Posts made in December 2020

Graffiti and art article illustrated by Gabrielle Archuleta for 360 magazine

Guggenheim Presents José Manuel Ballester

The Guggenheim Museum Bilbao presents José Manuel Ballester [2020/03/15], which will be open to the public over the next three months. The project consists of a series of photographs taken by the artist around the deserted streets of locked-down Bilbao last spring, exhibited alongside About the Guernica, 2009/2020 by Ballester, an emptied-out version of Picasso’s painting that conveys a contemporary perspective on the historical event and human tragedy.

This project as a whole offers a reflection on the consequences of serious events such as wars or pandemics. Thus, the dialogue between the ‘emptied out’ Guernica and the photographs of the apparently uninhabited city presents the viewer with an interesting and open reflection.

This project bears witness to the period of lockdown through a selection of large-scale photographs that reflect the deserted streets and spaces of Bilbao such as La Salve Bridge, Elcano, the Metro and Calle Bailén, casting an almost unreal image that could represent the current situation anywhere in the world.

In the words of Ballester, “The human absence on the streets created unusual images of totally empty roads, avenues, and squares, but the most disturbing part was knowing that all the inhabitants were there, that they were just a few meters from me, protected within the walls of their homes. Despite being so close, silence reigned supreme.”

This portrait of the uninhabited city has many parallels with the artistic vision José Manuel Ballester has been developing for years through his impressive series of works called Hidden Spaces, in which he reinterprets key paintings in the history of art devoid of their characters, giving them a new artistic and human sense.

About the Guernica is a photographic reproduction printed on linen, the same size as Picasso’s original canvas, digitally treated to empty the space of all its human characters. Thus, the architectural interior, with its interplay of light and shadow, remains a silent witness to the bombing of Gernika in 1937. Ballester shifts Picasso’s chosen time sequence to a later time, in which all of the protagonists have disappeared, but in which, in the artist’s words, “the signs of the inhuman remain, as do the flames of the fire that still burns, like the flower that blossoms from the sword”.

The experience provided within the museum itself is complemented by a digital project that develops the concept of emptiness so strongly present in Ballester’s work, accessible from the Museum’s website. In addition, a book has been published that includes the series of twenty photographs taken by the artist in the streets of Bilbao alongside his reinterpretation of Picasso’s work, with comments by Carlos del Amor.

A Collaborative Project

This project is presented to the public in a time of restrictions. After the lockdown and the Museum’s temporary closure last spring, current mobility constraints and economic difficulties make it hard for initiatives to move forward. It is in these challenging times when collaborations and the sum of efforts acquire new value, working together to make a project became a reality.

[2020/03/15] José Manuel Ballester would have been impossible without the generous collaboration of three companies: Estudios Durero has been responsible for the production of the large-scale photographic reproductions with special high-quality printing solutions, in addition to the creation and publication of a homonymous book; Giroa-Veolia has carried out the installation and lighting of the works in the special context that we are going through, and LIN3S has developed the digital experience that, for the first time in the Museum, shows in an innovative way not only the pieces presented in the Museum space but also some others by the artist that complete his project for the Guggenheim Museum Bilbao.

 Hidden Spaces in the Museum Collection

José Manuel Ballester’s intervention on Guernica and on the other works included in the Hidden Spaces series is, in his own words “an attempt to bring into the present moment the events that motivated the creation of these works and to equate them with the current conflicts that exist in the world. These are events that scandalize and move us, but, at the same time, they fade away in our consciousness when they are far away.”

“When you strip paintings of their characters, you’re faced with a desolate, absurd landscape that brings out the horror in the wake of human savagery,” said Ballester.

Three works by José Manuel Ballester belonging to the Hidden Spaces series are present in the Guggenheim Museum Bilbao Collection: The Third of May (2008), The Royal Palace (2009) and The Raft of the Medusa(2010). These works are reinterpretations, respectively, of The 3rd of May 1808 (1814) by Francisco de Goya, Las Meninas (1656) by Diego Velázquez, and The Raft of the Medusa (1818–19) by Théodore Géricault.

