Posts made in April 2020

Ari Lennox – BUSSIT

Soulful vocalist Ari Lennox (Dreamville/Interscope Records) returns with a flirty new video for her latest single, “BUSSIT.” Donning an array of vibrant colors, Ari and her sassy clique bring their fun energy and sensual moves to the Tajana B. Williams directed visual. The track itself is equally enjoyable, pairing Ari’s neo-soul vocals with a memorable, ear-catching melody. “BUSSIT” was one of the lead tracks from the Revenge of the Dreamers III: Director’s Cut deluxe album. You can view the video HERE.

Last month, Ari surprised fans with the release of her three-track Shea Butter Baby (RemixEP). Soliciting crooner Durand Bernarr, rapper Smino and the popular Doja Cat, the project featured remakes of “FaceTime,” “I Been” and “BMO.” Ari’s acclaimed debut album, Shea Butter Baby, garnered the artist significant press while landing on eight year-end lists for “Top Album,” including those compiled by the Associated PressBillboardNPR and Complex. You can listen to the Shea Butter Baby (Remix EP) HERE

Ari is still reeling from an exciting 2019, which included: a sold-out Shea Butter Baby Tour; a guest spot on Lizzo’s Cuz I Love You Tour; and an impressive set in front of 40,000 fans at the inaugural Dreamvile Fest. Additionally, she earned three 2019 Soul Train Award nominations. This year, Ari earnednominations at the NAACP and now postponed iHeart Music Awards, andshe received a coveted GRAMMY nomination for her work on the Dreamville album, Revenge of the Dreamers III

Ari Lennox “BUSSIT”eSingle

Retail: http://smarturl.it/BUSSITAriLennox

Video: http://smarturl.it/BussitVid

Ari Lennox Shea Butter Baby Remix eEP

Retail: http://smarturl.it/SBBRemixes

Ways to cope with multiple sclerosis

Being diagnosed with multiple sclerosis can come as a shock to some but a relief to finally receive answers for others. MS is a chronic disease where the central nervous system is greatly affected. No two people share the exact same symptoms, and these can come and go. Some people have regular attacks, while others constantly suffer for extended periods of time. Continue reading for suggestions on how to cope with specific MS symptoms.

Blurred Vision

Blurred vision can be a very frustrating symptom as it affects most of your day to day living. Resting your eyes can reduce the strain, so ensuring you have regular breaks throughout the day and get plenty of sleep will help. Furthermore, avoiding too much screen time will help. That means that working long hours on a computer is not helpful and staring at your phone should be kept to a minimum.

Loss of balance and poor coordination

Loss of balance and poor coordination can be incredibly debilitating as it stops you from completing many tasks you probably have taken for granted most of your life. Things such as getting out of bed, standing up and climbing stairs all of a sudden seem to become almost impossible and carry the risk of injury. Risk reduction is the major thing to support you in coping with this new-found issue. Avoid carrying out any sort of activity in the dark as that strains your body more and adds further risk. Sensible shoes are a must, so choose ones with a low heel or even walking shoes. Walking with a stick can help too. 

Extreme fatigue

Extreme fatigue will come and go with MS. One day, you may feel able to conquer the world and the next, you may find merely walking to the bathroom a challenge. Prioritizing tasks is really important when it comes to your fatigue. Reserve your energy for the most critical activities. If you do feel able to engage in some of your usual activities, try to make them less strenuous to enable you to complete more. Exercise is still important, so short walks, for example, could be incorporated into your daily routine. If you are able to, take little naps during the day to perk you up somewhat. Limiting your caffeine intake may also help. 

Muscle spasms and spasticity

There are many different types of treatment and medication available to help ease the pain caused by muscle spasms and spasticity. It is always recommended that you speak with your consultant to ensure the best course of action is being followed. Some people also ultimately choose to use cannabis for medicinal purposes from somewhere like The Green Solution, who will be able to give advice on the best product to use. Physiotherapists will be able to offer a program of exercises to ensure you are able to get the most out of your day with posture and seating positions being most important. Movement is essential to ensure you continue to be as flexible as possible.

7 Fashionable Styles you can Do even in Isolation

Are you looking for some fashionable hairstyles that you can easily do at home? We have some excellent ideas for you ladies. Once you go through them, you will have plenty of inspiration. Sitting in isolation doesn’t mean that your hair will look messy. You can do pretty styles all by yourself, without having to visit the hair salon. Let’s get started!

