Posts made in February 2020

Revo, shades, sunglasses, Vaughn Lowery, celebrity, style, 360 MAGAZINE

How Live Technology is Revolutionising Consumer Experiences in Fashion, Retail and Beyond

Over the last few years, the fashion industry has been one of several global markets that have embraced the possibilities of modern-day technology. Above all else, augmented and virtual reality equipment has become central to the future direction of retail shopping, with the technology providing simulated environments that are enhancing the consumer’s overall experience.
As a result, we’re going to look at some of the technology that is currently changing the fashion industry. Moreover, we’ll also consider how similar real-time advancements are being utilized within other contemporary sectors.

Live Developments Within Fashion and Retail

Five years ago, Tommy Hilfiger, a premium clothing company from America, became the first major global fashion retailer to provide customers with virtual reality headsets in their stores. Through using this technology, the company allowed prospective consumers to view their latest fashion catwalk for their newest collections as if they were experiencing it live. In regard to in-store experiences, Gap released their DressingRoom app back in 2017, which offers the prospect of digitally trying on new items. By imputing personal data into the app, such as height and weight, the development then generates a virtual model with desired clothing on, allowing the shopper to view the item and its fit before deciding whether or not to buy it.

Due to the very nature of the fashion industry, the implementation of augmented reality isn’t purely limited to accessories or clothing. In 2017, IKEA launched its newly-developed app, IKEA Place, for IOS devices. The application itself allowed for users to browse through the company’s catalog of furniture and virtually place any item within the desired room of their house through their mobile device. Furthermore, for in-store shoppers, the Swedish retailer has created a high-definition, interactive showroom which utilizes the power of virtual reality in seeking to offer shoppers more life-like exploration and visualization techniques.

What’s Happening Beyond Fashion?

As highlighted above, real-time technology is enhancing user experiences across a wide array of different sectors, and the gaming industry is no different. VR headsets have, in particular, altered the outlook of the market by providing more realistic gaming activities that are more immersive than traditional console alternatives. Moreover, NetEnt games developer have been able to create real-time titles within the iGaming sector that also seek to promote realism through their casino-focussed developments. Their live blackjack and roulette variants feature some of the most advanced gaming software to offer an authentic in-house casino experience from your desktop or mobile.

Away from the fashion industry, various sectors have accepted the potential of virtual reality equipment and have since implemented it into their respective markets. Within the health sector, computer-generated environments have significantly altered training methods. According to statistics from the National Centre for Biotechnology Information, 30 percent of graduating surgeons are unable to operate independently following the conclusion of pre-existing training methods. By using VR technology to replicate the medical activity, there is no risk of any operational issues occurring because the live training is being conducted in a controlled, safe environment.

The Future of Consumer Experiences will be Centred Around Live Experiences

Ultimately, the fashion, gaming, and medical industries all demonstrate that replicating real-time experiences through either VR technology or other advanced software heightens immersion levels among consumers and aspiring surgeons. While each market is very different in what they’re seeking to provide and achieve, each will continue to benefit from implementing the latest technology over the coming years.

Tennessee, 360 MAGAZINE

TENNESSEE TOURISM SPOTS

Tennessee has something to sing about in its newest tourism spots launched this week by the Tennessee Department of Tourist Development (TDTD). The state unveiled three new commercials to rotate in broadcast and digital markets nationally emphasizing Tennessee’s matchless scenic beauty, family experiences and unparalleled music. An extension of the award-winning “Soundtrack of America. Made in Tennessee.” campaign, the department and its ad agency of record, VMLY&R, created the new ads which underscore the state’s connection to music everywhere.

The new creative captures the diverse sounds of Tennessee including its vibrant cities, great outdoors and hidden gems for a soundtrack that can only be made in Tennessee.

In a stunning new outdoor spot, “Music Everywhere”—filmed at locations including the Great Smoky Mountains, Reelfoot Lake State Park, Tullahoma, Lake Watauga and South Holston Lake—the characteristic sounds of nature transform to emphasize music is everywhere, although the instruments may vary.

