Posts made in March 2021

Golden Globes Illustration by Heather Skovlund

Golden Globes 2021

By Dana Feeney

The Golden Globes have kicked off the 2021 awards season despite the many production disruptions in television and film in 2020 due to the CoronaVirus pandemic. For those who may not be familiar with the Golden Globes, the globes are a film and television award show that happens once a year run by the Hollywood Foreign Press Association (HFPA). The awards were done remotely and hosted in tandem from opposite coasts by comedy powerhouses Tina Fey and Amy Poehler. Instead of the usual stacked audience of the biggest names in Hollywood, the members of the in-person audiences were front-line workers and first responders while celebrities watched from the safety of their homes via zoom. Fey and Poehler did not pull any punches during their opening monologue, which you can watch here.
The HFPA, a group of 87 international journalists from around 55 countries, does not have any black members. Fey commented on this almost immediately in the opening monologue saying, “The Hollywood Foreign Press Association is made up of around 90 international, no-black journalists.” Throughout the night different personalities commented on the lack of representation, including “Schitt’s Creek” co-creator Dan Levy who said “in the spirit of inclusion, I hope that this time next year this ceremony reflects the true breadth and diversity of the film and television being made today because there is so much more to be celebrated,” during his acceptance speech for Best TV Series. More critically, Sacha Baron Cohen, who won multiple awards including Best Motion Picture – Musical or Comedy, for “Borat Subsequent Moviefilm,” and said in his acceptance speech, “Thank you to the all-white Hollywood Foreign Press.”
One of the biggest snubs of the night was the lack of nominations for “I May Destroy You,” a British-American series starring, written, co-directed, and executive produced by Michaela Coel for BBC One and HBO. Many people are frustrated by the fact that “Emily in Paris,” which is a story about a white woman navigating Paris as an American, garnered nominations over “I May Destroy You.” Deborah Copaken, a writer for Netflix’s “Emily in Paris,” spoke to The Guardian and explain how much she believes “I May Destroy You” “deserves to win all the awards.” She speaks about how well the show “takes the complicated issue of a rape – I’m a sexual assault survivor myself – and infuses it with heart, humor, pathos.” You can read the rest of her take on “I May Destroy You” here.
Additionally, the film “Minari” won Best Motion Picture, Foreign Language, you can watch director Lee Isaac Chung‘s acceptance speech which features his daughter here. “Minari” was left out of the Best Motion Picture category supposedly because portions of the film were not in English, although the film is the story of a Korean-American family set in Arkansas. This created very similar dissent to last year’s exclusion of “Parasite” written and directed by Korean Filmmaker Bong Joon-ho, from the same category at the Golden Globes, which went on to win four Academy Awards, including Best Picture. You can find more information about “Minari” and where to watch it here.
On a more positive note, many deserving producers, directors, screenwriters, actors, actresses, and more were recognized for the high caliber of content produced this past year. One of the most heart-wrenching being Chadwick Boseman, who won his first Golden Globe for Best Actor in a motion picture, drama for his performance in “Ma Rainey’s Black Bottom.His wife, Taylor Simone Ledward Boseman, accepted the award on his behalf and gave a beautiful acceptance speech which you can watch here. It’s highly anticipated that Boseman may go on to win a posthumous Academy Award for his performance.
History was made in many categories throughout the evening. Chloé Zhao is now the first woman and the first Asian woman to win Best Director. She won Best Director for the film “Nomadland“. Of the five individuals nominated for Best Director, three of them were women, Chloé Zhao, Emerald Fennell, and Regina King. This is the first time the HFPA has recognized more than one female director. You can see Zhao’s acceptance speech here. You can read more about this historic moment for women in film here.
Andra Day won Best Actress in a Motion Picture – Drama for her role in “The United States vs. Billie Holiday.” She is the second black actress to win the category since Whoopie Goldberg won for “The Color Purple” 35 years ago. You can see her ecstatic reaction alongside her family and her acceptance speech here and read more about her thoughts on her win here.
After his Best Screenplay, Motion Picture win for “The Trial of The Chicago 7,” Aaron Sorkin is now tied with Quentin Tarantino and Robert Bolt who respectively have three wins in the screenplay category. His past two wins were for “The Social Network” (2010) and “Steve Jobs” (2015), but he has received multiple other nominations for screenwriting in the past. You can watch his acceptance speech here.

