Rising alt pop, hip hop, and R&B act 12AM drops new single “Lights” out now via Sony Music Entertainment Canada. On the track, the Canadian talent links up with Baltimore rapper, producer, and Metro Boomin affiliate Pyrex (Whippa) to deliver a slick end-of-summer jam. Following the streaming success of his latest releases like “come over” and “Ski Mask” (which landed on Spotify’s highly-acclaimed ‘tear drop’ playlist), the new heat cements the Canadian talent as a fiery newcomer to watch.
Produced by Evan Gartner and Mason Sacks, “Lights” features alluring guitar loops over hard hitting 808s and bass, both spotlighting 12AM‘s signature melodic R&B sound. The lyrics paint an glorious picture of his freshly acquired L.A. lifestyle: the extravagant bliss of hopping out of suicide doors, jacuzzi living, and women, with questions asked about the pricetag on the finer things. But it didn’t always start out this way, juxtaposed by the artist’s challenged upbringing, 12AM offers his latest verses from the top of the mountain he’s been climbing before his official arrival in 2016. With the assist on the track, Pyrex ascends alongside 12AM with his distinct hot-blooded delivery. Together, flaunting and thriving on it’s hypnotic beat, serve up a certified banger.
The new music proceeds after “come over” and “Voices” whose success resulted in early rotation on Apple Radio 1, premieres with Travis Mills and media coverage from various cultural tastemakers. In addition to mainstream radio and media coverage, praise for 12AM’s collection can be seen across social media from artists such as Travis Barker, Tyla Yaweh, and Elijah Woods.
About 12AM
Los Angeles-based, Ottawa native Matthew Dubois better known as 12AM is an emerging alternative R&B singer stemming from the ever-expanding Canadian music scene.
Earning love from streaming platforms and radio alike, 12AM‘s releases have landed consistent debuts on new music playlists in the US and Canada, garnering early support in rotation on Apple Music 1 Radio which led to premieres with Travis Mills for “love dies” and “come over.” Notably 12AM boasts over 15 million streams with 6 million of those branching from viral tracks “Voices” and “come over.”
No stranger to media coverage and acclaim from tastemakers, praise can be seen coming from industry key players such as Complex, Elevator Mag, Noisey, and Lyrical Lemonade who said, “12AM has been having a massive year without being able to tour, the Canadian [and LA-based] artist has an innate ability to craft big choruses which is why more and more artists are tapping in to use his melodic talents.”
A prolific storyteller, 12AM consistently writes for other artists as well as himself. 12AM can be seen frequently working with Elijah Woods and Omer Fedi (Kid Laroi “Without You”), (24kGoldn & Iann Dior “Mood”) and (Lil Nas X “Montero”) also regularly working with producers Midi Jones, Bizness Boi, and NGHT NGHT. Apart from writing and making music, 12AM has an extensive touring background, in his most recent run touring North America with Souly Had, 12AM completed over 30 show dates on a single tour amassing sold out venues in Salt Lake City and Toronto. Touring accolades include dates with Internet Money, Iann Dior, Jez Dior, 24kGoldn, Jutes, and Trevor Daniel. A one-of-a-kind artist, 12AM’s passion and pain shine through his music-making and unique narrative ability.
With highly anticipated upcoming releases with Travis Barker, Jutes, and Pyrex, paired with the heavy hitting management team of Tes Siyoum (Tyla Yaweh) and Alec Strasmore (ex-Post Malone), 12AM is creating the pathway for a summer 2021 takeover. 12AM’s repertoire is only at its inception, the future looks incredibly bright for the multifaceted and highly talented singer.