GRAMMY-nominated singer-songwriter and Jackson, Tennessee native Jessi Alexander serves as voiceover talent on a family-targeted ad, “Laughter.” Alexander, a mother of three, has written three No. 1 hits including “I Drive Your Truck,” which earned Song of the Year honors for artist Lee Brice at the 2013 CMA Awards, 2013 NSAI Awards and 2014 ACM Awards, and Blake Shelton’s recordings of “Mine Would Be You” and “Drink On It.” Her new album “Decatur County Red” will be released on March 27.

Hit Nashville songwriter Rivers Rutherford, whose voiceover accompanied the original “Soundtrack of America. Made in Tennessee.” campaign, is featured on “Music Everywhere,” “Morning Person” and another forthcoming ad, “Ronald.”

Since its inception in 2015, “The Soundtrack of America. Made in Tennessee.” campaign has helped fuel record growth in Tennessee’s $22 billion tourism industry, generating $1.81 billion in state and local taxes in 2018.  The leisure and hospitality industry employs 340,000 Tennesseans according to the Tennessee Dept. of Labor and Workforce Development, and is the fastest-growing sector of employment in Tennessee. The state’s No. 2 industry generates revenue that funds vital services such as quality education, healthcare and public safety.

all time low, 360 MAGAZINE

All Time Low – Sleeping In

Following Monday’s announcement of their new full-length album Wake Up, Sunshine, All Time Low has returned with the LP’s second single “Sleeping In”. The track, which premiered earlier today on Scott Mills’ BBC Radio 1 show, is available to stream and download now HERE. Partnering with North Shore Animal League America (NSALA) to help raise money and awareness for no kill rescue and adoption organizations, All Time Low has also shared an official music video for the song. The Max Moore directed clip was shot on location in Nashville, TN at NSALA shelter partner, MACC. Fans can donate to NSALA HERE.


Wake Up, Sunshine is due for release on April 3rd via Fueled By Ramen, and is available for pre-order now HERE. Fans who pre-order the album will receive instant downloads of “Sleeping In” and lead single “Some Kind Of Disaster”. Exclusive pre-order bundles including vinyl and the band’s very own RISE Brewing Co “Wake Up Sunshine” Nitro Cold Brew Coffee are available in the band’s webstore HERE. This weekend, the group will celebrate the announcement of Wake Up, Sunshine with a pair of intimate sold out shows in the United Kingdom, where they are currently featured on the cover of Kerrang!.

 

All Time Low began building anticipation for the album last month with the release of “Some Kind of Disaster” alongside an official music video. Within a month, the song clocked over four million streams with E! News attesting “the pop-punk band returns with this introspective track and a whole new outlook.” Billboard added, “‘Some Kind of Disaster’ begins the next era for All Time Low.”

 

The group went back to the basics (and the basement) for Wake Up, Sunshine. Throughout 2019, the four musicians—Alex Gaskarth [vocals, guitar], Jack Barakat [guitar, vocals], Zack Merrick [bass, vocals], and Rian Dawson [drums]—congregated together in Nashville at Rian’s studio and at a Palm Springs rental house. Face-to-face, they wrote and recorded the 15-song affair joined by co-writer, producer, and collaborator Zakk Cervini.


“We got back to how we started,” commented Alex. “It had been a long time since the four of us made a record under one roof. That became a central theme. We’ve been a band for 17 years. Everybody brought something to the table. A lot of what you’re hearing came from those magic moments together.” 


Jack concurred, “I think we accomplished something special. By putting our four heads together, we were able to make a classic All Time Low album.”


Wake Up, Sunshine distills two decades of experience into a definitive and dynamic body of work for the band. Welcoming new collaborators into their world, the forthcoming album sees All Time Low teaming up with blackbear on “Monsters” and The Band CAMINO on “Favorite Place”.

Cbd, health, cannabis, 360 MAGAZINE, Alejandra Villagra

HIGH TIMES GOES PUBLIC

High Times, the most well-known brand in Cannabis, announced today that it received notification from FINRA that it was granted a trading symbol, clearing a final hurdle to begin trading. Company trading will commence with a planned listing date to be determined in the near future. The approval provides Hightimes Holding Corp. the ability to list on the public markets which will culminate the brand’s highly successful Regulation A + campaign.