1. Elegant updo

If you like to wear your hair up, this hairstyle is a good one. And the best thing is that it is pretty easy to do. Tie your hair in a low ponytail, but pull it halfway. Wrap the hanging part of the ponytail around the band. Then, secure it using bobby pins. Now you have a hairstyle that you can wear for your video conference.

2. Space buns

If you are having a bad hair day, this is your way out. Having two buns on top of your hair looks so cute, so you should definitely try this style at least once during the lockdown. The best thing about this style is that it will hold better on second hair day, or even third. It is a perfect choice if you want to prolong the hair washes. 

If you are together with your boyfriend in isolation, you can try different hairstyles together. Get some hair products such as waxes and gels to get started. There are so many great man hairstyle ideas, but this pompadour is something that you shouldn’t miss. 

3. Side-swept textured hairstyle

It is time for some charming and loose waves. You can put up slightly damp hair in a low bun to get some casual waves. A deep part on the side will enhance your facial features. Add a few decorative bobby pins on the other side to keep the hair in place. Don’t forget that visible bobby pins are a trend, so give this one a go!

4. Casual topknot

This is a personal favorite to many, as it is very easy to DIY at home. It works for both short hair and long hair, so feel free to try it no matter your hair length and haircut. Apply some hairspray on an old toothbrush and tame those baby hairs. 

5. Voluminous blowout

Just because you are in isolation it doesn’t have to mean that you won’t get a good salon-like blowout. With a bit of practice, you will learn how to do it at home. Start with damp hair, and apply a heat protecting spray. Make sure that it is evenly distributed, so apply it strand by strand. Use a large round brush to replicate the typical salon blowout. This will bring volume to your look and style your hair neatly. This is the perfect hairstyle for women that want to look put together even during the lockdown

6. Casual waves and headband

If you appreciate the natural wavy hair, then it is time to spice it up. Use a nice headband to make your hair look more put together. Adding a simple accessory can look like you have put a lot of effort into styling your hair. 

7. Romantic ponytail with a scrunchie

Scrunchies are very popular hair accessories now. They can help you turn your stay-at-home-ponytail to a romantic hairstyle. If your hair is too flat, tease it a little bit at the crown to give it a nice lift. Then, tie it with a colorful scrunchie. You can go low or high with the ponytail, depending on your personal preference. 

Preston Lovinggood – Moon Fever

Preston Lovinggood has released “Moon Fever.” CLICK HERE to listen. “Moon Fever is about wanting something that’s always out of reach,” Lovinggood told Glide Magazine, who premiered the new single, “The insatiable desire for one another, for walking into the sunset with the girl of your dreams and waking up and realizing, in fact, that’s all it was, a dream, a mirage in the distance.”

Preston says he drew upon the idea of “beach anxiety” while writing the song. “Wanting to take your shirt off and dive into the ocean. It’s about a fantasy and being afraid to take risks when you have feelings for someone.”

“Moon Fever joins “Everything Will Be Okay” as the second single released from Lovinggood’s forthcoming album Consequences, set for release May 17 via Last Gang Records. Digital pre-order is available now HERE.

“Moon Fever” is arguably the spiritual centerpiece of the album. Managing to conjure a unique soundscape of its own, like sun-kissed, modern pop that pulls off the neat trick of appearing straightforward when, upon further inspection, the music often trails off into subtle psychedelic curls, Lovinggood’s third full-length release, is his most concise, hook-laden album to date. At just under 40 minutes, Consequence, with its rich productions and scrupulous observations peppered through the lyrics begs for repeat listening. “Everything Will Be Okay,” “Taken in the Night,” “Divorce,” and the beautifully orchestrated title-track are breathtaking, sweet, hilarious hallucinatory, and devastating – often all at once.

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Western River Expeditions × Virtual Rafting

Virtual Rafting Tours Provide Connection and Stimulate Adrenalin During Pandemic Shutdown

Sitting on the shoreline of life pretty much sums up where the world is at.

