200 Years of Friendship and St. Patrick’s Days : In Time for Milestone St. Patrick’s Day, Guinness is donating $1 to charity for each adult that dons a ‘Stache
This year marks the 200th St. Patrick’s Day Guinness will share with America, the latest reminder of the two-century connection between a legendary brewery and its good friends across the Atlantic. Once again, in the days and weeks leading up to March 17, it’s time for us all to embrace the stories we tell, the memories we make and the bonds we build over a pint of Guinness.
The Guinness brand is encouraging all Americans, 21 years and older, to make a simple pledge (assuming they’ve already promised to drink responsibly, of course): gather with friends, new or old, toast to the many things we all have in common…and give a ‘Stache. Indeed, this St. Patrick’s Day, the Guinness ‘Stache – that unmistakable hint of foam left behind on the upper lip after the first sip of stout – is back as a symbol of the goodness and the Irish-ness that lives within all of us.
From now through March 31, 2018, when adult beer lovers share photos of their ‘Staches – self-grown and groomed, drawn-on, or Guinness-enhanced – on social media (tagging @GuinnessUS and using #StacheForCharity), Guinness will donate $1 (up to $100,000) to the Guinness Gives Back Fund*, which supports nonprofits that contribute to the common good in our communities, includingTeam Rubicon, a veteran-led disaster response organization.
“Over the past 200 years, so much has changed – yet so much has stayed the same, like people coming together to raise a pint of Guinness with their friends on St. Patrick’s Day,” said Guinness Brand Director Emma Giles. “We are proud to be part of such an enduring tradition that celebrates Irish heritage and, when it comes down to it, the power of friendship. The Guinness ‘Stache is a great way to bring that to life in a fun way for a great cause.”
The symbol of the ‘Stache will appear alongside Guinness brand activity at bars and restaurants and on social media throughout the St. Patrick’s Day season, including in some digital content that pays homage to 200 years of mustaches in America. To spread the word about the bonds a ‘Stache can build, the brand is releasing additional digital content that will help us all reflect on the friendships we cherish – and some very recognizable Guinness fans will also get involved in spreading the word.
In addition, it’s time for the latest limited-edition Guinness Draught cans, which will hit shelves in time for St. Patrick’s Day. The ongoing series celebrates the famed Guinness ad campaigns of the 1930s and ‘50s. While it doesn’t have a mustache, the kinkajou – which we thought was a sloth at first – will be featured on this version.
To keep an eye on everything the Guinness brand is doing and to get in on the ‘Stache action, follow @GuinnessUS on Twitter, Instagram and Facebook.
Whether you’re making a new friend or meeting an old one, having a Guinness Draught, or ordering up any other Guinness beer this St. Patrick’s Day, please respect the beer and drink responsibly.
*The Guinness Gives Back Fund is a corporate donor advised fund administered by Fairfield County’s Community Foundation. The Fund’s mission is to support local charitable organizations which are classified under Section 501(c)(3) of the Internal Revenue Code that are aligned with the corporate focus areas of Diageo North America, Inc.
Today multi-platinum, GRAMMY® Award-winning band IMAGINE DRAGONS release a brand new single entitled “Next To Me” via KIDinaKORNER / Interscope Records, and also reveal summer dates for their Evolve Tour. “Next To Me” is available via all participating digital retailers HERE. Listen to “Next To Me” HERE. The Evolve Tour returns June 5th in Hartford, CT and will hit major cities including Boston, Toronto, New York and more (see full listing below).
“Next To Me,” produced by Alex Da Kid, was today’s World Record with Zane Lowe on Beats 1. “Next To Me” is the first new music released from Imagine Dragons since Evolve, the band’s 2017 platinum selling third album. Evolve, the biggest rock album of 2017, has sold over 1.3 million albums in the US and over 4 billion streams globally.
Produced by Live Nation, Imagine Dragons’ Evolve Tour will feature special guest Grace VanderWaal throughout the North American leg. The 14-year-old singer/songwriter rose to fame on “America’s Got Talent” with her signature ukulele sound and released her first full length album Just the Beginning in late 2017. Imagine Dragons sold out their initial run of the Evolve Tour in 2017, with support from Grouplove and K.Flay.
