Posts made in November 2020

Remembering Veterans During a Strained Time

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By: Elle Grant

Wednesday, November 11^th marks the annual commemoration of veterans in the United States, aptly named Veterans Day. This year, in the unprecedented context of coronavirus, as well as intense political and social strife, the day takes on an additionally sacred context as a reminder of those who have served our country.

Veterans Day originated as “Armistice Day” on November 11, 1919, the first anniversary marking the end of World War I. Congress then passed a resolution in 1926 for an annual observance, with the day becoming a national holiday beginning in 1938. Similar to Memorial Day, which is an annual federal holiday in May, it celebrates veterans of the United States. However, the difference between them is that Veterans Day pays tribute to all American veterans, living and dead. Yet a particular focus is on those veterans still with us, who served their country with honor and distinction whether during war or peacetime.

Several countries have similar days commemorating their veterans that find their root in remembering World War I and World War II on or near November 11^th. Canada has Remembrance Day, while Britain has Remembrance Sunday. World War I, as arguably the most brutal conflict in human history on the soldiers, is a devastating reminder of why countries celebrate those who serve.

2020 is a particularly remarkable year as it marks the 75^th anniversary of the end of World War II, the 70^th anniversary of the beginning of the Korean War, and the 30^th anniversary of both the end of the Panama Invasion and the beginning of Desert Shield.

Veterans Day has been distinctly impacted by the coronavirus, still sweeping the nation especially in the Midwest. As such, celebrations and efforts of remembrance are being affected in large ways. Arlington National Cemetery, used to hosting hundreds of thousands of veterans, their families, and the families of veterans who have passed, has altered its yearly ceremony in context of the current pandemic. For the first time, it will be livestreamed, with certain areas closed off, and embracing social distancing and masked mandates. Furthermore, the beloved observance at Memorial Amphitheater has been closed off to the general public, yet the overall cemetery will remain open.

Yet it is no time to despair or to pause the nation’s respects. There are 18.2 milling living veterans who have served during wartime alive in the United States today, all deserving admiration.

Many businesses and restaurants salute veterans during this day with special deals for those who have served and their families. 360 Magazine thanks all veterans for their service.

Tuska Utopia combines a travel show with metal music

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While music and travel industries are suffering from the lockdown and people around the globe have fewer opportunities to enjoy concerts and fulfil their wanderlust, Tuska Utopia offers a new way of experiencing both of these. The concept sees Finnish artists performing and audiences embarking on a journey to intriguing landscapes in the global home of heavy metal, from church ruins to disused gasometers.

Combining an entertaining travel show, one-of-a-kind metal concerts and state-of-the-art music video aesthetics, Tuska Utopia will receive its premiere this November. The concept is created and produced by the team behind Tuska Festival, the biggest metal festival in the Nordic region, and it takes audiences on a journey to some of the most exceptional landscapes in Finland. Each hour-long episode includes a concert, an interview with the artists and a tour of the location in the spirit of a travel show. Watch season 1 trailer here.

The first season comprises of three episodes. Industrial metal powerhouse Turmion Kätilöt will perform at the Suvilahti gasometer in Helsinki on 13 November, power metal band Battle Beast at a secret stone castle on 20 November, and cello metal sensations Apocalyptica at the church ruins in Pälkäne on 27 November. Tickets to all three episodes have already gone on sale.

Tuska Utopia is hosted by Samy Elbanna from the thrash metal band Lost Society and directed by Taku Kaskela, a household name behind many music videos and TV productions.

“The series takes the visuality of gigs to a whole new level. It was a real dream for a director like me to get the opportunity to create new utopian worlds through music and light design for soulscapes that are so familiar to us Finns,” Kaskela says.

“The power of Tuska Utopia stems from the curating between the artists and locations, which creates a story, a tension and a theme that connects all the concerts in the series. The name of the series itself acts as a kind of reading guide, as each episode reveals an actual existing place in the Finnish landscape, as well as a fantasy world created especially for the series,” adds Jenni Kääriäinen, Artistic Director of Tuska Utopia.

“This is not just a way to replace live concerts”

Tuska Utopia aims to offer unique experiences, as well as to create new opportunities between the fields of music and travel. While both industries are suffering from a worldwide lockdown, Tuska Utopia enables people to enjoy both activities in a new way.

“This is not just a way to replace live concerts now that so many events are on hold. We hope to succeed in creating a new crossover culture that I can easily see continuing along its own path also after the crisis is over,” says Eeka Mäkynen, Executive Producer of Tuska Utopia.