RELATED ACTIVITIES
Session of bertsos Hustuari Hitzak (Words about Emptying Out)
Renowned bertsolaris Andoni Egaña and Maialen Lujanbio will offer a session of bertsos from the Museum gallery that houses the work About the Guernica and José Manuel Ballester’s images of uninhabited spaces. This session will be accessible via streaming.

A Conversation- January 14
Artist José Manuel Ballester, curator Petra Joos, and journalist Carlos del Amor will discuss the most relevant aspects of this unique project in a talk that can be followed both in person at the Museum Auditorium and via streaming. The experience can be found here.

FXXXXY’s Family Announces – Do You Trust Me?

Today, the Watkins Family along with Rule #1 and Interscope Records announce the release date for FXXXXY’s debut album Do You Trust Me?. Prior to his untimely passing in September, the rising hyphenate showcased his indelible skillset and wizardry on the production side with previous singles “The Worst,” “Paranoia / #1 Stunna,” “Need You” and “Follow Me.” With his nine-track posthumous album en route, fans can pre-save the album now. Save HERE. Read the Watkins Family’s endearing message to FXXXXY’s supporters below.

“FXXXXY was looking forward to building his fanbase with his unique sound, straight from his heart and soul. When you hear this project, you will hear his passion for creating music that began at six years old. When you hear his lyrics and vocals, you will feel his presence. We are still in great pain over losing FXXXXY, and we also acknowledge the pain of many others he touched, whether through music or friendship. He is absolutely missed, but his contributions to the music industry will live forever. Please enjoy his debut project; your support is very much appreciated! Long Live FXXXXY!”

During his career, the highly-sought-after producer notched several monumental victories, including a platinum plaque for Future’s latest album High Off Life. His previous wins also include his earlier collaborations with Gunna (“Need You”) and Lil Durk (“Follow Me”), which further exuded FXXXXY’s innate attributes as a musical virtuoso. After landing co-writing credits for Future’s “Life Is Good (Remix),” Internet Money’s “Thrusting” and Gunna’s “Street Sweeper,” FXXXXY’s gifted abilities on the music front are creating a frenzy in the hip-hop space, making him the genre’s best-kept secret.

TRACKLISTING

1. “90MPH”
2. “Paranoia/#1 Stunna”
3. “The Worst”
4. “Aaliyah Hadid”
5. “Blessed & Highly Favored”
6. “High”
7. “Yeah U Digg”
8. “Need U” (with Gunna)
9. “Follow Me” (with Lil Durk)

FXXXXY’s ‘Do You Trust Me?’ eAlbum HERE

Drop Four by Reebok × Victoria Beckham

Fashion designer Victoria Beckham and fitness and lifestyle brand Reebok have collaborated once again on a new collection of sportswear for the street and the gym, Drop Four.

#ReebokxVictoriaBeckham

Drop Four by Reebok x Victoria Beckham is available globally from December 3 at reebok.com/victoriabeckham and victoriabeckham.com

ABOUT VICTORIA BECKHAM LIMITED

Victoria Beckham founded her eponymous fashion label in 2008. It has since become the voice of modern minimalism, celebrated for its versatility, strong sense of sophistication, and effortless approach to wardrobing women for every part of their lives. Developed at Victoria’s London studio, the collection began with a series of form-fitting dresses and has expanded to include two ready-to-wear lines, footwear, and accessories, as well as a long-term partnership with fitness and lifestyle brand Reebok. Bold, intuitive and refined, each collection features the finest craftsmanship and materials, and is an adaptation of Victoria’s own personal style to the needs and desires of the international women who swear by the brand’s distinctive, luxurious garments. In 2019, Victoria Beckham Beauty was launched, featuring clean formulations and high-performance solutions for dynamic individuals everywhere.

With offices in London and New York, a flagship store in Mayfair and another store in central Hong Kong, the brand has won critical acclaim alongside multiple industry awards, including Best Designer Brand and Brand of the Year at the British Fashion Awards. In addition to victoriabeckham.com, the Victoria Beckham brand is carried in more than 450 stores in 50 countries worldwide.

