Reebok and vintage design label 194 Local have announced their collaborative take on the lace-less Beatnik Moc, pulling inspiration from classic outdoor lifestyle shoes, available March 4.
“We wanted to build a luxury classic outdoor shoe using absolute premium materials,” shared 194 Local. “We landed on a pony hair and suede combination on the upper, still using the Neoprene for comfort and support.”
“Looking at other outdoors shoes we wanted to use classic and timeless colors,” continued 194 Local. “The Beatnik Moc allowed us to keep branding very subtle with a callout on the footbed and an embroidered “194” on the heel tab.”
Reebok’s Beatnik Moc, introduced in summer 2022, is an outdoor-inspired iteration of Reebok’s Beatnik slide, which originally debuted in fall of 1994 and was brought back as a recurring silhouette in 2020.
The 194 Local x Reebok Beatnik Moc ($140, GW4779/GW4778) is available March 4 from 194 Local’s London and Los Angeles locations, as well as select retailers globally.
Key Product Info:
194 LOCAL X REEBOK BEATNIK MOC – GW4779
Colorway: Chalk/Core Black
Price: $140, £120
Release Date: March 4
Release Location: Exclusively from 194 Local London and Los Angeles.
194 LOCAL X REEBOK BEATNIK MOC – GW4778
Colorway: Dark Brown/Sahara
Price: $140, £120
Release Date: March 4
Release Location: 194 Local London and Los Angeles, and select retailers globally.
