Posts made in February 2018

NO GAY? NO WAY!

LGBT advocates launched the “No GayNo Way!” campaign, spotlighting the eleven anti-LGBT locations in nine different states on Amazon’s recent list of finalists for its new headquarters. The campaign asks Amazon to select a market where all employees and customers will be protected from discrimination, and is planning a series of online and local activities to raise awareness.  The campaign launched with a Plane flying over Seattle (Amazon current HQ) with banner reading “”No GayNo Way!” and a mobile billboard circulating throughout Amazon’s campus.You can view the billboard and other graphics at www.nogaynoway.com.

 

YOUNG M.A × FUSE

Made From Scratch, Fuse’s newest original digital series, gives viewers a taste of what music’s hottest artists are like when they step outside of the studio and into the kitchen. The series premiered on TODAY on the Fuse YouTube channel.

In the premiere episode, rapper Young M.A invites Fuse into her home as she and her grandmother, G Mac, cook up the family favorites M.A misses when she’s on the road. With spice as the main ingredient, the two open up about Young M.A’s life before becoming a platinum selling rapper, her introduction to music (queue 50 Cent’s Get Rich or Die Trying), M.A’s commitment to controlling her own identity and more. Young M.A also opens up about her recent weight loss and what prompted her to cut out the junk food on the road.

Link to episode: http://youtu.be/MGRcX_XMXlI

ROLLS-ROYCE CULLINAN

Three years ago in the pages of The Financial Times, Rolls-Royce announced to the world that it would create an all-new, high-sided car that would redefine luxury travel by making it Effortless, Everywhere. Since that day the world has waited, anticipating the arrival of this mould-breaking new Rolls-Royce.

Today, the wait is almost over as Rolls-Royce confirms that its new motor car will be called Cullinan.

“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

The story of how this new Rolls-Royce came to be named Cullinan is itself one of the pursuit of perfection. Like the diamond, the Rolls-Royce Cullinan has undertaken a fascinating journey. From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy glens of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople and artisans of the House of Rolls-Royce have shaped, tested and polished this unique motor car to eliminate any flaw and make it Effortless, Everywhere.

“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world” continued Müller-Ötvös.

Cullinan is the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminium spaceframe ‘Architecture of Luxury’. Unique and unequalled in its brilliance, every facet of the Rolls-Royce Cullinan scintillates.

Müller-Ötvös concludes: “Quite simply, the name Cullinan is perfect and brilliant.”

Rolls-Royce Motor Cars

Eau Claire

By Hannah Audrey Lowe x Vaughn Lowery

The electric sensation of innovation and creativity was in the air as the 360 team walked through the quaint streets of Eau Claire, Wisconsin, whose name is French, meaning “clear water” because of the Eau Claire River. We couldn’t resist but make our first stop at Leinenkugel’s. Here the beer is German-style, crafted expertly with a Wisconsin vibe. The traditional fusion 150 years strong, founded by Jacob Leinenkugel, is a perfect example of what the citizens strive for; a well-rounded very cultural society infused with the Midwest pride.

In an interview with Linda John, the Executive Director of Visit Eau Claire, she responds to the city being compared to the very diverse Portland, Oregon and Austin, Texas: “Yes, I like those! Those comparisons paint the right picture of imagination, independent spirit, music, and art, and that’s spot on. Yet we also hold on to quintessential Wisconsin traditions, we’re protective of our untouched natural resources, and, of course, we also throw in a little flavor of winter.”

As we continued our walk, it was impossible to miss the Sculpture Tour. The Sculpture Tour Eau Claire is a non-profit organization dedicated to making art accessible and interactive. One-of-a-kind sculptures by artists from all over North America are displayed as an interactive art exhibit. The pieces are owned by the artists and loaned to the city of Eau Claire eleven months at a time, replaced every May with new creations.

Next stop! Lazy Monk Brewing for a bite to eat and more great beer. The owner, who is originally from Czechoslovakia, moved to Eau Claire about twenty years ago. He found himself puzzled when he had trouble finding a local brewery that brewed their beers traditionally, like he was used to at home. For years, he perfected his craft sharing with friends and family along the way. Finally, the time came to open Lazy Monk Brewery LLC. With a passion for promoting local artists and workers, everything involved with the brewery was contracted locally from the storage design to the artwork to the plumbing. It goes without saying that this city is inspirational, figuring out the perfect fusion of so many different cultures and that of the Midwest.