Tickets are on sale to the general public starting Saturday, March 3rd at 10am local time at LiveNation.com and via the Live Nation app. Fans can register starting now, Wednesday, February 21st at 12pm ET through Sunday, February 25th at 3pm ET for free access to the Ticketmaster Verified Fan pre-sale HERE, which will allow vetted fans to purchase tickets before the general public starting Tuesday, February 27th at 10am local time through Friday, March 2nd at 10pm local time.
Imagine Dragons has once again partnered with CID Entertainment to offer VIP Packages on tour. All 3 VIP Packages include the option of a premium reserved or General Admission pit ticket with early venue entry for prime concert viewing. ‘Whatever It Takes’ and ‘Believer’ VIP Packages include access to the ‘Evolve’ Pre-Party where fans can interact with Imagine Dragons show sets and memorabilia, including the band’s taiko drum used during their live performances of Radioactive. To view Imagine Dragons VIP Package details, visit CID Entertainment.
Also this summer, HBO Documentary Films will release the Live Nation Productions documentary Believer, which follows Imagine Dragons’ frontman Dan Reynolds as he takes on a new mission to explore how the Mormon church treats its LGBTQ members.
Fashion and Social media influencer Urszula Makowska is a fashionable New Yorker with over 116k followers on Instagram. She was invited to almost every event of the New York Fashion Week. Urszula is influencing others with her fashion style and at this occasion, she had an interview that revealed what the fashion trends are of 2018, as seen at the NYFW.
As a fashion blogger, what were you looking forward to seeing in New York Fashion week?
The most exciting time of the year for bloggers is always fashion week. This time of the year is the busiest for us. We plan our outfits and the events we will attend in advance. We work hard to coordinate everything to perfection including travel and hotel stays.
Personally, I love fashion week. For me, it is extremely exciting. I am a fashion addict and I love to attend shows and presentations to view the upcoming trends for the next seasons. I love to see what designers have created for the upcoming seasons. It is all a work of art and a way to express yourself. Then I love to share the upcoming trends with my followers and readers. During this F/W 2018 New York Fashion Week, I was super excited to attend my shows since I officially received over 40 invitations, and this included some of the big designers from Badgley Mischka to BCBG Maxazria. I was extremely proud of myself to have the ability to attend my shows and presentations. It has shown me how far I came into my career as a blogger. I was also looking forward to not only attending the shows and events, but also seeing friends who were flying into New York City, networking, meeting other bloggers, and working together with photographers to take photos of my looks.
Why is it important for a fashion blogger to attend Fashion Week?
Fashion week is extremely important for any fashion blogger and fashion influencer. Now-in-days, we bloggers and influencers hold the power to influencing and generating sales. We dominate the market and this directly means that we always have to be on top of the upcoming trends. Followers and readers look up to us as having the knowledge of our niche and market. They know us as the experts for getting style inspiration or simply buying what we are wearing or using. Fashion week allows us to keep up with the upcoming trends. We are able to see what products will be hot for the next season and how they can be styled. We are able to see the new trends before anyone else and we are able to introduce these new innovations to our followers and readers.
Aside from that, attending fashion week is also important to us in terms of networking. By attending these events, we are meeting people constantly. These people may be bloggers, editors, or photographers. We have the ability to form a relationship and partner together in the future. I know I personally have met a lot of people this season and I created strong friendships with them. We are always working together and supporting one another. At the end of the day, this only benefits you.
What was your best event so far from NYFW and why?
The best event from NYFW for me was going backstage with Aveda for Tibi. I personally love Tibi and have always wanted to attend one of their shows. Tibi’s fashion shows are extremely popular. A lot of bloggers always want to attend Tibi’s show. Luckily, I was able to go backstage with Aveda since I have a strong relationship with Aveda as one of their influencers. I was able to see the full on hair trends, hair tips, hair inspirations, makeup trends, makeup inspirations, and looks beforehand. I was extremely happy to see everything beforehand, but to learn a lot myself. I was happy to network and see my Aveda family.
Which look was your favorite look that you wore to NYFW?
One of my favorite looks for the shows was the classic Chanel themed look I went for from the S/S 2018 show. I bought a cute classic Zara dress and jacket that looked similar to the Chanel vibes from their S/S 2018 show. I layered a lilac turtleneck under the dress and paired it off with Kanye West Tubular shoes.
