Posts made in August 2018

Chivas & Manchester United Soccer Club

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The original luxury blended Scotch whisky, Chivas, has teamed up with the world’s biggest football club, Manchester United, in a three-year global partnership.

The collaboration will see Chivas and Manchester United join forces to celebrate their collective belief that blended is better – in life, football and Scotch. Just as Chivas brings together Scotland’s best malt and grain whiskies to create something extraordinary in the bottle, Manchester United brings together the world’s best footballers, a dedicated club team and a legion of fans all around the world to create extraordinary results on the pitch.

The partnership was revealed to fans in advance of the Club’s first Premier League home game of the 2018/19 season on Friday 10th August, through a film that explores the unique blend of characteristics that make up the Manchester United team. Shot in Los Angeles during the Club’s pre-season tour, the film stars an array of Manchester United first team players revealing an often unseen side to them, showing what defines who they are, both on and off the pitch.

Throughout the season, Chivas will be collaborating with Manchester United to demonstrate that blended is better – by encouraging fans to celebrate the blend that makes them unique, and showing that when players collaborate with their teammates they can achieve the greatest success.

Jean-Christophe Coutures, Chairman and CEO at Chivas Brothers, commented: “Blending has been in our DNA ever since James and John Chivas pioneered the art in 19th century Scotland. Partnering with Manchester United was therefore a natural fit; we both firmly believe that great things can be achieved when we come together – from balancing the perfect blend of malt and grain whiskies that go into our Scotch, to using the perfect combination of players’ skills on the pitch to create a winning team. We look forward to using our spirit to help showcase the spirit of the Club and its fans all around the world.”

Richard Arnold, Group Managing Director at Manchester United, commented: “Manchester United’s history is built on teamwork and we embrace Chivas’ belief that ‘blended is better.’ Our success both on and off the pitch allows us to bring together the best mix of people who help to make our Club the global name it is today. Each individual has their own skills but the way in which they blend together is what makes us a united team. It is a pleasure to welcome Chivas as Manchester United’s Global Spirits Partner and we look forward to working together to share this belief with our fans.”

The partnership will be brought to life through a 360 campaign activated across all touchpoints globally from August 2018. Chivas branding will also be displayed on digital perimeter boards at Old Trafford as well as throughout the stadium from the first game on Friday.

Find out more about the partnership and why blended is better at Chivas.com.

About Chivas

Chivas believes that blended is better, in life and in Scotch. The original luxury blended Scotch whisky, Chivas’ belief in blending was instilled by founding brothers, James and John Chivas, who pioneered the art of blending in 19th century Scotland. Since then, Chivas has been integral to the growth of the Scotch whisky category worldwide – by bringing together the best malt and grain whiskies to create something extraordinary.

Chivas believes in the power of blending in life, as well as in Scotch. In bringing people together to create a greater whole – which is why Chivas is proud to be the global spirits partner of Manchester United, the world’s biggest football club; and in blending ambition with generosity and using success to enrich the lives of others – which is why the Chivas Venture supports social startups with $1m in annual funding.

Chivas blends its home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today, selling more than 4.2 million 9L cases every year. The Chivas range blends timeless classics with modern innovation, including: Chivas 12, Chivas Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis, Chivas 25, Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend.

Chivas. Success is a blend. www.Chivas.com

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through their 140-year heritage the Club has won 66 trophies, enabling them to develop the world’s leading sports brand and a global community of 659 million followers. Their large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day. www.manutd.com

AirHelp’s New Campaign

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AirHelp launches a Passenger Rights Awareness Month.

Alarmingly, there has been in increase in the amount of travelers left at airports due to flight disruptions.

According to a survey authorized by AirHelp, 75% of US travelers confirm that they feel uninformed by airlines about their rights.

As a solution, AirHelp launches a Passengers Rights Awareness Month. By this, a platform is created for worldwide travelers to connect with specially-picked global experts and consumer advocates to inform them about their travelers’ rights. Travelers will also receive helpful information if they ever find their flights to be delayed or cancelled, or if they are denied boarding.

Through this, passengers will always find it useful to learn about their rights to protect themselves for future trips.

Along with this change, AirHelp is opening up its social media platforms to travel connoisseurs and passenger rights advocates from all areas of the world.

The implementation of this is because in the U.S., less than 25% of travelers were on a disrupted flight actually filed a claim, and travelers from other countries are also leaving their issues unclaimed. This clearly shows that the EC 261 regulation is not widespread enough and that further actions must be considered as solutions.