The University of Wisconsin-Eau Claire has played a huge role in the goal of constant improvement in the city. The success to Eau Claire is grounded on remarkable collaboration. On our visit, it was evident that love and teamwork is in place and keeps the city running. The University of Wisconsin-Eau Claire and Visit Eau Claire have a spectacular relationship. The university allows the community to book sporting events and conventions. The university is at the community development table, eager to partner with and aid in increasing tourism for those events. In 2007, a community wide process named “Clear Vision”, led by the citizens of Eau Claire and facilitated by the National Civic League, was created. In the first year of establishment, several hundred people came together to discuss and tackle any issues that needed attention. Despite much conflict and difference of opinions, they began to make headway in modernizing and improving the city in which they all live. The need for an arts center was identified. With much pride, the Confluence Arts Center is scheduled to open in the fall of 2018, followed closely by the plans to open an events and a convention center.

Our next stop, Revival Records. Nostalgia hit the 360 team as we wandered through the endless isles, sifting through countless vinyls. This is the place to find tracks that take you back to your childhood or introduce you to a brand-new genre. Each year the store commissions an artist to create a poster that will go for sale on National Record Store Day, which falls on April twenty-first this year.

The theme of collaboration rings through the events, partnerships and businesses in Eau Claire. Our final stop in Eau Claire was The Classic Garage. What was once an auto repair garage, is now a classic 50’s diner decorated by timeless trimmings such as black and white checkered flooring and red and white booths. Rick Peyton’s Cadillac collection is rotated around the shop so that “Rick’s classic Cadillac of the day” is showcased underneath the canopy. Visiting this family friendly locale is a must when in Eau Claire.
As we concluded our tour, we left happy with an enlightened sense of what community is. Eau Claire works hard as a community focusing on innovation, encouraging established and new artists, modernizing their thinking and yet still preserving their values and Midwest Indie culture. It’s no doubt that they are forging their way into a great present and a fantastic future.

Top 5 restaurants to hit:

Mona Lisa’s

Randy’s Family Restaurant

Milwaukee Burger Company

Johnny’s Italian Steakhouse

The Nucleus

Top 5 coffee shops to relax in:

The French Press

Eau Claire Downtown Coffee

Goat Coffee House

Acoustic Cafe

Caffe TEMPO

Top 5 sites to see:

Crystal Cave

B-Framed Galleries

Sculpture Tour

Children’s Museum of Eau Claire

Autumn Harvest Winery

BORIS & HORTON × MANHATTAN’S DOG-FRIENDLY CAFÉ

BORIS & HORTON, MANHATTAN’S FIRST DOH-APPROVED DOG-FRIENDLY CAFÉ, IS NOW OPEN IN THE EAST VILLAGE

Human and canine residents of New York are getting a special treat! Dog-friendly café Boris & Horton has opened its doors, operating seven days a week at the corner of Avenue A and 12th Street in downtown Manhattan.

Boris & Horton is an upscale café that features food & beverage from beloved local vendors including City of Saints Coffee Roasters, Murray’s Cheese, and Balthazar. Specialties include pup-centric latte art, vegan and vegetarian fare and gluten free options, local craft beer, wine by the glass and a signature blend called The Boris Brew, with hints of dark chocolate and roasted marshmallows.

The layout of Boris & Horton’s prime corner location means that with or without a canine companion, the space has room for everyone. Working within Department of Health guidelines, the café is split into two distinct areas – the coffee bar, which is for humans only, and the dog side, which welcomes people and their pets.

Those who come by themselves with a dog will order their drinks and food from Boris & Horton’s 12th Street walk-up window, and then head to the dog side, which features café style seating, boutique pet merchandise and a photo booth. For guests visiting with dogs and a human companion, one person can grab a table on the dog side while the other heads into the coffee bar through a vestibule connection, to pick up food & beverage.

For guests who don’t own a dog, but are seeking a furry fix, Boris & Horton will host frequent adoption events with their rescue partners on weekends.