ABOUT REEBOK

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.

Reebok x VB LS Crop Stucco FR

Reebok x VB Mini Black FR

Reebok x VB Rapide Stucco FLT

Reebok x VB Travel Hoody FR

Roger Moenks photography inside 360 MAGAZINE

With a Style of Their Own

The NuAuthentic Celebrates Fluid And Transgender Individuals
 
By Photographer Roger Moenks with Shelly Brown
 
Roger Moenks is a leading celebrity and fashion photographer who has published several books highlighting inspirational beauty including The Class of Click (featuring Click Agency’s most notable models), Inheriting Beauty, and I Am Eco-Warrior: Portraits From The Front Lines Of The Sustainability Revolution. However, The NuAuthentic is his first book portraying the transgender community through individual personal expression, creative freedom, and the ability to embrace one’s identity and proclaim it with a spectacular boldness.
 
The NuAuthentic is a 196-page visual exploration and portrayal of 100 of the most intriguingly beautiful genderfluid and transgender individuals in New York City.  The book by photographer Roger Moenks with curator Shelly Brown sets out to underscore the triumphs, struggles and powerful beauty of its non-conformist subjects who are “free to be” through self-expression, self-acceptance and love. Life may have been much simpler when people were divided into two genders, male and female,  but today’s new reality reveals that a full-spectrum of beauty may be found through the freedom to express oneself in non-traditional ways and through a rainbow of colors. 
 
“Today gender is actually an ever-expanding continuum comprised of authentic warriors who dared to be who they want to be and claim their right to express themselves freely, making them all the more beautiful and intriguing subjects to photograph,” says Roger Moenks. “The exciting thing about today’s social landscape is that you can’t assume anyone is either a ‘he’ or a ‘she,’ nor can you presume they are just one of those two possibilities. It’s up to them to tell you how they identify, and you just might be surprised by what they say.”
 
“Gender is optional, expression is everything,” adds Shelly Brown.  “Diversity and differences are to be celebrated and supported. My role as curator for The NuAauthentic was a labor of love since I recently lost my 28-year old trans sister who struggled in life and found solace and love in the transgender community which gave her the freedom and acceptance to reveal her beautiful soul. The book is a testament to those trailblazers who took abuse from their families, schools, communities, and stayed true to their individual beauty. We salute you with love, acceptance and respect.”
 
Transgender and genderfluid people have always come to the nightlife, a world of inclusion where one is accepted and applauded for the very features that may have gotten them bullied in the high school cafeteria and ostracized in everyday life.
 
Susanne Bartsch known as “Queen of the Night” for her iconic club nights, special events and show productions representative of New York City nightlife graces the cover of The NuAuthentic.  She was instrumental in promoting the drag queen and House Ball scenes and also gave rise to the careers of such notables as RuPaul and Marc Jacobs. She continues to create an Avant Garde club landscape in which people are art and use their looks to make bold fashion statements and continues to provide the space and freedom for people to express themselves.
 
Rob Smith, CEO and founder of The Phluid Project, the world’s first gender-free retail store and global movement, is also portrayed in the book. The concept of non-gender clothing designed by Phluid and independent artists were carried by Phluid and featured throughout the book. 
 
MILA JAM is a model, actress and pop recording “artivist” who had always celebrated diversity and the different gender expressions. According to MILA JAM, “The NuAuthentic is a snapshot in time that commemorates the trans movement as another slice of life to be celebrated. As we find strikingly beautiful differences in plant and animal species, we can also find exquisite differences in how we view humanity.”
 
The NuAuthentic speaks to Bradley Miller, who is also portrayed in the book, because it is representative of “who I am.” “The trans community has to face pain and adversity to be who we are, but it also shows the world that we can be loved and beautiful.”
 