“It is crystal clear that air passengers still feel powerless against airlines and many miss out on the compensation they’re owed by not filing a claim. And if airlines will not play their part to inform and educate their passengers, we will,” says Henrik Zillmer, CEO of AirHelp

With the launch of Passenger Rights Awareness Month, Zillmer hopes this will help improve their efforts in informing travelers of their rights.

For delayed or cancelled flights, or even the denial of boarding, passengers may be entitled to financial compensation of up to $700 per person in certain cases. The conditions for this state that the departure airport must be within the EU, or the airline carrier mist be based in the EU and landing  in the EU.

It is important to keep in mind that for situations deemed as “extraordinary circumstances” such as storms or medical emergencies are exempt when it comes to compensating passengers–they do not qualify for flight compensation.

AirHelp is the world’s leading flight compensation company, helping passengers understand their rights and receiving compensation accordingly are why they are here to help. It has helped more than seven million people process airline compensation claims worth nearly $930 million in total. AirHelp offices are available across the world in 30 countries, supports in 16 languages, and employs more than 500 employees globally. They have served well in the past years and continue to serve on for years to continue.

Toledo Jeep Fest

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From August 10-12, 2018, the City of Toledo will be the center of the Jeep universe.

The event is the 2018 Toledo Jeep® Fest, presented by Dana and ProMedica. But the celebration is much more than that. It’s enthusiasts from 27 states, Canada and Mexico celebrating their love for Jeep vehicles and an adventurous way of life – and, doing it in the city where the Jeep was invented and where its heart beats every day: Toledo, Ohio.

The first Toledo Jeep Fest – a one-day celebration in 2016 – was an unqualified success, bringing an estimated 40,000 people to downtown Toledo, which was the most for any event since the end of World War II.

Even with that high standard already established, the second Toledo Jeep Fest is set to be even bigger and even better. In fact, event organizers and downtown leaders expect as many as 60,000 people to be in town for the festivities, which have expanded to three days.

“The history of Jeep is the history of Toledo,” said Jerry Huber, a former plant manager at Jeep and a co-founder of Toledo Jeep Fest. “The community deserves a festival that’s as great as the vehicle we are celebrating, and with the incredible support of our community and sponsors, that’s what we are going to deliver.”

The 2016 event was a major happening for the City of Toledo. Beyond the large number of visitors to downtown, social media users from around the world learned about Toledo and Jeep. In fact, Toledo Jeep Fest was a trending topic nationally on Twitter.

The buzz is equally strong building up to this year’s event. In addition to hundreds of thousands of hits on the event website, the Facebook page has over 20,000 followers. A recent throwback Thursday post reached nearly 13,000 people with almost 700 reactions, comments and shares.

Community support is what fuels Toledo Jeep Fest forward. That starts with the title sponsors – Dana and ProMedica – and extends to more than 60 organizations that have provided cash or services to support the event. (See list below.)

Discussing Dana’s Toledo Jeep Fest sponsorship, Jeff Cole, spokesperson for Dana, said “Jeep is an iconic automotive brand, and Dana has been supplying its driveline products since the Jeep was born. Our team is excited to show off the great work they’ve been doing with our custom aftermarket Jeeps.”

Following the leadership of the presenting sponsors, Toledo Jeep Fest has benefitted from the support of dozens of other partners.

“Every local sponsor has increased their commitment this year,” Huber said. “In total, our three-day event has received more than double the support of the previous event. It is tremendously humbling.”

Importantly, based on the success in 2016, this year’s event has garnered support from larger regional and national vendors. More than 60 vendors including Dana, Tenneco, SPIDERWEBSHADE, Outlaw LED, Steinjäger, Sylvania Automotive, X-DIFF Gear & Axle, and Goodyear will stock the all-new Vendor Midway in downtown Toledo. This year’s Vendor Midway showcases these brands on and around St. Clair Street just north of the SeaGate Centre.

“One thing visitors will notice compared to 2016 is the development of our Vendor Midway,” Huber said. “We know that people love to customize their Jeeps, and the Vendor Midway is an opportunity for our Jeep enthusiasts to interact with the leading companies working in that space.”

Three Days of Jeep!

The signature event for the weekend is the All-Jeep Parade, which starts at 11 a.m. on Saturday. The parade will be a rolling tribute to Jeep, with over 1,300 vehicles registered – a longer parade than the original in 2016. The parade is sponsored by Charlie’s Dodge Chrysler Jeep Ram and Grogan’s Towne Chrysler Jeep Dodge Ram.