“This is a big step for the company and the High Times brand. The listing of the company’s stock will give us a trading currency that will assist us in furthering our acquisitional goals. There is no better time to roll out this next evolution as we enter the cannabis retail space,” Adam Levin, Executive Chairman of Hightimes Holding Corp., noted. “With the lessons we’ve learned from other operator’s mistakes, great management, and the current state of the industry, now is the time for High Times to thrive!“

“With over 23,000 investors, this has been one of the most widely subscribed to offerings in history – across any industry,” Levin continued. “We’ve proven the strength of our brand, and of the community we represent. We’re excited for this next step.”

High Times is committed to continuing to connect cannabis to consumers with trusted products, across price points, and has introduced several plans this year to support that. High Times aims to cement its place as the largest name in cannabis and become the ultimate destination for all consumers from the canna-curious to marijuana lifers – both in-store and in person. The continued expansion in licensing and e-commerce, and now into retail stores, allow the globally recognized brand the unique opportunity to reach consumers wherever they may live. With the first two retail stores launching in Los Angeles and Las Vegas, High Times’s digital presence provides worldwide reach.

“This feels just like my early days in ecommerce – except in this case we already have audience, and we’re dealing with the most well-known brand in Cannabis,” Stormy Simon, the brand’s Chief Executive Officer, stated. “My history in ecommerce should help the company as we develop both our retail business as well as our direct to consumer delivery options in markets across the globe.”

Coronavirus, Weather, WHO, AccuWeather, Vaughn Lowery, 360 Magazine

How to Find the Best Drug Rehab Facility

A drug rehab center is one of the most successful alternatives in order to overcome a drug addiction. If you are really determined to recover from your addiction, a treatment center has all the elements that are required to help you out in this process. Choosing a drug rehab program is a difficult decision. Nobody wants drug addiction to overtake their life to the point that drug rehab is the necessary step. However, the decision to go to drug rehab is something to look forward to, as it is the decision to rebuild a healthy life. Understanding what drug addiction entails and how it affects the user is important for healing substance abuse. As well as understanding drug addiction, knowing what drug rehab scottsdale is will help the patient understand what he is going through and the purpose of drug rehab.

Generally, every form of rehab starts in a medical locale. This is so professional health care staff can monitor the patient during chemical detoxification. A few rehab centers concentrate on particular types of drug addiction; where as other centers treat a range of drug dependencies. This is when the drug leaves their system chemically and the patient no longer is dependent physically on the drug. Under the health care professional supervision, the patient’s side-effects can be eased with medication, sleep, and proper nutrition. This is an interventionary stage and it is seldom enough to allow them to recover completely from their drug addiction because there is no psychological component.

Trying to find the right drug rehab program can be overwhelming because there are so many drug rehab methods, models, treatments and opinions. Once you find out someone is addicted or decide it’s time to get help, there is little time to waste wondering who to call or where to go. Finding or selecting a rehab can be a daunting task. However, it is a very important decision to make. When looking for the best drug rehab center such as drug rehab phoenix az, it must be noted that not all centers are the same. Every rehab has its specific staff qualifications, effectiveness, cost, credentials, and program options.

Before you make a final choice, you should ask questions and get ample information. When opting for a treatment, one of the things you definitely want to know is the rehab cost. With this, it must be noted that the cost of a rehab treatment may vary depending on the type of rehab you need and choose. If you want to know more about this particular concern, you may talk to a treatment center specialist. It is a difficult decision to enter a drug rehabilitation program. However, a drug rehab is considered to be the only way to address a person’s drug addiction. If you are searching for drug rehab centers, you can find various options online

If you’re looking for a rehab please contact one of Arizona’s top drug rehabs today – Arizona Addiction Recovery Center, 1-888-512-1705, www.arizonaaddictioncenter.org

Thornley Kelham , Alfa Romeo 6C 1750 SS, 360 MAGAZINE

Thornley Kelham

Classic and vintage car restoration specialist Thornley Kelham is undertaking its most challenging project yet; a complete nut-and-bolt concours-standard restoration of a rare Alfa Romeo 6C 1750 SS, with an even more extraordinary history. This particular Alfa Romeo comes complete with records showing the car was delivered to its first owner, ‘II Duce’ Benito Mussolini, on the 13th January 1930, for Lire 60,000.