The official video for the Golden Globes and critic’s choice-nominated song was “Fight For You” by H.E.R., as featured in the original motion picture film, “Judas and the Black Messiah.” 

Netflix, with 42 nominations and 10 wins, Amazon, with 10 nominations and three wins, and Apple TV, with four nominations and one win, took home huge victories for streaming services. Netflix’s limited series “The Crown” and “The Queen’s Gambit” were hugely popular and won a variety of accolades. For Amazon and Apple Tv, their ringers were “Borat Subsequent Moviefilm” and “Ted Lasso” respectively.
You can see the full list of winner’s here.

 

Hiking by Kaelen Felix for 360 Magazine

Tums’ Inappropriate ‘Camping Trip Chili’ Commercial

By: Emily Bunn

Antacid brand, Tums, recently released a commercial for Tums Naturals which features two women camping in the woods. As they heat chili over their campfire, one of the women begins to feel some heartburn. Suddenly, a towering, ominous red pepper appears behind her menacingly. The pepper is noticeably phallic, and dominates the small woman. TUMS announces, “When heartburn takes you by surprise, fight back.” The woman shown suddenly dropping her chili and defenselessly being dragged across the forest floor. As she is hauled away, she flashes the pepper her container of TUMS–almost as if she is wielding off an attacker with pepper spray.

The commercial has stirred associations with sexual assault, as the woman is dragged off without consent from the phallic figure. Tums’ commercial is an insensitive and inappropriate representation of such serious matters. To equate having some temporary heartburn to being assaulted is a far cry, and comparing the two lessens the severity of experiencing life-long trauma from sexual misconduct. TUMs ineffable lapse of judgement in creating this disturbing commercial is unprofessional, and promotes rape culture through joking about assault and brushing off the severity of such.

The commercial represents the woman as an unknowing victim, painting her in the horror trope light of the ‘final girl.’ The final girl trope in horror movies represents the heroine left standing at the end of the movie who fights off the offending villain, the most ‘pure’ woman–oftentimes a virgin–whose obedience rewards her with life. This trope is rooted in misogyny, and is an outdated sentiment of the entertainment industry’s emphasis on the male gaze. Just like in horror movies, the woman in this commercial gets to escape–thanks to her handy Tums– but this resolution begs the question: without her Tums, what would have happened to this woman? What is it that the giant pepper is threatening her life with, and why did Tums find it appropriate to relate a life-or-death situation to mere heartburn? Some may say it’s for laughs, but when situations like this actually occur– not with a giant pepper, but instead with an aggressive abuser who aims to hurt women– it’s no laughing matter. Whereas in a fictitious horror movie–or Tums commercial– the final girl gets to escape with her life, women who experience sexual assault are forced to live every day with the real life horror of their trauma.

analysis illustration by Rita Azar for 360 Magazine

Sphere We Go! STEM Exhibit

WonderWorks Orlando Unveils New STEM Exhibit Explaining Earth’s Spheres: Sphere We Go!

WonderWorks Orlando announces the opening of a new exhibit focused on science, technology, engineering and mathematics (STEM). The new exhibit topic will focus on the layers of the Earth’s spheres and is scheduled to open March 11, 2021.

“Earth is a topic that most people love to learn about, so we are excited about this new exhibit,” says Brian Wayne, general manager of WonderWorks Orlando. “This will give families a fun way to learn about this STEM topic, whether it’s just for fun or if they are looking for a way to expand upon their child’s formal education.”

The new exhibit will help teach people about the four different layers in Earth’s spheres, including the lithosphere (or geosphere), hydrosphere, biosphere, and atmosphere. In addition to learning about each layer, the exhibit also explains how the four layers interact with each other. The new exhibit will include images and content to read. There is also a 3D hologram high-definition video–no special glasses required–that provides a visual explanation of the layers and how they interact, to enhance the viewing experience.

STEM education, according to the National Inventors Hall of Fame, focuses on teaching children real-world applications that help develop a variety of skill sets. Some of the skills children gain through STEM education include technology literacy, problem solving, creativity, curiosity, critical thinking and being innovative. Finding ways to introduce them to STEM topics in a fun way can help to get them more interested.

“We look forward to helping families learn more about the spheres that make up Earth,” added Wayne. “We continue in our mission of making learning fun!”

To choose the name for the new poll, WonderWorks held a poll asking people to choose from three names. Employees and social media users weighed in, with the following being the outcome of the exhibit name poll: Sphere We Go! is the official new name of the exhibit.