The artists featured in the programme all have well-established global fan bases, so the English-language series is expected to attract interest around the world.

“Finland has already been called the global home of heavy metal, with more metal bands per capita than anywhere else in the world, and this country definitely has a strange appeal. Tuska Utopia is a dive into the deep end of the Finnish metal soulscape, a place where your feet can no longer touch the bottom. Welcome along!” Mäkynen invites.

Tuska Utopia

Friday 13 November 2020 at 9pm UTC +2, Turmion kätilöt, Suvilahti gas holder, Helsinki (available for purchase until 15 Nov at 9 pm UTC +2)

Friday 20 November 2020 at 9pm UTC +2, Battle Beast, secret stone castle (available for purchase until 22 Nov at 9 pm UTC +2)

Friday 27 November 2020 at 9pm UTC +2, Apocalyptica, the ruins of the Church of St. Michael, Pälkäne (available for purchase until 29 Nov at 9 pm UTC +2)

The episodes are available worldwide on SemiLive’s platform. The price of each stream is €14.90, which includes viewing rights for 48 hours. Special Tuska Utopia merchandise is available on Tuska’s web shop. Ticket holders are entitled to a discount on Utopia Collection items with a promotion code provided with the ticket.

In cooperation with Helsingin Sanomat, Sinebrychoff, Genelec and Varusteleka. Powered by SemiLive.

Virtual Concert f/ Lil Nas X

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Roblox And Two-Time Grammy Award Winner Lil Nas X Unite For Groundbreaking First-Ever Virtual Concert On The Platform
The Columbia Records artist and musical phenomenon will give the performance debut of his new single in a revolutionary music experience with all-new technology exclusively on Roblox

Roblox, a global online platform bringing millions of people together through play, announced today a partnership with Columbia Records and record-breaking artist Lil Nas X to launch the first-ever, exclusive virtual concert on the Roblox platform. Lil Nas X will perform his upcoming new single “HOLIDAY” live for the first time, along with some of his most popular hits, in this innovative and fully immersive concert experience for Roblox users worldwide to enjoy. Roblox will open the first of three free concert showings at 1 p.m. PST on Saturday, November 14th.

“We’re throwing the biggest virtual concert of 2020, and I hope everybody in the world can come check it out,” said Lil Nas X. “I feel very lucky to be the first artist to ever do this on Roblox. We had so much fun putting this together for my fans, and I can’t wait for everyone to see it!”

The concert will feature a set of stages, all inspired by Lil Nas X’s songs and music videos, that are using the latest shadowing, lighting, and physically based rendering (PBR) facial recognition technologies available on the Roblox platform. The entire experience is designed to give Roblox users and Lil Nas X fans a unique way to discover and enjoy music together with their friends and connect with their favorite artist like never before.

In addition to the concert experience, Roblox and Columbia Records will also be showing a Q&A with the artist that will be streamed inside the concert venue starting with the preshow at 4 p.m. PST on Friday, November 13th.

“We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way,” said Jon Vlassopulos, Global Head of Music at Roblox. “This concert with Lil Nas X will transport players and their friends into the Metaverse, and bring to life the future of what immersive, social experiences can look like.”

“Columbia Records is always driven to find new and innovative ways for our storied artists to share their creative vision,” said Ryan Ruden, SVP, Experiential Marketing and Business Development for Columbia Records. “This partnership is an exciting opportunity to share Lil Nas X’s new music with over 150 million kids and teens globally through this first-ever high-fidelity concert experience on Roblox.”

New Roblox users will need to create an account to access the concert venue. The venue features mini games and other activities that users can explore between now and the first preshow event on Friday, November 13. There will also be a virtual store offering an exclusive merch capsule with a variety of accessories, emotes, and fashion-forward Lil Nas X avatar bundles that emulate the thematic style of each song performed during the concert experience. Existing Roblox users can enter the concert venue today.

PRESHOW: Q&A SESSION + EXCLUSIVE BEHIND THE SCENES + SCAVENGER HUNT
Friday, November 13, 2020 @ 4:00 pm PST

CONCERT SHOWTIMES
Main Show – Saturday, November 14, 2020 @ 1:00 pm PST
Asia Show – Saturday, November 14, 2020 @ 10:00 pm PST
Europe Show – Sunday, November 15, 2020 @ 9:00 am PST

About Roblox
Roblox’s mission is to bring the world together through play. Every month, more than 150 million people around the world have fun with friends as they explore millions of immersive digital experiences. All of these experiences are built by the Roblox community, made up of over two million creators. We believe in building a safe, civil, and diverse community—one that inspires and fosters creativity and positive relationships between people around the world. For more information, please visit corp.roblox.com.