“As a pandemic runs its global course, immobilized though we may feel, we don’t have to respond like a deer in the headlights,” said Brandon Lake, CMO of Western River Expeditions headquartered in Salt Lake City, Utah. “Now is a great time to dream about future adventures and plan for the time when life returns to the new normal. This not only gives us something to look forward to, but I believe that exploring the outdoors with loved ones when it’s safe to do so, will become an important part of our recovery process, providing people with a sense of connection, interaction and celebration.”

This active travel company specializes in rafting the rivers of the Colorado River Basin. But for the first time in Lake’s memory, the rafts are empty, sitting on the shoreline. On April 1, Grand Canyon National Park closed, including river operations through May 21, 2020. Resumption of river trips will be evaluated later in May pending current CDC guidance.

To accommodate clients whose trips have been delayed by the pandemic, Lake and his team have been able to re-allocate their allotted permit spaces on some trips in the Grand Canyon for departures later in the 2020 season. They are assisting people in solidifying changes in plans and looking to open slots for them later this summer and in 2021.

Lake said he is “confident we will be able to find an available date for clients disrupted by early-season cancellations who are still interested in doing a Grand Canyon rafting trip.

The company has posted its latest Covid-19 news and trip status on its website to keep the public up-to-date. See: http://www.westernriver.com/covid-19.

Between now and when guests are able to re-embark on rafting adventures, Western River Expeditions encourages people to experience the Grand Canyon and other breathtaking locations via virtual tours. “We put these together before this all happened, but never thought we would be using them for accessing these special places in a time we would not be able to in person.”

Virtual Galleries in 360° Views
A few tips for optimal viewing:
1. View these on your big screen if you’ve got it.
2. Use your mouse/finger to drag the scene around and look wherever you choose.
3. Arrow buttons left or right OR the map will slide you to the next image.

4.Click on small white arrows in certain images, to explore deeper.

6 & 7 Day Grand Canyon Expedition
http://vr.trustedphoto.com/WesternRiverGrandCanyon6_7_Day/360tour.html

3 & 4 Day Grand Canyon Adventure
http://vr.trustedphoto.com/WesternRiverGrandCanyon3_4_Day/360tour.html

4 Day Cataract Canyon Adventure
http://vr.trustedphoto.com/CataractClassic/360tour.html

5 Day Desolation Canyon Adventure
http://vr.trustedphoto.com/GreenRiver5Day/360tour.html

With these 360° virtual tours the viewer is present, surrounded by the action of a river expedition in the comfort of their own home or office. Get lost in the moment and find oneself in a magnificent cavern. Tucked in a sleeping bag on the shoreline. Standing under a thundering side canyon waterfall. Viewing ancient Native American rock art. Running the West’s most famous rapids. And standing in line for a grilled salmon dinner topped off with warm Dutch-oven chocolate cake. The 360° technology is stunning.

For a copy of Western River Expeditions’ 2020/2021 catalog, questions, availability and reservations call toll-free: 866.904.1160 (Local: 801.942.6669) or visit the website at: http://www.westernriver.com/.

About Western River Expeditions
Western River Expeditions is an adventure travel company headquartered in Salt Lake City, with operations and offices in Moab, Utah and Fredonia, Arizona. Annually from March through October it escorts more people down rivers on professionally guided rafting trips in Utah, Idaho and Arizona than any other company. It is the largest licensed outfitter in the Grand Canyon and the largest single tour provider in Moab, UT, through its division Moab Adventure Center (http://www.moabadventurecenter.com/).

Western River Expeditions, providing Grand Canyon rafting, Utah and Idaho rafting, and international multi-sport trips, was founded in 1961 by Colorado River rafting pioneer Jack Currey. It has been named one of the “Best Adventure Travel Companies on Earth” by the editors of National Geographic Adventure magazine. The company is the proud recipient of the “Best of State” award through Utah’s Premier Recognition and Awards Program for the past sixteen consecutive years (2004-2019).

SCLC Calls for Additional Stimulus Money

On the 52nd Anniversary of Dr. Martin Luther King, Jr’s. Assassination, His Call for Economic Equality for All is Being Revived

The Southern Christian Leadership Conference Calls for Permanent Monthly Financial Subsidy for The Poor, Billions for Black-Owned Businesses and Reparations for Descendants of Slaves.

In Commemorating the 52nd Anniversary of the Assassination of its co-founder and first leader, Dr. Martin Luther King, Jr., the Southern Christian Leadership Conference (SCLC), has called on the U.S. Government to set aside $250 billion for black-owned businesses.