  1. Sphere We Go! – 51% of the vote
  2. Get Outta Sphere! – 38%
  3. Sphere Not These Earthly Layers! – 11%

Additional onsite and community programs include the WonderWorks WonderKids event, virtual learning labs, FLO-Art Florida Youth Art Gallery, science fair partnerships, online science information and worksheets and a homeschool program. WonderWorks Orlando also offers various STEM activities, including virtual learning labs, onsite exhibits, activities and more.

To learn more about the programs offered at WonderWorks Orlando, visit the site.

Due to a county-wide mask restriction in Orlando, guests will need to bring one with them. WonderWorks does also have some for sale onsite. WonderWorks has implemented COVID-19 safety protocols, including reduced capacity and hours, enhanced cleaning efforts, social distancing measures, hand sanitizer stations, employee health screenings and employee personal protective equipment (PPE). Guests are encouraged to review all safety rules before their visit on the webpage devoted to COVID-19.

About WonderWorks

WonderWorks, the upside-down adventure, is a science-focused indoor amusement park for the mind that holds something unique and exciting for visitors of all ages. Guests enter through an upside-down lobby with the ceiling at their feet, the ground above their head and must pass through an inversion tunnel to turn right side up. There are three floors of nonstop “edu-tainment,” with over 100 hands-on and interactive exhibits that serve a STEM educational purpose to challenge the mind and spark the imagination. WonderWorks Orlando is also home to The Outta Control Magic Comedy Dinner Show. WonderWorks is located in Orlando, Pigeon Forge, Myrtle Beach, Panama City Beach, Syracuse and Branson. For more information, visit the site.

Tech illustration by Sara Davidson for 360 Magazine

Tech Industry Billionaires

70% of the Top 10 Billionaires Generated Their Wealth from the Tech Industry.

Data researched by Trading platforms UK indicates that 70% of the top ten richest people amassed their wealth from the technology industry as of March 1, 2021. The top ten wealthiest individuals control a fortune of $1.14 trillion in total, with tech players accounting for $855.9 billion.

Amazon founder Jeff Bezos is the wealthiest person globally with a fortune of $181 billion, followed by Tesla CEO Elon Musk at $174 billion. Microsoft founder Bill Gates ranks third with a fortune of $135 billion.

The report explains some of the underlying factors leading to the tech sector’s dominance of the top ten rich list. According to the research report:

“The dominance of the rich list by the technology industry figures also points to the sector’s resilience in times of crisis. Technology rose to prominence due to its ability to offer solutions to help people cope with the coronavirus crisis. For instance, during the health crisis, most billionaires in the sector like Amazon’s Jeff Bezos amassed more wealth as more people leveraged on e-Commerce platforms amid the lockdown and stay at home measures.”

The U.S. and China together host 49% of the top 500 billionaires globally.

Additionally, the findings reveal that the United States has the highest number of billionaires globally at 156, while China ranks second at 86. The two countries, therefore, account for 49% of the top 500 billionaires globally.

Germany is third with 28 billionaires followed by Russia at 24. Hong Kong and France follow, with each having 17 billionaires. The United Kingdom and India each have 16 billionaires. Canada is ninth with 15 billionaires while Sweden is tenth with 11 billionaires.

The analysis also shows that the tech industry has the highest number of billionaires globally at 84. Industrial ranks second with 56 billionaires followed by diversified at 50 while the consumer has 43 billionaires. Finance has 37 billionaires, while entertainment has the least billionaires at 10.

For further statistics and information, please visit this website.

Fast food article illustration by Heather Skovlund for 360 MAGAZINE

KFC DIGITAL SALES INCREASE

KFC Owner Yum Brands Reports Digital Sales of $17 Billion in 2020, Up By 45% YoY

Despite the blow of pandemic restrictions in 2020, Yum Brands’ earnings for the year topped analysts’ estimates.

According to the research data analyzed and published by Stock Apps, the company’s Q4 2020 revenue grew by 3% year-over-year (YoY) to $1.74 billion, higher than the expected $1.72 billion. For the full year, digital sales rose by 45% to $17 billion.

Based on an NPD Group report, restaurant digital orders in the US shot up by 145% YoY in December 2020. By the end of the year, carry-out accounted for 46% of off-premises orders and drive-thrus got 44%.