Trans people are continually targeted with bigotry and hatred. And so, trans and gender nonconforming people are left to fight the battles of everyday life, which they do with flair, activism, and chutzpah. The NuAuthentic captures them in all their gutsy glory and will retail for $75.00 on Amazon.com beginning December 10th.  Proceeds from The NuAuthentic will be 100% donated to LGBTQ youth programs.
 

About Photographer Roger Moenks

German-born Roger Moenks is a celebrity and fashion photographer who has called New York City home for almost 20 years. Best known for his portraiture, he has previously published three books: The First Class of CLICK; Moving Still; and Inheriting Beauty, featuring 90 women from around the world at the forefront of society and industry—a group that includes such high-profile figures as Roberta Armani, Delphine Arnault, Kiera Chaplin, Francesca Versace, and many more. In cooperation with Montblanc and UNICEF, Moenks also created images of 12 leading actresses for a Sotheby’s auction, the proceeds of which raised a quarter of a million dollars for the charity. Moenks’ work has appeared in such magazines as L’Officiel, Harper’s Bazaar, GQ, Interview, Visionaire, and Flaunt. He has directed music videos for Blank & Jones, commercials for Van Cleef & Arpels and Moët & Chandon, and created the documentary Shooting Milk, featuring survivors of the Andy Warhol era and including never-before-seen footage of the artist himself. In the past several years Moenks has dedicated much of his time to socially conscious causes. His last book “I Am Eco Warrior” features 53 innovator environmentalist around the world trying to save our planet featuring Jane Goodall, Ted Turner, Richard Branson, Stella McCartney and many more. 

For additional information on Roger Moenks go HERE.

Graffiti and art article illustrated by Gabrielle Archuleta for 360 magazine

Graffiti Art: Hobby, Art, or Political Statement

It is perhaps deliberately that this has been framed as a loaded question, is graffiti art considered to be art? But this takes us directly to the heart of the matter, what constitutes something being art is very truly on the eye of the beholder. But some serious debates are surrounding this topic.

Terminology

The term graffiti itself is problematic. Consider this article about prominent Chicago artist Dont Fret, he is referred to as a street artist. This distinction offers a more constructive spin on the entire artform, as street art is a more creative and acceptable term. You can see how celebrated the artist is from the article as he is lauded by a city official.

Criminality

Should we be considering graffiti, or street art, a crime? Well, technically it is, but only in some circumstances. The crux of the matter comes down to permission. If you paint, draw, or write anything on a surface without permission of the property owner, then by the letter of the law, it would be considered illegal vandalism. Would this result in prosecution in reality? This mainly depends on the owners’ attitude since much of the art is done either with permission or in abandoned spaces, the level of prosecution these days seems to be low in most areas. What of art on publicly owned buildings? This is a subject of hot debate as it brings politics into it (more on that later).

Should we Encourage it?

Is it an art form that should be encouraged? You could encourage young people to use it to express themselves. Take an art class, equip them with some Dang Paint and find an area to let them give it a go. Many art schools and colleges have whole courses on graffiti art as a legitimate medium. Reputation still holds it back for some more conservative folks, but it is steadily gaining momentum as a serious and respected medium.

Part of the City

In many places, grafitti art has become a defining feature of the city and its culture. High-quality street art can be stunningly beautiful and show much of the culture and history of a place when done well. Take the series of stunning murals in Glasgow, Scotland that is now a famous feature that residents and visitors to the city rightly marvel at. 

Politics

Politics often, but not always, plays a big part in street art or graffiti art. Take the world-famous Banksy, no-one even knows who he or she is, but many of the pieces are political, showing a real flavor of social commentary. These pieces have sparked more social debate in the last couple of decades than any traditional artform as they reach ordinary people who would never have considered visiting an art gallery. Other more overtly political examples can be seen in communities with a much more overt political struggle, the murals on display in Northern Irish communities, on both sides, are excellent examples.

casino illustration for feature in 360 Magazine

Top 5 Songs For Casinos

There are some people that can get down with the gambling songs. For a good casino, the building needs to have some good tunes. With that said, these are the top five songs that are gambling related, and a good listen when you are trying to win big. 