About Columbia Records
One of the most respected and successful record labels in the world, Columbia Records is home to established superstars and exciting new talent. Columbia Records is a wholly-owned subsidiary of Sony Music Entertainment.

About Lil Nas X
Lil Nas X is a Grammy award-winning rapper, singer and songwriter from Atlanta, Georgia. He rose to fame in 2019 when his genre-shattering hit song “Old Town Road” featuring Billy Ray Cyrus went viral and became the longest running #1 single in Billboard Hot 100 history. Dubbed “an internationally recognized phenomenon” by Billboard, Lil Nas X and the Diamond-certified song have been recognized with various major awards from several areas of the music industry, including two Grammys. He has been featured on the cover of TIME magazine (among many others), was named one of TIME’s 25 most influential people on the Internet, one of Billboard’s 21 Under 21, and was also included on Forbes’ 2020 30 under 30 list. After releasing his highly-successful EP 7 in 2019, which features 5x Platinum single “Panini” and Platinum song “Rodeo,” Lil Nas X is currently at work on his debut album.

ReedPop Announces 2021 Dates for ECCC & C2E2

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Today, ReedPop – the world’s leading producer of pop culture events – announced new 2021 dates for Emerald City Comic Con (ECCC) and Chicago Comic & Entertainment Expo (C2E2), and unveiled plans for a series of digital Metaverse events to take place now through summer 2021.

Typically held in the spring, ECCC will now take place at the Washington State Convention Center in Seattle, WA on December 2-5, 2021, with C2E2 following at McCormick Place in Chicago, IL on December 10-12, 2021. This news comes on the heels of New York Comic Con & MCM Comic Con’s Metaverse, the four-day all-digital event that took place in October. The event was packed full of exciting content from the leading entertainment brands and featured celebrity talent including Jessica Chastain, Keanu Reeves, Lupita Nyong’o, and the casts of hit series Star Trek: Discovery, Doctor Who, The Walking Dead and more, all streamed exclusively on the New York Comic Con YouTube channel.

While in-person events won’t start up again until later in the year, fans won’t have to wait too long for an opportunity to geek out with fellow pop culture lovers. ReedPop will kick off next year’s con season with a spring Metaverse, followed by virtual events set for the summer. In addition to providing a year-round community for like-minded fans to connect with each other and share their fandoms, ReedPop is leveraging Metaverse as the online world offering access to exclusive content, nerdy merch, and one-of-a-kind celebrity experiences. Through Metaverse, fans can experience a 365-day celebration of all things pop culture and join in on the ultimate comic con experience from anywhere in the world.

“If we have learned anything from our experiences this year, it’s how resilient our fans, creators, exhibitors and sponsors are. We’ve come together to support and uplift one another, adapting to our new normal to create meaningful experiences that capture the community and excitement felt at any one of our shows. Now, we’re ready to look forward to 2021 and gearing up to bring you the best slate of comic con events possible, both in the real and virtual world,” said Lance Fensterman, President of ReedPop.

ABOUT REEDPOP

ReedPop is a boutique group within Reed Exhibitions – one of the world’s leading events organizers. Launched in 2006, the group has become the number one producer of pop culture events across the globe as well as a full service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPop currently features events in North America, Europe, Asia, and Africa, including: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, South, and Unplugged, Emerald City Comic Con (ECCC), Star WarsCelebration, MCM Comic Con, Eurogamer Expo (EGX), Comic Con Paris, BookCon, Comic Con Seoul, Comic Con Africa, Minecraft Festival, ComplexCon, POPSUGAR Play/Ground, Salon du Chocolat NY and more.

In addition to organizing and managing events, ReedPop also runs and operates the Gamer Network and its portfolio of leading gaming websites including Eurogamer, Rock Paper Shotgun and GamesIndustry.Biz. The staff at ReedPop are a fan-based, globally focused group of professionals that are uniquely qualified to build and serve the communities with whom they share a common passion. (www.reedpop.com)

FOLLOW REEDPOP

Website | Facebook | Twitter | Instagram

Masego – Mystery Lady × Don Toliver

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Today, Masego releases “Mystery Lady” ft. Don Toliver. The track is the final single off his upcoming EP, Studying Abroad, out this Friday, November 13th via EQT Recordings and Capitol Records. Crisp and flirty, “Mystery Lady” is a joyride through love-filled dreams featuring Masego’s breathy croons and Toliver’s slick wordplay.