Which fashion trends are going to be popular this year according to NYFW?
There are a lot of upcoming trends that I saw during the F/W 2018/2019 shows that I am looking forward to.
Currently plaid is in, but don’t worry, it is not leaving anywhere anytime soon. For the upcoming seasons, we will see plaid like never before. It will be bolder than ever. We will be making statements in plaid. Plaid in saturated hues such as hot pink will be hotter than ever. During NYFW plenty of designers showcased plaid suits in hot pink and they were incredible.
Regarding outerwear, puffers, fur, and trench coats will be in trend. They will be more dramatic than ever. They will catch anyone’s eyes. We saw puffers on the runway in bright hues and extremely oversized. That is how we will see them in the fall and winter. Fur jackets were seen in bright colors from yellow to red. Trench coats were seen in leopard prints everywhere during NYFW.
One new trend that was introduced the new crop top silhouette. This top is a part bathing suit, part sports bra, and part strapless bra with underwire. It was seen a lot on the runway and will be extremely popular.
In terms of color trends, red and hot pink will be the hottest colors of the season. We saw bright pink everywhere on the runway from tops to shoes. We also saw red dominate from head to toe. The most exciting part is that the combination of pink and red will be extremely popular. Most designers used a combination of both of their pieces.
What is your personal favorite trend from NYFW?
One of my personal favorite trends will be tea length floral dresses. During the shows, these dresses were paired with cute booties. I am a big fan of booties and floral prints. I find this trend to be extremely chic, but casual. It is perfect for any person to easily put together for any occasion.
Urszula Makowska is a growing social media influencer, full-time fashion blogger, and actress born and raised in the heart of New York City. Growing up in Brooklyn, she attended dance class for five years and completed her certificate in acting. As an actress, she is best known for my role on MTV’s show CatfishSeason 5B Episode 1: Lucas & Many. Since the episode aired, MTV filmed a follow up with Urszula Makowska in February of 2017, adding the footage to the original episode.
Urszulala formerly launched as Fash Fab in 2012 by Urszula in the early development of her fashion career. Strictly, blogging about fashion at the time, she shared her daily fashion inspirations, outfits, and tips with viewers with the hope of inspiring them with her taste. Through her blog, she has affiliated and partnered with major brands such as Aveda, NYLON, Amika, Christian Dior, LA MER, I SAW IT FIRST, Cartier, Estee Lauder, Givenchy, Daniel Wellington, and many other brands.
What was once known as Fash Fab, soon became re-branded to Urszulala. The blog took a step into the darker side of fashion. The darker and edgier look has grown the blog’s popularity. The bold eyebrows and cat eyes are her signature look. Furthermore, the blog has expanded into beauty, lifestyle, and travel that has inspired others.
BRAVO MEDIA CLOSES THE DEAL IN NEW SERIES “SELL IT LIKE SERHANT” PREMIERING WEDNESDAY, APRIL 11 AT 10PM ET/PT
‘MILLION DOLLAR LISTING’ STAR RYAN SERHANT PUTS HIS SALES SKILLS TO THE ULTIMATE TEST
Bravo Mediais stepping up its sales game with top New York City realtor Ryan Serhant in the new docu-series “Sell It Like Serhant,” premiering Wednesday, April 11 at 10pm ET/PT. It doesn’t matter what you’re selling – if you know your client and your product, a good salesperson can sell anything to anyone, and no one exemplifies this better than Ryan Serhant, the leader of one of the top real estate teams in the United States. In this new series, Ryan answers the call of struggling salespeople across multiple industries who are on the brink of losing their jobs and are desperate for his expertise. With some tough love and humor, Ryan will give under–performing employees a head-to-toe business overhaul and turn them into sales machines.
In each episode, Ryan takes a deep dive into each protégé’s world, using every trick in the book to become their bootcamp instructor, friend, teacher and even customer, to help them reach their full potential. Ryan goes all in, often hilariously so, as he learns the ropes of different industries that are somewhat foreign to a “Million Dollar” broker – from learning to sell services in a waxing salon, to learning the world of high stakes hot tub sales, he will push his students, and himself, to the limit. As he tries their products and tests their sales skills, he gets to the root of what’s troubling each salesperson, breaking them down and building them back up with expert knowledge and newfound confidence. Ultimately, employees will be put to the test each week when he or she will showcase their new skills in full view of their bosses and hopefully prove they can “Sell it Like Serhant.”