Honorable Mention: “A Good Run of Bad Luck” by Clint Black

While taking a gamble on playsugarhouse, maybe this song will help you go on a good run, no pun intended. The song was released in 1994 and was at the top of the charts during this time. The country themed song is uptempo and jam-packed with gamlbing related content. The song talks about a gamble with a crush on another woman. He has a mission to spend tons of money on her. He makes mention of having a stretch of bad luck, but refuses to give up on this venture. 

No. 5: “House of Cards” by Tyler Shaw

In 2015, Shaw released this hit pop song that uses a deck of cards as the main metaphor. He mentions having a void in love, but when he hits the jackpot with the Queen of Hearts, he finally gets back to winning in a heartfelt way. With many gambling references, this is a great song to feature in any casino. 

No. 4: “Gambling Man” by The Overtones

The pop song came out in 2010 with references to “taking a gamble” on love and succeeding. The narrator falls in love with a beauty and he places all of his bets on her. The narrator is not typically someone who gambles, but he believes that the love he feels is worth the risk. If you want to know how it ends, take a listen next time you are sitting down with a deck of cards. 

No. 3: “Still the Same”: by Bob Seger

The 1978 rock single begins with the narrator meeting an old friend who is a successful professional gambler. The gambler teaches the narrator that he puts his faith in the cards instead of people and knows when to walk away. It’s definitely an old school banger. 

No. 2: “Love Is A Losing Game” by Amy Winehouse

Want to get lost in a Vegas? This contemporary R&B song describes a woman feeling disappointed and lonesome. Her partner rejected her and won big in a gambling setting, which left the woman feeling like she had the losing hand. In 2006, Winehouse wrote this song based on her own troubled relationship.

No. 1: “Poker Face” by Lady Gaga

How can this not be the hit single at the top of this list? This addicting song revolving around sex and gambling broke the radio in 2008. The narrator makes plenty of gambling and sexual innuendos, while stirring in a hand of Texas hold’em. Lady Gaga created a masterpiece with this song. Hearing “p-p-p-poker face” will continuously ring in your head for hours, which is why it should be played in every casino. 

Need more information on this topic? Be sure to visit sa gaming.

Streaming, tv, film, Nielsen story illustration by Kaelen Felix for 360 MAGAZINE

STREAMING PLATFORMS LEADING THE WAY 

IN ON-SCREEN DIVERSE REPRESENTATION

Diversity at all-time high due to growing television landscape but notable disparities persist

The explosion of new television platforms across broadcast, streaming and cable has led to an increase in on-screen representation of diverse identity groups, according to Nielsen’s latest Diverse Intelligence Series report: Being Seen on Screen: Diverse Representation and Inclusion on TV. 

Among the 300 most-viewed programs in 2019, 92% had some level of diversity in the cast (i.e. women, people of color or LGBTQ+). Whites, African Americans and LGBTQ+ had the largest overall share of screen while Women, Hispanics, Asians and Native Americans were underrepresented relative to their population estimates. The report uncovers notable differences in identity group representation across different platforms; with streaming over-indexing on representation for certain identity groups versus traditional broadcast and cable.

In this report, Being Seen on Screen: Diverse Representation and Inclusion on TV, Nielsen reports on scripted, reality, variety and news programming on key metrics: 

  • Share of Screen (SOS): composition of the top 10 recurring cast members in a program
  • Inclusion Opportunity Index (IOI): compares the SOS of an identity group (e.g. women) to their representation in population estimates
  • Inclusion Audience Index (IAI): compares the SOS of an identity group to their representation in a program’s audience.

The report is powered by Gracenote Inclusion Analytics, a new solution delivering cutting-edge metrics created from Gracenote content metadata and Nielsen audience measurement data, providing the industry with consistent and reliable measurement of granular viewing. The report also leverages Gracenote Video Descriptors, metadata relating to story, mood, character, theme and scenario in each program. 