The flagship Boris & Horton is located at 195 Avenue A in New York, New York. For more information and updates, continue to visit www.borisandhorton.com.

ABOUT BORIS & HORTON

The idea for Boris & Horton was born in the summer of 2016 when father and daughter duo Coppy Holzman and Logan Mikhly walked their rescue dogs to grab coffee and noticed all of the dogs tied up outside coffee shops waiting for their owners. They immediately began working on a creative solution. Moreso than simply wanting a gimmicky locale that customers would tire of, the two ideated on how to create a lasting business that would keep people – and their dogs – perpetually coming back for quality culinary options within a comfortable, welcoming atmosphere. An introduction to City of Saints Coffee Roasters kicked off a partnership that everyone at Boris & Horton is thrilled to bring to Manhattan’s East Village, and beyond.

This East Village location is the first of several conveniently-located neighborhood spots throughout New York. The next target expansion market is Los Angeles. Boris & Horton is privately financed, but actively exploring financial partnerships based on first-to-market viability and strong interest in the brand.

AYANA RESORT AND SPA × BALI

AYANA UNVEILS REDESIGNED LUXURY VILLAS AT ITS FAMED ‘SPA ON THE ROCKS’ IN BALI

AYANA Resort and Spa, BALI, Bali’s premier oceanfront resort, set on 225 acres of property overlooking Jimbaran Bay and home to the only Thermes Marins Spa in Southeast Asia, announces the completion of its two newly renovated state-of-the-art Spa on The Rocks Villas.

AYANA’s Spa on the Rocks Villas allow guests to experience world famous spa treatments while being fully immersed in nature; surrounded by the Indian Ocean on three sides, each of the two treatment villas offers an immersive sensory experience and utmost seclusion and privacy.

The AYANA team worked with critically acclaimed interior design firm P49 to reimagine its two treatment villas, introducing fresh design elements to the most exclusive treatment facilities on property while retaining their Balinese charm. Updated design elements include the installment of rustic white Sungkai wood throughout each villa and the incorporation of authentic Balinese patterns woven around doors and mirrors, and across cabinets and ornaments.

Featuring two relaxing treatment beds, a changing area, a bathroom and a showroom, plus an ocean view bathtub made for two, each villa makes for an ideal couples hideaway or “just for me” escape. Both villas also come equipped with a terrace, on which a traditional outdoor foot-bathing ritual can be performed prior to any massage or treatment.

To complement the Spa on the Rocks renovation, AYANA Resort and Spa, BALI has introduced an all-new treatment menu exclusive to the Spa on The Rocks Villas; treatments include:

• Lava Me Tender: A wellbeing ritual drawing on the healing properties of natural volcanic lava. Experience includes foot soak, mineral lava body scrub, luxurious black rice bath, full-body deep-tissue massage, and a volcanic earth body wrap to restore the skin’s radiance and elasticity.

Time:   2 hours

Cost:    US$679 for a couple

US$465 for a single guest

• Jade Sensation: A Jade Stone foot-bath ritual, foot reflexology, a Swedish and deep tissue body massage, and a clarifying Jade Stone facial, all using an all-jade set of warm and cool stones.

Time:   1.5 hours

Cost:    US$525 for a couple

US$300 for a single guest

• Diamond Miracle: A therapeutic foot soak, Coral Algalea Body Scrub, sensual ocean splash rose bath with petals from 500 red roses, a Balinese Massage using oils bound with elements of silk and pearl, and a La Mer facial using a precious formula of sea quartz and pure diamond dust.

Time:   2.5 hours

Cost:    US$930 for a couple

US$600 for a single guest

• Dazzling Pearl: This 90-minute dream experience starts with a therapeutic foot soak, Wild Harvested Pearl body scrub, and ends with a Balinese massage using oils bound with Mother of Pearl elements.

Time:    1.5 hours

Cost:     US$590 for a couple

US$315 for a single guest

In addition to the aforementioned treatments, AYANA’s two Spa On The Rocks villas are now available for a number of shorter duration treatments for an additional fee of $280 per villa; additional treatments include:

• Balinese Massage: A deep tissue massage that employs age-old Balinese techniques to relieve even the most stubborn knots in one’s body. 

