefiting those with mental health issues within the restaurant industry. National Paloma Day celebrates the Paloma, Mexico’s national drink. Memorial Day Weekend festivities include a variety of Picnic Party Pack options for a perfect day at the beach, and an interactive Cocktail Canning Pop-Up Experience on the Third Street Promenade.

For National Paloma Day, when patrons purchase a 4-pack of Paloma Thirst-Trap Cocktails, they will also receive a limited-edition, JAJA Tequila tote bag. In addition, a portion of Paloma Cocktail sales from the month of May will go to the I Got Your Back Project. I Got Your Back teaches hospitality industry employees to look for warning signs, creates acceptance and a safe environment to talk about personal crises, and provides access to resources for those struggling to help support mental health issues within the restaurant industry.

With Memorial Day Weekend just around the corner, Lanea is the perfect spot to stop before heading to the beach. Lanea has several Picnic Party Packs to choose from such as the “Picnic” (6 tacos, 2 cocktails, chips & pico de gallo and a Mexican serape blanket), the “JAJA Juego Pack” (6 tacos, 2 JAJA cocktails, chips, pico de gallo, Mexican Serape blanket and a pack of “What Do You Meme” cards), the “Mini Fiesta,” (4 tacos, 2 JAJA cocktails, chips & pico de gallo and a mini piatta) and “Chill in the Sun Pack” (4 tacos, 2 cocktails, chips, pico de gallo, sunglasses).

About Lanea:

Lanea is a cocktail bar, located one block from the Santa Monica Pier, that focuses on an extensive selection of over 400 hand-selected mezcals and tequilas. Lanea brings the spirit of Mexico to Santa Monica with authentic Mexican cuisine from family-run restaurant: Barbakush. Their cocktail program incorporates wellness-driven ingredients as well as the food and beverage programs utilize a no-waste philosophy using the stems from herbs to develop syrups for cocktails and bones from the barbacoa to make a consome that is served with chipotle chickpeas.

Bravocon is Back!

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BRAVO OBSESSED?

BRAVOCON IS BACK OCTOBER 15-17 IN NEW YORK CITY

Bravo announced today the return of the highly anticipated super fandom event BravoCon, for another star-studded, fun-packed weekend, October 15-17 in NYC. Back by extreme popular demand, BravoCon will deliver even more interactive experiences, live performances, insider panels, immersive activations, exclusive content, marketplace shopping and VIP access to Bravo’s biggest shows and their favorite Bravolebrities. Producers and talent will spill the tea on all things Bravo. Further details coming soon.

“Close to ten thousand fans experienced our first ever BravoCon and I’m so excited to bring the Bravosphere to life again,” said Ellen Stone, EVP, Consumer Engagement & Brand Strategy, NBCUniversal Cable. “The passion of our attendees combined with the enthusiasm from our talent set the standards super high for our second Con which we plan to be even more memorable.”

For a look back at the first BravoCon, visit the website here.

BravoCon emerged in 2019 with a sold-out three-day weekend showcasing the network’s wide breadth of series including “The Real Housewives,” “Below Deck,” and “Million Dollar Listing” franchises as well as “Southern Charm,” “Top Chef,” “Summer House,” “Vanderpump Rules” and “Married to Medicine.” Fans experienced exclusive access to their favorite Bravolebrities, live podcast tapings, a Bravo bazaar marketplace, immersive photo opportunities, exclusive sneak peek screenings, exciting panels and breaking news moments.

Fast Facts From BravoCon 2019:

Nearly 10,000 attendees
90+ Bravolebrities
More than 50 live events
“Watch What Happens Live with Andy Cohen”hosted the largest audience ever, with over 75 Bravolebrities on stage
One fan famously raved after attending BravoCon, “My top three moments in life were marriage, babies and BravoCon – not necessarily in that order.”

About Bravo:

Bravo is the premier lifestyle and entertainment brand that drives cultural conversation around its high-quality, interactive original content across all platforms. The network features a diverse slate of original programming, including Emmy Award-winning “Top Chef” and “Project Runway,” fan-favorites “Vanderpump Rules,” “Below Deck,” “Southern Charm,” and the highly popular “Million Dollar Listing” and “The Real Housewives” franchises. Bravo also boasts the only live late-night talk show on television with the critically acclaimed “Watch What Happens Live with Andy Cohen,” which has become a nightly destination for A-list celebrities. Bravo is part of the NBCUniversal Television and Streaming portfolio, which includes NBCU’s broadcast, cable and streaming platforms: NBC, Bravo, E!, Oxygen, SYFY, Universal Kids, USA Network and Peacock. For more information, visit Bravo TV.