Following the parade, Toledo’s downtown streets will be transformed into the All-Jeep Festival & Car Show – a 20-block walking tour of the full breadth of the Jeep experience. Based on the 2016 festival, the All-Jeep vehicle show is also an opportunity for the Jeep community to meet and mingle.

Similar to 2016, the SeaGate Convention Centre will play host to futuristic Jeeps alongside rare, historic Jeeps that represent the resiliency and versatility that Jeep has shown over the last 77 years.

An all-new event this year is Friday’s Jeep Off-Road Course Welcome Party, hosted by the Monroe Dodge Chrysler Jeep Ram Superstore. The welcome party will feature 18 obstacles and live music to kick the weekend off.

Toledo Jeep Fest is also offering visitors the opportunity to enter a raffle to win a host of Jeep-related products. The grand prize is a 24-month lease for a 2018 Jeep Wrangler “JL” Unlimited Sport 4 Door from Yark Automotive group. Tickets can be purchased online at ToledoJeepFest.com or at the event.

More than Jeeps

While the focus of the weekend is a celebration of the Jeep, event organizers have worked hard to create a family-friendly environment with the feel of a major festival.

That includes an even stronger selection of live music taking place on three stages: one at Promenade Park, one at the SeaGate Centre, and one at Levis Square on St. Clair Street. “Thanks to Rouen Chrysler Dodge Jeep Ram for sponsoring all the entertainment and festivities happening in Promenade Park,” said Huber. “And, thanks to our friends at Sheet Metal Workers Local Union 33 for sponsoring all the entertainment and festivities happening in the SeaGate Convention Centre!”

The kick-off concert on Friday night will feature national headliner KC and the Sunshine Band at Promenade Park. The band, which began performing in 1973, will bring their entire catalog to town, including five number-one songs.

Saturday’s music lineup will kick off with The Infatuations, a band featuring “Funk, Soul, and Detroit Rock & Roll.” The Infatuations are winners of “Top Band” at the Detroit Music Awards and feature an unforgettably unique sound.

For the kids, Toledo Jeep Fest will feature the Kid’s Zone, which is being hosted by Imagination Station and will also offer activities from the Toledo Zoo and the Toledo Museum of Art. The Kid’s Zone is being sponsored by the National Electrical Contractors Association.

The Sunday portion of the festival will be highlighted by a 4-Mile Run and 1-Mile Walk, which is hosted by Run Toledo and sponsored by Sylvania Automotive.

Learn more details at ToledoJeepFest.com, or on Facebook, Twitter and Instagram. Remember to use the hashtags #ToledoJeepFest and #tjf2018 when you’re posting.

New Era Cap × Nautica

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Today, New Era Cap Co. Inc. announces the launch of its first ever collaboration with classic American sportswear brand, Nautica®. Anchoring the New Era X Nautica Collections are limited-edition “one of one” hats created from deconstructed vintage Nautica jackets. Each hat is unique and features elements from the jacket including patches, labels, pockets and hardware. As part of the collaboration, more extensive collections will be created featuring bold graphics inspired by Nautica’s classic Hydro Race, Scuba, and Color Block Jackets.

“The New Era X Nautica Collections are one of the most exciting partnerships of the season,” says Christina McAdam, Lifestyle Product Director for New Era Cap. “The approach is both innovative and breathtaking; together, we have united the vintage history of Nautica with the contemporary cultural style of New Era Cap. It’s an exciting, fashion-forward partnership.”

“We are excited to collaborate with the New Era team on this limited-edition capsule collection,” said Steve McSween, VP of Global Design at Nautica. “Our teams selected unique relics from our Nautica archive and New Era created fresh, collectible pieces. I’m excited that this partnership produced true one of a kind hats that celebrate our two iconic brands.”

The New Era X Nautica Collections launch on August 24, 2018, featuring iconic silhouettes inspired by Nautica’s most popular jackets – Hydro Race, Scuba, and Color Block.