• Deep Relaxation Massage: Massage with aromatherapy herbal balm using a combination of Balinese long strokes and Hawaiian lomi-lomi technique to eliminate stress and increase lymphatic drainage.

• Shiatsu Body Massage: Shiatsu is a non-oil massage that  uses the varied techniques of kneading, pressing, tapping and stretching to relieve stress, stimulate the nervous system, aid digestion, and reduce muscle stiffness.

For more information, please see the complete spa brochure here or visit ayana.com.

ABOUT AYANA:

This luxurious resort located in stunning southern Bali is a unique award-winning destination for leisure and business travelers alike, whether they seek an intimate couples’ retreat, a fantasy family playground, an awe-inspiring event venue or state-of-the-art business retreat facilities. With a name meaning “place of refuge” in Sanskrit, the tropical-elegant AYANA Resort and Sp BALI and The Villas by AYANA is situated on the 225-acre Karang Mas Estate, perched above majestic Jimbaran Bay, seven miles from Ngurah Rai International Airport. Chic RIMBA Jimbaran BALI by AYANA, with a name meaning “forest”, nestles nearby on 20 acres of lush gardens within the same estate. Together they offer 78 private pool villas, 693 guest rooms and suites, 12 pools, 19 restaurants and bars, 15 wedding venues, 19 MICE and meeting venues and much more, all accessible by complimentary shuttle service, together with stunning design details and unsurpassed service and amenities, including extensive spa and recreational facilities.

NBA ALL-STAR WEEKEND × LOS ANGELES

The 2018 #NBA #AllStar Weekend will be in #LosAngeles, February 15th-19th. The world will be in Los Angeles and the world will be watching. Let’s show the world we can have a great time while still exuding compassion for humanity. There will be a series of Celebrity Charity Lifestyle Events. The purpose and objective of this All-Star Weekend Celebrity Charity Lifestyle Events are to bring awareness to homelessness in Los Angeles as we are asking every attending guest to bring a blanket, a coat/jacket, socks and hygiene products. The items will be donated to help assist one to four organizations that provide assistance to the homeless community.

Los Angeles is America’s homelessness capital. About 58,000 people in Los Angeles County experience homelessness on any given night. L.A. County is known for glamour and glitz, but if you look past the bright lights, you’ll see what angels see — men, women, and children of all ages that have lost their homes — and their hope….http://urm.org.

These Celebrity Charity Lifestyle Events will be during the 2018 NBA All-Star Weekend here in Los Angeles, February, 15th-19th. The main-event will be on Thursday, February 15th at the Crocker Club 453 S. Spring Street/DTLA, 5P-8P: Happy Hour, 8P-10P Red Carpet/Celebrity Arrivals and 8P-2A #PartyingForAPurpose. These events will bring awareness to the homelessness epidemic in Los Angeles…

WELCOME TO LA Celebrity Charity Party, Thursday, February 15th, 5p

Get you early bird tickets NOW!!!:

http://www.eventbrite.com/e/welcome-to-la-celebrity-charit…

The series of Celebrity Charity Lifestyle “Partying For A Purpose” events, dates and venues:

REP YO CITY Celebrity Charity Day Party, Friday 16th

4P-6P Red Carpet/Celebrity Arrivals (The Parlor Hollywood 7250 Melrose Ave.)

http://repyocity2018.eventbrite.com

Rush Street All-Star Saturday Night Celebrity Charity Party, February 17th

4P-530P Red Carpet/Celebrity Arrivals

http://rushstreetallstarsaturdaynight.eventbrite.com

Cubans, Cocktails, Celebrities and Chicas Rooftop Party, February 17th

4P-530P Red Carpet/Celebrity Arrivals

http://prettywomensmoke.eventbrite.com

Rush Street Celebrity Day Brunch Party, 1P/All-Star Game Watch Party, 5P Sunday, February 18th

1P-3P & 4P-530P Red Carpet/Celebrity Arrivals

http://allstarrushstreet.eventbrite.com

Monday, February 19th

1P-5P Celebrities/volunteers/brand reps participation will meet at Culver City Plaza 9400 Washington Blvd. to drop off collected goods to one-four chosen non-profit organizations who provide goods and services to benefit the homeless.