The Alfa Romeo 6C 1750 SS was one of the most popular and successful sports-racing cars of its day, as demonstrated by the fact that no fewer than 13 competed in the 1929 Mille Miglia, of which 8 finished, seven among the first ten including overall winner and third place. Cars were built up as rolling chassis, which were then bodied by coachbuilders including Carrozzerie touring and Zagato, and Stabilimenti Farina.  

Extensive research by Thornley Kelham tracked down period black and white images of the exact car in Archivio Luce (the main archive for Cinecitta) in Italy, taken on 29 April 1931, showing Mussolini driving the car, as well as footage of Mussolini driving the car whilst leading ‘II Radio Auto-Raduno’ on a section of the rally from Roma to Ostia. It is these early images and film footage that help fie the clearest indication of the Alfa Romeo’s original appearance.

By enlarging one of the period photos, Thornley Kelham was finally able to establish that the Alfa Romeo was originally bodied by Stabilimenti Farina, thanks to the period carrozzeria badge at the base of the body near the rear wheel. At some point later in its life the body was modified into a stripped won, racing-focused body that it wears today. On 21st March, 1937, the car was sold to a Renato Tigillo and then recorded as having been shipped to Asmara in August of that year. Since no change of ownership is to be found, it’s likely Tigillo took the car with him as he moved to Eritrea.

It is clear that the body changes took place while the 6C 1750 SS was in Eritrea, where it was adapted for racing. Images sourced of the car in Asmara reveal much of the bodywork had been removed to create a stripped-out racing car, bearing only a passing resemblance to the beautiful Farina creation it was born with. At the time, Eritrea was an Italian colony and many young Italians would take their cars to Asmara to live and race on hill climbs and street circuit races like the Coppa di Natale or the Coppa Governatore.

When this car was eventually inspected in the USA by Thornley Kelham, the bodywork had been fitted with an unoriginal grille and retained very little in the way of original panels. The chassis, rear axle and gearbox are, however, original to the car. With in-house paint, engine and body shops, Thornley Kelham is widely regarded for the quality of its award-winning restorations of historically significant, often unique vehicles across a variety of marques. The team have now been tasked by the car’s new owner with recreating the car’s original 1930 appearance which will involve several thousand hours of fabrication, engineering and assembly by its highly skilled workshop technicians.

Simon Thornley, co-founder of Thornley Kelham, said: “We’ve undertaken many challenging restorations here at Thornley Kelham but this Alfa Romeo presents us with perhaps our greatest test to date. Over the course of its extraordinary life it has been graced with a beautiful hand-crafted body from Stabilimenti Farina, owned and piloted by one of the world’s most (in)famous dictators, and stripped out for motorsport and raced on the streets of North Africa. Our challenge now is to restore it to the condition it first left Stabilimenti Farina’s carrozzeria, based on further painstaking research and thousands of hours of expert craftsmanship. Automotive history like this has to be preserved, and we are delighted to be involved in the latest page in its amazing story.”

*Photo credit: Ashley Border

Nick Offerman x St. Patrick’s Day

Nick Offerman Wants You To Get Ready For St. Patrick’s Day Now – And Guinness Is Here To Help

Follow the Guinness Countdown to St. Patrick’s Day and Get Tips from Offerman and Others on What to Wear, Eat, Drink and More for the Best St. Patrick’s Day Ever

He can act. He can sing. He can make you laugh, and he can make you cry. He can even build you a bar – among other things – with his bare hands. What Nick Offerman apparently can’t do is bide his time, which is why he’s teaming up with Guinness to give you an entire month to get ready for his favorite day of the year – St. Patrick’s Day – with the official Guinness Countdown to St. Patrick’s Day. Spoiler alert: green beer will not be making an appearance.

“Look, St. Patrick’s Day is easily the best of the holidays, and I will brook no argument to that assertion,” said Offerman. “The charismatic folks at Guinness know a thing or two about how to celebrate my favorite day. You’ll be able to see it all on Instagram, but if I had to nutshell it, I’d say gather with your family and your friends, both old and new. Eat some delicious meats, like corned beef – straight up or in a hash – wash it down with a pint of Guinness, then wash the Guinness down with some more corned beef. A glass or two of water along the way never hurt either.”

Starting now, everyone over the age of 21 looking to celebrate the holiday like a pro can follow along with Offerman on Instagram at @GuinnessUS for daily reveals of tips, tricks, trivia and suggestions on everything from how to pour the perfect pint of Guinness to what foods pair best with that pint to how to give an authentic Irish toast and much, much more.