Meet Ryan Serhant
Ryan Serhant’s first day in the real estate business was on September 15, 2008, the day Lehman Brothers filed for bankruptcy in the wake of the subprime mortgage collapse. While the real estate sector has slowly recovered, Serhant has become one of the most successful brokers in the world, with agents under his leadership in New York City, Los Angeles, Miami and the Hamptons. Ryan is known to audiences all over the world as one of the stars of Bravo’s Million Dollar Listing: New York. Serhant is recognized as a real estate powerhouse. His team at Nest Seekers International sold just under $1B in real estate in 2017 and consistently ranks in the top five real estate teams nationwide in the Wall Street Journal Real Trends annual review, with Serhant consistently the youngest team leader in the top ten. As a real estate expert he is a frequent contributor to CNN, CNBC, The Today Show and Bloomberg TV, and is often quoted in The New York Times, Forbes, and the Wall Street Journal. He is the real estate correspondent for Daily Mail TV, a nationally syndicated television show and he recently launched his own vlog. Serhant is an active supporter of nonprofit organizations including DKMS, Operation Smile, Save the Children, Make a Wish, the Human Rights Campaign, Ronald McDonald House, Habitat for Humanity, Pink Agenda and UNICEF, among others. After graduating Hamilton College in 2006 with twin degrees in English literature and theatre, Serhant headed to New York City to pursue an acting career before becoming a successful real estate broker. He currently lives in New York City with his wife Emilia.
“Sell It Like Serhant” is produced by World of Wonder with Fenton Bailey, Randy Barbato, Tom Campbell and Danielle King serving as Executive Producers along with Ryan Serhant and Rob Bola as Co-Executive Producers.
Today, multi-platinum artistPost Maloneannounced his upcoming North American tour with multi-platinum rapper21 Savageand special guestSOB X RBE. Produced by Live Nation and sponsored by blu, the outing will kick off April 26 in Portland, OR and make stops in 28 cities across North America including Seattle, Nashville, Toronto, Atlanta, Austin, and more. The tour will wrap in San Francisco, CA on June 24.
Tickets will go on sale to the general publicHEREstarting Friday, February 23 at 10am local time at LiveNation.com. Citi® is the official presale credit card of the Post Malone tour. As such, Citi® cardmembers will have access to purchase presale tickets beginning today, February 20th at 2pm local time until Thursday, February 22ndat 10pm local time through Citi’s Private Pass® program. For complete presale details visit www.citiprivatepass.com.
Every pair of online tickets purchased comes with one physical copy of Post Malone’s forthcoming album, Beerbongs & Bentleys. Ticket purchasers will receive an additional email with instructions on how to redeem their album and will be notified at a later date on when they can expect to receive their CD. (U.S. and Canadian residents only.)
The history-making Dallas, Texas artist, Post Malone, will also release his new single “Psycho” [feat. Ty Dolla $ign] on Friday February 23, 2018 via Republic Records.
Produced by Louis Bell and Post Malone, the song arrives hot on the heels of the record-breaking, triple-platinum, mega-smash hit “rockstar,” featuring tour mate 21 Savage. It’s the next anthem to be unveiled from
his forthcoming, second full-length album and what promises to be the biggest musical event of 2018, Beerbongs & Bentleys—out soon.
Post Malone with 21 Savage and special guest SOB x RBE Tour Dates:
*SOB X RBE not supporting
+ 21 Savage not supporting
Post Malone’s North American tour with 21 Savage and special guest SOB x RBE is sponsored by blu. Designed for smokers, by smokers, blu’s top priority and mission continues to be exceeding the needs of adult smokers with high quality vapor products and e-liquid flavors. To discover blu and experience blu satisfaction, visit www.blu.com/en/US.