  • New Era X Nautica Hydro Race Collection – Primary colors, racing stripes and the Nautica “Hydro Race” logo are featured on the classic fitted 59FIFTY cap and New Era adjustable styles 9FORTY, 9 TWENTY and Visor. Hats in the collection range from $40-$75 and will be available exclusively atnautica.com.
  • New Era X Nautica Scuba Collection – Featuring the famous diver from Nautica’s 90’s garments, these hats come in turquoise, yellow, orange and blue colorways in New Era adjustable styles 9FORTY, 9TWENTY and Runner and the classic fitted 59FIFTY cap. Hats in the collection range from $40 to $75 and will be available exclusively atneweracap.com.
  • New Era X Nautica Color Block Collection – An iconic trend from the late 80’s, this collection features blocking in primary colors and pinwheel motifs. The collection comes in the classic fitted 59FIFTY cap, Bucket and adjustable styles 9FORTY, 9TWENTY, 9FIFTY and Runner. Hats in the collection range from $40 to $75 and will be available exclusively at select Jimmy Jazz stores and onjimmyjazz.com

ABOUT NEW ERA CAP:

New Era Cap Co. Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visitwww.neweracap.com.

ABOUT NAUTICA

Founded in 1983, Nautica® is a leading global lifestyle brand ranging from men’s, women’s and children’s apparel and accessories to a complete home collection. Nautica offers classic nautical style for all occasions. Today, Nautica is one of the most recognized American brands throughout the world, available in more than 65 countries with over 360 Nautica stores globally and 1421 Nautica branded shop-in-shops worldwide.

ABOUT AUTHENTIC BRANDS GROUP

Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, and the owner of the Estate of Marilyn Monroe. Headquartered in New York City, ABG manages, elevates, and builds the long-term value of more than 33 consumer brands by partnering with best-in-class manufacturers, wholesalers, and retailers. Our brands have a global retail footprint in more than 50,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels and more than 4,398 branded freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business, and immersive brand experiences. We create and activate original marketing strategies to drive the success of our brands across all consumer touchpoints, platforms, and emerging media.

ABG’s global portfolio of iconic and world-renowned brands includes Marilyn Monroe®,Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Jones New York®, Herve Leger®, Judith Leiber®, Frederick’s of Hollywood®, Nine West®, Frye®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, Above The Rim®, and Hind®. For more information visit ABG-NYC.com.

Drake

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DRAKE BECOMES FIRST ARTIST TO CROSS 50 BILLION STREAMS
DOMINATES BILLBOARD 200 & HOT 100 FOR FIFTH STRAIGHT WEEK
HOLDS #1 SPOT ON THE BILLBOARD HOT 100 FOR 23 WEEKS TOTAL THIS YEAR
‘IN MY FEELINGS’ #1 AT URBAN AND RHYTHM RADIO THIS WEEK

DRAKE has just made history becoming the first artist to surpass 50 billion streams across all global streaming platforms. His latest full-length album, Scorpion, has successfully pushed the artist into rarefied air. On top of the streaming record, Scorpion is sitting atop the Billboard Top 200 for a fifth straight week and the hit single ‘In My Feelings’ sits atop the Billboard Hot 100 for a fourth straight week, bringing Drake’s total Hot 100 run to 23 weeks in 2018.

Scorpion is available HERE

Watch the ‘In My Feelings’ video HERE

SEA Blue Prostate Cancer Walk & Run

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SEA Blue is a celebration of life, of those who have risen to the challenge to fight prostate cancer, of the lives that have been lost to the disease, and of the people we will help to combat it in the future through Support, Education and Advocacy. The longest running Prostate Cancer event in the Chicagoland area will take place on Sunday, September 9th in Lincoln Park (LaSalle & Stockton), Chicago. The event offers a celebration walk and 5K run.Proceeds from this event benefit Us TOO International Prostate Cancer Education and Support Network providing educational resources and support to the prostate cancer community at no charge. Registration includes talk to the doc prostate cancer education tent with Q&A, Free PSA (prostate specific antigen) testing, Free Lunch and Snacks, Event t-shirt, expanded family fun zone with face painting, jump houses and more, one complimentary beer for those ages 21 and older courtesy of Hofbrauhaus and live music. Event registration is priced at $50 for 5K adult runners, $40 for adult walkers, $30 for 5K child runners, and $25 for child walkers. Participation is free for children six and under. Us TOO International Prostate Cancer Education and Support is a 501(c)3 non-profit organization. We are committed to helping those affected by the disease and this event has played a significant role in raising money and awareness. To register or for any additional information please visit: www.seablueprostatewalk.org

Complex × Fuse

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Talent Featured: Jamie Foxx, Meek Mill, Post Malone, A$AP Rocky and Mike Will Made-It

Airdate: Wednesday, August 8th at 11 p.m. ET / PT

TUNE-IN: Oscar-winning actor Jamie Foxx shares celebrity stories about Diddy, Drake and more; Rapper Meek Mill discusses his all-time favorite sneakers; Producer Mike Will Made-It reveals how he made Beyonce’s hit single, “Formation”; Rapper Post Malone taste tests some of the world’s hottest sauces; rapper A$AP Rocky talks future fatherhood, collaborating with legendary rock stars and more on an all-new Complex x Fuse, this Wednesday, August 8th at 11 p.m. ET/PT on Fuse.