Key insights from the report include:

Overall, representation of diverse identity groups in on-screen programming is low across all media platforms. Streaming fares better for inclusion followed by broadcast and cable. Viewing audiences are increasingly seeking content that tells their stories. As a result, people are migrating to platforms that have broad and more diverse content offerings. 

  • Representation by platform (Broadcast, Cable, Streaming): Nearly one-third of the content on cable doesn’t have parity representation of Indigenous, People of Color (Black, Native American, Asian & Pacific islander, Hispanic/Latinx, Middle eastern/ North African, Multiracial), Women or LGBTQ talent. 
  • Subscription video on demand (SVOD) programming represents several identity groups e.g. Blacks, Hispanic and Asians well, helping us understand, in part, why more diverse audiences are subscribing to streaming services than the general population.
  • Representation of identity groups by genre (e.g. comedy, drama, news): 
    • While women are not well represented in any single genre, the highest representation for women is in science fiction, drama, comedy and horror. 
    • Women have the lowest representation in news. 
    • People of color representation is at parity in music and drama, followed by science fiction and action and adventure.  
    • People of color have least relative representation in news. 
    • News does prominently feature LGBTQ talent on-screen. 
    • Reality and horror programming also prominently feature LGBTQ talent. 

All audiences, regardless of how they identify, like to see diversity in the content they view on TV. Programs that represent multiple identity groups evenly yield higher overall audience ratings for all viewers when compared to shows that have a significant over or under representation of any one identity group.  

Quality of representation matters too. The themes and narratives depicted on-screen can contribute to identity formation and social perceptions. As the industry seeks to improve diversity on-screen, content creators and publishers should consider the context in which women, people of color, and LGBTQ+ talent are presented. Equally important is investing in marketing those diverse programs so that they are watched.

  • Women insights
    • Comprise 52% of the U.S. population; show up on screen only 38% of the time
    • Women 50+ years old 
      • 60% less likely to see themselves in programming than in the general population, and 2x the representation of men 50+
      • Women 50+ comprise 20% of the population and 20% of all TV viewers, but have a SOS of less than 8%
      • Men 50+ years old are 17% of the total population and have SOS of 14%
  • LGBTQ+ insights
    • 1 out of 4 top performing programs across cable, broadcast and streaming have relative representation of LGBTQ+ cast members 
    • Total SOS for LGBTQ was 7%. LGBTQ people are 4.5% of the population so across all platforms we see fair representation
    • The highest level of representation is on SVOD (8% SOS), followed by cable (7%) then broadcast (5%). 

Aligning representative casting and content themes is an area of opportunity. In the programming where identity groups see themselves represented at parity, these are the themes that are most present: 

  • Latinas: dysfunction, emotional, suspenseful, melodramatic, police stations
  • Black women: emotional, personal relationships, sons, investigation, rivalry
  • Black men: investigation, thrilling, streets, pursuit, teamwork, discovery
  • East Asians: challenge, courage and bravery, justice, sons, discovery
  • South/Southeast Asian males: thrilling, awakening, offices, courtrooms
  • White women: friendship, family, love, husbands, daughters

Nielsen’s findings aim to show media owners the degree to which their programming is inclusive, coupled with the diversity of the audience they draw. Additionally, brands and agencies will now be able to measure their advertising investment and alignment to inclusive content. The identity groups measured included: Female, Male & Expansive Gender Identities, Black/African American, Hispanic, Asian & Pacific Islander, Middle Eastern/North African, Multiracial, White, Native American/Native Alaskan, and Sexual Orientation. The data, which was both intersectional and granular, enables Nielsen to look at specific identity subsegments like Afro-Latino or Southeast Asian. 

“At Nielsen, we believe that the audience is everything and that inclusion is a prerequisite of a healthy media ecosystem, ensuring all communities and individuals are heard and seen,” stated Tina Wilson, Nielsen EVP, Media Analytics and Marketing Outcomes. “The call for inclusive programming that breaks traditional stereotypes and gives a voice to underrepresented groups has never been louder.”