US Digital Restaurant Market Sales Rose by 124% in 2020 to $45 Billion

Yum Brands launched a series of initiatives to speed up its digitalization process in 2020. For KFC, a new eCommerce ecosystem streamlined off-premises order handling. As a result, transaction times at the window reduced by 16 seconds in Q4 2020 compared to Q4 2019.

The Habit added curbside pickup, which accounted for 10% of all sales and 50% of mobile sales. Through its Go Mobile ecosystem, Taco Bell saw drive-thru transaction times drop below four minutes. Thanks to these investments, Pizza Hut saw an 18% growth in same-store sales from off-premise channels. Taco Bell reported a 12% digital sales mix while The Habit had a 40% sales mix from its digital platform.

McDonalds also benefitted from a shift to digital, generating $10 billion from online sales across its top six markets in 2020. They accounted for20% of the company’s total annual sales. Chipotle also posted a 177.2% YoY increase in digital sales during Q4 2020, reaching $781.4 million.

According to eMarketer, digital restaurant market sales in the US rose by 123.8% in 2020 to $44.94 billion. In 2021, it is projected to increase by 22.3% to $54.97 billion and in 2022, by16.3% to $63.93 billion.

By 2025, digital sales will account for 54% of limited and quick-service restaurant business according to a study by Incisiv.

The full story, statistics and information can be found here: https://stockapps.com/blog/2021/02/25/kfc-owner-yum-brands-reports-digital-sales-of-1-7-billion-in-2020-up-by-45-yoy/

Money illustration by 360 Magazine

LVMH Market Cap Increase

LVMH Market Cap Soars to €265 Billion, Tops Nestle as Highest Valued Company on European Stock Market

Luxury conglomerate LVMH is among the key beneficiaries of investor optimism. According to the research data analyzed and published by Finaria, luxury conglomerate LVMH’s market capitalization stood at €264.55 billion as of February 26, 2021. That made it the highest valued company on the European stock market, overtaking Nestle which had CHF 267.57 billion (€242 billion).

Based on a HH Journal report, LVHM’s share price increased by 65.4% between April 2020 and February 2021. During the same period, European luxury rival Richemont posted a share price gain of 74%. Hermes stock shot up by 54.7% while Kering’s soared by 22.1%.

Fashion and Leather Goods Division Accounted for 86.5% of LVMH 2020 Profit

LVMH, the world’s largest luxury group, owns 75 primary brands across five divisions. Fashion and leather goods, the largest of these, accounted for a 46% share of Q1 to Q3 2020 revenue. During the period, the segment’s sales fell by 11% but started showing signs of recovery in Q3 2020, with a 12% uptick.

The performance of the fashion and leather goods division improved further in Q4 2020 when its revenue soared by 18% to €7.3 billion. For the full year 2020, the segment’s organic revenue only declined by 3%, compared to its 24% decline during H1 2020. It thus accounted for 86.5% of LVMH’s profits for the year 2020.

Overall, LVMH group sales in Q4 2020 totaled €14.3 billion, down by only 3% YoY. Asia contributed to its strong performance with a 21% increase in regional sales. In contrast, sales in Europe fell by 24%.

For the full-year 2020, LVMH’s revenue sank by 16% to €44.65 billion while its net profit fell by 34% to €4.7 billion. On the bright side, the group completed the acquisition of US jeweler Tiffany at $15.8 billion. In 2021, analysts project an increase of 18% in revenue and a 67% uptick in earnings for LVMH.

The full story, statistics and information can be found on Finaria’s website.

Beyond Van Gogh by Beyond Exhibitions for 360 Magazine

Beyond Van Gogh: An Immersive Experience

This April, “Beyond Van Gogh: An Immersive Experience” is coming to one of Miami’s hottest venues, the Ice Palace. The exhibition, created by French-Canadian Creative Director Mathieu St-Arnaud and his team at Montreal’s world-renowned Normal Studio, features more than 300 of Vincent Van Gogh’s iconic artworks and takes the art lover into a three-dimensional world that exhilarates the senses.

After tremendous successes in Europe, cinematic Van Gogh exhibitions have crossed the ocean to great North American acclaim in recent years. In a rich and unique multimedia experience using cutting-edge projection technology developed by some of the world’s greatest AV designers, Beyond Van Gogh takes on the challenge of breathing new life into Van Gogh’s vast body of work. Using the artist’s own dreams, thoughts, and words to drive the experience as a narrative, guests move along projection-swathed walls wrapped in light and color that swirls, dances, and refocuses into flowers, cafes, and landscapes.