Listen to “Mystery Lady”: HERE

Studying Abroad is a concept experience that lyrically chronicles a relationship from sultry start to its explosive finish. The highly-anticipated six-track collection shows Masego evolving in real-time, an expansion both in terms of production choice and collaborative partners. Sonically, it explores uncharted territory by sampling from an international palette of sounds and styles. Featuring an eclectic group of producers like D’Mile (Usher), Jack Dine (Stormzy), Jonah Christian (Nicki Minaj), IzyBeats (Mala Rodriguez) and Kojo Asamoah (Ari Lennox), who have their own unique sounds and influences, Studying Abroad shows a new and reflective side of the “musical polyglot” (LA Times).

Pre-save Studying Abroad: HERE

To celebrate the release, Masego has announced a special live stream set where he will perform songs off Studying Abroad for the first time. Tune in on Tuesday, November 17th at 12 pm PT / 3 pm ET via YouTube.

Previously released singles “Passport” (Vice Music’s “Best Songs to Usher In Fall”) and “Silver Tongue Devil” (ft. Shenseea) will appear on the adventurous new EP. The tracks together have already accumulated over 6.5M global streams combined across platforms.

Learn more about Masego through GQ’s 10 Essentials: HERE

Studying Abroad is the official follow up to Lady Lady, Masego’s 2018 debut that firmly put the singer/producer/multi-instrumentalist on the map or, all over the map, to be precise: In the almost two years since its release, Masego has toured the world, headlining sold-out tours and starring on festival stages across every continent but Antarctica. The album was no less of a success with listeners: “Tadow,” the lead single, has surpassed half a billion streams and been certified gold by the RIAA; that same song has been used in over two million videos creates on TikTok; and the project cemented him as a name to watch in the burgeoning generation of like-minded Black musicians, with features and collaborations across marquee projects from the likes of Kehlani, Dreamville, KAYTRANADA and more.

PRAISE FOR MASEGO

“Musical shapeshifter, the creator of a blueprint for a new kind of sound” – NPR Music

“Sophisticated” – Pitchfork

“Smooth and lavish energy that’s become his musical signature” – Vogue

“A musical polymath whoߣs equally funny, flirtatious, and sensitive” – FADER

“Truly pushing boundaries” – Highsnobiety

FOLLOW MASEGO

Website | Twitter | Facebook | Instagram

Watches of Switzerland and MAYORS X Breitling

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Watches of Switzerland and MAYORS is excited to announce its partnership with Breitling to produce a special exclusive timepiece, the Premier B01 Chronograph. With a limited production of 150 pieces, the new watch will be exclusively available starting today at MAYORS and the Watches of Switzerland.

The Breitling Premier Special Edition combines purpose with style, delivering quality, performance, and timeless design in a distinct new color combination, with the Watches of Switzerland Group logo, inscribed onto the transparent case back. This new Special Edition is a chronograph with a commitment to everyday elegance, worthy of the legacies of both companies.

The partnership is one of a series of unique collaborations the company has rolled out in 2020 aimed at continuing to provide compelling activations for both Watches of Switzerland and MAYORS customers. Pre-orders can be placed online starting from today at the websites of Watches of Switzerland and Mayors.

Brian Duffy, the Watches of Switzerland Group CEO, said “We are delighted to announce the release of the Watches of Switzerland Group Exclusive Special Edition Premier B01 Chronograph 42 and showcase our strong partnership and collaboration with Breitling. Our collaboration is a badge of honour for our teams and we hope something for our clients to enjoy.”

Watches of Switzerland has been crafting Swiss watches since 1924. Breitling is a Swiss luxury watchmaker based in Grenchen, Switzerland. Together, the two companies are coming together to form an exquisite watch. This release celebrates the partnership the companies have shared for years.

The watch features a sleek blue band made of alligator leather, that meets at a striking silver dial. The subdials compliment the band shining in blue: a 30-minute counter at 3 o’clock and a small-second sub-dial at 9 o’clock.

Each watch purchased comes accompanied by an exclusive certificate signed by Georges Kern, Breitling CEO and Brian Duffy, the Watches of Switzerland Group CEO.