“This work underscores the essential importance of on-screen representation in an increasingly diverse audience landscape,” said Sandra Sims-Williams, Nielsen SVP, Diversity, Equity and Inclusion. “Not only is the business case for inclusion made but it also provides practical recommendations on how media companies can address inclusion gaps. This is a must-read for any media professional who wants to be part of the change that today’s television viewers demand.”

For more details and insights, download Being Seen On Screen: Diverse Representation & Inclusion on TV. Please visit nielsen.com/inclusionanalytics to learn more. Join the discussion on Facebook (Nielsen Community) and follow us on Twitter (@NielsenKnows).

ABOUT NIELSEN 

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

Immigration illustration for 360 MAGAZINE

American Immigration Council

The American Immigration Council Announces Commitment to Fostering a More Welcoming Nation with Support of Ad Council’s “Belonging Begins With Us” Campaign

National initiative encourages welcoming attitudes and actions in communities across America
 
The American Immigration Council today announced its support of Belonging Begins With Us, a national campaign dedicated to fostering a more welcoming nation where everyone feels that they belong, regardless of their background or where they were born. Led by the Ad Council, the effort is supported by a broad coalition of foundations, corporations and non-profit organizations working to strengthen connections and promote belonging in communities across the country. 

The Belonging Begins With Us campaign will appear nationwide in time and space donated by the media across TV, radio, digital, print. and out-of-home placements. The American Immigration Council is among the campaign partners who have committed to encouraging a spirit of belonging within their communities and will share the campaign messaging and resources with their own audiences and stakeholders. 

“Everyone needs to feel like they belong and this campaign is asking people to consider who they include and exclude in their daily lives” said Wendy Feliz, Director of the Center for Inclusion and Belonging at the American Immigration Council. “This is about giving each other a sense of belonging, care, consideration, and community.” 

“Belonging Begins With Us reminds us that we all have the power to make others feel safe and welcome in our communities,” said Lisa Sherman, Ad Council President and CEO. “We are grateful to our partners for helping us all build more meaningful connections in our neighborhoods, cities and towns, regardless of background or country of origin.”

Created pro bono by ad agency Pereira O’Dell, the public service advertisements (PSAs) a new cover of the 1968 hit song “Walk a Mile in My Shoes,” recorded exclusively for the campaign by Lake Street Dive. The song and powerful visuals remind audiences that we all know what it feels like to be left out—and for people who moved to this country, that feeling can last more than a moment. By highlighting this shared emotional experience, the PSAs spark empathy and build stronger bonds between everyone who calls America home. The video PSA can be viewed HERE.

The PSAs direct audiences to the campaign website, BelongingBeginsWithUs.org, which features dozens of real stories of belonging from across the country. The website also highlights actions people can take to help others in their community feel that they belong.

The campaign was developed by the Ad Council, American Immigration Council and Welcoming America with financial support from the Carnegie Corporation, the Chan Zuckerberg Initiative, Einhorn Collaborative, Ford Foundation, FWD.us Education Fund and Stand Together. Additional partners who will share the campaign’s message and promote belonging in communities across the country include the American Alliance of Museums, the Council for Christian Colleges & Universities, Hello Neighbor, Looking for America, New American Economy, Over Zero, the Trust for Public Land, Western States Center, YMCA of the USA and Walmart Inc.

About The American Immigration Council
 
The American Immigration Council works to strengthen America by shaping how America thinks about and acts towards immigrants and immigration and by working toward a more fair and just immigration system that opens its doors to those in need of protection and unleashes the energy and skills that immigrants bring. The Council brings together problem solvers and employs four coordinated approaches to advance change—litigation, research, legislative and administrative advocacy, and communications. 

Follow the latest Council news and information ImmigrationImpact.com and on Twitter @immcouncil.
 
About The Ad Council

The Ad Council has a long history of creating life-saving public service communications in times of national crisis, starting in the organization’s earliest days during World War II to September 11th and natural disasters like Hurricane Katrina and Hurricane Sandy. Its deep relationships with media outlets, the creative community, issue experts and government leaders make the organization uniquely poised to quickly distribute life-saving information to millions of Americans.