While journeying through Beyond Van Gogh, guests witness over 300 masterpieces, including instantly-recognizable classics such as “The Starry Night”, “Sunflowers”, and “Café Terrace at Night”, now freed from their frames. Van Gogh’s art comes to life by appearing and disappearing, flowing across multiple surfaces, and heightening the senses with their immense detail. Through his own words set to a symphonic score, guests come to a new appreciation of this tortured artist’s stunning work. It’s no surprise that millions of people all over the world credit Van Gogh with enhancing their relationship with art. Beyond Van Gogh will only deepen it further.

About Beyond Exhibitions

Beyond Exhibitions is a company comprised of like-minded individuals who have worked across the globe with some of the greatest entertainers and brands known to man. With Beyond Van Gogh, the team brings their collective understanding of audiences, entertainment, and art together to proudly present Vincent Van Gogh as he has never been seen before.

Tickets Onsale Now – Grand Opening Thursday, April 15th

Ice Palace Studios Miami (1400 N Miami Avenue, Miami, FL 33136)

To purchase tickets or for more information, please visit the museum’s website.

Cityscape by Mina Tocalini for 360 Magazine

U.S. Smart City Initiatives

U.S. Smart City Initiatives Are Falling Short; New Report Calls for More Federal R&D and Coordination to Demonstrate and Deploy Artificial Intelligence Tools.

The next wave of connected and intelligent technologies—sensors, 5G, and artificial intelligence (AI)—promises to improve the energy efficiency of urban systems. AI, in particular, can help cities save money, address infrastructure needs, and reduce emissions. Yet, cities face significant challenges in researching, developing, demonstrating, and deploying AI and other smart technologies. A new report released today by the Information Technology and Innovation Foundation (ITIF), the leading think tank for science and technology policy, shows that without greater federal involvement in R&D and better national coordination of demonstration and deployment activities, cities will fail to maximize the benefits AI offers.

“City governments ultimately must take the lead in deploying AI smart city applications, but there is an important role for the federal government in funding R&D and coordinating activities,” says Colin Cunliff, a senior policy analyst at ITIF and co-author of the report. “Some federal programs invest in AI or smart cities, but there are significant funding gaps in demonstration and deployment, and that’s because there is no cross-cutting vision or strategy. Increasing federal R&D funding and providing better coordination can drive adoption of AI technologies on a larger scale than cities can achieve working independently.”

The report details many potential applications of AI for smart cities in transportation, the electrical grid, buildings, and city operations that can ultimately make cities more efficient and help them reduce their environmental footprint. To overcome the obstacles of adopting AI, the report shows how United States can draw lessons from how other countries have tackled these challenges. For instance, Singapore has developed a “digital twin” of the island that the government, businesses, and researchers can use as a test bed to run simulations.

While the federal government has undertaken an array of activities to support the development of smart cities, the report notes that these efforts have mostly been uncoordinated, and the government has had no strategic vision for AI R&D, demonstration, and deployment of smart city technologies. Some federal government programs are investing in AI or smart cities, but significant funding gaps remain. There are also no cross-cutting AI and smart city initiatives.

“Smart city investment has been compromised during the COVID-19 pandemic because of revenue shortfalls. Even the most capable cities are struggling to overcome some of the obstacles they face in smart city development,” says Ashley Johnson, a policy analyst at ITIF and co-author of the report. “Increasing federal investment and coordination to jumpstart smart cities would address several challenges at once. Smart cities offer an important opportunity to address infrastructure needs, reduce emissions, and save money to ease strained state and local budgets.”

To view more of the Information Technology & Innovation Foundation’s findings, read their report.

About ITIF

The Information Technology and Innovation Foundation (ITIF) is an independent, nonprofit, nonpartisan research and educational institute focusing on the intersection of technological innovation and public policy. Recognized by its peers in the think tank community as the global center of excellence for science and technology policy, ITIF’s mission is to formulate and promote policy solutions that accelerate innovation and boost productivity to spur growth, opportunity, and progress. Learn more on their website.