Kern commented, “The long-standing relationship between Breitling and the Watches of Switzer-land Group reflects our shared values and dedication to delivering a first-class luxury experience to our customers. The new Premier B01 Chronograph 42 perfectly embodies these values in a timepiece that is both classic and refined.”

The watch is now available for preorder on the company’s website. Breitling can be followed on Facebook, Instagram and Twitter.

Evie Irie – The Pessimist

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EVIE IRIE SHARES THE PESSIMIST EP TODAY

FEATURING THE NEW SINGLE “MISFIT”

“There are always two sides to a story, and The Pessimist EP is the side of my story not a lot of people have seen…” – Evie Irie

Rounding out a breakthrough year earmarked by millions of streams and widespread acclaim, seventeen-year-old Sydney-born singer/songwriter Evie Irie presents The Pessimist EP day. Get it HERE via Republic Records.

The project includes fan favorites “Over Him” and “Worst Enemy,” which have already tallied over 1 million total streams and counting. It also features the brand new single “Misfit” described by Evie as, “a snapshot of a high-schooler in a bathroom stall, sitting on the toilet eating their cafeteria food alone, turn what their diary would feel like and how the food would taste in that moment, into a song, that would be Misfit.”

The Pessimist picks up where her last project The Optimist EP left off. Regarding the connection between these two opposite halves, Evie commented, “The Optimist EP tells one part of the story – often we are fed through social media a depiction of things that look so perfect they downplay everything or never show any emotion other than being happy. There are always two sides to a story, and The Pessimist EP is the side of my story not a lot of people have seen…”

An Optimist by day, Pessimist by night… well more like a pessimist after 3am, Evie Irie has been hailed as “one to watch” by her peers and music blogs alike blogs. Like some sort of pop alchemist, the Australian singer, songwriter, and multi-instrumentalist turns self-described “weirdness” into universal wonder within her music. By 15-years-old, her talent and drive convinced mom and dad to allow her to move to Nashville where she cut her teeth at countless open mics before winding up in Los Angeles for a short time—a journey chronicled on her 2019 debut EP, 5 Weeks In LA.

Tallying just shy of 8 million streams in a few months’ time, she garnered widespread acclaim from the likes of Refinery29, Idolator, and Atwood Magazine who christened her “one of the most promising teens of pop music today” on its “2020 Artists to Watch.” Simultaneously, she shared the stage with everyone from Sigrid to Bastille. The year to come will certainly see Evie continue to bring new light to popular music and culture.

The Pessimist EP
1. Worst Enemy
2. Misfit
3. Stupid Things
4. Over Him
5. Vulnerable

ABOUT REPUBLIC RECORDS:
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Liam Payne, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Taylor Swift, The Weeknd, Zendaya and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, Monkeywrench, XO, Young Money, among others. Republic also maintains long-standing strategic alliances with Universal Music Latin Entertainment (J Balvin and Karol G) and Hollywood Records. In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label’s catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.

High Times x Oregon

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High Times announced Monday its return to Oregon where more than 150 products will compete for the People’s Choice Cannabis Cup.

Consumers will be able to purchase the products and participate as judges in the competition from the safety of their own homes.

A portion of proceeds will also go toward the Cannabis Cares Wildfire Relief Fund, which helps support cannabis brands affected by the fires.

Originally founded in 1988 in Amsterdam, the High Times Cannabis Cup is the world’s most famous cannabis festival. Though the festival typically lasts two or three days, COVID-19 has pushed High Times to allow consumers to judge from home.

28 different strains will be available to try in a one ounce judging kit, then they will be ranked.

The judging kits are expected to sell out quickly, and they will be sold on a first-come, first-serve basis. The categories up for judgement include flower, pre-rolls, concentrates, vape pens and cartridges as well as two edible categories, gummies or candies and baked goods.

The kits are available in over two dozen of the state’s best products through retail partners like TJ’s Gardens on Eugene and Portland, Oregon Euphorics in Bend, Bahama Buds in Coos Bay, Top Crop in Ontario and Rogue Valley Cannabis in Medford.

High Times has also partnered with Oregon cannabis operator STEM Holdings, the owner of TJ’s Gardens and Yerba Buena Farms, to use more than 75 pounds of product during the competition.

For more information, you can click right here.

You can also follow High Times on Twitter.