Our Gratitude for Your Support.

Meet Mereba

CHECK OUT MEREBA’S DEBUT SINGLE “BLACK TRUCK”

There’s music and then there’s music for your soul. At first listen it’s not hard to detect which category Mereba lends her vocal abilities to. Born and raised across the east coast, the young singer/songwriter further developed her artistry after moving to Atlanta, and credits Stevie Wonder, Lauryn Hill, and Joni Mitchell as influences. Today, she releases her debut single “Black Truck,” on Interscope Records which is now available at all digital retailers. You can take a listen HERE. “Black Truck,” is a sultry track about the struggles and triumphs of life and love. Produced by 9th Wonder (Jay-Z/Erykah Badu/Mary J. Blige), the single pulls softly at your heart strings but exudes confidence with a gritty hook. After a number of successful collaborations with Grammy nominated 6LACK and Dreamville’s newcomers J.I.D and Earthgang, Mereba is ready to set sail for a journey of her own.

Mereba “Black Truck” eSingle

Link: http://smarturl.it/BlackTruck

 

Follow Mereba: Instagram | Twitter | Facebook

Automotive Trends Report 2018

With every query typed into a search bar, users provide a glimpse into their considerations and intentions. By compiling top searches, we’re able to render a strong representation of the population and gain insight into their behavior. In this Google Auto Trends Report, we are excited to use Google data to identify and compare in-vehicle trends across three different markets: US, Germany, and Japan.

The goal of this report is to help auto marketers, researchers and manufacturers better understand what’s top of mind for consumers when it comes to driving. We are proud to share this iteration and look forward to hearing back from you.
– Olivier Zimmer & Yarden Horwitz

Trendspotting Project Leads, Google

OUR FOCUS
The auto industry is undergoing major shifts: adapting to electrification, the rise of mobility services, and a future driven by automation. But with such a focus on tomorrow, what are the opportunities that OEMs might be missing today? This report brings a consumer lens to help answer that question. Using Google Search data, we explore what technology and accessories consumers are currently interested in bringing into their vehicles.

With it, we hope to unlock new opportunities for OEMs to meet driver needs, wants, and desires that exist right now.
How are consumers looking to enhance their driving experience?

TO TACKLE THIS QUESTION… We identified the biggest search trends, by pulling top volume queries related to the automotive category and looking at their monthly volume from September 2015 to August 2017. We categorized these trends, by removing any seasonal effect and then measuring the year-over-year growth, velocity, and acceleration for each search query. Based on these metrics, we were able to classify the queries into similar trend patterns. We then curated the most significant trends to illustrate interesting shifts in behavior. We went deeper. With every report, we strive to advance our methodologies to better understand category trends and what’s driving them. For this report, we looked beyond Google Search to YouTube data. We analyzed the language within top related videos to uncover how trends are talked about, and the implications for brands. We also stepped away from the data and spoke to over 1,000 consumers across the three markets to better understand how the trends manifest in people’s lives.

US SPOTLIGHT PUTTING PETS FIRST

When it comes to in-vehicle-related search trends, Americans are putting their pets first. Dog- and pet-related rising search queries are particularly prominent across the top trending lists in the US when compared to the other two markets. Pets are like family now and people’s search interest reflects that. What opportunities does that unlock for OEMS to better design for a broader definition of family, one that puts pets in the passenger seat?

While consumers in Germany and Japan are also searching for pet-related vehicle equipment and accessories, the average American was 36X as likely to search than the average person in Germany and 10X as likely than the average person in Japan.

GERMANY SPOTLIGHT TRANSITIONING TO DIGITAL

In Germany, DAB, or Digital Audio Broadcasting, is a top trending search term. Interest is likely driven by a country-wide initiative launched in 2010 to convert all radio and television services to digital in the coming years. With DAB being top of mind for consumers right now, how might auto manufacturers activate around this interest (e.g., highlight DAB technology in your vehicle and the benefits of it)?

Even though the country-wide initiative launched in 2010, the DAB search trend is experiencing sustained year-over-year growth at a rate of 41% in Germany.