As St. Patrick’s Day should bring out the best in everyone, the countdown will also cover how to give back; now through March 31st, share your Guinness ‘stache using the hashtag #StacheForCharity and tag @GuinnessUS, and Guinness will donate $1 to the Guinness Gives Back Fund*.

Guinness is even helping those celebrating to dress for the occasion with the new Guinness x Carhartt collaboration. United by the spirit of hard work and master craftsmanship, this collection includes everything from tees to hoodies to hats and more. The entire line is available for a limited time now at Carhartt.com/Guinness – where fans over 21 can also enter for the chance to win the trip of a lifetime to visit the Guinness Storehouse in Dublin until March 1st**.

“The countdown to March 17th is on, and we hope that our own countdown can add a little something to the St. Patrick’s Day experience,” said Guinness Brand Director, Nikhil Shah. “As long as you’re celebrating with a Guinness and the people you love, and having a good safe time, you can’t go wrong.”

Celebrations will also continue at the Guinness Open Gate Brewery in Baltimore. In honor of its second St. Patrick’s Day since officially opening in August 2018, the home of Guinness in the U.S. will kick off weekend celebrations on March 14th and 15th with an Irish Village experience, an Irish beer tap take-over, pop-up entertainment, limited-edition merchandise, a holiday-themed food menu and more. More details are available at www.guinnessbrewerybaltimore.com.

For all the Guinness Countdown to St. Patrick’s Day happenings, follow along at @GuinnessUS on Instagram, Twitter and Facebook. And remember, whether you’re planning to celebrate St. Patrick’s Day at the pub or at home with family and friends, the only way to raise a pint is responsibly.

*Up to $100,000. Visit stacheforcharity.com full details. The Guinness Gives Back Fund is a corporate donor advised fund administered by Fairfield County’s Community Foundation. The Fund’s mission is to support local charitable organizations.

**NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) AND CANADA (EXCL. QC) 21 YEARS AND OLDER. VOID IN QC AND WHERE PROHIBITED. Promotion begins January 14, 2020 & ends March 1,2020. For Official Rules, how to enter, prize descriptions and odds of winning, visit www.carharttsweeps.com. If Canadian resident, mathematical skill-testing question must be correctly answered to win. Promotion consists of random drawing sweepstakes & instant win game. 3 sweepstakes prizes and 144 instant win game prizes (approximate retail values from $25 to $13,100 USD) available to be won. Trip prize winner’s guest must be 21, alcohol is not included & trip must be completed by 12/31/2020. Instant win game prize winners subject to verification. Sponsor: Carhartt, Inc., 5750 Mercury Dr., Dearborn, MI 48126 U.S.A.

About Guinness
The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James’s Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world. The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. More information can be found at www.guinness.com.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Nick Offerman, Guinness, Carhartt, 360 Magazine, Nick Offerman, Carhartt, Guinness, 360 Magazine, Guinness, Nick Offerman, Carhartt, 360 Magazine,

Purdue University x Flu Vaccines

Influenza, measles, mumps and coronavirus COVID-19 are illnesses people hear about on a regular basis.

While coronavirus is relatively new and does not yet have a vaccine, the others all can be prevented or at least have their severity reduced by simply getting a vaccination, says Libby Richards, an associate professor of nursing in Purdue’s School of Nursing.

“It’s important to review your vaccination records with your health care provider,” she says. “Vaccinations aren’t just for kids. Adults need them, too. The vaccinations needed for adults depends on a few things, such as age and health history. Vaccines help your immune system fight infections faster and more effectively.”

A flu vaccination is particularly important, especially during severe flu seasons. The Centers for Disease Control and Prevention announced in its latest flu update on Feb. 14 that flu activity is still at a high level. Since October, at least 26 million Americans have suffered from the flu, resulting in the deaths of at least 14,000 adults and 92 children.

While flu vaccinations must be done annually, Richards says that the effectiveness of other vaccinations adults received as children diminish over time, so they might find themselves no longer protected. “Pertussis – whooping cough — and tetanus vaccines are perfect examples of vaccines that require booster shots throughout one’s life.”