Davido – So Crazy × Lil Baby

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Afropop superstar DAVIDO releases new single and video “SO CRAZY,” featuring one of Atlanta’s finest rappers LIL BABY. The song is taken from his much anticipated third studio album A BETTER TIME scheduled for release on November 13 via Davido Worldwide Entertainment/ Sony Music U.K. /RCA Records.

Listen/Watch “So Crazy” HERE

Pre-order A BETTER TIME HERE

Produced by Nick Papz and Xander, “So Crazy” sees Davido adopting a staccato flow which combines perfectly with his fellow Atlanta-born artist Lil Baby. The stunning visuals were directed by David Wept and shot in Los Angeles.

“I’ve known Lil Baby for quite a while, and I think it’s important that I point this out: when you are collaborating on a record, you need to make sure that the relationship is good outside of music. I feel like that is when you make the best music.” Davido states.

“So Crazy” follows the highly successful “FEM,” his first solo release of 2020 and the first single taken from A BETTER TIME. Listen to “FEM” HERE. The Napji produced smash hit record shot straight to the No.1 spot in the Apple Music charts in over 8 countries including Nigeria, where it held the top position for 4 weeks. “FEM” has since enjoyed over 40 million streams globally, viewed over 11m times on YouTube and reached #19 on US iTunes chart.

ABOUT DAVIDO

Born in Atlanta, Georgia and raised in Nigeria, 27-year-old Davido (real name David Adedeji Adeleke) has been a champion for the continent of Africa. He chose to chase his music dreams and whilst doing so earned over 30 awards including a MOBO for Best African Act, MTV EMA for Best International Act, three MTV Africa Music Awards, two BET Awards and two Nigerian Teen Choice Awards for “Top Featured Artist” and “Choice Male Artist.”

With an unmatched work rate, Davido has delivered back to back hits since his musical debut in 2011. Breaking out with successive singles “Back When,” “Dami Duro,” “Gobe,” “Aye” and “Skelewu,” the latter would enjoy attention from Major Lazer and Wiwek who went on to remix the single. His musical elevation would see further global collaborations with Chris Brown, Pop Smoke, Summer Walker, Young Thug, Mayorkun and more. With a discography attesting to over a billion global streams and 400 million video views, the Afrobeats forerunner has very much established himself as a force to be reckoned with.

FOLLOW DAVIDO

Instagram | Twitter | Facebook | YouTube

Trevor Bauer x Lids

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All-star Cincinnati Reds pitcher and 2020 Cy Young Award finalist Trevor Bauer has partnered with Lids, the leading sports retailer.

In the 25-year history of Lids, Bauer is the first MLB player to partner with the company. Lids will become the exclusive headwear retailer for Bauer.

Bauer caught attention for his personal merchandise and custom cleats during the 2020 baseball season, and he will unveil several limited-edition custom hats, shirts and customizations throughout the year, all of which will be available nationwide.

Bauer said he has been a Lids customer for many years.

“As I’ve become more invested in design and branding in recent years, the opportunity to collaborate with such an iconic retailer, especially as its first MLB athlete partner, is really meaningful,” Bauer said.

Lawrence Berger, co-founder and partner at Ames Watson and Chairman of FanzzLids Holdings, said Bauer is equally impressive on and off the mound.

“Lids has been the leading headwear retailer for years, in large part due to the popularity of baseball hats, and we cannot think of a better individual to be our first MLB athlete partner than Trevor. We look forward to combining his passion for design with our talented creative team to make some incredible merchandise and content,” Berger said.

Bauer is the reigning MLBPA Players Choice NL Outstanding Pitcher and a finalist for the 2020 National League Cy Young Award, which will be announced Wednesday.

Bauer puts his season up against those of Jacob deGrom, who won the award in 2018 and 2019, and Yu Darvish, who debuted in 2012 with Bauer and is eyeing his first Cy Young Award, as well.

Bauer posted his career-best earned run average in 2020 of 1.73, second best in baseball only behind Cleveland Indians ace Shane Bieber. He won five games and anchored a Reds pitching staff that landed the seventh seed in the playoffs.

He also garnered attention for contributions to baseball as a whole with his self-titled YouTube channel and Momentum, an athlete-driven media company with the goal of connecting fans to the game.

Momentum uses authentic player stories to affect the public perception of baseball. With over 500 original pieces of audio and video, Momentum has built popular series like Bauer Bytes and Live At Bats. Its content has also been distributed through digital channels and partners like PlayersTV and FOX Sports.

You can follow Bauer on Twitter, Instagram and Facebook.

You can also follow Lids on Twitter, Instagram and Facebook.