The civil rights organization also called on Congress, which recently approved a nearly $2 trillion stimulus package to provide emergency aid to Americans during the COVID-19 pandemic, to permanently extend monthly payments to the poor and to pay reparations for descendants of slaves. The coronavirus crisis, SCLC officials say, has highlighted the need for America to right its wrongs when it comes to income inequality, which is linked to disparities in education, health care, housing and access to capital. These life essentials are key components of wealth creation.

“We will circulate a petition that will be delivered to Congress asking for $250 billion for black-owned businesses,” said Dr. Charles Steele, Jr., president, and CEO of the SCLC. “The administration is turning the stimulus money over to banks, but banks are the main reason black Americans can’t get access to wealth and why most black Americans have lost their savings. Black America lost its wealth when the housing market collapsed, and banks played a major role in that collapse.”

Dr. Steele said, “it’s time for restoration.” “The Covid-19 stimulus package can assist black-owned businesses, especially black-owned banks, and our historically black colleges and universities,” he added. “If we get our banks, businesses, and institutions healthy, our communities will recover, and we will achieve Dr. King’s dream for racial and economic equality.”

Dr. Martin Luther King, Jr. was assassinated in Memphis on April 4, 1968 while in the city advocating for fair wages for striking sanitation workers. Before Dr. King was killed at the age of 39, he had called for the U.S. government to address the injustices in the American economic system which provided government funding to the rich and the poor, but referred to the aid by different names. For the poor, it is called welfare. For the
rich, it is called subsidies. To end economic exploitation, Dr. King called for America to redistribute its wealth. He pushed for a guaranteed subsidy for the poor, saying a rich nation like the U.S. should not have citizens living in poverty.

“The U.S. Government response to the Coronavirus is a start, but the virus has made it clear that we are all tied to our nation’s survival and revival,” Dr. Steele said. “The only way for America to move forward as a stronger nation is for Congress to act on additional financial measures to ensure that poor and working-class families have the financial means to prosper. We need a permanent stimulus package, not a temporary one that is a band-aid approach to our financial problems. The $1200 check won’t cut it for poor folks. You can’t pay your bills and get out of this slump with that check.”

Dr. King believed in self-help, but he also believed in the government partnering with citizens to help them get on track economically, Dr. Steele said.

“The $1200 that the current administration is talking about giving to citizens is a slap in the face,” Dr. Steele said. “That is not a salary for folks who have lost their jobs. The money the government is giving is just pocket change. Poor folks need checks until they reach the next rung of the economic ladder.”

And descendants of slaves, Dr. Steele added, need reparations, because the remnants of that era still exist today where blacks face racism in every arena in society. Reparations can address some of the past injustices, persistent disparities and redistribute some of the wealth.

“Dr. King was a visionary and global leader,” Dr. Steele said. “He called for the government to take care of the people 52 years ago. It is taking the Coronavirus for us to see how we are all connected and linked to each other’s survival. And we see this not only in America but around the world. Dr. King’s vision was not destroyed. It was delayed, but the moment to fulfill that vision is in our hands. The SCLC is going to keep the issues and his dream front and center.”

The Avett Brothers × The Tonight Show

THE AVETT BROTHERS TO PERFORM ON THE TONIGHT SHOW STARRING JIMMY FALLON TONIGHT

Tune in tonight as The Avett Brothers share a special performance for The Tonight Show Starring Jimmy Fallon: At Home Edition pre-recorded from their home in North Carolina. Don’t miss the performance airing tonight at 11:35 pm EST on NBC where the band is asking viewers to donate to DirectRelief.org . In the U.S., Direct Relief is delivering protective masks – along with exam gloves, isolation gowns, and other protective gear to healthcare organizations across the country.