Cryptocurrency by Heather Skovlund for 360 Magazine

German Alternative Currency Development

Just 43% of Germans Still Trust European Central Bank, Cryptocurrencies as Alternative Currency Benefit from Development

  • Only 43% still have faith in the European Central Bank
  • Confidence in decline since autumn 2018
  • Lack of trust a potential driver for Bitcoin & Co’s price rallies

A mere 43% of German citizens have confidence in the European Central Bank (ECB). Trust in the European Union institution has been falling since autumn 2018–and the pandemic seems to be fueling the trend even further. As can be seen in a new infographic from Kryptoszene, skepticism could be one of the reasons behind Bitcoin & Co.’s rally.

Citizens’ confidence in the ECB rose between 2016 and autumn 2018, but has been fading since then. The central bank’s specific policies aside, there is a growing mistrust in the stability of the financial and monetary system.

This development seems to be working in cryptocurrencies’ favor. 5% of professional investors are convinced that distrust in the current monetary system is a strong price driver, with the value of Bitcoin rising by around 412% within the last 365 days.

Meanwhile, Germans also seem to be relying increasingly on cash. As shown in the infographic, just under one in five Germans believe that people hold cash in order to protect themselves from bank and state failures.

“Trust is a central bank’s most precious asset. This has been damaged recently, possibly in part due to loose monetary policy in response to the corona crisis,” according to Kryptoszene analyst Raphael Lulay. “Although the damage does not seem to have reached a critical level just yet, alternative currencies are already benefiting.”

To read further and see more statistics, please visit Kryptoszene.de’s website.

About Kryptoszene.de

Kryptoszene.de is a news and information platform that publishes cryptocurrency forecasts, investment news, background reports, analyses and instructions for buying and trading cryptocurrencies and other assets.

Queen Rock Tour poster by James Murtagh-Hopkins of Universal Music Group for 360 Magazine

QUEEN ROCK TOUR

BECOME A ROCK LEGEND WITH THE FIRST EVER OFFICIAL QUEEN GAME ON MOBILE.

“Be a Lockdown Rock Star! No turning back !!!”- Brian May, Queen

Play along with hits from the band’s iconic catalogue. Relive their classic concerts by touring the world and performing on different stages.

Click here to view video trailer

Queen: Rock Tour is available now on Android / iOS

Queen: Rock Tour Assets available here

With live music in lockdown and the return of tours still uncertain, rock group Queen has come up with a safe alternative: no masks, no social distancing, just the good old fashioned live experience with Queen: Rock Tour, the band’s first ever official game for Android and iOS devices.

The arrival of the play-along rhythm game comes at a significant landmark for Queen. With 50 years now having passed since the 1971 recruiting of John Deacon, completing Queen’s classic line-up, 2021 marks a Queen Golden Jubilee that the band was hoping to celebrate with fans. A massive 29-date European stadium and arena tour planned for this year has been forced to be delayed to 2022.

Queen: Rock Tour gives players a chance to experience the majesty and might of the Queen [live] experience on their phones, supported by extensive attention to detail contributed by the official Queen archives and experts. Hit the stage and perform with the entire band as you unleash your music talents to play thrilling guitar riffs, heart-pounding drum solos and much more. All you need to do is tap the tiles in time with the rhythm!

“Be a Lockdown Rock Star! No turning back !!!” enthused Queen’s Brian May on the game launch.

The game allows users to fully immerse themselves into the world of Queen. Progress and score points by playing along to 20 of their most popular hits including: “Bohemian Rhapsody,” “We Will Rock You,” “Radio Ga Ga,” “I Want to Break Free” and “We Are The Champions,” while performing at 10 historic concert venues from around the world.

Style your performances with over 40 official and iconic costumes from the band’s history. Help unlock fun trivia facts and exclusive images from the official Queen archives, by scoring highly in the game.

Queen’s music has been featured in major mobile music games before, but for the first time ever the band will be releasing their own dedicated mobile experience in Queen : Rock Tour.

Queen remain one of the most popular groups in the world today, transcending multiple generations of fans, a position further buoyed by the phenomenal global success of their Academy Award-winning 2018 biographical film Bohemian Rhapsody, which tells the incredible story of the band’s historic career and quickly became the highest grossing music biopic in history.

The film’s title was inspired by their iconic 1975 single “Bohemian Rhapsody,” the world’s most-streamed song from the 20th Century and the first pre-1980’s song to achieve more than 1 billion video views.

Queen: Rock Tour was created in association with Universal Music Group and Hollywood Records, and was developed by industry-leading mobile gaming developer and producer, Gameloft.