JAPAN SPOTLIGHT A HOME AWAY FROM HOME
Top rising searches in Japan indicate a consumer desire to customize car interiors for comfort and aesthetics. From seat covers and car curtains to fridges and humidifiers, we see that consumers in Japan are turning their cars into little homes away from home. What opportunities are there for auto manufacturers to consider the car as not just a vehicle for driving but as an extension of one’s home?

The average person in Japan is almost 2X as likely to search for customization than the average person in the US, and almost 5X times as likely than the average person in Germany.

KEY TAKEAWAYS FROM MARKET SPOTLIGHTS
While the biggest trends in each market vary, one thing is the same across all markets: larger cultural shifts happening outside of the car are influencing what people are searching for when it comes to enhancing their driving experience.
– Americans are re-defining “family.” Consumers in the US are bringing their pets along for the ride, and prioritizing the needs of their new passengers.

– DAB (Digital Audio Broadcasting) is top of mind for German consumers right now, following a 2010 country-wide initiative to convert all radio and TV signals to digital.

– In Japan, consumers are seeking to recreate homey comfort and style for their in-vehicle experiences.

A CULTURAL DESIRE TO RECORD HAS COME TO AUTO
As cameras have an increasing presence in our day-to-day lives, we see our cultural desire to record and capture take roots in the auto industry. We’ve discovered that the biggest in-vehicle search trend across all three markets is onboard (in-car) cameras. While many vehicles currently feature backup cameras, the following section demonstrates that consumers are looking for different types of onboard cameras to meet additional needs, presenting opportunities for manufacturers to think about how to integrate new styles of onboard cameras directly into vehicle design.

THE ONBOARD CAMERA IS A HUGE CONSUMER-LED TREND
Among the top in-vehicle-related searches, onboard cameras are trending across all three markets. In fact, search volume for onboard cameras is 3X as large as search volume for autonomous driving. Consumer search interest around onboard cameras reveals near-term opportunities for OEMs to consider, from product innovation to marketing communications.

CONSUMERS ARE SEARCHING FOR ALL KINDS OF ONBOARD CAMERAS
The variety of language consumers use to describe the same products (i.e., dash cam, dash camera, car security camera) demonstrates that the onboard camera category is just in its early stages, with terminology not yet fully established. That said, we see that there are already a variety of products on the market that cater to different consumer needs. There is an opportunity to own the language around onboard cameras. How might an auto manufacturer establish its brand within the lexicon of onboard camera terminology?

CONSUMER INTEREST IS TAKING OFF
While footage of events such as the 2013 Chelyabinsk meteor kickstarted interest in onboard cameras, seasonal peaks around the holiday period from 2015 onwards indicate that search data is being driven by consumer purchase intent. Today, we see the most sustained growth related to onboard camera interest coming from Japan with 23% year-over-year growth. Interest in the US and Germany are also on the rise and have accelerated in the last three months – growing at 35% and 25%, respectively. This increase in interest demonstrates that demand across all three markets is here to stay.

AND HERE’S WHERE IT’S GOING
Beyond “dash cams” and “backup cams,” we’re seeing consumer appetite for new types of onboard cameras that meet different needs. This demonstrates that the onboard camera trend will continue to evolve and embed itself into the driving experience.

1. Capturing every angle.

CONSUMERS WANT US DE JP ONBOARD CAMERAS THAT RECORD MORE THAN THE ROAD AHEAD
Drivers want to make sure that all angles, inside and outside of the vehicle, are being captured. Search interest for all direction cameras are growing around ~100% year-over-year across the three markets. How might auto manufacturers extend driver vision even further, and make blind spots a thing of the past?

2. Seamless integration.

CONSUMERS WANT SLEEK, INTEGRATED ONBOARD CAMERA SOLUTIONS
Searches for “mirror” and “hidden” onboard cameras are gaining strong traction in the US and Japan, indicating that consumers in these markets want more unobtrusive camera options. While the trend is sustained at a growth rate of 28% year-over-year in Japan, interest across all types of discrete onboard cameras is growing at a rate of 303% year-over-year in the US. How else can auto manufacturers integrate onboard cameras and monitors in a more seamless way?