Pirelli Announces New Tire Launch

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PIRELLI RUN FLAT: 20 YEARS OF CONTINUOUS INNOVATION TECHNOLOGY BORN OUT OF RALLYING: NOW APPLIED TO COMFORT, SUSTAINABILITY AND NEW ELECTRIC MOBILITY

MORE THAN 1000 DIFFERENT TYPES OF RUN FLAT TIRES DEVELOPED, MORE THAN 70 MILLION TIRES PRODUCED AND OVER 50 CAR MODELS ON THE ROAD WITH THIS TECHNOLOGY

The principal benefit of Pirelli’s run flat technology – introduced to select Pirelli road tires in 2001 using the lessons learned from rallying – is to allow drivers to continue driving for a while after most punctures, rather than being stranded by the side of the road. Rallying is where this technology was tried and tested for the first time, with tires featuring a reinforced structure designed to allow driving after a puncture, which would otherwise cost several minutes in the heat of intense competition on a wide variety of roads.

NEW MATERIALS AND PROCESSES TO INCREASE COMFORT AND SUSTAINABILITY

Non-stop research and development into new materials and processes has helped Pirelli to improve driving comfort in recent years for cars equipped with Run Flat tires. Thanks to new technology in the tire’s structure, as well as advances in the materials used, increased comfort for drivers and better rolling resistance, with reduced fuel consumption and fewer emissions, are possible. These tires are built to absorb bumps in the road, and they offer similar levels of comfort as standard tires, but with the key advantage of being designed to allow continued driving up to 50 miles at 50 miles per hour (mph) to seek assistance after most puncture events – even with reduced air pressure. The particular suspension characteristics of vehicles equipped with Run Flat tires as original equipment should encourage the driver to always use tires with this technology, including as replacement tires when needed, to maximize the performance of the car.

USEFUL TECHNOLOGY FOR ELECTRIC VEHICLES, WITH AN EYE TOWARDS THE FUTURE

Spare tires are not usually available in electric cars, in order to free up more space for batteries. That’s why several vehicle manufacturers choose extended mobility solutions such as Run Flat or Seal Inside to minimize inconvenience and allow the driver to get to a shop in the event of most punctures. Run Flat tires are designed to allow motorists, including those with electric vehicles, to continue driving up to 50 miles at up to 50 mph without loss of air pressure, even after most punctures. Run Flat technology is also expected to play an important role in future autonomous driving systems, by helping the vehicle remain operative in most road hazard events.

OVER 1,000 DIFFERENT VERSIONS DEVELOPED AND MORE THAN 70 MILLION RUN FLAT TIRES PRODUCED

Over the last 20 years, Pirelli’s engineers have developed more than 1,000 different types of tires featuring run flat technology, which are built to allow drivers to keep driving for up to 50 miles at a maximum speed of up to 50mph. It’s a solution that has been adopted by many different manufacturers, who have requested run flat tires as original equipment on their new vehicles – such as Audi, BMW, Mercedes-Benz and Alfa Romeo. Throughout these two decades, Pirelli has produced more than 70 million run flat tires, including summer, winter and all-season tires – some of which have been fitted to the most powerful and prestigious cars of recent times, including the entire BMW and Mini range, a substantial part of the Mercedes range, the Alfa Romeo Giulia, Audi Q5 and Q7.

A WIDE RANGE AVAILABLE

There are more than a dozen premium and prestige vehicle car manufacturers that use Pirelli tires with run flat technology today, including Audi, Alfa Romeo, BMW, Jeep, Mercedes-Benz and Rolls-Royce. This technology is available on more than 50 models of Pirelli tires homologated as original equipment for use by car vehicle manufacturers. All these tires carry ‘run flat’ markings on the sidewalls, together with markings denoting the individual vehicle manufacturer they are intended for. On some tires, this technology is combined with Pirelli Elect and PNCS noise-cancelling technology. The former is dedicated to electric vehicles and is focused on low rolling resistance, reduced tire noise, grip, and a structure designed to support the weight of a battery-powered vehicle. PNCS is instead focused on reduction of perceived tire noise inside the cabin, thanks to the use of special sound-absorbing sponge on the inside of the tire. Pirelli Seal Inside is yet another technology made available by Pirelli. In the event of a puncture in most portions of the tire, a sealing substance inside the tire forms a seal around the foreign object as soon as it penetrates the tire, preventing air from escaping and the tire from losing pressure. When the foreign object is extracted, the same material seals up the edges of the resulting hole, until the tire can be repaired, so drivers can carry on driving in control and comfort.