About The Avett Brothers:
The Avett Brothers​ made mainstream waves with their 2009 major-label debut, ​I and Love and You​, landing at No. 16 on the ​Billboard​ Top 200 and garnering critical acclaim. 2012 saw ​The Carpenter​ hit No. 4 on the ​Billboard ​Top 200 and was followed by ​Magpie and the Dandelion (2013) which debuted at No. 5 on ​Billboard’s ​Top 200 and saw the band appear twice on ​Jimmy Kimmel Live! True Sadness​ (2016) achieved The Avett Brothers’ highest career debut to date hitting No. 1 on ​Billboard’s​ Top Albums Chart, No. 1 Top Rock Albums Chart, No. 1 Digital Albums Chart, No. 3 on ​Billboard​ Top 200, and scoring two GRAMMY​®​nominations. In the same year, the band was inducted into the North Carolina Music Hall of Fame. In 2017, the band released their critically acclaimed documentary ​May It Last: A Portrait of The Avett Brothers​, which was co-directed by Judd Apatow and Michael Bonfiglio. The film followed the band as they wrote their GRAMMY​®​ nominated album ​True Sadness​. The film was released theatrically and on HBO to rave reviews and critical acclaim and is now available on DVD/Blu-ray/VOD. In November 2018, the band headlined the Concert for Hurricane Florence Relief in Greenville, North Carolina, raising $325,000 to help those affected by Hurricane Florence. Last year, the band released their tenth studio album ​Closer Than Together​ featuring new single “High Steppin’” which reached #1 on the Americana Radio Chart. Coming soon: Swept Away – a new musical inspired by and featuring the music of The Avett Brothers – will have its world premiere at Berkeley Repertory Theatre.

Vaughn Lowery, 360 MAGAZINE

Why you need visibility into invoices

(and how AI can help you get it)

We’ve covered how having visibility into employee expense reports helps organizations catch errors, waste, and fraud, and streamline process so that employees get reimbursed faster. But there’s another area of business spend where visibility might be even more critical: invoices. 

Enterprise AP departments pay thousands of invoices every month. Overworked AP teams may be hard pressed to scrutinize every invoice manually for adherence to contract terms, pricing anomalies, gradual increases in invoice amounts, or patterns that could indicate fraud, such as repeated invoices that fall just below the PO limit. Even worse, criminals can exploit an AP department’s lack of bandwidth by sending invoices for products that were never delivered or services that were never rendered, sometimes from companies that don’t even exist. 

Of course, the vast majority of vendors are trustworthy and want to earn and retain their customers’ trust, but with humans in the payment processing equation, honest mistakes are bound to happen. 

The risk hiding in vendor invoices

We recently reviewed the aggregated, anonymized data from billions of audit transactions across hundreds of customer accounts in a variety of industries, and summarized the results in our quarterly report, The State of AI in Business Spend. We found that, for the average enterprise, invoices comprise 96% of their business spend. (In comparison, employee expenses for travel and entertainment (T&E) make up only 3.7% of spend). The average company processes 60,354 invoices every month, but only audits or reviews at most 10% of them, usually after payment. In other words, most companies only find mistakes after the money is out the door, when clawing it back is expensive and time consuming.

Our report also revealed that 4% of invoices could be considered high risk. These invoices generally fell into three main categories:

•Prices, discounts or terms didn’t match the contract. Procurement teams may work hard to negotiate great terms with vendors, but if AP doesn’t ensure that invoices reflect those terms, that effort is wasted.

•Vendors billed inflated prices compared to the market. Most AP teams don’t have time to see whether better rates are available elsewhere.

•Duplicates. We uncovered double billing that may or may not have been accidental, as well as amounts duplicated on expense reports. 

Why visibility into high-risk invoices is critical

We probably don’t have to work that hard to convince you that incorrect invoices hurt your bottom line. But you might be surprised at how small mistakes, intentional or not, can add up. 

For example, we’ve found that many invoices don’t align with the signed contract, and the most frequent error is net payment terms: A contract may list payment terms as Net 60, but the invoices list Net 15 or Net 30. This difference can have a huge impact on your cash flow…and even profit.

Duplicate charges or payments happen with surprising frequency. Often, after an invoice is held up, an employee may intervene and approve manual payment of the invoice, but when the system clears the hold, the invoice is paid again. Even if the vendor notifies you about the duplicate payment, the time and energy everyone will spend trying to fix the mistake could be better spent elsewhere. 

But it’s the big mistakes, like fraud and non-compliance, that can cost your organization not only money but something that’s hard to replace: its reputation. Invoice fraud is real, and even large companies fall victim to it: A Lithuanian man recently bilked Facebook and Google out of more than $100 million by impersonating a vendor with which the tech titans do business.