OAKLAND EMCEE KAMAIYAH HOST SPECIAL BLACK PANTHER SCREENING FOR LOCAL HAYWARD HIGH SCHOOL STUDENTS
WHO: Interscope Recording Artist Kamaiyah
WHAT: Black Panther Movie Screening
WHEN: Tuesday, February 20th at 8:00 PM
WHERE: Cinemark Hayward
1069 B Street
Hayward, CA 94541
Hayward High School students are in for a treat this Tuesday. Oakland emcee and Hayward alumna Kamaiyah will host a private screening of the latest movie in the Marvel Cinematic Universe saga, Black Panther.
The film deemed as “a defining moment for Black America” by the New York Times, features a predominately African America cast and is said to be one of the most inspirational films for black youth in decades. Kamaiyah, who is an eminent display of women empowerment and a champion for the successful development of her community, wasted no time bringing the projected record breaking film to adolescents at her former high school.
Passes will be distributed Tuesday, February 20at Hayward High School. The film will be screened at Hayward Cinemark Theater on B Street.
Curious about castles? A UK company specializing in self-guided bicycle vacations throughout Europe offers itineraries from Italy to Denmark that reveal secrets of courtly lives on the other side of the moat.
Freewheel Holidays’ self-guided tours include, among others, inn and/or bed and breakfast accommodations, bike rental, luggage transfers, route maps and notes, services of a tour host including welcome and information talk.
France is first up on Freewheel Holidays’ castle-driven itineraries. Cyclists can tour the Paris royal countryside – think Fontainebleau — on a six-day Paris to Versailles adventure at £909 per person double. Departures are from April through October. One lunch stop is the Castle of Vaux le Vicomte of Blandy, a rare example of medieval architecture. The 17th century Castle de Courances opens onto magnificent grounds including a water park. Étampes (Royal City) dates to the 7th century. Fontainebleau with over 1,500 rooms boasts eight centuries of continuous occupation by sovereigns. In the royal city of Dourdan is the early 13th century Château de Dourdan. The Château de Rambouillet began life as a fortified manor in the 14th century. This trip concludes with a visit to the masterpiece of Louis XIV, Versailles, one of the most beautiful achievements of 18th-century French art. More details here.
Dordogne Villages and Castles is an eight-day program from £749 per person double. Departures are mid March through mid October. Here are Château de Losse and gardens near the Lascaux pre-historic caves. In this archaeologically rich region is the château village of Beynac perched upon a cliff. Château de Caudon dates to Louis XVI. Along the Dordogne River are Château de Monfort and Château de Gourdon. More details here.
A seven-day tour, Loire Valley Castles, is from £599 per person double. Departures are from late April to late September. Steeped in history, Amboise is a market town celebrated for Château de Chenonceau that has spanned the river here since the 16th century. Château du Clos Lucé was home to Leonardo for three years and where some of his remarkable inventions are on display. Along the Loire are, among others, the 17th century Château de Cheverny and Château Royal de Blois in a community dating to the 6th century. Romantic castles surrounded by fields of wheat and poppy include Fougères-sur-Biévre and the Renaissance Château de Beauregard. Chambord is one of the most famous and majestic of the Loire castles. More details here.
The United Kingdom offers this stunner, a six-day Stamford to Lincoln cycling tour that visits Belvoir Castle that has gone through four iterations dating to 12th century Norman ruins; William the Conqueror’s 11th century edifice, Lincoln Castle; and Burghley, one of England’s greatest 16th century houses. The per person double rate is £699. Departures are available mid-April to the end September. More details here.
Two castle tours in Denmark include the eight-day Funen Fairytale Island tour available at £979 per person double from now through end August. Often referred to as the garden of Denmark, it is the birthplace of Hans Christian Andersen and home to the 16th century Castle Egeskov, hosting a fine collection of old cars, airplanes and bicycles. More details here.
On the eight-day Copenhagen and Zealand Circuit cyclists explore the castle of Gavnø, dating to the late 12th or early 13th century. Grounds here sport over half a million bulbs, a rose garden and many rare plants and trees. An immersion in Viking lore reveals 10th century Trelleborg, one of seven known ring castles and the best rebuilt castle of the Viking period in Denmark. Cathedral of Roskilde is the place where most of Denmark’s kings and dynasties have their graves. Guests may also visit the Tivoli Gardens in Copenhagen. Per person double rates are from £829. More details here.