Episode Highlights:

  • Rapper Post Malone tests the world’s hottest sauces and reveals his definition of “saucin’ on you,” on “Hot Ones” with host Sean Evans. Oscar award-winning actor Jamie Foxx shares incredible celebrity stories about Denzel Washington, Gabrielle Union and Dwayne “The Rock” Johnson and more from an all new season of his show “Off Script” with “Complex News” host Speedy Morman.
  • Rapper Meek Mill goes “Sneaker Shopping” with Joe La Puma at Stadium Goods and reveals why he admires Allen Iverson. Rapper and model A$AP Rocky sits down with “Open Late” host Peter Rosenberg to share his thoughts on Travis Scott and his relationship with Kanye. And later, producer Mike Will Made-It explains how he made the smash hit “Formation” for Beyoncé.

ABOUT: Complex x Fuse features exclusive first-looks of athletes and celebrities eating killer food, answering burning questions, and revealing the secrets behind the hottest kicks. The weekly Complex-branded block features first-run segments from Complex’s core slate of more than 20 digital shows including signature series like First We Feast’s Hot Ones, Sneaker Shopping and Everyday Struggle.

Blood Money

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Blood Money, on view from 8/10 – 8/19, opens this week with delightfully deviant experiences on Friday 7-10p and Saturday 5-8p. Proceeds from the show will go to Lysistrata. Must be 18+ to enter.

Summer of Love by 5ivefingaz and friends* with historic work by 5ivefingaz, Sugacane Danger, Uncutt Art, Miranda Maxwell, Hash Harper, Darcy Briks (congrats on your new little bundle of joy!), Paulie Nassar and Action Jackson still available on our e-comm.

UPCOMING OPENINGS

Thurs Aug 23 + on view thru Sept 2

You Look Good (ugly): Visual scenarios of love, lust, sex, envy and social anxiety by Jaya Suartika and Rex. Wed Sept 5 + on view through Oct 7

Ophelia (I feel ya) curated by Yana Toyber

With Yana Toyber, Lindsay Jones, Natalie Krim, Alisa Minyukova, Rawan Rihani, Claudia Santiso, Etta Shon, Sarah Sweeney and more TBA.

Thurs Oct 18 + on view thru 11/11

A solo exhibition by Jen Dwyer. Photos from Breaking the Grass Ceiling by Maverick Inman and Virginia Stroh on 7/26/18 and a note from the Stacie Lucas:

Breaking the Grass Ceiling: Women Making An Impact on 7/26 was an incredible evening with an exceptional attendance. I would like to personally thank Maya Shaw of Shaw.BK and Solie Burnett-Loucas of Humblebloom for co-producing a historic moment with us. Much gratitude to kind and mega-talented reiki master Christina Lovely, who grounded us before we dove into a pragmatic talk surrounding the War On Drugs, incarcaration reform and what we all can do now to support marginalized communities.

Thank you to our panelists: Keira Duarte of Mary Magazine, Brittany Carbone of Tonic CBD, Amanda Reyes of Cannabis Cultural Association and Safon Floyd of Estrohaze for your openness and expertise. And, thank you to all who came out to share and to learn.

Stay tuned for more experiences like this one!

About Lucas Lucas

An ethical art gallery and retail concept rooted in social impact, #LucasLucas rotates artwork by emerging and contemporary artists, as well as rare jewelry, books and objects. The gallery is in constant transformation; the retail-level gallery morphs to accommodate installation, wellness practice, live music, community gatherings, fundraisers, and film and photoshoot production.

57 Conselyea Street at Lorimer Street in Brooklyn, New York – one block from the Lorimer L/G.

Gallery Hours: Walk-ins all the time, by appointment and online.

EagleRider and Harley-Davidson Alliance

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EagleRider, the world’s largest motorcycle rental and travel company, and Harley-Davidson continue to make major strides in the strategic alliance between the two brands – activating more than 120 Harley-Davidson® dealerships as rental locations throughout the United States.