What’s more, our report found that for every 10,000 invoices, at least one contains a regulatory violation. For example, a regional sales director might funnel payments to a distributor for fake “logistics services” that are actually a bribe to a government official who influences reimbursement policy for your company’s product. In a real-life story that illustrates the potential consequences, a large multinational retailer will have to pay the U.S. government $282 million for violating the Foreign Corrupt Practices Act (FCPA), in part because it failed to institute sufficient internal accounting controls related to third-party payments.

How AI can help

Given the value at risk, many enterprises are embracing AI as a way to get visibility into invoices—before they pay vendors—for errors, fraud, and out-of-compliance spend. Companies that use AI achieve 100% visibility into their invoices; companies that don’t use AI get at most 10% visibility.

AI extracts and analyzes key pieces of information on every invoice to catch duplicate charges, enforce payment terms, identify missing discounts, eliminate overcharges, catch suspicious activity, and flag compliance issues. This frees your AP team to focus on tasks that will add more value to your financial processes—and helps improve your bottom line by stopping unnecessary outflows. 

To understand the magnitude of the issue and see what 100% visibility into business spend means to you, download our latest research report, The State of AI in Business Spend. The findings focus on spend visibility, value at risk in invoices, insights on streamlining the spend audit process, recommendations for finance teams, and more.

Claire Chen is a Business Operations Analyst at AppZen, where she’s passionate about providing simple solutions for complicated data.

Tainy – MALOS HABITOS

TAINY REVEALS NEW VIDEO FOR “MALOS HABITOS” FEATURING PUERTORICAN NEWCOMER KRIS FLOYD

3 time Latin GRAMMY© Award-winning producer and artist  Tainy,  released the video for  “MALOS HABITOS”  alongside  Puertorican newcomer Kris Floyd. The song is part of “The Kids That Grew Up On Reggaeton- Neon Tapes”, Tainy’s debut EP released earlier this month which consists of 7 songs and features other talented artists such as Dalex, Alvaro Diaz, Sean Paul, Cazzu, Mozart La Para, Lauren Jauregui, C. Tangana, Kali Uchis, Khea, Kris Floyd, Dylan Fuentes, Lennox, Justin Quiles, and Llane.

The video was directed by Elliot Muscat and The Garden and was shot on location in Miami in the middle of the night. Muscat drew inspiration from the up close and personal feel of the 90s shooting styles and tying the camera to the back of a pickup truck giving him the chance to capture Tainy and Kris in the best way.

“This track is special,  it’s Kris Floyd’s debut as part of the NEON16 family, so this is another exciting time for us. It was produced by the very talented Jota Rosa who is also under the NEON incubator. In this song he put his touch and gave the EP the variety it was missing. Kris’ delivery on this track is truly amazing”, comments Tainy.

WATCH HERE

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Tainy

Beethoven’s Effect on Test Results

Students Who Listened to Beethoven During Lecture — and Heard the Same Music in Dreamland — Did Better on Test Next Day

But scores on the material nine months later dropped to ‘floor level,’ Baylor University study finds

College students who listened to classical music by Beethoven and Chopin during a computer-interactive lecture on microeconomics — and heard the music again that night — did better on a test the next day than did peers who were in the same lecture, but instead slept that evening with white noise in the background.

Over the long haul — when students took a similar test nine months later — the boost did not last. Scores dropped to floor levels, with everyone failing and performance averaging less than 25% percent for both groups. However, targeting memory reactivation (TMR) may aid during deep sleep, when memories are theorized to be reactivated and moved from temporary storage in one part of the brain to more permanent storage in other parts, researchers said.

The study, supported by the National Science Foundation and conducted by Baylor’s Sleep Neuroscience and Cognition Laboratory (SNAC), is published in the journal Neurobiology of Learning and Memory.

“All educators want to teach students how to integrate concepts, not just memorize details, but that’s notoriously difficult to do,” said Michael K. Scullin, Ph.D., director of Baylor’s sleep lab and assistant professor of psychology and neuroscience. “What we found was that by experimentally priming these concepts during sleep, we increased performance on integration questions by 18% on the test the next day. What student wouldn’t want a boost or two to their letter grade? The effects were particularly enhanced in participants who showed heightened frontal lobe activity in the brain during slow wave sleep, which is deep sleep.”