In Austria a seven-day Innsbruck to Salzburg tour is from £649 per person double with departures from end April to early October. High atop a hill in Salzburg, the city of Mozart, is Hohensalzburg Castle, a fortress dating to 1077. More details here.
In Italy,Freewheel Holiday’s Milan to Lake Como is a four-day tour from £259 per person double. Departures are early April to end October. The 14th century Castle of Trezzo sull’Adda is on a site occupied once by the Celts and overlooking a landscape that fascinated Leonardo da Vinci. More details here.
A division of Sports Tours International, Freewheel Holidays specializes in self-guided, expertly supported European cycling holidays that strike the perfect balance between leisure pedaling and immersive sightseeing. The company offers easy cycling programs designed with special appeal to European and North American travelers. Guests cycle on their own, with enroute assistance and distinctive accommodations expertly chosen and secured by the company. A portfolio of over 40 established European holidays offers riders of all levels a freedom of choice. The company features a range of 4, 5, 6, 7 and 9-night itineraries to 12 European countries including the UK, Austria, France, Holland, Czech Republic, Italy, Malta, Switzerland, Spain, Germany, Sweden and Portugal. The majority of tours are self-guided with the exception of a few fully-guided vacation packages in Croatia, France, Italy and Prague to Vienna. The company also offers family-focused, coastal, wine lover, bike and boat, and solo traveler holidays.
Los Angeles-based architecture firm IR Architects today announced the launch of its sister company AVR(Architectural Virtual Reality) Studio, a virtual reality (VR) studio specializing in architecture. Led by CEO Ignacio Rodriguez and AVR’s team of professional VR developers, seasoned architects and interior designers, AVR will produce interactive VR walkthroughs of real-estate properties, ranging from concepts to in-progress previews, for their upscale clientele. The virtual renderings of properties will also incorporate detailed interior designs, providing a virtual staging of the space and most accurate representation of a finished blueprint. The VR property models allow clients to experience a new property prior to breaking construction ground, allowing for approvals, edits and additions, ultimately saving out-of-pocket costs and time on future revisions.
AVR Studio stems from the needs of IR Architects’ clientele, who required a better way to visualize their property beyond traditional renderings, in order to cut down on costly revisions. Clients, developers and financial investors can experience future properties at their leisure with a VR head-mounted display. Viewers are immersed in a fully interactive three-dimensional environment that provides a virtual representation of the building as a whole, including every room and hallway, down to pieces of furniture within. Some of the highest-level VR models allow viewers to maneuver throughout the property and open doors, turn on the television, experience future poolside and city views.With expert guidance and collaboration from the lead interior designer on a project, the virtual environment can also provide textile choices, countertops, floor designs, and other specific decor features that bring the space to life. AVR’s models will illustrate every detail of a property, from the countertops and floors to lighting and property planning, while also providing accurate scale, depth, and spatial awareness.
Click HERE to watch an informative video of AVR’s design and business practices.
“AVR Studio is going to radically change how client’s design, review, and approve projects in the future,” notes Founder of IR Architects and AVR Studio, Ignacio Rodriguez. “The challenge that many people feel when trying to understand two-dimensional architectural plans will no longer be an obstacle, as with VR, we are all speaking the universal language of volume and space.”
AVR Studio also collaborates with leading real estate agencies in the Los Angeles region to produce VR models of their current and future property listings to communicate the design to potential clients and beyond.
Rodriguez is a self-made and visually-driven architect with an impressive slate of multi-million dollar properties and estates throughout the Hollywood Hills and Southern California that are amongst the largest properties in America. He is a vigorous force in the highly-competitive world of Los Angeles luxury residential architecture and is pushing to disrupt long standing architecture and real estate business models with the use of innovative technology.
About AVR
Fusing cutting-edge technology with luxury architecture and interior design, AVR Studio is a virtual reality (VR) studio generating comprehensive VR property inspections. Driven to showcase finished exterior and interior designs of high-end real estate models to clients prior to breaking ground, AVR leverages the power of immersive technology to benefit clients and ease the complex construction process. The futuristic company offers cost-saving efficiency combined with clarity on the proposed designs to clients, developers and financial institutions.
AVR Studio and its reality-based VR techniques are at the helm of the architectural industry, making them well poised to disrupt the status quo and make virtual inspections the new standard for development projects.