Pirelli’s high-end Run Flat tires are the result of Pirelli’s innovative MIRS production process, which is entirely controlled by computer with ‘raw’ tires made using robots offering a final result with high standards of quality and reliability. Pirelli’s self-supporting run flat system uses special reinforcements inserted into the internal sidewalls, which are designed to sustain the lateral and transversal loads on the car even in the absence of tire pressure.

By: Matthew Anthenelli

Today, Pirelli is proud and excited to announce the introduction of the newest model to their Scorpion AS Plus line, the Scorpion AS Plus 3. The quiet, sporty tire was designed using cutting-edge 3D technology to ensure the most durable, gripping tire possible for all North American crossovers, SUVs, and pickup trucks.

Pirelli is an internationally known brand that is signified by its outstanding quality tires that increase the performance of virtually any kind of car. Their tires are specifically designed to provide the maximum amount of comfortability, quietness, grip, and durability for cars ranging from electric vehicles and hybrids to Formula 1 race cars.

The Scorpion line of tires from Pirelli is designed specifically for North American consumers and was started in 2013. This means that all the tires were manufactured not only to custom fit many popular American car models and brands, but also in order to be able to perform in the conditions of all four seasons and a wide variety of terrain. Another main goal of the Scorpion line is an increased mileage guarantee, with the new Scorpion AS Plus 3 boasting a seventy thousand mile warranty.

The AS Plus line of Pirelli tires have been specifically designed and manufactured to meet the requirements of larger vehicles like crossovers, SUVs, and pickup trucks. Pirelli has always maintained its reputation of providing high quality products that are geared towards performance and innovation, while still being able to be used for both sports and lifestyle purposes.

As a result of the pandemic, CEO Pietro Berardi explained that Pirelli has put more investment into researching their customer base and design innovations than ever before in the past year. The head of Pirelli’s North American Marketing team added that in their research for the Scorpion AS Plus 3, designers were able to use 3D modelling and simulation in order to create the most optimal tread design for the best handling and grip on both tight turns and high speeds. The 3D models are a huge innovation in the design and manufacturing of tires, as designers were able to see in real time the differences in type of treads in different environments as well as comparing how they’d each hold up over time.

Using 3D technology, Pirelli was able to design the Scorpion AS Plus 3 to optimize quietness and comfortability, road-hugging grip, and all-season performance that motorheads and thrill-seekers will depend on. The tires are designed for all North American crossovers, SUVs, and pickup trucks and come in a wide variety of thirty seven different sizes. They even have custom-fit tires for popular vehicles like the Jeep Grand Cherokee and F-150 for customer’s ease and convenience.

The Pirelli Scorpion AS Plus 3 is a highly technologically advanced tire that is a must for anyone driving a crossover, SUV, or pickup truck and looking for a high performing tire to go with it. Featuring tread designed with innovative 3D models and a seventy thousand mile treadwear warranty, the Scorpion AS Plus 3 is without a doubt the most futuristic and cutting-edge tire available today.

Check out Pirelli’s new video featuring Danica Patrick, which highlights the performance capabilities of the new Scorpion AS Plus 3 here! You can also find out more by checking out Pirelli’s Instagram and website.

Cheerleading × Patrick Avard Music

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Competitive Cheerleading Music Producer Patrick Avard (CheerMusicPro) Congratulates Teams of the 2021 USASF Worlds Competition

Patrick Avard – competitive cheer’s most sought-after music producer and the artist behind CheerMusicPro – is happy to congratulate all participants and winning teams in the 2021 USASF Cheerleading Worlds. Working to produce his signature custom-mixed tracks for team showcasings, Avard helped contribute to 24 medals for this season’s ultimate cheerleading competition, with his production company New Level Music producing a total of 41 medaling tracks.

Music producer Patrick Avard, known as cheerleading’s top production artist CheerMusicPro, extends his congratulations to all of the participating and medaling teams at this year’s USASF Cheerleading Worlds competition.

The Cheerleading Worlds competition is the final and most anticipated competition of the season for the world’s premier competitive cheer programs. The competition took place over three days in Orlando, Florida, with 63 teams taking home medals for incredible performances in gold, silver or bronze.