Common vaccinations include, but are not limited to, shingles, pneumonia, Tdap (tetanus, diphtheria and pertussis) influenza, MMR (measles, mumps, rubella), hepatitis A, hepatitis B and human papillomavirus, more commonly known as HPV.

Shingles vaccines are good for five years and are recommended for adults 50 and older. Pneumonia vaccines are recommended by the CDC for those 65 and older and should provide lifetime protection. A booster is needed for tetanus and diphtheria every 10 years. Hepatitis A and B vaccines protect against some liver infections resulting in exposure to infected body fluids or food and water; each have different vaccination requirements.

“Talk to your health care provider to see what you need and when you need it,” Richards says. “Vaccinations can save lives by helping prevent or limit a disease or illness.”

Related Releases:
You can’t get the flu from the flu vaccine
Suffering from the flu? Just stay at home
Balancing flu risks and death while everyone’s talking about coronavirus

AIWAYS New Concept Sketches

AIWAYS, the Shanghai-based personal mobility provider, has published the first sketches of its U6ion electric crossover coupe concept, ahead of the model’s global debut at the 2020 Geneva International Motor Show (GIMS) next month.

The U6ion previews a second all-electric SUV from AIWAYS, based on the same MAS (More Adaptable Structure) platform as its U5 sibling.

Under the tutelage of Ken Okuyama, creator of the Ferrari Enzo and former Pininfarina design chief, and now chief advisor for design and arts at AIWAYS, the company has created a form language which embodies the ‘intelligent and simplified technology’ at the heart of AIWAYS product development ethos.

AIWAYS chief designer Dongfei Luo commented: “The U6ion sketches present a crossover coupe with a harmonious and exciting body shape, aimed at attracting young car users looking for a zero-emission SUV that offers style, practicality and electric performance.”

The U6ion will be presented to media and the public for the first time during GIMS. The AIWAYS press conference takes place at 13:15 on press day (Tuesday 3 March, Hall 2, Stand No. 2121).

AIWAYS, Auto, Vaughn Lowery, 360 Magazine,

african, art, spiritual, museum, exhibition, Phyllis Galembo, rituals,

African Masquerade Exhibition

Major photography exhibition (Now on view until May 31). Meet the artist on May 17 at 3:00 p.m. at the Museum for a special appearance (lecture and book signing)
Museum goers will be spellbound by the transformative power of the African masquerade, as the Boca Raton Museum of Art presents Phyllis Galembo:Maske. Her striking photographic series of contemporary mask rituals has drawn national and international critical acclaim. These large-scale images are nearly life-size and explore spiritual realms with brilliant, mesmerizing colors.For more than 30 years, the artist has traveled around the world to photograph participants in contemporary masquerade events that range from traditional, religious ceremonies to secular celebrations.

The exhibition is now on view through May 31. Galembo will visit the museum on May 17 at 3:00 p.m. to share personal stories about her work and her travels, the ritual mask ceremonies, and will sign two of her books at this personal appearance–Maske (published by Aperture), and Mexico, Masks and Rituals (by Radius Books and DAP). Her portraits are celebrated by the world’s leading fine art photography editors for their stunning resonance, setting her work apart from documentary and anthropological studies.
Galembo’s Art Work:

Otoghe-Toghe, by Phyllis Galembo. Aromgba Village, Nigeria, (2005), Ilfochrome
Awo-O-Dudu (A Spirit They Saw), by Phyllis Galembo. Freetown, Sierra Leone, (2008), Ilfochrome.
Akata Dance Masquerade, by Phyllis Galembo. Cross River, Nigeria (2004), Ilfochrome

They will be shown in concert with the Museum’s historical collection of more than 40 African tribal artifacts and indigenous masks in the gallery across from Galembo’s show for a complementary perspective.

Through her lens, the viewer gains special access to the rarely seen other-worlds, as she captures the raw and sometimes frightening aspects of ceremonial garb. Masking is a complex, mysterious, and profound tradition in which the participants transcend the physical world and enter the spiritual realm.

In her vibrant images, Galembo exposes an ornate code of political, artistic, theatrical, social, and religious symbolism and commentary. She has made over twenty trips to sites of ritual masquerades, capturing cultural performances with a subterranean political edge. Her photographs depict the physical character, costumes, and rituals of African religious practices and their diasporic manifestations in the Caribbean and Mexico. Galembo’s images reflect both the modern and ancient worlds.The fifteen portraits by Galembo that were selected for this exhibition reveal the meticulous detail and creative imagination of mask-making.