Total is extending its lubricant and technical partnership with Aston Martin Racing
Aston Martin recommends TOTAL QUARTZ INEO DYNAMICS 0W-20 for DB11’s V12 5.2ltr twin-turbo engine
Aston Martin recommends TOTAL EXCELLIUM fuel
Total, the world’s fourth-largest international energy company and sports car manufacturer Aston Martin and its racing team, Aston Martin Racing are proud to announce the renewal of their partnership — a driver of excellence — to 2019.
Expertise Serving Performance
Total and Aston Martin are pleased to extend their partnership, originally signed in May 2016.
Two years of working side by side in the FIA World Endurance Championship enabled Aston Martin Racing to win the GTE Pro 2016 and GTE AM 2017 drivers’ title, along with a prestigious victory in the 24 Hours of Le Mans 2017 in the GTE Pro class. Total thus extends its technical contribution by becoming involved in developing the new Aston Martin Vantage GTE. The new car will compete in the World Endurance Championship 2018-2019 Super Season, which will kick off with the 2018 WEC Six Hours of Spa-Francorchamps and culminate in the 2019 24 hours of Le Mans, both races being run twice over the course of the season
Total Lubrifiants delivers its technical expertise through a trackside engineer and oil analysis laboratory at each World Endurance Championship race event. Acquired over many years in Formula 1, this indisputable expertise in elite racing is both unique and indispensable — and available only to Aston Martin Racing in the FIA WEC.
Total, Energy Partner of Aston Martin
Total and Aston Martin work together closely to develop lubricants specific to the British carmaker’s engines.
Aston Martin recommends TOTAL QUARTZ INEO DYNAMICS 0W-20 for the Aston Martin DB11’s V12 5.2ltr twin-turbo engine.
Total Lubrifiants will also offer a second product for both the V8-powered DB11 and the recently launched Vantage.
“TOTAL QUARTZ engine oil played a decisive role in Aston Martin Racing’s success, improving the performances and reliability of our FIA WEC race results. We’re very pleased to see the partnership extended to our coupes and roadsters and our aftermarket services, so that Aston Martin customers continue to benefit from the technical advances we make on the track with our partner Total”, said Simon Sproule, Vice President and Chief Marketing Officer Aston Martin Lagonda Ltd.
“We’re very pleased to renew our partnership with Aston Martin. We have worked together over the last two years to successfully meet the challenges of participating in one of the most demanding FIA World Championships, which includes the 24 Hours of Le Mans. Today, we continue to put our expertise and R&D know-how to work to supply lubricants and fuel perfectly suited to Aston Martin engines”, commented Mathieu Soulas, Vice President Total Lubrifiants.
About Aston Martin:
Aston Martin is an exclusive luxury sports car company with a unique British heritage. The iconic brand fuses the latest technology, exceptional hand craftsmanship and graceful styling to produce pioneering models including the DB11, Rapide S, Vanquish S, Vantage S and the Vanquish Zagato. Based in Gaydon, England, Aston Martin designs and creates sports cars offering style and performance which are sold in 53 countries around the world.
Founded in 1913, the company recently launched its Second Century plan for sustainable long-term growth. This is underpinned by the introduction of new models including the DB11, new Vantage, RapidE and DBX concepts and the revival of Lagonda with the Lagonda Taraf as well as the development of a new manufacturing centre in St Athan, Wales. Aston Martin, which is privately owned, employs 2,800 people.
Furthermore, Aston Martin recommends TOTAL EXCELLIUM, a fuel that incorporates specific detergent additives to clean and maintain the essential components of the engine over time. It leads up to 99% * less fouling in gasoline engines, fuel economy and longer service life. Total as Aston Martin’s energy partner provides fuel for every car that leaves the Gaydon factory
About Total Lubrifiants
Total Lubrifiants is a leading global manufacturer and marketer of engine oils and lubricants. It has 41 production plants worldwide and more than 5,800 employees in 150 countries. Total Lubrifiants offers innovative, efficient and environmentally responsible products and services developed by more than 130 researchers at its R&D center. Total Lubrifiants is a partner of choice for the automotive, industrial and marine markets.