Producing high-energy mix tracks that are custom designed and scored along to routines of individual programs, CheerMusicPro contributed to 24 separate medals across a broad range of divisions, including gold winnings such as:

Small Senior 6: Cheer Extreme SSX
Large Senior Coed 6: TGLC
International Open 6: Fame Super Seniors
International All-Girl NT: CCS Lady Aurora
Medium Coed 6: Woodlands Extreme Black Ops
Senior Small Open Coed 6: Rockstar Beatles
IOC 6: Top Gun OO

Adding to the impressive lists of medaling tracks are music production companies Cheer Freqs and Royal Custom Music, who create custom mixes for cheerleading programs through Patrick Avard’s music production company New Level Music. Combined, Avard, and his company produced tracks for 41 medaling teams, a groundbreaking record for New Level Music.

“After the cancellation of last year’s Worlds due to public safety concerns, it was inspiring to see all of these teams return with such renewed passion and incredible skill – we were all very impressed,” said music producer Patrick Avard (CheerMusicPro).

“I am especially proud of the work that Andy, Teighlyr and the rest of the New Level Music team have contributed to get such amazing results at this year’s competition. Working with these dedicated and talented music producers is a true joy and I am appreciative for all that they bring to this genre of music,” Patrick Avard added.

Entering music production in 2004 under the signature name of CheerMusicPro, Avard is known for producing premium custom mixes for cheer programs and having pioneered cheer music to become its own distinct genre. Patrick Avard has cultivated a large following of music fans by consistently producing new releases, working with many of the world’s top level cheer teams, and with his work appearing on the popular Netflix docuseries “Cheer.”

Characterized by fast tempos, trap interludes, and a steady beat appropriate for the cadence and pace of cheer routines, New Level Music has become the leading production company for custom cheer tracks.

To learn more about the unique sound and work of Patrick Avard, please visit his website.

To keep up to date on all-things-CheerMusicPro, visitors can also visit the producer’s official page.

About Patrick Avard

Patrick Avard is an entrepreneur and top music producer for the competitive cheerleading industry. Known by his producer name, CheerMusicPro Avard has helped establish cheer music as its own genre and has popularized the music of the sport to an outside market. With his team at New Level Music in Atlanta, Georgia, Patrick Avard continues to expand the footprint of music production in the cheer industry and crafts custom-tailored mix tracks for the largest cheer programs in the United States.

Lele Pons – Al Lau

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Ascending to the forefront of popular music and culture worldwide, global entertainer, social media influencer and Latin music sensation Lele Pons releases a new single and music video entitled “Al Lau.”

The track highlights her dynamic vocals over a glossy groove and bouncy beat highlighted by acoustic guitar. She delivers verses with confidence before launching into a simmering chorus. The music video tells two parallel stories: Lele getting ready for a night out and a male protagonist as he does the same. Their paths cross at a bar before the clip takes a surprising turn. Click HERE to listen and watch the music video.

About the song, she commented, “I wanted to create something that felt fresh and sweet—something that people can vibe to when they reconnect with their friends and family this summer. I’m so proud of ‘Al Lau,’ because I’m not sure if I could have made this type of song a year or two ago. I’ve been working hard to grow as an artist, and I hope everyone can feel that when they listen to the new sound in this record.”

Lele’s 2020: “Se Te Nota” feat. Guaynaa remains a worldwide phenomenon and has reached equivalent status of Double Diamond in Mexico, Triple Platinum in the U.S., and Platinum in Spain. So far, it has clocked over 650 Million total streams and counting. She also made her late-night television debut with a provocative performance of the song on NBC’s The Tonight Show Starring Jimmy Fallon.

About Lele Pons

Combining charisma, dynamic vocals, and a genre-busting international style, Lele Pons secures her place at the forefront of popular culture and music worldwide. The trilingual sensation, singer, songwriter, actress, model, influencer and entertainer remains one of the world’s top content creators on Youtube with 17.7 million subscribers and 4.6 billion views and counting, where she’s known for her sketch comedy. Among a string of global smashes, “Bloqueo” turned heads on multiple continents, and 2018’s “Celoso” ascended to Diamond status in Mexico and Triple-Platinum in the U.S. with nearly 1 billion combined global streams. She starred in the Friends parody Amigos in 2018-2019. Additionally, Lele launched her podcast The Best Kept Secrets with Lele Pons on Spotify in 2020. She opened her heart to the world in the docuseries: The Secret Life of Lele Pons. In this revealing series, she reveals her struggles and diagnosis with OCD (obsessive-compulsive disorder).