Cedric Ratajczak, Creative Director at Gameloft said, “Our ambition was to push the boundaries of music and gaming with a fun and rewarding experience that would put players in Queen shoes at pivotal points in their career, and make them perform in real-time Queen’s live music unlike ever before. The creative challenge was to modernize the traditional rhythm-game genre with innovative and mobile-friendly twists inheriting from hyper-casual gaming, and with a unique and happy visual style that offers a timeless look to the band, appealing to the new generation of players.

We devoted enormous attention to the details of Queen’s history, authenticity and artistry to craft a fitting tribute to one of the most significant bands in rock history and aim at setting new standards for how band-focused music games could be executed on mobile today.”

Andrew Kronfeld, Executive Vice President, Marketing at Universal Music Group said, “Today, Queen are globally recognized as one of the most iconic and important bands in history. Decades after their first live shows together and following on from the huge worldwide box office success of the Bohemian Rhapsody biopic, their popularity continues to grow every year. We hope the launch of Rock Tour will introduce their inimitable rock legacy and catalogue to a new generation of fans, through this unique new gaming experience.”

Ken Bunt, President, Disney Music Group said, “We are excited to partner with Queen, UMG, and Gameloft to let Queen fans experience the bands legendary music in a new way.”

Rock Tour is certain to appeal to fans old and young alike and is sure to find a place in the hearts of the millions of Queen fans around the world.

Download Queen: Rock Tour free on Apple App Store.

Download Queen: Rock Tour free on Google Play.

About Queen: Rock Tour

Embark on a musical journey to rediscover the story of the world’s most iconic rock band. Play the greatest hits at historic venues, create your own stage performances with unique animations and legendary outfits, and collect exclusive images from the official archives of Queen!

 Game Features

– Play your favorites tracks from over 20 official Queen songs from the greatest albums, including: Bohemian Rhapsody, Keep Yourself Alive, We Will Rock You, I Want to Break Free, We Are The Champions, and many more!*

– Challenge your music skills in this fun and intuitive game. Whether you’re playing the guitar, drums, vocals or bass, just tap the tiles as they float by to create some of the most memorable music on mobile!

– Keep the rhythm going throughout the stage to chain together crazy combos and rack up an amazing game score as you play and complete the songs!

– Dazzle the audience with official outfits and customizable accessories you can unlock and pick out for each venue.

– Play your songs in one iconic venue after another, including the original stages at London, Tokyo, Houston, Buenos Aires, Rio de Janerio and many more.

– Unlock and collect fun music trivia facts and exclusive band images from the official Queen Archives.

Queen Rock Tour is free to play with 3 full tracks and 30 second playable levels of all other featured tracks, but if you wish you can enhance your experience and unlock all 20 full tracks for a one time in-app purchase.

Ready to make music history with Queen? It’s showtime! Download now

*(Fully-Unlocked Version Required to access all 20 full-length tracks)

About Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more on UMG’s website.

About Hollywood Records

Hollywood Records is part of DMG which includes Walt Disney Records, Disney Music Publishing, Buena Vista Records, and Disney Concerts.  Along with its genre-spanning rosters Hollywood Records and DMG also release film and television soundtracks such as the chart-topping “Bohemian Rhapsody,” “Guardians of the Galaxy,” “High School Musical: The Musical: The Series” (featuring chart-topper Olivia Rodrigo), Oscar-winning “Coco” and “Moana” soundtracks, and the Oscar and Grammy-winning “Frozen” soundtrack.  DMG has a rich catalog with a lasting legacy that has impacted pop culture globally, including music from films like “Star Wars.” DMG produces the For Scores podcast series highlighting conversations with acclaimed film composers from Marvel Studios, Pixar, 20thCentury Studios, Disney, and more. The Concerts division licenses and produces hundreds of shows around the world, including Star Wars in Concert, Disney On Classic, Pixar In Concert, and many more. Learn more about Hollywood records on their website.

About Gameloft for brands

With a monthly audience of 250 million active players, 300 million impressions, and an average playtime of 27 minutes per day per user, Gameloft for brands offers advertisers a unique level of visibility and engagement with their audiences. To date, Gameloft for brands has delivered more than 10,000 campaigns for prestigious brands such as Air France, Coca-Cola, Ford, FOX, Ferrari, ING, Netflix, Procter & Gamble, Samsung and LEGO, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.) and our work has been honored with over 50 awards from marketing organizations.

All trademarks referenced above are owned by their respective trademark owners.