About Total
Total is a global integrated energy producer and provider, a leading international oil and gas company, a major player in low-carbon energies. Our 98,000 employees are committed to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible. As a responsible corporate citizen, we focus on ensuring that our operations in more than 130 countries worldwide consistently deliver economic, social and environmental benefits.
TECHRULES GROWS GLOBAL CAPABILITIES AHEAD OF REN RS REVEAL AT GENEVA MOTOR SHOW
Techrules will reveal the production design for its high-performance Ren RS supercar on 6 March 2018 at the 88th Geneva Motor Show. In addition to establishing key partnerships with China-based global companies, Techrules is in discussion with potential international automotive partners to form strategic alliances to assist with the production and launch of vehicles for markets around the world.
The Beijing-based company is prioritising the growth of its commercial capabilities by working with a number of global automotive and non-automotive companies. This will enable Techrules to further the development of its range-extending proprietary micro-turbine technology for a variety of mobility and industrial applications.
World premiere: Ren RS
The performance-focused Techrules Ren RS is a new single-seat, light-weight variant of the Ren supercar first previewed at last year’s Geneva Motor Show. Presenting a similar dramatic, aerospace-inspired design and fighter jet-style canopy, the Ren RS has been crafted by world-renowned automotive designers Fabrizio and Giorgetto Giugiaro.
Designed for track use only, Ren RS has been honed for high performance racing by renowned motorsport specialist L.M. Gianetti of Turin. The Ren RS can be configured with four or six electric motors – with the latter configuration featuring two motors at the front and four at the rear, delivering a maximum power of 960 kW (1,287 hp/1,305 ps) to launch the car from 0-100 kph in just 3 seconds and on to a maximum speed of 330 kph.
At the heart of the Ren RS is Techrules’ revolutionary Turbine-Recharging Electric Vehicle (TREV) powertrain. The patent-protected range extender system uses a turbine to drive a generator which rapidly charges the high capacity 28 kWh battery pack, which combined with several proprietary technical innovations delivers an exceptional range of 1,170 km from 80 litres of diesel fuel.
Strategic alliances are currently being formed for its supercar and premium car business. This will allow Techrules to enhance its engineering and production capabilities, ahead of the launch of the Ren supercar within two years, as well as other vehicles and products.
Increasing global capabilities
Techrules is making significant investments to grow its own research and development capabilities. World renowned electric vehicle expert Prof Dr Ching Chuen Chan is leading a newly established Techrules R&D centre in Beijing, which develops and tests core components for different types of turbines, as well as complete turbines for powertrains of commercial and passenger vehicles.
Professor Chan has a long list of merits. He is the founder of the Electric Vehicle Association, a Fellow of the Royal Acadamy of Engineering in the UK and an academician of the Chinese Academy of Engineering.
Techrules is also developing partnerships with several major China-based global corporations. This follows significant interest in the micro-turbine recharging technology, with its weight-saving and range-extending capabilities making it ideal for a wide variety of automotive and non-automotive applications, including various industrial appliances in markets around the world.
Joint ventures are being agreed with new energy bus manufacturer Wuzhoulong Motors, and CRRC, the world’s largest supplier of rail transit equipment. A partnership is also being finalised with Shenzhen BAK Technology Co. Ltd, a global leader in battery research and development.
These collaborations will enable Techrules to develop its TREV powertrain for use in a variety of mobility solutions, including low-emission and fuel efficient public transport and light commercial vehicles.
Matthew Jin, Chief Technical Officer of Techrules, said: “This is an exciting phase in the growth of Techrules, as we grow our global reputation by sharing the extensive knowledge and experience we have of using turbine technology to deliver unprecedented range capacity in electric vehicles. We are developing new proprietary technical innovations to deliver enhanced efficiency and performance in a range of applications – and with an ultra-low environmental impact.”
Visitors to the 2018 Geneva Motor Show can find out more about Techrules and see the Ren RS on Stand 2051 in Hall 2.
About Techrules
Techrules is a new automotive research and development company based in Beijing, China. Its mission is to develop automotive powertrain technologies to help next generation vehicles be more efficient, more environmentally-friendly, easier to use and deliver a better user experience.
Techrules is a subsidiary of Txr-S, a research and development as well as an investment company which has other subsidiaries operating in the fields of powertrain development, biogas production and aerospace.