“After rounding the corner of an incredible first year, we are thrilled that our partnership with Harley-Davidson continues to produce great results for our industry,” said Chris McIntyre, CEO and Co-founder of EagleRider. “Our companies have been consistently delivering exciting rides for consumers through the largest connected network of motorcycle rental locations in the U.S. We look forward to bringing more dealerships on-board as our network expands.” With the large scope of rental locations, riders can begin and end their two-wheeled adventures almost anywhere in the United States.  The 150+ new locations give riders from around the world additional access to America’s most popular tourist destinations and motorcycle routes like the iconic Route 66 and Pacific Coast Highway.

Both companies are committed to helping travelers explore America in the most authentic way possible, on an iconic Harley-Davidson® motorcycle. Every EagleRider/Harley-Davidson location can set riders up with guided tours, daily rentals and Club EagleRider membership opportunities.

rough the alliance, which was announced in May 2017, EagleRider exclusively offers current model year Harley-Davidson® motorcycles for its Touring and Large Cruiser motorcycle rental segments, equipped with Harley-Davidson® Genuine Motor Parts and Accessories. Harley-Davidson works exclusively with EagleRider to provide rental, travel and tour experiences from its U.S dealership network.

Additionally, EagleRider launched an all-new program earlier this year for qualified dealers to purchase pre-owned Harley-Davidson motorcycles from EagleRider’s expansive fleet. The EagleRider Dealer Exchange, known as ERDX, is a convenient and cost-effective way for dealerships to expand their pre-owned bike offerings from a trusted source. In June, EagleRider expanded its online platform by launching the mobile application so buyers of pre-owned bikes can purchase inventory from any place at any time directly from their mobile device at value pricing.

Toto Covers Weezer’s “Hash Pipe”

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Toto recorded their personal interpretation of Weezer’s “Hash Pipe”.  The smoking rendition of the song is a direct response to the run-away success being witnessed globally for Weezer’s covers of the hits “Africa” and “Rosanna.”

Toto’s guitarist Steve Lukather shares, “We were blown away at the response Weezer got doing our old songs.  They did a good job too, but we never saw hit records coming from it.  It was all started by a sweet 15-year-old girl named Mary. Then the ball started rolling.  They did two of ours and ‘Africa’ took OFF.  It seemed only right that WE – Toto did a version of one of their songs so we started digging around, listening to a bunch of their music, which I have grown to like a lot. My 30 something kids were flipped over Weezer recording two of our songs as they are fans and we picked ‘Hash Pipe’. The irony that we were smoking hash before these guys were alive was not lost on us, and the other is it has a killer melody and a great groove.  We wanted to do something that rocked. We give you our version – with a little of our thing on it like they did their ‘ thing’ to ours. It is an unlikely collaboration, but some of the best ones are unexpected. Thanks to Weezer, their manager Jonathan, and their fans as they have been really nice to us…and they didn’t have to be. Now I guess we have to do some crazy mash up live someday. In the meantime, continued success.  Thanks to all and hope to meet someday.  Gratitude to the fans for embracing this fun little accident. Ours drops Aug 10th, and I hear KROQ is getting thousands of requests from the teaser we recorded the other day – who knew? Kudos to Steve Porcaro for running with this as the Producer.”

Keyboardist Steve Porcaro offers, “Covering Hash Pipe was an absolute blast. When I asked my neighbor, a huge Weezer fan which record we should cover, he rattled off about five of their biggest hits, but then he smiled and said ‘but there’s nothing like driving down the freeway at 80 miles an hour with ‘Hash Pipe’ cranked’.  That stuck with me when it came time to decide.”

Singer Joseph Williams cannot be reached at this time as he is too high on hashish, but previously when asked about “Hash Pipe” shared simply, “Yeah.”

From the moment of release, Weezer’s version of “Africa” was embraced overwhelmingly by the public and music industry.  At iTunes, the recording peaked at #1 in sales and continues to show strong movement.  At Spotify, the cover hit #1 on the viral chart. At radio, total plays have reached 6269 in The U.S., and is a hit at Alternative currently sitting at #1. The track is hitting Hot AC and Pop now making strong moves up the chart.

Los Angeles alternative juggernaut KROQ placed Toto’s recording of “Hash Pipe” on-air to break the story of the new track’s existence.  On Friday, August 10, Toto’s rendition will be up on all music services, and delivered to radio for airplay globally.  For more detail keep an eye on www.totoofficial.com.

Toto has partnered with Universal Music Germany on the release of “Hash Pipe”.  The company will be spearheading the global release of the recording.  Toto is currently touring North America in support of the band’s recent release 40 Trips Around The Sun.