He noted that the effects emerged when using gold standard procedures: neither participants nor experimenters knew who received a particular treatment, sleep was measured using EEG in a laboratory setting, and the learning materials matched those that would actually be used in a college classroom, in this case an undergraduate microeconomics lecture.

Poor sleep is widespread in college students, with 60 percent habitually sleeping fewer than the recommended seven hours on 50 to 65 percent of nights. While students may be more concerned about immediate test results — and TMR may help them cram for an exam — learning by rote (item memory) does not normally benefit grasping and retaining a concept.

For the study, researchers recruited 50 college students ages 18 to 33 for a learning task with a self-paced, computer-interactive lecture; and for two overnight polysomnography sessions, with the first night an adaptation to the lab and screening for sleep disorders, and the second done the evening of the lecture.

During the lecture, soft background selections were played from a computer: the first movement of Beethoven’s “Moonlight” Piano Sonata, the first movement of Vivaldi’s “Spring” Violin Concerto and Chopin’s Nocturne in E-flat major, Op. 9, No. 2.

That night in Baylor’s sleep lab, research personnel applied electrodes and used computers to monitor sleep patterns of both test and control groups. Once technicians observed a person was in deep sleep, they played either the classical music or the white noise — depending on whether the individual was in the test or control group — for about 15 minutes.

“Deep slow wave sleep won’t last super long before shifting back to light sleep, so we couldn’t play them endlessly,” Scullin said. “If we played it during light sleep, the music probably would have awoken participants. The first slow wave cycle is the deepest and longest.”

The music choice was important, researchers said.

“We ruled out jazz because it’s too sporadic and would probably cause people to wake,” Scullin said. “We ruled out popular music because lyrical music disrupts initial studying. You can’t read words and sing lyrics — just try it. We also ruled out ocean waves and ambient music because it’s very easy to ignore. You’re going to have a heck of a time forming a strong association between some learning material and a bland song or ambient noise.

“That left us with classical music, which many students already listen to while studying,” he said. “The songs can be very distinctive and therefore pair well with learning material.”

In the microeconomics exam the next day, the TMR of classical music more than doubled the likelihood of passing the test when compared with the control condition of white noise.

Scullin cautioned against confusing the Baylor study’s findings with the so-called “Mozart Effect” — the finding that having students listen to Mozart pieces led to better scores on intelligence tests. Subsequent tests of the “Mozart Effect” found that it either did not replicate or that boosts were strictly due to increased arousal when listening to energetic music.

“Mozart doesn’t make memories,” Scullin said.

Previous researchers have found that memories associated with sensory cues — such as an odor or song — are re-activated when the same cue is received later. When that happens during deep sleep, the corresponding memories are activated and strengthened, said co-researcher Chenlu Gao, a doctoral candidate of psychology and neuroscience at Baylor.

Early experimenters also played audio tapes during sleep to test whether individuals can learn new knowledge while sleeping. But while those experiments failed to create new memories, “our study suggests it is possible to reactivate and strengthen existing memories of lecture materials during sleep,” Gao said. “Our next step is to implement this technique in classrooms — or in online lectures while students complete their education at home due to COVID-19 social distancing measures — so we can help college students ‘re-study’ their class materials during sleep.”

“We think it is possible there could be long-term benefits of using TMR but that you might have to repeat the music across multiple nights,” Scullin added. “After all, you wouldn’t just study material a single time and then expect to remember it months later for a final exam. The best learning is repeated at spaced-out intervals — and, of course, while maintaining good sleep habits.”

*The study was supported by the National Science Foundation. Paul Fillmore, assistant professor of communication sciences and disorders in Baylor’s Robbins College of Health and Human Sciences, also was a co-researcher.

ABOUT BAYLOR UNIVERSITY

Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 18,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.

ABOUT THE COLLEGE OF ARTS & SCIENCES AT BAYLOR UNIVERSITY

The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines. Visit www.baylor.edu/artsandsciences.

ABOUT THE SLEEP NEUROSCIENCE AND COGNITION LABORATORY

The goal of the Sleep Neuroscience and Cognition Laboratory at Baylor University is to understand the basic processes supporting cognition and to translate that knowledge to promote health and flourishing across the adult lifespan. The two lines of inquiry focus on the sleep-based underpinnings of health and cognitive flourishing; and how technology can be leveraged to support prospective memory and quality of life in persons with Alzheimer’s disease and their caregivers.