3. Enhanced features.

CONSUMERS WANT ONBOARD US DE JP CAMERAS TO BE SMARTER, BETTER, AND TO DO MORE FOR THEM
Specifically, they are looking for cameras that are HD and also offer advanced features such as GPS, night vision, and motion activation. GPS is the most in-demand feature in Germany and Japan, growing at a sustained year-over-year rate of 25% and 34%, respectively. Cameras unlocked new technical capabilities for smartphones – how might they do the same for the vehicle? What are other ways that auto manufacturers might enhance the driving experience through the platform of an onboard camera?

WHY DO CONSUMERS CARE ABOUT ONBOARD CAMERAS?
Using Google data, as well as qualitative and cultural investigation for added context, we uncovered two reasons why consumers are so interested in onboard cameras.

1. Support

CONSUMERS WANT A SECOND PAIR OF EYES WHILE ON THE ROAD
Consumers are using onboard cameras for driving assistance and support. Interest in backup cameras continues to grow at 22% year-over-year. As seen earlier, consumers are looking for cameras that cover all angles – they want to get rid of blind spots. Camera capabilities enable consumers to drive safer and smarter. How else can extended vision enable consumers to drive more confidently?

2. Surveillance

CONSUMERS WANT PEACE OF MIND IN CASE OF INCIDENT
Just as consumers use security cameras to protect their homes, consumers across all three markets are demonstrating strong intent to use onboard cameras for security and surveillance of their cars. What this tells us is that the car alarm is no longer enough – consumers are bolstering surveillance with onboard cameras, to monitor their cars from afar and capture evidence. How might auto manufacturers continue to evolve security systems and services for vehicles to enhance driver peace of mind?

Contributors to this report:

Kana Yoshii Automotive Account Manager (JP)
Yarden Horwitz Trendspotting Project Lead
Olivier Zimmer Trendspotting Project Lead
Joonsu Yang Trendspotting Analyst
Manuel Kekeisen Automotive Account Manager (DE)
Danny Brown Head of Analytics, Global Clients & Agencies, Google
Ali Pulver Human Truths Strategist, Google
Thomas Chi Global Analytical Lead, Google
Ed Westberg Data Scientist, Google
Colm O’Grada Data Scientist, Google

Del Frisco’s Grille

Del Frisco’s Grille Announces An Enticing Limited Menu Item To Enjoy With Your Sweetie This Valentine’s Day

Share The Love At Del Frisco’s Grille Santa Monica With A Decadent Steak Dinner Available Feb. 10-18

WHO:
Del Frisco’s Grille Santa Monica

WHAT:
Couples looking to sit back, relax and indulge with their significant other on Valentine’s Day can visit Del Frisco’s Grille Santa Monica to enjoy a 12 oz. Wagyu Bone-In Steak topped with a decadent truffle butter.

Available only Saturday, Feb. 10 – Sunday, Feb. 18 for $59, lovebirds can cozy up in a booth while sipping on swoon-worthy wines like Portillo Malbec and Aquinas Cabernet Sauvignon off the Grille’s award-winning wine list to pair. The Grille’s full dinner menu consisting of sharabale apps, savory entrees and delectable desserts will also be available on Wednesday evening for guests to enjoy.

WHERE:
Del Frisco’s Grille
1551 Ocean Ave. #105
Santa Monica, CA 90401

WHEN:
Friday Feb. 10 – Sunday Feb. 18

ABOUT DEL FRISCO’S GRILLE:
Del Frisco’s Grille is an American steakhouse located across from the Santa Monica Pier that combines the atmosphere of an exciting bar with upscale entrees, an extensive wine list & handcrafted cocktails. Del Frisco’s Grille Santa Monica is the first of three locations in Southern California, including Pasadena and Irvine. Taking the classic bar and grill to new heights, Del Frisco’s Grille draws inspiration from bold flavors and market-fresh ingredients. The energetic bar, a destination in itself, creates a buzz throughout the restaurant and sets the stage for an amazing night out.

Located at 1551 Ocean Avenue, on the corner of Ocean Avenue and Colorado Boulevard, Del Frisco’s Grille is open Monday-Saturday from 11 a.m. to 11 p.m. and Sunday from 11 a.m. to 10 p.m. with brunch on Saturday and Sunday. For reservations, call (310) 395-7333 and for more information visit http://delfriscosgrille.com/santa-monica/.