Affianwan, by Phyllis Galembo. Calibar South, Nigeria, (2005), Ilfochrome

“The tradition of masquerading is universal and timeless, and continues today in most cultures, including western societies,” says Irvin Lippman, the Executive Director of the Boca Raton Museum of Art.
“Bringing together the Galembo photographs and masks from the Museum’s African collection underscores the cross-cultural complexity of meaning and purpose. However, what they have in common is their vitality, power, and boldness of humanity.”

Aye Loja (The World is a Market Place that we Visit), Gelede Masquerade, by Phyllis Galembo. Agonli Village, Benin, (2006)

The costumes in Galembo’s photographs are worn in several types of modern-day rituals. They are created to summon ancestral spirits and deities during a range of events, including agricultural hardships,
land disputes, rites of passage, funerals, harvests, moments of gratitude, and celebration. Galembo’s large-scale portraits in this exhibition capture the mask-oriented cultural traditions of Nigeria, Benin, Ghana, and Sierra Leone.

Banana Leaf Masquerade, EkongIkon Ukom, by Phyllis Galembo. Calabar, Nigeria (2005), Ilfochrome

While traveling and embedding herself for long periods in these societies, Galembo works with local assistants and translators.

They negotiate the terms with elders so that she may be granted permission
to make photos of these masqueraders.
“The translators often find that gaining permission from community leaders can sometimes be quite helpful during these painstaking negotiations,”says Galembo. “Once an agreement has been struck, I set my own lighting and place the subjects in front of a neutral backdrop that enables the eye to focus on the diversity of materials in each costume.”

Two in a Fancy Dress, Red Cross Masquerade Group, by Phyllis Galembo. Winneba, Ghana, (2010), Ilfochrome

The masks and costumes in these photographs are made from a wide variety of surprising materials ─ leaves, grass, patterned fabrics, burlap sacks, full-bodied crocheted yarns, colored raffia, quills, shells, and even lizard excrement. All of her photographs are shot as portraits rather than during the act of ritual. She is allowed to photograph her subjects at the very moment right before their rituals and festivities commence. Galembo prefers her colors to be brightly saturated, enhancing the spiritual and transformative powers of these garments. “I never see my subjects out of costume, although the masqueraders are always men, often paying homage to women,” adds Galembo.

Ekpeyong Edet Dance Group, by Phyllis Galembo. Etikpe Village, Nigeria, (2005), Ilfochrome

Despite secularization and fading traditions, masquerading in Africa is abundant, robust, and far from disappearing. Most of the photographs in this exhibition reflect sacred rituals, the spiritual aspect of masquerading rather than secular celebrations.By donning garments, the masqueraders gain access to traditional knowledge, enabling them to relay critical messages to the community.

Egungun, by Phyllis Galembo. Adandokpodji Village, Benin, (2006), Ilfochrome

“I like the way viewers can grasp the real stories behind each image. Every mask, costume, and fiber of material can represent so much to the people in these portraits. Many of these subjects created these ritual costumes because a spirit inspired them. These are people who make masks and costumes that are very spiritually motivated,” says Galembo. The modern world also finds its way into these costumes and masks with the usage of plastic bags, cardboard, and found objects.

Ringo (Big Deer) Masquerade, by Phyllis Galembo. Kroo Bay, Sierra Leone,(2008)

Awo-O-dudu (A Spirit They Saw) reveals a ghost- like shape summoning ancestral spirits during the dry months or times of crisis, when spirits are called to bless the deceased and entire villages.Ko S’Ogbon L’Ate (You Can’t Buy Wisdom at the Market) is a tribute to mothers, goddesses and ancestors. The wooden headpieces represent an animal and a human, each sings a different song during the ritual. Affianwan (“white cat woman”) represents spirit and transparency. The stunning headdress of this work is crocheted from one long flowing piece of fabric. Two in a Fancy Dress and Rasta illustrates the cross of African and European traditions (fancy dress).