The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels.

The Ad Council’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.

Rita Azar illustrates relationship article for 360 MAGAZINE

“If Anything Happens, I Love You”

By Hannah DiPilato

Warning: Spoilers Ahead 

Netflix has recently released the heart-wrenching short film, “If Anything Happens, I Love You.” The twelve-minute animation has gained immense popularity on social media and many people on TikTok are urging others to watch the film. 

Written and directed by Michael Govier and Will McCormack, the film looks into the life of two grieving parents. At the beginning of the film, it’s hard to tell what to expect. We see a couple that is visibly fighting and their shadows, which could represent their souls, leave their bodies, and interact with one another. We soon see foreshadowing that the loss of their child is causing the grief. 

The entire film is in black and white except for a few strategic placements of color. We first see this color on the side of the family’s shed, a large, blue spot that the father looks at as if the spot holds meaning. The next time this same blue hue appears is while the mom is doing laundry and finds a blue shirt in the grey pile of clothing. She embraces the shirt into her nose, another hint to the watcher that this family is grieving. 

A soccer ball then falls off the washer and rolls into an ominous room with a closed door. The family’s cat follows the ball into the room and the ball bumps a record player which begins the song, “1950” by King Princess. The mom follows the sound into the bedroom and is met with photos of a young girl with a toothy smile. The dad is close behind and the mother holds up the shirt she found while doing laundry, they share a sympathetic smile. 

The shadow of a young girl pops up out of the record player and shares a heartwarming reconnection with the cat. The parents’ shadows come together and embrace the shadow of the girl and we see the parents finally reconnect since their argument. 

We get a few flashbacks and watch the couple’s daughter grow up. We see the family take a road trip, the girl learns to play soccer and the family celebrates her 10th birthday. We learn the spot on the shed came from the girl kicking a soccer ball too hard into the side. The parents then send their daughter off to school and this is when the tears really start flowing. 

The girl starts to approach the school and the shadows of the then naive parents are trying desperately to stop the girl from going. Of course, the shadows are unsuccessful and the girl waves goodbye as she walks into school, and impending doom. 

An American flag is seen hanging over the doors inside of the school and the red, white and blue pops against the grey background. This is another time the directors used a splash of color in the grey film. At first, the background noise is the basic sounds of a school such as chatter and slamming lockers. Then, we hear a gunshot. Two more gunshots blast in the background followed by the horror of screaming children. The screaming and gunshots continue and police sirens begin to blare while the screen switches to flashing red and blue lights.

While the chaotic background noise continues, a sketch of a phone appears with a bunny phone case. “If anything happens, I love you” sends from the phone and one final gunshot makes the screen go black. The audience finally connects the pieces of the film. The daughter has been killed in the school shooting. 

The text appears again and the letters fall turning to raindrops. The rain falls on the parents’ shadows as they sit facing away from each other on two sides of a piece of land. In the final moments of the film, we see the parents reunite thanks to the shadow of the daughter, and we see the parents finally find comfort in one another. 

It was shocking how much emotion could be fit into a twelve-minute animated film. There were many themes displayed in the film touching on family, loss, grief, trauma and love. This film also speaks out on the very important issue of gun control in America. For so many families, losing a child to gun violence in a school shooting is a harsh reality. A child’s life can be snatched away from them at an incredibly young age. 

With no dialogue and simple illustrations, the writers were able to convey an entire story that plays with the emotions of the viewer and evokes important conversations. The distress shown in the marriage after the loss of the daughter is something parents experience and may not necessarily want to talk about. It’s easy for the loss of a loved one to break people apart. 

The main takeaway from the film should be to hold your loved ones close because you never know what will happen next. In our fast-paced lives, we often take our lives and loved ones for granted. This film flawlessly shows how easily we can experience a loss that can make our world come crashing down. Remember, hold your loved ones close and tell them you love them, before it’s too late.

Watch the short animated film on Netflix now.