More About the Artist: Phyllis Galembo

Phyllis Galembo’s photographs are included in numerous public and private collections, including the Metropolitan Museum of Art and the New York Public Library. She is represented by Axis Gallery. She was born 1952 in New York, where she continues to live and work. Galembo graduated with a Master of Fine Arts from the University of Wisconsin at Madison in 1977 and has been a Professor Emeritus at Albany, State University of New York since 1978. Using a direct, unaffected portrait style, she captures her subjects informally posed but often beautifully attired in traditional and ritualistic dress.

Attuned to a moment’s collision of past, present and future, Phyllis Galembo is recognized for her ability to find the timeless elegance and dignity of her subjects.She highlights the creativity of the individuals morphing into a fantastical representation of themselves, having cobbled together materials gathered from the immediate environment to idealize their vision of mythical figures.
While still pronounced in their personal identity, the subject’s intentions are rooted in the larger dynamics of religious, political, and cultural affiliation.

Establishing these connections is the artist’s hallmark. Her work has appeared in Tar Magazine, Damn Magazine, Photograph, and Harpers. She has been profiled on CNN, NPR Radio, and NBC Today.
Other collections that feature her work include: Oceania and the Americas, Photography Study Collection (New York); the Philadelphia Museum of Art; the Houston Museum of Art; the International Center for Photography(New York); the British Art Museum, Yale University; Schomburg Center for Research in Black Culture, New York Public Library; Polaroid Corporation (Boston); and the Rockefeller Foundation, among many others.

MORE ABOUT THE MUSEUM’S AFRICAN COLLECTION

Complementing Galembo’s exhibition are more than 40 African tribal artifacts from the Museum’s collection, including headdresses and masks, each pertaining to masquerades and ceremonies. These are exhibited in an adjacent gallery across from the Galembo show.
Pictured above are some of the historic African masks from the Museum’s collection that complement Galembo’s contemporary photographs. More than 40 African tribal artifacts will be shown in an adjacent gallery across from Galembo’s exhibition.
The two Kuba masks in the collection (Kuba Bwoom Mask and Kuba Ngaady-A Mwash Mask) are both from the Democratic Republic of Congo, recreating the Kuba dynastic history.

Another work in the museum’s African collection, a Bamana Headdress (Chiwara), represents a mythical character who taught humans to turn wild grasses into grain.

A Mossi Nakomse Headdress (Zazaido) is used in secular and religious rituals by young men. The Zazaido masquerade honors male and female elders at funeral ceremonies and blesses survivors.

A Yoruba Crown from Nigeria is worn on state occasions and reflects the spiritual connections of the ruler. The face represents his royal lineage and, ultimately, the god Oduduwa, who remained on earth and became their first king.

The collection also includes a Dan mask (Deangle), an Ogoni Mask (Nigeria), a Toma Mask (Landai), a Senufo Mask (Kpelie), a Guru Mask (Gu), an Igbo Crest Mask (Nigeria), and a Yoruba Oro Efe Gelede Mask (Nigeria/Republic of Benin).
The African masquerade exhibition is really pleasing to the eye. If you like to attend parties or masquerade balls, you can use custom iron on patches to be the finishing touch of your party look!
No matter what theme of the party you attend, you can design your favorite patch elements, such as humorous slogans, mysterious symbols, or beautiful illustrations, which can be perfectly integrated into the custom patch design. Custom iron on patches provides a variety of material options.

Furthermore, you have the freedom to select your preferred color, size, shape, and more. Custom iron on patches offers great convenience. You only need to iron them on the clothes, which can effectively shorten your preparation time for the dance.

Let each patch become an extension of your personality, make your clothes more colorful and special at the masquerade, and leave you with unforgettable memories.

ABOUT THE BOCA RATON MUSEUM OF ART

Celebrating our 70th anniversary in 2020, the Boca Raton Museum of Art
encompasses a creative campus that includes the Museum in Mizner Park,
Art School, and an Artists Guild. As the “Official Art Museum of the City of
Boca Raton, “the Museum has provided seven decades of cultural and artistic service to the community, and to many visitors from around the world. Open–10:00 a.m.-5:00 p.m. on Tuesdays, Wednesdays, and Fridays; 10:00 a.m.-8:00 p.m. on Thursdays; and 12:00-5:00 p.m. on Saturdays and Sundays.

Visit HERE for more information.